Lifecycle Marketing Manager Jobs in California
Lifecycle Marketing Manager jobs in California are among the most active in the country, with strong demand concentrated in technology, e-commerce, fintech, and streaming media, covering everything from associate to senior and director-level roles. San Francisco, Los Angeles, and San Diego account for the largest share of openings, where established employers like Salesforce, Adobe, and Netflix consistently hire for lifecycle marketing talent. Customer retention, CRM strategy, and cross-channel automation are the most in-demand specialties across California-based teams. Find a role that fits below and apply directly.
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Showing 5 of 22+ Lifecycle Marketing Manager jobs
About us
At SimplePractice, we're changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.
THE ROLE
We are seeking a strong, strategic, and data-driven Lifecycle Marketing Manager to maximize value, adoption, and retention of our paid customer base. In this high-impact IC role, you will be the strategic owner and execution powerhouse behind our core customer communication vehicles, including our monthly newsletter, survey programs, critical system notices, and in-product messaging (IPM).
The ideal candidate treats lifecycle marketing as a science. You have a proven track record of independently running critical customer-facing programs, navigating cross-functional priorities with confidence, and using rigorous experimentation to drive product value while protecting our paid base from message fatigue.
Responsibilities
- Core Communication Vehicles: Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery.
- Feature Adoption Workflows: Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation.
- Survey Program Architecture: Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program.
- Critical & System Announcements: Serve as the dedicated owner for all high-stakes, time-sensitive system notices and compliance updates, ensuring absolute accuracy and delivery to the paid base.
- Onboarding Execution Support: Partner with the Lifecycle Lead to build, test, and optimize the automated workflows and messaging assets that power our early lifecycle and onboarding experiences.
- Rigorous Experimentation: Maintain a continuous A/B testing roadmap focused on cadence, copy optimization, and channel selection (Email vs. IPM) to maximize feature utilization.
- Audience Governance & QA: Monitor overall base health, deliverability trends, and engagement metrics while running a strict, "zero-fail" QA process before any critical or automated send.
DESIRED SKILLS & EXPERIENCE
- Experience: 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on customer communication and retention in a SaaS or subscription environment.
- Technical proficiency: Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo).
- Analytical expertise: Strong knowledge of performance metrics and experience using data tools (e.g., Tableau, Mixpanel) to analyze campaign health and trends.
- Stellar attention to detail: A proven track record of managing complex target lists, exclude logic, and meticulous segmentation frameworks with a zero-error tolerance.
- Channel versatility: Strong tactical execution skills across Email and IPM, with an acute understanding of how to tailor micro-copy and context to each distinct channel.
- Strategic & tactical balance: Ability to design a clean, cross-functional communication workflow while remaining excited to roll up your sleeves, build campaigns, and troubleshoot technical triggers daily.
- Cross-functional confidence: Proven ability to interface with Product, User Research, and Support teams to manage competing internal priorities and protect the customer experience.
- AI acuity: Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus.
BENEFITS
We offer a competitive benefits program including:
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
CALIFORNIA JOB APPLICANT PRIVACY NOTICE
Thank you for your interest in opportunities at SimplePractice LLC ("SimplePractice" or "us" or "we" or "our"). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.
For more information about our privacy practices, please contact us at privacy@simplepractice.com.
About us
At SimplePractice, we're changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.
THE ROLE
We are seeking a strong, strategic, and data-driven Lifecycle Marketing Manager to maximize value, adoption, and retention of our paid customer base. In this high-impact IC role, you will be the strategic owner and execution powerhouse behind our core customer communication vehicles, including our monthly newsletter, survey programs, critical system notices, and in-product messaging (IPM).
The ideal candidate treats lifecycle marketing as a science. You have a proven track record of independently running critical customer-facing programs, navigating cross-functional priorities with confidence, and using rigorous experimentation to drive product value while protecting our paid base from message fatigue.
Responsibilities
- Core Communication Vehicles: Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery.
- Feature Adoption Workflows: Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation.
- Survey Program Architecture: Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program.
- Critical & System Announcements: Serve as the dedicated owner for all high-stakes, time-sensitive system notices and compliance updates, ensuring absolute accuracy and delivery to the paid base.
- Onboarding Execution Support: Partner with the Lifecycle Lead to build, test, and optimize the automated workflows and messaging assets that power our early lifecycle and onboarding experiences.
- Rigorous Experimentation: Maintain a continuous A/B testing roadmap focused on cadence, copy optimization, and channel selection (Email vs. IPM) to maximize feature utilization.
