Senior Customer Marketing Manager Jobs
Senior Customer Marketing Manager jobs are open across SaaS, e-commerce, financial services, and enterprise software, from mid-senior to director-adjacent levels, with specializations in lifecycle marketing, customer retention, and expansion revenue programs. Find a role that fits from the openings below and apply directly.
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THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a Senior Manager, CRM Performance to lead a new capability within Customer Marketing focused on making our Sportsbook customer communications more effective, personalized, and commercially impactful. This role sits at the intersection of lifecycle marketing, customer behavior, data, and communications—owning how we understand and optimize the customer performance journey across every message and channel.
You will lead a team and partner closely with Lifecycle, Loyalty, Strategic Campaigns, CRM Operations, Data Science, Experimentation, Analytics, Product, Martech, Creative, and other cross-functional teams to ensure we deliver the right message to the right customer at the right time. This is a strategic leadership role for a CRM marketer who understands the scale and complexity of a business like FanDuel and can turn that complexity into smarter customer experiences and stronger business outcomes.
THE GAME PLAN
Everyone on our team has a part to play
- Own the strategy for CRM Performance across Sportsbook, establishing the framework for how communications should be planned, prioritized, measured, and optimized across customer segments, lifecycle stages, campaigns, and channels.
- Lead the development of a holistic view of customer communication performance, connecting campaign-level metrics to customer and commercial outcomes such as engagement, player days, handle, retention, reactivation, and lifetime value.
- Establish and lead a rigorous test-and-learn agenda across messaging, channel, cadence, content, audience, and journey design, partnering with Experimentation and Analytics to turn results into scalable best practices.
- Own the communication performance operating rhythm, translating customer behavior, sporting calendar, seasonality, competitive dynamics, and campaign priorities into recommendations for what we should communicate, to whom, when, and through which channel.
- Define the strategy for customer contact management, balancing the need to drive engagement with the quality of the customer experience and protecting against over-messaging, fatigue, and conflicting communications.
- Partner with Enablement to identify and unlock new decisioning capabilities, data sources, and tooling that enable more intelligent audience selection, personalization, orchestration, and measurement.
- Identify opportunities to simplify and improve the CRM operating model, creating repeatable processes, standards, and performance frameworks that increase velocity while maintaining quality and customer-centricity.
- Serve as a senior strategic partner to Lifecycle, Loyalty, and Strategic Campaigns, helping teams translate customer and performance insights into stronger campaign strategies and a more connected customer experience.
- Build and develop the CRM Performance capability, establishing a high-performing team, clear priorities, and strong cross-functional ways of working; communicate performance, learnings, and strategic recommendations to Customer Marketing leadership and senior stakeholders.
THE STATS
What we're looking for in our teammate
- 8+ years of experience in CRM, lifecycle marketing, retention or related fields, including significant experience leading teams and performance-driven customer programs.
- Deep experience operating in CRM or lifecycle marketing at meaningful scale, with a strong understanding of segmentation, customer journeys, campaign orchestration, and multi-channel communications.
- Strong commercial and analytical mindset, with a track record of connecting customer communication strategies to measurable business outcomes and optimizing investment and performance.
- Demonstrated experience designing and interpreting experimentation, measurement, and test-and-learn programs, with the ability to turn data into clear strategic decisions.
- Experience partnering with Data Science, Analytics, Product, and Martech teams to apply customer data, personalization, and automation to marketing programs.
- Strong understanding of customer behavior and lifecycle dynamics, including how value, engagement, seasonality, competitive intensity, and customer context should influence marketing strategy.
- Proven ability to lead through complexity, influence senior stakeholders, and align cross-functional teams around a common customer and business objective.
- Excellent people leadership, communication, and prioritization skills, with a track record of building teams and capabilities in fast-moving environments.
- Experience in sports betting, gaming, fintech, subscription businesses, e-commerce, or other high-scale consumer businesses is strongly preferred.
