Account Based Marketing Jobs
Account Based Marketing jobs are open across SaaS, enterprise tech, financial services, and professional services, from coordinator to director, with specializations in demand generation, sales alignment, and campaign strategy. Find a role that fits from the openings below and apply directly.
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Showing 5 of 17+ Account Based Marketing jobs
Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Account Based Marketing Manager
Verticals (Life Sciences | Pharma | Health)
The Account Based Marketing Manager will own the account-based marketing programs that drive retention, expansion, and cross-sell/upsell revenue within Wiley's highest-value existing accounts across Life Sciences, Pharma, and Health verticals. This role is the execution engine for Wiley's ambition to access long buying cycles and complex stakeholder environments.
Key Responsibilities
Account Strategy & Planning
- Owns the ABM target account universe across Consumer Health verticals — from initial TAM scoping down to a prioritized set of 40–50 critical accounts for one-to-one and one-to-few engagement
- Builds and maintains account scoring framework covering strategic fit, revenue opportunity, growth potential, and engagement signals — ensuring resources focus on accounts with highest expansion potential
- Maps full stakeholder landscape within each named account: economic buyers, influencers, end users, and new personas for cross-sell (e.g. CMOs, Chief Data/Insights Officers, Regulatory Affairs leaders)
- Critically: plans ABM programs 18–24 months ahead of anticipated decision or renewal cycles
Program Development & Execution
- Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging, outreach sequences, and content
- Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates)
- Builds always-on account engagement programs — replacing reactive, event-triggered outreach with sustained multi-channel presence across email, LinkedIn, direct outreach, events, and content
- Ensures all account communications maps explicitly to the account's known business priorities, messaging must be outcome-led (e.g. drug approval speed, trial cost reduction, research ROI)
- Integrates events into ABM journeys as touchpoints — with pre/during/post event sequences
Sales Partnership & Commercial Alignment
- Works in tight daily alignment with commercial sales team — attends pipeline reviews, contributes to account planning sessions, and co-owns account expansion targets
- Partners with business development and field sales on new business development opportunities within existing account relationships
- Champions ABM methodology and performance across both Marketing and Sales leadership — building understanding and buy-in for the long lead times ABM requires
- Provides regular account-level reporting to commercial leadership: engagement trends, pipeline influence, and expansion opportunity signals
Content & Messaging
- Works closely with Content Marketing to brief and deploy account-specific content assets — including case studies, white papers, webinars, and executive engagement pieces
- Adapts Wiley's core commercial narratives (Applied Research Intelligence, Audience Solutions, COA) into account-specific messaging that speaks to individual account's strategic context
- Ensures content deployed in ABM programs shifts to business outcome framing — targeting buyer personas (CMOs, Chief Data Officers)
- Identifies and fills content gaps per account: demo environments, case studies, and ROI evidence are currently missing for key verticals
Technology, Data & Measurement
- Uses Salesforce as the primary account intelligence and activity tracking platform — segments by job title, domain, account intent, and engagement history
- Leverages tools for contact database expansion, persona identification, and intent signal monitoring within target accounts
- Tracks account engagement, marketing-influenced pipeline, and expansion revenue
- Monitors and reports account-level MQL progression, pipeline influence, and revenue attribution monthly
- Continuously refines account scoring and program approach based on performance data — building a scalable framework.
Qualifications
- Bachelor’s degree in marketing, Business, or related fields
- 5+ years B2B marketing experience, with minimum 3 years dedicated ABM experience in a complex, long-cycle sales environment — data/analytics, SaaS, or professional services strongly preferred
- Demonstrable experience running one-to-one ABM programs for accounts with $1M+ revenue potential — not just one-to-many account-based advertising
- Proven track record of engaging C-suite and senior commercial buyers, not just practitioner-level contacts
- Experience working alongside a commercially focused sales team with joint pipeline accountability
- Proficient in: Salesforce (required), ZoomInfo or equivalent intent data platform, LinkedIn Campaign Manager, Power BI, marketing automation (Marketo/HubSpot equivalent)
Skills
- Strategic account intelligence — able to research, map, and interpret an account's business priorities, buying structure, and decision timeline; does not rely on generic persona profiles
- Long-cycle patience with short-cycle urgency — understands balance between decisions that can take 2–3 years to mature, but drives daily commercial momentum within that arc
- Commercial acumen — connects ABM activity directly to pipeline and revenue; can discuss expansion targets, deal size, and conversion rates fluently with sales team
- Outcome-based copywriting — writes executive-level account communications, prospecting emails, and content briefs focused on business outcomes, not product features
- Cross-functional influence — able to align Sales, Content Marketing, Product Marketing, Events, and Revenue Ops around a shared account plan without direct authority
- Data-driven iteration — adapts program approach based on engagement signals and pipeline data; does not run the same program repeatedly without optimization.
