Senior Level Channel Marketing Manager Jobs
Senior level channel marketing manager jobs place experienced professionals in charge of partner strategy, channel program performance, and the cross-functional teams that bring campaigns to market. Hiring is concentrated in Technology & Software, Electronics & Hardware, and Biotechnology & Pharmaceuticals, with a 44% remote or hybrid share and employers like Fortinet, AbbVie, and Brady Corporation hiring at this level now.
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Showing 5 of 122+ Senior Level Channel Marketing Manager jobs
Job Description
Requisition ID
Department
Job Function
Location
Role Location Designation
Location Designation: Hybrid - 3 days per week
About New York Life Investment Management
With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm’s global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life.
Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.
More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution.
- Lead, coach, and prioritize work for the Manager, Email Marketing and Manager, Organic Social Media, ensuring both roles have clear goals, strong execution standards, and a shared approach to audience engagement.
- Develop audience-centered contact strategies for financial advisor, institutional investor, client, and prospect audiences, including frequency, prioritization, suppression, segmentation, and journey logic.
- Design and evolve nurture journeys, triggered communications, newsletters, campaign sequences, event follow-ups, and content engagement programs that support business priorities and deepen audience relationships.
- Serve as the business lead for marketing automation use cases, helping define requirements for CRM, marketing automation, audience data, dynamic content, journey orchestration, and measurement capabilities.
- Identify responsible AI-enabled opportunities to improve owned-channel planning, content adaptation, audience segmentation, QA, reporting synthesis, and journey performance.
- Lead the development of email testing strategies, including subject lines, content hierarchy, calls to action, personalization, audience splits, send timing, templates, and journey optimization.
- Establish email and owned-channel governance standards, including contact strategy, template strategy, content hierarchy, brand alignment, accessibility, compliance considerations, approval requirements, and performance reporting practices.
- Monitor and analyze owned-channel performance, audience behavior, list health, deliverability, engagement quality, social signals, website engagement from owned traffic, and conversion indicators, translating insights into recommendations for ongoing improvement.
- Partner with Product Marketing, Segment Marketing, Brand, Content, Sales, BI, Technology, Marketing Operations, Compliance, Website Strategy & Operations, and the Director, Cross-Channel Activation to translate priorities into effective email, social, and owned-channel programs.
- Partner with Global Data & Tech Solutions on platform capabilities, tagging, campaign setup, QA processes, data hygiene, and execution readiness.
- Ensure email, social, and owned-channel activation reinforces the NYLIM brand story and creates a consistent, relevant experience across audience touchpoints.
- 7 to 10+ years of experience in email marketing, lifecycle marketing, CRM, marketing automation, owned-channel strategy, or digital engagement, preferably in financial services, asset management, B2B, or another regulated environment.
- Experience managing or mentoring marketing team members, with the ability to set direction, improve standards, prioritize work, and help channel specialists grow.
- Proven ability to develop email strategies, nurture journeys, segmentation approaches, testing plans, contact strategies, and performance optimization routines.
- Hands-on experience with email or marketing automation platforms, CRM systems, audience data, campaign tagging, email reporting, deliverability, and compliance-aware campaign execution.
- Understanding of advisor, institutional, intermediary, professional buyer, or complex B2B audience journeys preferred.
- Ability to translate business and content priorities into audience-centered email, social, and owned-channel programs that are measurable, compliant, and aligned to brand standards.
- Experience partnering with cross-functional internal teams and external partners.
- Comfort using AI and automation tools to improve planning, personalization, testing, QA, reporting, content adaptation, and workflow efficiency within appropriate governance standards.
- Strong analytical judgment, attention to detail, writing instincts, and ability to interpret performance data into practical recommendations.
- Bachelor’s degree in marketing, Communications, Business, Finance, or a related field preferred.
- A role within a globally recognized financial institution with a strong purpose and long-term client orientation.
- Exposure to investment, market, and client engagement priorities across advisor, institutional, and boutique audiences.
- The opportunity to help build a more personalized, automated, measurable, and audience-centered owned-channel capability.
- Collaboration with internal stakeholders and external agency partners.
- Access to professional development resources and opportunities to expand digital, data, automation, AI, and investment marketing expertise.
Job Level: LEVELMG2
Pay Transparency
Salary Range: $137,000-$190,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 94276
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Job Description
Requisition ID
Department
Job Function
Location
Role Location Designation
Location Designation: Hybrid - 3 days per week
About New York Life Investment Management
With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm’s global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life.
Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.
More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution.
- Lead, coach, and prioritize work for the Manager, Email Marketing and Manager, Organic Social Media, ensuring both roles have clear goals, strong execution standards, and a shared approach to audience engagement.
- Develop audience-centered contact strategies for financial advisor, institutional investor, client, and prospect audiences, including frequency, prioritization, suppression, segmentation, and journey logic.
- Design and evolve nurture journeys, triggered communications, newsletters, campaign sequences, event follow-ups, and content engagement programs that support business priorities and deepen audience relationships.
