Senior Level Channel Marketing Manager Jobs
Senior level channel marketing manager jobs place experienced professionals in charge of partner strategy, channel program performance, and the cross-functional teams that bring campaigns to market. Hiring is concentrated in Technology & Software, Retail, and Manufacturing, with a 38% remote or hybrid share and employers like Rbus, Ferrero, and Rippling hiring at this level now.
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INTRODUCTION
Join our team! This is a great place to work for professionals who want to make an impact with quality products that help keep people safe. The team is collaborative, driven, and focused on building strong partnerships across sales, marketing, and the distributor network. With a respected product portfolio and a clear commitment to growth, the organization offers the opportunity to contribute meaningful ideas, build lasting relationships, and support a brand that is consistently trusted in the safety industry.
ROLE AND RESPONSIBILITIES
Senior Marketing Manager, Channel and Strategic Verticals
The Senior Manager, Channel & Vertical Marketing drives distributor growth and expands penetration into strategic vertical markets. This cross-functional leadership role combines strategic thinking with hands-on execution, leading marketing strategies, partner programs, campaigns, and sales enablement tools that strengthen channel performance, deepen distributor relationships, and build demand.
Channel Marketing & Distributor Growth
- Own the channel marketing strategy across the full distributor network, from national accounts to regional specialists.
- Develop and execute annual channel marketing plans with Sales, including distributor-level strategies, budgets, and performance metrics.
- Build and manage partner enablement programs, including sell-in presentations, product catalogs, sell sheets, competitive tools, objection-handling resources, and sales training.
- Lead distributor marketing for new product introductions, including launch plans, distributor kits, product system setup, and supporting collateral.
- Develop channel partner campaigns that build brand awareness, generate demand, and accelerate sales velocity through newsletters, promotions, launch announcements, and marketing toolkits.
- Manage the regional distributor co-op marketing program, including planning, budget allocation, administration, compliance tracking, and ROI measurement.
- Oversee distributor digital presence across ecommerce listings, product content, landing pages, and online merchandising.
- Manage in-branch merchandising and display programs, including display standards, fixture rollout, and POS materials.
- Support distributor acquisition and onboarding with targeted marketing programs and enablement materials.
- Identify opportunities to increase product visibility, adoption, and market share within existing partner organizations.
Strategic Vertical Marketing
- Lead go-to-market strategy for priority vertical markets, developing segment-specific insights, messaging, tools, and channel activation.
- Develop and execute vertical marketing strategies for Utilities, Telecommunications, Data Centers, Construction, Oil & Gas, and Industrial.
- Build vertical-specific value propositions, messaging frameworks, and content strategies, including application guides, compliance references, sell sheets, and case studies.
- Partner with Sales to identify growth opportunities, prioritize target accounts, and develop market-penetration plans.
- Develop awareness campaigns for end users and influencers, including specifiers, safety managers, project engineers, and procurement decision-makers.
- Manage account-based marketing initiatives for key strategic accounts to accelerate pipeline and deepen relationships.
BASIC QUALIFICATIONS
- 7+ years of B2B marketing experience, including 3–4 years in channel, trade, or distributor marketing within an industrial, safety, or construction category.
- Proven experience developing and executing distributor go-to-market programs, including co-op management, sell-in tools, display rollouts, and branch enablement.
- Experience building vertical-market strategies and activating them through targeted sales tools, content, and channel programs.
- Familiarity with safety gear, PPE, or adjacent safety categories preferred; OSHA compliance knowledge is an advantage.
PREFERRED QUALIFICATIONS
- Strategic thinker with strong executional discipline.
- Skilled communicator, comfortable presenting to senior leadership, distributor partners, and field sales teams.
- Data-fluent, with the ability to build business cases, track performance, and translate KPIs into program improvements.
- Strong project-management skills with the ability to manage multiple workstreams and partners while maintaining quality and timelines.
LOCATION
Location, Paramount, Onsite 5 days a week. Not flexible on days in office.
INTRODUCTION
Join our team! This is a great place to work for professionals who want to make an impact with quality products that help keep people safe. The team is collaborative, driven, and focused on building strong partnerships across sales, marketing, and the distributor network. With a respected product portfolio and a clear commitment to growth, the organization offers the opportunity to contribute meaningful ideas, build lasting relationships, and support a brand that is consistently trusted in the safety industry.
ROLE AND RESPONSIBILITIES
Senior Marketing Manager, Channel and Strategic Verticals
The Senior Manager, Channel & Vertical Marketing drives distributor growth and expands penetration into strategic vertical markets. This cross-functional leadership role combines strategic thinking with hands-on execution, leading marketing strategies, partner programs, campaigns, and sales enablement tools that strengthen channel performance, deepen distributor relationships, and build demand.