- AI tool literacy — adopts AI tools for account research, personalization, and content adaptation
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
89,100 USD to 127,700 USD
Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Account Based Marketing Manager
Verticals (Life Sciences | Pharma | Health)
The Account Based Marketing Manager will own the account-based marketing programs that drive retention, expansion, and cross-sell/upsell revenue within Wiley's highest-value existing accounts across Life Sciences, Pharma, and Health verticals. This role is the execution engine for Wiley's ambition to access long buying cycles and complex stakeholder environments.
Key Responsibilities
Account Strategy & Planning
- Owns the ABM target account universe across Consumer Health verticals — from initial TAM scoping down to a prioritized set of 40–50 critical accounts for one-to-one and one-to-few engagement
- Builds and maintains account scoring framework covering strategic fit, revenue opportunity, growth potential, and engagement signals — ensuring resources focus on accounts with highest expansion potential
- Maps full stakeholder landscape within each named account: economic buyers, influencers, end users, and new personas for cross-sell (e.g. CMOs, Chief Data/Insights Officers, Regulatory Affairs leaders)
- Critically: plans ABM programs 18–24 months ahead of anticipated decision or renewal cycles
Program Development & Execution
- Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging, outreach sequences, and content
- Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates)
- Builds always-on account engagement programs — replacing reactive, event-triggered outreach with sustained multi-channel presence across email, LinkedIn, direct outreach, events, and content
- Ensures all account communications maps explicitly to the account's known business priorities, messaging must be outcome-led (e.g. drug approval speed, trial cost reduction, research ROI)
- Integrates events into ABM journeys as touchpoints — with pre/during/post event sequences
Sales Partnership & Commercial Alignment
- Works in tight daily alignment with commercial sales team — attends pipeline reviews, contributes to account planning sessions, and co-owns account expansion targets
- Partners with business development and field sales on new business development opportunities within existing account relationships
- Champions ABM methodology and performance across both Marketing and Sales leadership — building understanding and buy-in for the long lead times ABM requires
- Provides regular account-level reporting to commercial leadership: engagement trends, pipeline influence, and expansion opportunity signals
Content & Messaging
- Works closely with Content Marketing to brief and deploy account-specific content assets — including case studies, white papers, webinars, and executive engagement pieces
- Adapts Wiley's core commercial narratives (Applied Research Intelligence, Audience Solutions, COA) into account-specific messaging that speaks to individual account's strategic context
- Ensures content deployed in ABM programs shifts to business outcome framing — targeting buyer personas (CMOs, Chief Data Officers)
- Identifies and fills content gaps per account: demo environments, case studies, and ROI evidence are currently missing for key verticals
Technology, Data & Measurement
- Uses Salesforce as the primary account intelligence and activity tracking platform — segments by job title, domain, account intent, and engagement history
- Leverages tools for contact database expansion, persona identification, and intent signal monitoring within target accounts
- Tracks account engagement, marketing-influenced pipeline, and expansion revenue
- Monitors and reports account-level MQL progression, pipeline influence, and revenue attribution monthly
- Continuously refines account scoring and program approach based on performance data — building a scalable framework.
Qualifications
- Bachelor’s degree in marketing, Business, or related fields
- 5+ years B2B marketing experience, with minimum 3 years dedicated ABM experience in a complex, long-cycle sales environment — data/analytics, SaaS, or professional services strongly preferred
- Demonstrable experience running one-to-one ABM programs for accounts with $1M+ revenue potential — not just one-to-many account-based advertising
- Proven track record of engaging C-suite and senior commercial buyers, not just practitioner-level contacts
- Experience working alongside a commercially focused sales team with joint pipeline accountability
- Proficient in: Salesforce (required), ZoomInfo or equivalent intent data platform, LinkedIn Campaign Manager, Power BI, marketing automation (Marketo/HubSpot equivalent)
Skills
- Strategic account intelligence — able to research, map, and interpret an account's business priorities, buying structure, and decision timeline; does not rely on generic persona profiles
- Long-cycle patience with short-cycle urgency — understands balance between decisions that can take 2–3 years to mature, but drives daily commercial momentum within that arc
- Commercial acumen — connects ABM activity directly to pipeline and revenue; can discuss expansion targets, deal size, and conversion rates fluently with sales team
- Outcome-based copywriting — writes executive-level account communications, prospecting emails, and content briefs focused on business outcomes, not product features
- Cross-functional influence — able to align Sales, Content Marketing, Product Marketing, Events, and Revenue Ops around a shared account plan without direct authority
- Data-driven iteration — adapts program approach based on engagement signals and pipeline data; does not run the same program repeatedly without optimization.
