Channel Marketing Manager Jobs
Channel Marketing Manager jobs are open across technology, consumer goods, healthcare, and manufacturing, at levels from associate to director, with specializations in partner programs, demand generation, and reseller enablement. Find a role that fits from the openings below and apply directly.
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Showing 5 of 57+ Channel Marketing Manager jobs
INTRODUCTION
The Channel Marketing Manager will lead the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement. This role works effectively cross functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategy, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets. The Channel Marketing Manager also builds a strong knowledge of the marketplace, competitive landscape, and industry trends and leverages this expertise in building successful plans. This role is the key liaison and “quarterback” across the sales team and internal functions that ensures a cohesive customer plan.
ROLE AND RESPONSIBILITIES
Business & Marketing Planning
- Create strategies and associated tactics on an annual basis to drive business performance. These plans are centered on marketplace and competitive dynamics and allow the Channel Marketing Manager to take a holistic view in building a comprehensive and creative plan of attack.
- Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.
- Build knowledge of the competitive marketplace and industry to determine pricing approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.
- Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, CDRM, and P&L performance.
Financial Goal Achievement
- Stay focused on budgeted revenue and profitability targets and develop plans to adjust as needed as the year progresses.
- This individual should be a proactive and solution-oriented thinker that can establish plans around obstacles presented.
- Strong financial acumen including solid P&L experience.
Commercial Launch Planning & Execution
- Build winning plans that leverage new product launches to grow and take market share.
- Working closely with product and brand marketing, the Channel Marketing Manager identifies the best ways to capitalize on new products while building plans, materials, and assets for the customer base.
Promotional Campaign Creation & Implementation
- Develop a promotional calendar that puts resources to best use positioning products for success at key times of the year. All promotions should be well thought out and supporting the overall brand and customer strategies.
- Assume the project management role through the development and maintenance of complete and accurate project plans.
- Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals.
Customer Presentation Authorship (i.e. Line Reviews, Sales Meetings, JBP, QBR)
- Assemble content from across business functions in clear, well-developed, professional, visually appealing presentations that can influence decision makers.
BASIC QUALIFICATIONS
- 5+ years of channel/trade marketing experience, ideally working with large retail customers. Relevant experience in product marketing, brand marketing, and/or national account sales roles will also be considered.
- Solid MS Office skills including Excel, Word and PowerPoint.
- Up to 25% North American Travel.
PREFERRED QUALIFICATIONS
- Home center experience is a plus.
WHAT'S IN IT FOR YOU
- Own strategy and drive real business impact: Step into a highly visible “quarterback” role where you’ll shape channel strategy, influence cross-functional decisions, and directly impact revenue, margin, and market share with major retail partners.
- Work cross-functionally at a strategic level: Collaborate with product, brand, finance, supply chain, and sales teams to build end-to-end marketing plans—from pricing and promotions to product launches—expanding your influence and business acumen.
- Grow your expertise in a dynamic, data-driven environment: Leverage analytics, market insights, and financial performance metrics to make strategic decisions, sharpen your P&L ownership skills, and accelerate your career in channel and commercial leadership.
LI-CF1
LI-HYBRID
Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product-solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions.
Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry.
At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.
INTRODUCTION
The Channel Marketing Manager will lead the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement. This role works effectively cross functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategy, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets. The Channel Marketing Manager also builds a strong knowledge of the marketplace, competitive landscape, and industry trends and leverages this expertise in building successful plans. This role is the key liaison and “quarterback” across the sales team and internal functions that ensures a cohesive customer plan.
ROLE AND RESPONSIBILITIES
Business & Marketing Planning
- Create strategies and associated tactics on an annual basis to drive business performance. These plans are centered on marketplace and competitive dynamics and allow the Channel Marketing Manager to take a holistic view in building a comprehensive and creative plan of attack.
- Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.
- Build knowledge of the competitive marketplace and industry to determine pricing approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.
- Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, CDRM, and P&L performance.
Financial Goal Achievement
- Stay focused on budgeted revenue and profitability targets and develop plans to adjust as needed as the year progresses.
- This individual should be a proactive and solution-oriented thinker that can establish plans around obstacles presented.
- Strong financial acumen including solid P&L experience.
Commercial Launch Planning & Execution
- Build winning plans that leverage new product launches to grow and take market share.
- Working closely with product and brand marketing, the Channel Marketing Manager identifies the best ways to capitalize on new products while building plans, materials, and assets for the customer base.
Promotional Campaign Creation & Implementation
- Develop a promotional calendar that puts resources to best use positioning products for success at key times of the year. All promotions should be well thought out and supporting the overall brand and customer strategies.
- Assume the project management role through the development and maintenance of complete and accurate project plans.
- Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals.
Customer Presentation Authorship (i.e. Line Reviews, Sales Meetings, JBP, QBR)
- Assemble content from across business functions in clear, well-developed, professional, visually appealing presentations that can influence decision makers.
BASIC QUALIFICATIONS
- 5+ years of channel/trade marketing experience, ideally working with large retail customers. Relevant experience in product marketing, brand marketing, and/or national account sales roles will also be considered.
- Solid MS Office skills including Excel, Word and PowerPoint.
- Up to 25% North American Travel.
