Mid Level Senior Customer Marketing Manager Jobs
Mid level senior customer marketing manager jobs go to marketers ready to own customer lifecycle campaigns end to end, synthesize data into strategy, and guide junior colleagues with limited oversight. Openings are concentrated across Manufacturing, Science & Research, and Hospitality & Tourism, with a strong mix of remote and hybrid settings, and employers like SiTime, Forrester, and Beazer Homes hiring at this level now.
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At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
Forrester seeks a Senior Portfolio Marketing Manager to lead our go-to-market strategy and planning for the technology audience group, driving growth for all relevant offerings that meet that audience’s buying needs.
The ideal Senior Portfolio Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead go-to-market strategy for our technology audience. This individual must work cross-functionally to align product management, sales enablement, research, marketing, and customer success functions. The chosen candidate must have an expert understanding of buyer needs and often acts as a subject matter expert (SME) to transfer knowledge about markets, buyers and products across marketing and sales functions.
Job Description:
Market and audience insights gathering:
- Conduct market and customer research to synthesize data and insights about target personas, buying group members, buyer needs and the purchasing decision process.
- Define the market opportunity and requirements for a product or set of products; identify audience segments with the highest propensity to buy.
- Recommend enhancements/changes to Forrester’s offerings or go-to-market strategy based on market and customer research.
Positioning, messaging, and launches:
- Create and maintain competitive product positioning, messaging, and go-to-market strategies that resonate with the buying audience.
- Lead product naming and messaging exercises.
- Initiate and orchestrate launch plans related to the commercial release of a product, enhancement, or new intellectual property for Forrester.
- Identify targeted business goals and communicate the results of related sales and marketing efforts.
Persona and buyer knowledge:
- Create buyer personas, identify buying group patterns, and map buyer journeys using a defined process.
- Provide market and buyer insights to support strategic reputation and long-term demand campaigns and content.
- Collaborate on win/loss interviews and perform ongoing analysis to understand customer product adoption and provide feedback to the organization.
- Contribute to cross-functional teams that include research, product, marketing, sales, consulting, and events team members.
Storytelling, sales, and customer success enablement and support:
- Collaborate with sales enablement and/or product managers to identify sales and customer success enablement needs and create internal and market-facing content.
- Develop customer references, testimonials, and case studies for external and internal use in collaboration with customer marketing and content teams.
- Drive product retention and upsell/cross-sell strategies.
- Create high-impact assets and manage them in the global sales content management system.
- Help design experiences that highlight audience-relevant offerings at Forrester events.
- Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.
Job Requirements:
- Minimum of five to 10 years’ experience in portfolio or product marketing, or similar role with transferable skills.
- A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
- Domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells, with the ability to contextualize Forrester’s intellectual property.
- Comfort in marketing tangible and intangible products.
- Eager to deploy and use AI agents and tools to improve existing and create new workflows.
- High clock speed and ability to work independently without constant oversight or a support team.
- Demonstrated project management and collaboration skills across functional groups.
- Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.
- Data visualization or background in visual information design considered a plus.
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials.
Base salary range: $106,000 - $172,000
#LI-LC1
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support , and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
FLSA Status:
ExemptHere at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .
Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.
At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
Forrester seeks a Senior Portfolio Marketing Manager to lead our go-to-market strategy and planning for the technology audience group, driving growth for all relevant offerings that meet that audience’s buying needs.
The ideal Senior Portfolio Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead go-to-market strategy for our technology audience. This individual must work cross-functionally to align product management, sales enablement, research, marketing, and customer success functions. The chosen candidate must have an expert understanding of buyer needs and often acts as a subject matter expert (SME) to transfer knowledge about markets, buyers and products across marketing and sales functions.
Job Description:
Market and audience insights gathering:
- Conduct market and customer research to synthesize data and insights about target personas, buying group members, buyer needs and the purchasing decision process.
- Define the market opportunity and requirements for a product or set of products; identify audience segments with the highest propensity to buy.
- Recommend enhancements/changes to Forrester’s offerings or go-to-market strategy based on market and customer research.
Positioning, messaging, and launches:
- Create and maintain competitive product positioning, messaging, and go-to-market strategies that resonate with the buying audience.
- Lead product naming and messaging exercises.
- Initiate and orchestrate launch plans related to the commercial release of a product, enhancement, or new intellectual property for Forrester.
- Identify targeted business goals and communicate the results of related sales and marketing efforts.
Persona and buyer knowledge:
- Create buyer personas, identify buying group patterns, and map buyer journeys using a defined process.
- Provide market and buyer insights to support strategic reputation and long-term demand campaigns and content.
- Collaborate on win/loss interviews and perform ongoing analysis to understand customer product adoption and provide feedback to the organization.
- Contribute to cross-functional teams that include research, product, marketing, sales, consulting, and events team members.
Storytelling, sales, and customer success enablement and support:
- Collaborate with sales enablement and/or product managers to identify sales and customer success enablement needs and create internal and market-facing content.
- Develop customer references, testimonials, and case studies for external and internal use in collaboration with customer marketing and content teams.
- Drive product retention and upsell/cross-sell strategies.
- Create high-impact assets and manage them in the global sales content management system.
- Help design experiences that highlight audience-relevant offerings at Forrester events.
- Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.
Job Requirements:
- Minimum of five to 10 years’ experience in portfolio or product marketing, or similar role with transferable skills.
- A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
- Domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells, with the ability to contextualize Forrester’s intellectual property.
- Comfort in marketing tangible and intangible products.
- Eager to deploy and use AI agents and tools to improve existing and create new workflows.
- High clock speed and ability to work independently without constant oversight or a support team.
- Demonstrated project management and collaboration skills across functional groups.
- Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.
- Data visualization or background in visual information design considered a plus.
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials.
Base salary range: $106,000 - $172,000
#LI-LC1
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support , and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
FLSA Status:
ExemptHere at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .
Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.
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Mid Level Senior Customer Marketing Manager Jobs: Frequently Asked Questions
How do I get a mid level senior customer marketing manager job?
Position yourself around ownership: highlight campaigns or programs you led from brief to results, not just tasks you contributed to. Emphasize cross-functional work, customer segmentation decisions you made independently, and measurable retention or engagement outcomes. Tailor your resume to show you can drive a full customer marketing initiative, not just execute on someone else's plan.
Which companies hire mid level senior customer marketing managers?
Companies hiring mid level senior customer marketing managers right now include SiTime, Forrester, and Beazer Homes, based on current listings on Migrate Mate as of August 2026. Both established brands with large customer bases and growth-stage companies scaling their retention functions actively recruit at this level.
Are there remote mid level senior customer marketing manager jobs?
Yes, remote and hybrid options are common at this level. About 0% of mid level senior customer marketing manager openings are remote or hybrid as of August 2026, reflecting how broadly marketing teams have adapted to distributed work. Fully on-site roles do exist, particularly at companies with large in-house creative or campaign operations teams.
How do I move up to a mid level senior customer marketing manager role?
Growth into mid level comes from accumulating ownership over time: taking on a full campaign rather than one piece of it, developing a point of view on customer segmentation, and building a record of measurable impact on retention or lifetime value. Consistently asking for scope beyond your current role and documenting outcomes in concrete numbers accelerates that progression.
Which industries hire the most mid level senior customer marketing managers?
Mid Level senior customer marketing manager roles concentrate in Manufacturing, Science & Research, and Hospitality & Tourism, based on current listings on Migrate Mate as of August 2026. These sectors tend to have large, recurring customer bases where retention marketing directly drives revenue, making mid level customer marketing expertise a consistent hiring priority.