- AI tool literacy — adopts AI tools for account research, personalization, and content adaptation
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
89,100 USD to 127,700 USD
See All Account Based Marketing Jobs
Jump back to the full list of openings and apply to any account based marketing role that fits.
Find Account Based Marketing JobsAccount Based Marketing Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Veeva Systems4
- Glossgenius2
- Smartsheet2
- Tulip Interfaces2
- Sage1
Top Industries Hiring
- Technology & Software13
- Banking & Financial Services1
- Electronics & Hardware1
- Manufacturing1
- News & Publishing1
What Employers Look For
The qualifications that appear most often in account based marketing jobs.
- 3 or more years of B2B demand generation or account based marketing experience
- Hands-on experience with ABM platforms such as 6sense, Demandbase, or Terminus
- Proficiency in CRM tools, particularly Salesforce, for account tracking and reporting
- Demonstrated ability to build and execute multi-channel campaigns targeting named accounts
- Experience collaborating directly with sales development and account executive teams
- Bachelor's degree in marketing, business, communications, or a related field
Tips for Your Account Based Marketing Job Search
Quantify pipeline influence on your resume
ABM is measured by revenue impact, not activity. For every campaign you list, include the target account tier, deal size influenced, or pipeline contribution. Hiring managers scan for these numbers because they prove you understand how ABM connects to sales outcomes.
Showcase your tech stack in detail
Most ABM roles require hands-on experience with specific platforms like Demandbase, 6sense, Terminus, or Salesforce Engage. List the exact tools you've used and the specific workflows you ran in each, not just the category. Vague tool mentions get filtered out fast.
Target roles by sales motion, not just title
ABM strategies differ significantly between one-to-one, one-to-few, and one-to-many programs. Read each job description for which motion the team runs and tailor your application materials to that model, using matching language so your experience reads as directly relevant.
Apply early to roles that fit
Migrate Mate lists account based marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign teardown for interviews
ABM interviews often include a case study or whiteboard exercise asking how you'd approach a target account list. Walk through your segmentation logic, channel mix, content strategy, and how you'd measure success at each stage. Practice a clear, structured verbal walkthrough before your first interview.
Negotiate on role clarity, not just compensation
In ABM, success depends heavily on how well marketing and sales are aligned at the company. During the offer stage, ask how SDR and AE feedback loops work and who owns account selection. The answers tell you whether your programs will actually get support from sales.
Account Based Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most account based marketings?
The companies hiring the most account based marketings right now include Veeva Systems, Glossgenius, and Smartsheet, with the largest share of openings in California, Massachusetts, and New York, based on current listings on Migrate Mate as of June 2026. Enterprise software and cloud infrastructure companies consistently make up a large portion of active ABM hiring.
How many account based marketing jobs are remote?
About 65% of account based marketing openings are fully remote or hybrid as of June 2026, making it one of the more remote-accessible roles in B2B marketing. Campaign strategy and content-focused ABM positions tend to offer the most remote flexibility, while roles that require close daily coordination with field sales teams are more likely to request in-office or hybrid arrangements.
How do you become a account based marketing?
Start by building foundational B2B marketing skills through demand generation or digital marketing roles where you work directly with CRM and marketing automation tools. Learn how sales and marketing teams align around target accounts, then get hands-on with an ABM platform in a current role or through a trial. Build a portfolio of campaign results tied to pipeline metrics, and move into a dedicated ABM role from there.
How do you get hired in account based marketing with little experience?
Focus on roles with titles like marketing coordinator, demand generation associate, or sales development representative that expose you to named account strategies and CRM workflows. Many companies hire entry-level marketers into ABM programs and train on platforms internally. Demonstrating that you understand the difference between ABM and broad-based demand gen, and that you can interpret account engagement data, sets you apart from candidates with no exposure to the model.
What does the account based marketing interview process look like?
Most ABM interview processes include a recruiter screen followed by a hiring manager conversation focused on past campaign results and sales alignment experience. Expect at least one technical or strategic exercise, often a case study where you design an ABM program for a hypothetical target account segment. Later rounds typically involve the sales or revenue operations team to assess cross-functional fit, and a final conversation with a marketing director or VP.
Where can I find and apply to account based marketing jobs?
You can find and apply to account based marketing jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and specialization, then apply directly to each listing from the page.
See All Account Based Marketing Jobs
Jump back to the full list of openings and apply to any account based marketing role that fits.
Find Account Based Marketing Jobs