- Knowledge of sports and/or experience working within a heavily regulated industry is a plus.
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
The applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a Senior Manager, CRM Performance to lead a new capability within Customer Marketing focused on making our Sportsbook customer communications more effective, personalized, and commercially impactful. This role sits at the intersection of lifecycle marketing, customer behavior, data, and communications—owning how we understand and optimize the customer performance journey across every message and channel.
You will lead a team and partner closely with Lifecycle, Loyalty, Strategic Campaigns, CRM Operations, Data Science, Experimentation, Analytics, Product, Martech, Creative, and other cross-functional teams to ensure we deliver the right message to the right customer at the right time. This is a strategic leadership role for a CRM marketer who understands the scale and complexity of a business like FanDuel and can turn that complexity into smarter customer experiences and stronger business outcomes.
THE GAME PLAN
Everyone on our team has a part to play
- Own the strategy for CRM Performance across Sportsbook, establishing the framework for how communications should be planned, prioritized, measured, and optimized across customer segments, lifecycle stages, campaigns, and channels.
- Lead the development of a holistic view of customer communication performance, connecting campaign-level metrics to customer and commercial outcomes such as engagement, player days, handle, retention, reactivation, and lifetime value.
- Establish and lead a rigorous test-and-learn agenda across messaging, channel, cadence, content, audience, and journey design, partnering with Experimentation and Analytics to turn results into scalable best practices.
- Own the communication performance operating rhythm, translating customer behavior, sporting calendar, seasonality, competitive dynamics, and campaign priorities into recommendations for what we should communicate, to whom, when, and through which channel.
- Define the strategy for customer contact management, balancing the need to drive engagement with the quality of the customer experience and protecting against over-messaging, fatigue, and conflicting communications.
- Partner with Enablement to identify and unlock new decisioning capabilities, data sources, and tooling that enable more intelligent audience selection, personalization, orchestration, and measurement.
- Identify opportunities to simplify and improve the CRM operating model, creating repeatable processes, standards, and performance frameworks that increase velocity while maintaining quality and customer-centricity.
- Serve as a senior strategic partner to Lifecycle, Loyalty, and Strategic Campaigns, helping teams translate customer and performance insights into stronger campaign strategies and a more connected customer experience.
- Build and develop the CRM Performance capability, establishing a high-performing team, clear priorities, and strong cross-functional ways of working; communicate performance, learnings, and strategic recommendations to Customer Marketing leadership and senior stakeholders.
THE STATS
What we're looking for in our teammate
- 8+ years of experience in CRM, lifecycle marketing, retention or related fields, including significant experience leading teams and performance-driven customer programs.
- Deep experience operating in CRM or lifecycle marketing at meaningful scale, with a strong understanding of segmentation, customer journeys, campaign orchestration, and multi-channel communications.
- Strong commercial and analytical mindset, with a track record of connecting customer communication strategies to measurable business outcomes and optimizing investment and performance.
- Demonstrated experience designing and interpreting experimentation, measurement, and test-and-learn programs, with the ability to turn data into clear strategic decisions.
- Experience partnering with Data Science, Analytics, Product, and Martech teams to apply customer data, personalization, and automation to marketing programs.
- Strong understanding of customer behavior and lifecycle dynamics, including how value, engagement, seasonality, competitive intensity, and customer context should influence marketing strategy.
- Proven ability to lead through complexity, influence senior stakeholders, and align cross-functional teams around a common customer and business objective.
- Excellent people leadership, communication, and prioritization skills, with a track record of building teams and capabilities in fast-moving environments.
- Experience in sports betting, gaming, fintech, subscription businesses, e-commerce, or other high-scale consumer businesses is strongly preferred.
- Knowledge of sports and/or experience working within a heavily regulated industry is a plus.
