Channel Marketing Manager Jobs in California
Channel Marketing Manager jobs in California are among the most active in the country, concentrated in technology, enterprise software, semiconductors, and consumer electronics, with openings at every level from entry-level channel coordinator through senior and director roles. The largest hiring volumes are in San Jose, San Francisco, and Los Angeles, where established employers like Cisco, Palo Alto Networks, and Salesforce maintain significant channel and partner marketing teams. The most in-demand specialties are partner program management, reseller enablement, and co-marketing strategy. Find a role that fits below and apply directly.
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Showing 5 of 22+ Channel Marketing Manager jobs
DESCRIPTION
As the Channel Marketing Manager, you are the strategic owner of how Ring & Blink products come to life across the North America offline retail channel. You define the long-term marketing vision and customer experience (CX) strategy for in-store environments spanning The Home Depot and Lowes. Working cross-functionally with product marketing, design, sales, and third-party vendors, you are the recognized expert for Ring & Blink channel marketing across GTM, categories, retailers, and creative. You leverage AI-powered tools and automation to drive operational excellence, enhance project management, and deliver cost efficiencies across all in-store programs.
Key job responsibilities
Strategy & Vision
Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Homebuilder channels.
Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring&Blink.
Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption
Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment
Shopper Marketing & In-Store Experience
Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Homebuilder)
Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level
Create CX experiments that, if successful, can be scaled for future offline experiences
Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale
AI & Process Innovation
Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities
Execution & Operations
Manage in-store merchandising execution including go-to-market asset creation (tear pads, dummy units, POP displays, digital content)
Manage lead-times, workback schedules, and in-store project budgets
Develop marketing support programs for distributors and independent retailers
Cross-Functional Leadership & Stakeholder Management
Build and maintain relationships with Visual Merchandising, Marketing, In-store Operations, and Merchant teams at key retailers
Clarify and drive project commitments; establish and maintain clear chains of ownership
Anticipate changes and bottlenecks, provide escalation management, and balance customer needs vs. technical and operational constraints
Measurement & Insights
Measure the performance of in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
Leverage marketing programs and data to identify strategic selling opportunities
About the team
The Ring & Blink Offline Channel Marketing team expands the distribution and availability of Ring & Blink Devices, Features, and Services by initiating and managing partnerships with offline retailers. This role sits within the Integrated Channel Marketing and Global Events organization supporting all in-store, digital and event experiences in the retail channel — including consumer electronics, mass merchants, regional chains, DIY, hardware, and club stores across multiple market segments. The focus is North America, with frequent collaboration with Ring & Blink Channel Marketing globally to learn and share best practices.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 109,100.00 - 160,000.00 USD annually
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually
DESCRIPTION
As the Channel Marketing Manager, you are the strategic owner of how Ring & Blink products come to life across the North America offline retail channel. You define the long-term marketing vision and customer experience (CX) strategy for in-store environments spanning The Home Depot and Lowes. Working cross-functionally with product marketing, design, sales, and third-party vendors, you are the recognized expert for Ring & Blink channel marketing across GTM, categories, retailers, and creative. You leverage AI-powered tools and automation to drive operational excellence, enhance project management, and deliver cost efficiencies across all in-store programs.
Key job responsibilities
Strategy & Vision
Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Homebuilder channels.
Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring&Blink.
Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption
Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment
Shopper Marketing & In-Store Experience
Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Homebuilder)
Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level
Create CX experiments that, if successful, can be scaled for future offline experiences
Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale
AI & Process Innovation
Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities
Execution & Operations
Manage in-store merchandising execution including go-to-market asset creation (tear pads, dummy units, POP displays, digital content)
Manage lead-times, workback schedules, and in-store project budgets
Develop marketing support programs for distributors and independent retailers
Cross-Functional Leadership & Stakeholder Management
Build and maintain relationships with Visual Merchandising, Marketing, In-store Operations, and Merchant teams at key retailers
Clarify and drive project commitments; establish and maintain clear chains of ownership
Anticipate changes and bottlenecks, provide escalation management, and balance customer needs vs. technical and operational constraints
Measurement & Insights
Measure the performance of in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
Leverage marketing programs and data to identify strategic selling opportunities
About the team
The Ring & Blink Offline Channel Marketing team expands the distribution and availability of Ring & Blink Devices, Features, and Services by initiating and managing partnerships with offline retailers. This role sits within the Integrated Channel Marketing and Global Events organization supporting all in-store, digital and event experiences in the retail channel — including consumer electronics, mass merchants, regional chains, DIY, hardware, and club stores across multiple market segments. The focus is North America, with frequent collaboration with Ring & Blink Channel Marketing globally to learn and share best practices.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 109,100.00 - 160,000.00 USD annually
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually
See All 22 Channel Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsChannel Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Channel Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Staffing & Recruiting
- Technology & Software
- Electronics & Hardware
- Non-Profit & Social Services
What California Employers Look For
The qualifications that appear most often in channel marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related field required by most California employers
- Three or more years of channel, partner, or alliance marketing experience in a B2B environment
- Demonstrated experience managing reseller, distributor, or VAR partner programs and go-to-market plans
- Proficiency with CRM and partner relationship management platforms such as Salesforce or Impartner
- Strong cross-functional collaboration skills with sales, product, and partner operations teams
- Experience developing co-marketing campaigns, MDF programs, and partner-facing enablement materials
Channel Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a channel marketing manager in California?
Channel marketing manager roles in California do not require a state-issued license, so the path runs through education and experience. Most hiring managers expect a bachelor's degree in marketing, business, or communications, followed by progressive experience in partner marketing, channel sales support, or product marketing. California's dense technology industry means candidates who have worked with reseller or VAR ecosystems, even in a coordinator capacity, move up quickly into manager roles at enterprise software and hardware companies.
How much do channel marketing managers make in California?
Channel marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire channel marketing managers in California?
Employers hiring channel marketing managers in California right now include Amazon, Versa Networks, and MOXA, based on current listings on Migrate Mate as of September 2026. California's concentration of enterprise software and networking companies means partner-facing marketing roles are a core headcount category, not an occasional hire.
Which California cities have the most channel marketing manager jobs?
The California cities with the most channel marketing manager openings are Hawthorne, Santa Monica, and Irvine. The San Francisco Bay Area and San Jose corridor lead because of the density of enterprise technology headquarters there, while Los Angeles draws demand from consumer electronics, media technology, and the regional offices of national software companies.
Are there remote channel marketing manager jobs in California?
Yes, and more than most fields. Channel marketing is largely a desk and digital role, making remote and hybrid arrangements common across the industry. About 71% of channel marketing manager openings tied to California are remote or hybrid as of September 2026, reflecting how broadly the technology sector has adopted flexible work. Partner enablement content development and co-marketing campaign management are the functions most frequently performed fully remote.
How can I get hired as a channel marketing manager in California with little or no experience?
The most realistic entry path is a channel marketing coordinator or partner programs specialist role at a California-based technology company, which serves as the direct pipeline into manager positions. Large California employers like Cisco, HP, and Ingram Micro hire into associate channel or partner marketing rotational programs that develop candidates without direct channel experience. Lateral moves from demand generation, field marketing, or inside sales roles are common and well recognized by California hiring teams. Building a portfolio with a co-marketing plan sample or an MDF program proposal gives early-career candidates a concrete edge.
Where can I find and apply to channel marketing manager jobs in California?
You can find and apply to channel marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and experience levels. Find the roles that fit your background and apply directly to each one.
See All 22 Channel Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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