Channel Marketing & Distributor Growth
- Own the channel marketing strategy across the full distributor network, from national accounts to regional specialists.
- Develop and execute annual channel marketing plans with Sales, including distributor-level strategies, budgets, and performance metrics.
- Build and manage partner enablement programs, including sell-in presentations, product catalogs, sell sheets, competitive tools, objection-handling resources, and sales training.
- Lead distributor marketing for new product introductions, including launch plans, distributor kits, product system setup, and supporting collateral.
- Develop channel partner campaigns that build brand awareness, generate demand, and accelerate sales velocity through newsletters, promotions, launch announcements, and marketing toolkits.
- Manage the regional distributor co-op marketing program, including planning, budget allocation, administration, compliance tracking, and ROI measurement.
- Oversee distributor digital presence across ecommerce listings, product content, landing pages, and online merchandising.
- Manage in-branch merchandising and display programs, including display standards, fixture rollout, and POS materials.
- Support distributor acquisition and onboarding with targeted marketing programs and enablement materials.
- Identify opportunities to increase product visibility, adoption, and market share within existing partner organizations.
Strategic Vertical Marketing
- Lead go-to-market strategy for priority vertical markets, developing segment-specific insights, messaging, tools, and channel activation.
- Develop and execute vertical marketing strategies for Utilities, Telecommunications, Data Centers, Construction, Oil & Gas, and Industrial.
- Build vertical-specific value propositions, messaging frameworks, and content strategies, including application guides, compliance references, sell sheets, and case studies.
- Partner with Sales to identify growth opportunities, prioritize target accounts, and develop market-penetration plans.
- Develop awareness campaigns for end users and influencers, including specifiers, safety managers, project engineers, and procurement decision-makers.
- Manage account-based marketing initiatives for key strategic accounts to accelerate pipeline and deepen relationships.
BASIC QUALIFICATIONS
- 7+ years of B2B marketing experience, including 3–4 years in channel, trade, or distributor marketing within an industrial, safety, or construction category.
- Proven experience developing and executing distributor go-to-market programs, including co-op management, sell-in tools, display rollouts, and branch enablement.
- Experience building vertical-market strategies and activating them through targeted sales tools, content, and channel programs.
- Familiarity with safety gear, PPE, or adjacent safety categories preferred; OSHA compliance knowledge is an advantage.
PREFERRED QUALIFICATIONS
- Strategic thinker with strong executional discipline.
- Skilled communicator, comfortable presenting to senior leadership, distributor partners, and field sales teams.
- Data-fluent, with the ability to build business cases, track performance, and translate KPIs into program improvements.
- Strong project-management skills with the ability to manage multiple workstreams and partners while maintaining quality and timelines.
LOCATION
Location, Paramount, Onsite 5 days a week. Not flexible on days in office.
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Retail
- Manufacturing
- Staffing & Recruiting
- Electronics & Hardware
Senior Level Channel Marketing Manager Jobs: Frequently Asked Questions
How do I get a senior level channel marketing manager job?
Employers hiring at this level want demonstrated ownership of channel programs, not just participation in them. Candidates who stand out can point to measurable partner revenue growth, experience designing enablement frameworks, and a history of aligning cross-functional stakeholders around channel strategy. Showing you have led program launches or managed partner tiers end-to-end signals the readiness these roles require.
Which companies hire senior level channel marketing managers?
Companies hiring senior level channel marketing managers right now include Rbus, Ferrero, and Rippling, based on current listings on Migrate Mate as of September 2026. Hiring at this level tends to concentrate in technology vendors, enterprise software firms, and large consumer brands that operate mature partner or reseller networks.
Are there remote senior level channel marketing manager jobs?
Yes, though availability varies by employer and program complexity. About 38% of senior level channel marketing manager openings are remote or hybrid as of September 2026, reflecting how widely distributed partner ecosystems have made location flexibility more common at this level. Roles tied to field marketing or in-person partner events are more likely to require on-site presence.
What makes a channel marketing manager role senior level?
Senior level channel marketing manager roles are defined by strategic ownership rather than execution support. Professionals at this stage set partner program direction, own performance metrics across the full channel mix, and are expected to mentor junior marketers or lead a small team. They work closely with sales, product, and finance leadership, and are accountable for measurable outcomes rather than individual deliverables.
Which industries hire the most senior level channel marketing managers?
Senior Level channel marketing manager roles concentrate in Technology & Software, Retail, and Manufacturing, based on current listings on Migrate Mate as of September 2026. These sectors tend to run large partner ecosystems, reseller networks, or distributor programs that require experienced marketers to manage complexity and drive measurable co-marketing performance.