PREFERRED QUALIFICATIONS
- Home center experience is a plus.
WHAT'S IN IT FOR YOU
- Own strategy and drive real business impact: Step into a highly visible “quarterback” role where you’ll shape channel strategy, influence cross-functional decisions, and directly impact revenue, margin, and market share with major retail partners.
- Work cross-functionally at a strategic level: Collaborate with product, brand, finance, supply chain, and sales teams to build end-to-end marketing plans—from pricing and promotions to product launches—expanding your influence and business acumen.
- Grow your expertise in a dynamic, data-driven environment: Leverage analytics, market insights, and financial performance metrics to make strategic decisions, sharpen your P&L ownership skills, and accelerate your career in channel and commercial leadership.
LI-CF1
LI-HYBRID
Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product-solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions.
Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry.
At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.
See All 57+ Channel Marketing Manager Jobs
Jump back to the full list of openings and apply to any channel marketing manager role that fits.
Find JobsChannel Marketing Manager Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- CHANEL5
- AvePoint3
- Delta Faucet Company3
- Amazon2
- Apple2
Top Industries Hiring
- Banking & Financial Services7
- Manufacturing6
- Electronics & Hardware5
- Fashion & Apparel5
- Technology & Software5
What Employers Look For
The qualifications that appear most often in channel marketing manager jobs.
- 3-5 years of channel marketing, partner marketing, or indirect sales support experience
- Experience managing MDF programs and tracking partner co-marketing campaign performance
- Proficiency with CRM platforms such as Salesforce and partner portal or PRM tools
- Bachelor's degree in marketing, business, or a related field
- Ability to build and execute joint go-to-market plans with reseller or distributor partners
- Strong cross-functional collaboration skills working alongside channel sales and field marketing teams
Tips for Your Channel Marketing Manager Job Search
Quantify partner program outcomes on your resume
Channel marketing managers are evaluated on pipeline influence, not just campaign activity. Replace vague bullets with metrics like partner-sourced revenue growth, MDF utilization rates, or co-marketing campaign conversion lifts to show real commercial impact.
Highlight your channel technology stack
Hiring managers scan for hands-on experience with partner relationship management platforms like Impartner, Allbound, or Salesforce PRM. Name the tools you've used in context, not just in a skills list, so recruiters know you can operate from day one.
Apply early to roles that fit
Migrate Mate lists channel marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter openings by channel model and industry
A channel role at a SaaS company managing ISVs looks very different from one at a hardware brand managing distributors. Target openings where your specific channel type, whether VAR, MSP, or retail reseller, matches the employer's actual go-to-market motion.
Prepare a co-marketing case study for interviews
Most channel marketing interviews include a scenario question about designing a joint go-to-market program. Walk in with a real example: the partner tier, the campaign structure, how you allocated MDF, and what the pipeline outcome was.
Negotiate scope alongside compensation
Channel marketing manager roles vary widely in partner count, MDF budget authority, and cross-functional ownership. Before accepting an offer, clarify how many active partners you'd own, what budget you'd control, and whether the role reports into field marketing or channel sales.
Channel Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most channel marketing managers?
The companies hiring the most channel marketing managers right now include CHANEL, AvePoint, and Delta Faucet Company, with the largest share of openings in California, New York, and Illinois, based on current listings on Migrate Mate as of June 2026. Technology vendors, enterprise software companies, and hardware manufacturers consistently post the highest volume of channel marketing roles.
How many channel marketing manager jobs are remote?
About 40% of channel marketing manager openings are fully remote or hybrid as of June 2026, reflecting the role's strong digital and cross-functional collaboration component. Partner enablement, co-marketing content development, and MDF management tend to be the sub-areas most frequently offered with remote flexibility, while roles tied to regional field events typically require more in-person availability.
How do you become a channel marketing manager?
Most channel marketing managers start in demand generation, field marketing, or inside sales before moving into partner-facing roles. Building fluency in indirect go-to-market models is the critical step: seek out projects involving reseller enablement, co-branded campaigns, or MDF administration. A bachelor's degree in marketing or business is the standard baseline, and hands-on experience with a PRM or partner portal platform accelerates your candidacy significantly.
Can you get a channel marketing manager role with limited experience?
Yes, especially if you can demonstrate relevant adjacent experience in field marketing, sales operations, or partner support. Employers hiring at the associate or coordinator level prioritize candidates who understand indirect sales motions and can manage multiple partner relationships simultaneously. Building a portfolio of co-marketing examples, even from internships or cross-functional projects, signals that you can operate in a partner-driven environment without a dedicated channel title on your resume.
What does the channel marketing manager interview process look like?
The process typically runs three to four rounds. An initial recruiter screen focuses on your background in partner or channel programs. A hiring manager conversation digs into how you've structured co-marketing campaigns and managed MDF. A panel or case round often presents a scenario where you design a partner go-to-market plan from scratch. Some employers include a cross-functional interview with a channel sales leader to assess alignment between marketing and revenue goals.
Where can I find and apply to channel marketing manager jobs?
You can find and apply to channel marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience and channel specialization, then apply directly to each one that fits.
See All 57+ Channel Marketing Manager Jobs
Jump back to the full list of openings and apply to any channel marketing manager role that fits.
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