Lifecycle Marketing Manager Jobs in California
Lifecycle Marketing Manager jobs in California are among the most active in the country, with strong demand concentrated in technology, e-commerce, fintech, and streaming media, covering everything from associate to senior and director-level roles. San Francisco, Los Angeles, and San Diego account for the largest share of openings, where established employers like Salesforce, Adobe, and Netflix consistently hire for lifecycle marketing talent. Customer retention, CRM strategy, and cross-channel automation are the most in-demand specialties across California-based teams. Find a role that fits below and apply directly.
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Lifecycle Marketing & Marketing Operations Specialist
About ScreenBeam
ScreenBeam is a wireless display and collaboration platform trusted by enterprises and educational institutions worldwide. Our technology enables teams and classrooms to present and collaborate seamlessly without cables or complex setups.
ScreenBeam is looking for a hands-on marketer to help run our lifecycle marketing and marketing operations engine. This role will work across HubSpot, Salesforce, nurture programs, demand generation, campaign execution, lead management, and reporting to help turn marketing activity into pipeline.
What you’ll work on:
- HubSpot and Salesforce lead flow, segmentation, lifecycle stages, and data hygiene
- Email nurture and re-engagement programs
- LinkedIn and retargeting campaign execution
- Event lead activation and sales handoff
- ABM support, campaign distribution, and funnel reporting
We are looking for someone with at least 3-4 years of experience in lifecycle marketing, demand generation, or marketing operations, with hands-on experience in HubSpot and Salesforce. B2B SaaS, enterprise technology, or EdTech experience is a plus.
Location
Can be remote (U.S.) with quarterly visits to the ScreenBeam office in San Jose, CA.
Benefits & Compensation
We offer a competitive salary and a comprehensive benefits package.
*Must be work authorized – no sponsorships
How to Apply
Send your resume to hr@screenbeam.com
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
- Experience in HubSpot and Salesforce led flow, segmentation, lifecycle states and data hygiene.
Work Location: In person
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Find JobsLifecycle Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Lifecycle Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Medical Devices
- Sports & Recreation
- Banking & Financial Services
- Healthcare & Medical Services
What California Employers Look For
The qualifications that appear most often in lifecycle marketing manager jobs across California.
- Bachelor's degree in marketing, communications, business, or a related field
- Three or more years of experience managing CRM or email marketing programs
- Hands-on proficiency with marketing automation platforms such as Braze, Iterable, or Marketo
- Demonstrated experience designing customer journey maps and lifecycle stage strategies
- Strong analytical skills and comfort working with segmentation data and A/B test results
- Experience collaborating cross-functionally with product, data, and growth teams
Lifecycle Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a lifecycle marketing manager in California?
A bachelor's degree in marketing, business, communications, or a related field is the standard starting point for this role in California. No state-issued license or California-specific certification is required. Most California employers expect candidates to have hands-on experience with a recognized marketing automation platform, a portfolio of lifecycle campaigns, and familiarity with data tools used in consumer or SaaS environments, both of which signal readiness for the role.
How much do lifecycle marketing managers make in California?
Lifecycle marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire lifecycle marketing managers in California?
Employers hiring lifecycle marketing managers in California right now include AXS, Lyft, and Sans, based on current listings on Migrate Mate as of September 2026. California's concentration of technology, streaming, and fintech headquarters means many of these openings are tied to subscription-based or app-driven businesses with large, active customer bases.
Which California cities have the most lifecycle marketing manager jobs?
San Francisco, Los Angeles, and San Mateo have the most lifecycle marketing manager openings in California. San Francisco leads because of its density of SaaS and fintech headquarters, Los Angeles follows with a strong presence of streaming, entertainment tech, and direct-to-consumer brands, and San Diego contributes openings from its growing biotech software and e-commerce companies.
Are there remote lifecycle marketing manager jobs in California?
Yes, and more than most fields. About 77% of lifecycle marketing manager openings tied to California are remote or hybrid as of September 2026, reflecting how well-suited the role is to distributed work. Campaign planning, CRM build-outs, and performance analysis are the parts of the job most commonly done fully remote, while cross-functional launch work tends to bring teams together at least occasionally.
How can I get hired as a lifecycle marketing manager in California with little or no experience?
The most realistic entry path is moving into lifecycle marketing from an adjacent role such as email marketing coordinator, marketing analyst, or CRM specialist, all of which appear frequently in California's technology and e-commerce companies. Large California employers like Intuit, Gap Inc., and Instacart have run rotational or associate marketing programs that bring in early-career candidates. Building a portfolio with real campaign examples and earning a platform certification from Braze or Salesforce Marketing Cloud gives candidates a concrete edge when applying for junior lifecycle or retention marketing roles.
Where can I find and apply to lifecycle marketing manager jobs in California?
You can find and apply to lifecycle marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and experience levels. Find roles that fit your background and apply directly to the ones that match.
See All 29 Lifecycle Marketing Manager Jobs in California
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