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
The applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid
Senior Customer Marketing Manager Jobs by Experience Level
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Find JobsSenior Customer Marketing Manager Job Market
Who's Hiring
Top Industries Hiring
- Insurance
- Technology & Software
- Science & Research
- Electronics & Hardware
- Distribution & Wholesale
What Employers Look For
The qualifications that appear most often in senior customer marketing manager jobs.
- Five or more years of customer marketing, lifecycle marketing, or customer success marketing experience
- Demonstrated experience building or scaling customer advocacy, reference, or community programs
- Proficiency with marketing automation and CRM platforms such as Salesforce, Marketo, or HubSpot
- Ability to analyze customer data and segment audiences to drive retention and expansion campaigns
- Experience collaborating with customer success, sales, and product teams on go-to-market initiatives
- Bachelor's degree in marketing, business, communications, or a related field
Tips for Your Senior Customer Marketing Manager Job Search
Quantify retention and expansion outcomes
Hiring managers for this role want to see numbers tied to customer health, not just campaign execution. Rewrite your resume bullets to show net revenue retention lift, churn reduction, or upsell attach rates you influenced directly, not just programs you ran.
Align your portfolio to lifecycle stages
Bring examples that map to onboarding, adoption, renewal, and expansion separately. Interviewers often test whether you distinguish between early-stage engagement and late-stage expansion motions, so a portfolio organized by lifecycle stage signals strategic depth.
Apply early to roles that fit
Migrate Mate lists senior customer marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies by customer segment size
Customer marketing strategy differs sharply between SMB, mid-market, and enterprise accounts. Filter your job search by company profile and read job descriptions for language like 'scaled accounts' or 'high-touch programs' so you apply where your experience actually translates.
Prepare a cross-functional influence story
You'll almost always be asked how you've worked with customer success, product, and sales without direct authority. Prepare two or three specific examples where you drove alignment across those teams to launch a program, resolve a conflict, or hit a shared metric.
Negotiate scope before accepting an offer
Customer marketing is often under-resourced, and the team size you inherit matters as much as title. Before accepting, ask explicitly how many customers are in scope, whether you own the tech stack, and what headcount or budget is already allocated to the function.
Senior Customer Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior customer marketing managers?
The companies hiring the most senior customer marketing managers right now include Amazon Web Services, GEICO, and Dentsu, with the largest share of openings in California, New York, and Washington, based on current listings on Migrate Mate as of November 2026. SaaS and enterprise software companies consistently represent a large portion of active openings for this role.
How many senior customer marketing manager jobs are remote?
About 84% of senior customer marketing manager openings are fully remote or hybrid as of November 2026, reflecting the cross-functional, digitally executed nature of the work. Roles focused on digital lifecycle programs and customer communication tend to be the most remote-friendly, while positions tied to in-person executive briefing centers or field events more often require on-site presence.
How do you become a senior customer marketing manager?
Most people reach this role by building experience in customer success marketing, lifecycle marketing, or demand generation, then moving into programs that own retention or expansion outcomes. Developing skills in customer segmentation, executive communication, and cross-functional program management accelerates the path. Taking ownership of a measurable program, such as a reference program or an onboarding campaign with tracked activation rates, is what typically earns the senior designation.
Can you get hired as a senior customer marketing manager without direct experience in the role?
Yes, candidates from adjacent roles such as customer success, product marketing, or lifecycle marketing regularly make this transition. The key is demonstrating that you've worked closely with existing customers, influenced retention or expansion outcomes, and coordinated programs across sales and product teams. Framing your experience around customer health metrics and post-sale marketing impact closes most of the perceived gap.
What does the senior customer marketing manager interview process look like?
The process typically starts with a recruiter screen focused on background and team fit, followed by a hiring manager conversation about your approach to customer lifecycle strategy. A take-home or live case study asking you to design a retention or advocacy program is common at the middle stage. Final rounds usually involve cross-functional stakeholders from customer success, product, or sales who assess how well you collaborate across departments.
Where can I find and apply to senior customer marketing manager jobs?
You can find and apply to senior customer marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your background and apply directly to each one that fits.
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