Senior Customer Marketing Manager Jobs
Senior Customer Marketing Manager jobs are open across SaaS, e-commerce, financial services, and enterprise software, from mid-senior to director-adjacent levels, with specializations in lifecycle marketing, customer retention, and expansion revenue programs. Find a role that fits from the openings below and apply directly.
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We are seeking a Sr Customer Marketing Manager to become part of the Customer Marketing team at Adobe!
The Customer Marketing Lead will manage the planning and rollout of key, cross-functional marketing efforts. You will also contribute strategically to content and messaging for Acrobat's AI-powered experiences.
You'll act as the link between strategy and execution, converting business goals into coordinated briefs. This includes creative, media, and product partners and guarantee high-quality work. Additionally, you'll help develop how we communicate Acrobat's AI features to audiences unfamiliar with its potential.
Responsibilities:
-
Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
-
Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
-
Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
-
Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
-
Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
-
Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
-
Coordinate campaign execution, including timelines, and cross-functional collaboration.
-
Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
-
Monitor and report on campaign performance, applying insights to optimize future programs.
-
Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.
What's Needed
-
Bachelor's degree or equivalent experience.
-
7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.
-
Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
-
Experience translating product features into customer value propositions and use case narratives.
-
Working proficiency with AI tools and a perspective on how AI is transforming the ways customers discover, evaluate, and use software.
-
Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
-
Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
-
Outstanding communication and presentation skills, with executive presence.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 - $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $148,500 - $215,100.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
We are seeking a Sr Customer Marketing Manager to become part of the Customer Marketing team at Adobe!
The Customer Marketing Lead will manage the planning and rollout of key, cross-functional marketing efforts. You will also contribute strategically to content and messaging for Acrobat's AI-powered experiences.
You'll act as the link between strategy and execution, converting business goals into coordinated briefs. This includes creative, media, and product partners and guarantee high-quality work. Additionally, you'll help develop how we communicate Acrobat's AI features to audiences unfamiliar with its potential.
Responsibilities:
-
Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
-
Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
-
Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
-
Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
-
Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
-
Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
-
Coordinate campaign execution, including timelines, and cross-functional collaboration.
-
Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
-
Monitor and report on campaign performance, applying insights to optimize future programs.
-
Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.
What's Needed
-
Bachelor's degree or equivalent experience.
-
7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.
-
Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
-
Experience translating product features into customer value propositions and use case narratives.
-
Working proficiency with AI tools and a perspective on how AI is transforming the ways customers discover, evaluate, and use software.
-
Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
-
Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
-
Outstanding communication and presentation skills, with executive presence.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 - $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $148,500 - $215,100.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
See All 356+ Senior Customer Marketing Manager Jobs
Jump back to the full list of openings and apply to any senior customer marketing manager role that fits.
Find JobsSenior Customer Marketing Manager Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Thermo Fisher Scientific26
- DoorDash8
- Brex7
- Adobe6
- Amazon6
Top Industries Hiring
- Technology & Software118
- Consulting & Professional Services55
- Science & Research30
- Banking & Financial Services18
- Retail15
What Employers Look For
The qualifications that appear most often in senior customer marketing manager jobs.
- Five or more years of customer marketing, lifecycle marketing, or customer success marketing experience
- Demonstrated experience building or scaling customer advocacy, reference, or community programs
- Proficiency with marketing automation and CRM platforms such as Salesforce, Marketo, or HubSpot
- Ability to analyze customer data and segment audiences to drive retention and expansion campaigns
- Experience collaborating with customer success, sales, and product teams on go-to-market initiatives
- Bachelor's degree in marketing, business, communications, or a related field
Tips for Your Senior Customer Marketing Manager Job Search
Quantify retention and expansion outcomes
Hiring managers for this role want to see numbers tied to customer health, not just campaign execution. Rewrite your resume bullets to show net revenue retention lift, churn reduction, or upsell attach rates you influenced directly, not just programs you ran.
Align your portfolio to lifecycle stages
Bring examples that map to onboarding, adoption, renewal, and expansion separately. Interviewers often test whether you distinguish between early-stage engagement and late-stage expansion motions, so a portfolio organized by lifecycle stage signals strategic depth.
Apply early to roles that fit
Migrate Mate lists senior customer marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies by customer segment size
Customer marketing strategy differs sharply between SMB, mid-market, and enterprise accounts. Filter your job search by company profile and read job descriptions for language like 'scaled accounts' or 'high-touch programs' so you apply where your experience actually translates.
Prepare a cross-functional influence story
You'll almost always be asked how you've worked with customer success, product, and sales without direct authority. Prepare two or three specific examples where you drove alignment across those teams to launch a program, resolve a conflict, or hit a shared metric.
Negotiate scope before accepting an offer
Customer marketing is often under-resourced, and the team size you inherit matters as much as title. Before accepting, ask explicitly how many customers are in scope, whether you own the tech stack, and what headcount or budget is already allocated to the function.
Senior Customer Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior customer marketing managers?
The companies hiring the most senior customer marketing managers right now include Thermo Fisher Scientific, DoorDash, and Brex, with the largest share of openings in California, New York, and Massachusetts, based on current listings on Migrate Mate as of June 2026. SaaS and enterprise software companies consistently represent a large portion of active openings for this role.
How many senior customer marketing manager jobs are remote?
About 42% of senior customer marketing manager openings are fully remote or hybrid as of June 2026, reflecting the cross-functional, digitally executed nature of the work. Roles focused on digital lifecycle programs and customer communication tend to be the most remote-friendly, while positions tied to in-person executive briefing centers or field events more often require on-site presence.
How do you become a senior customer marketing manager?
Most people reach this role by building experience in customer success marketing, lifecycle marketing, or demand generation, then moving into programs that own retention or expansion outcomes. Developing skills in customer segmentation, executive communication, and cross-functional program management accelerates the path. Taking ownership of a measurable program, such as a reference program or an onboarding campaign with tracked activation rates, is what typically earns the senior designation.
Can you get hired as a senior customer marketing manager without direct experience in the role?
Yes, candidates from adjacent roles such as customer success, product marketing, or lifecycle marketing regularly make this transition. The key is demonstrating that you've worked closely with existing customers, influenced retention or expansion outcomes, and coordinated programs across sales and product teams. Framing your experience around customer health metrics and post-sale marketing impact closes most of the perceived gap.
What does the senior customer marketing manager interview process look like?
The process typically starts with a recruiter screen focused on background and team fit, followed by a hiring manager conversation about your approach to customer lifecycle strategy. A take-home or live case study asking you to design a retention or advocacy program is common at the middle stage. Final rounds usually involve cross-functional stakeholders from customer success, product, or sales who assess how well you collaborate across departments.
Where can I find and apply to senior customer marketing manager jobs?
You can find and apply to senior customer marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your background and apply directly to each one that fits.
See All 356+ Senior Customer Marketing Manager Jobs
Jump back to the full list of openings and apply to any senior customer marketing manager role that fits.
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