- Audience Governance & QA: Monitor overall base health, deliverability trends, and engagement metrics while running a strict, "zero-fail" QA process before any critical or automated send.
DESIRED SKILLS & EXPERIENCE
- Experience: 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on customer communication and retention in a SaaS or subscription environment.
- Technical proficiency: Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo).
- Analytical expertise: Strong knowledge of performance metrics and experience using data tools (e.g., Tableau, Mixpanel) to analyze campaign health and trends.
- Stellar attention to detail: A proven track record of managing complex target lists, exclude logic, and meticulous segmentation frameworks with a zero-error tolerance.
- Channel versatility: Strong tactical execution skills across Email and IPM, with an acute understanding of how to tailor micro-copy and context to each distinct channel.
- Strategic & tactical balance: Ability to design a clean, cross-functional communication workflow while remaining excited to roll up your sleeves, build campaigns, and troubleshoot technical triggers daily.
- Cross-functional confidence: Proven ability to interface with Product, User Research, and Support teams to manage competing internal priorities and protect the customer experience.
- AI acuity: Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus.
BENEFITS
We offer a competitive benefits program including:
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
CALIFORNIA JOB APPLICANT PRIVACY NOTICE
Thank you for your interest in opportunities at SimplePractice LLC ("SimplePractice" or "us" or "we" or "our"). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.
For more information about our privacy practices, please contact us at privacy@simplepractice.com.
See All 22 Lifecycle Marketing Manager Jobs in California
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Find JobsLifecycle Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Lifecycle Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- DoorDash4
- Crunchyroll2
- Adobe1
- Apple1
- Exemplis1
Top Industries Hiring
- Technology & Software12
- Banking & Financial Services2
- Media & Entertainment2
- Consumer Goods1
- Education1
What California Employers Look For
The qualifications that appear most often in lifecycle marketing manager jobs across California.
- Bachelor's degree in marketing, communications, business, or a related field
- Three or more years of experience managing CRM or email marketing programs
- Hands-on proficiency with marketing automation platforms such as Braze, Iterable, or Marketo
- Demonstrated experience designing customer journey maps and lifecycle stage strategies
- Strong analytical skills and comfort working with segmentation data and A/B test results
- Experience collaborating cross-functionally with product, data, and growth teams
Lifecycle Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a lifecycle marketing manager in California?
A bachelor's degree in marketing, business, communications, or a related field is the standard starting point for this role in California. No state-issued license or California-specific certification is required. Most California employers expect candidates to have hands-on experience with a recognized marketing automation platform, a portfolio of lifecycle campaigns, and familiarity with data tools used in consumer or SaaS environments, both of which signal readiness for the role.
How much do lifecycle marketing managers make in California?
Lifecycle marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire lifecycle marketing managers in California?
Employers hiring lifecycle marketing managers in California right now include DoorDash, Crunchyroll, and Adobe, based on current listings on Migrate Mate as of June 2026. California's concentration of technology, streaming, and fintech headquarters means many of these openings are tied to subscription-based or app-driven businesses with large, active customer bases.
Which California cities have the most lifecycle marketing manager jobs?
San Francisco, Los Angeles, and Mountain View have the most lifecycle marketing manager openings in California. San Francisco leads because of its density of SaaS and fintech headquarters, Los Angeles follows with a strong presence of streaming, entertainment tech, and direct-to-consumer brands, and San Diego contributes openings from its growing biotech software and e-commerce companies.
Are there remote lifecycle marketing manager jobs in California?
Yes, and more than most fields. About 32% of lifecycle marketing manager openings tied to California are remote or hybrid as of June 2026, reflecting how well-suited the role is to distributed work. Campaign planning, CRM build-outs, and performance analysis are the parts of the job most commonly done fully remote, while cross-functional launch work tends to bring teams together at least occasionally.
How can I get hired as a lifecycle marketing manager in California with little or no experience?
The most realistic entry path is moving into lifecycle marketing from an adjacent role such as email marketing coordinator, marketing analyst, or CRM specialist, all of which appear frequently in California's technology and e-commerce companies. Large California employers like Intuit, Gap Inc., and Instacart have run rotational or associate marketing programs that bring in early-career candidates. Building a portfolio with real campaign examples and earning a platform certification from Braze or Salesforce Marketing Cloud gives candidates a concrete edge when applying for junior lifecycle or retention marketing roles.
Where can I find and apply to lifecycle marketing manager jobs in California?
You can find and apply to lifecycle marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and experience levels. Find roles that fit your background and apply directly to the ones that match.
See All 22 Lifecycle Marketing Manager Jobs in California
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