- Serve as the business lead for marketing automation use cases, helping define requirements for CRM, marketing automation, audience data, dynamic content, journey orchestration, and measurement capabilities.
- Identify responsible AI-enabled opportunities to improve owned-channel planning, content adaptation, audience segmentation, QA, reporting synthesis, and journey performance.
- Lead the development of email testing strategies, including subject lines, content hierarchy, calls to action, personalization, audience splits, send timing, templates, and journey optimization.
- Establish email and owned-channel governance standards, including contact strategy, template strategy, content hierarchy, brand alignment, accessibility, compliance considerations, approval requirements, and performance reporting practices.
- Monitor and analyze owned-channel performance, audience behavior, list health, deliverability, engagement quality, social signals, website engagement from owned traffic, and conversion indicators, translating insights into recommendations for ongoing improvement.
- Partner with Product Marketing, Segment Marketing, Brand, Content, Sales, BI, Technology, Marketing Operations, Compliance, Website Strategy & Operations, and the Director, Cross-Channel Activation to translate priorities into effective email, social, and owned-channel programs.
- Partner with Global Data & Tech Solutions on platform capabilities, tagging, campaign setup, QA processes, data hygiene, and execution readiness.
- Ensure email, social, and owned-channel activation reinforces the NYLIM brand story and creates a consistent, relevant experience across audience touchpoints.
- 7 to 10+ years of experience in email marketing, lifecycle marketing, CRM, marketing automation, owned-channel strategy, or digital engagement, preferably in financial services, asset management, B2B, or another regulated environment.
- Experience managing or mentoring marketing team members, with the ability to set direction, improve standards, prioritize work, and help channel specialists grow.
- Proven ability to develop email strategies, nurture journeys, segmentation approaches, testing plans, contact strategies, and performance optimization routines.
- Hands-on experience with email or marketing automation platforms, CRM systems, audience data, campaign tagging, email reporting, deliverability, and compliance-aware campaign execution.
- Understanding of advisor, institutional, intermediary, professional buyer, or complex B2B audience journeys preferred.
- Ability to translate business and content priorities into audience-centered email, social, and owned-channel programs that are measurable, compliant, and aligned to brand standards.
- Experience partnering with cross-functional internal teams and external partners.
- Comfort using AI and automation tools to improve planning, personalization, testing, QA, reporting, content adaptation, and workflow efficiency within appropriate governance standards.
- Strong analytical judgment, attention to detail, writing instincts, and ability to interpret performance data into practical recommendations.
- Bachelor’s degree in marketing, Communications, Business, Finance, or a related field preferred.
- A role within a globally recognized financial institution with a strong purpose and long-term client orientation.
- Exposure to investment, market, and client engagement priorities across advisor, institutional, and boutique audiences.
- The opportunity to help build a more personalized, automated, measurable, and audience-centered owned-channel capability.
- Collaboration with internal stakeholders and external agency partners.
- Access to professional development resources and opportunities to expand digital, data, automation, AI, and investment marketing expertise.
Job Level: LEVELMG2
Pay Transparency
Salary Range: $137,000-$190,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 94276
Read More
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Find JobsSenior Level Channel Marketing Manager Job Market
Who's Hiring
- Fortinet8
- AbbVie5
- Brady Corporation5
- Pure Storage4
- Chamberlain4
Top Industries Hiring
- Technology & Software40
- Electronics & Hardware20
- Biotechnology & Pharmaceuticals11
- Manufacturing9
- Cybersecurity5
Senior Level Channel Marketing Manager Jobs: Frequently Asked Questions
How do I get a senior level channel marketing manager job?
Employers hiring at this level want demonstrated ownership of channel programs, not just participation in them. Candidates who stand out can point to measurable partner revenue growth, experience designing enablement frameworks, and a history of aligning cross-functional stakeholders around channel strategy. Showing you have led program launches or managed partner tiers end-to-end signals the readiness these roles require.
Which companies hire senior level channel marketing managers?
Companies hiring senior level channel marketing managers right now include Fortinet, AbbVie, and Brady Corporation, based on current listings on Migrate Mate as of July 2026. Hiring at this level tends to concentrate in technology vendors, enterprise software firms, and large consumer brands that operate mature partner or reseller networks.
Are there remote senior level channel marketing manager jobs?
Yes, though availability varies by employer and program complexity. About 44% of senior level channel marketing manager openings are remote or hybrid as of July 2026, reflecting how widely distributed partner ecosystems have made location flexibility more common at this level. Roles tied to field marketing or in-person partner events are more likely to require on-site presence.
What makes a channel marketing manager role senior level?
Senior level channel marketing manager roles are defined by strategic ownership rather than execution support. Professionals at this stage set partner program direction, own performance metrics across the full channel mix, and are expected to mentor junior marketers or lead a small team. They work closely with sales, product, and finance leadership, and are accountable for measurable outcomes rather than individual deliverables.
Which industries hire the most senior level channel marketing managers?
Senior Level channel marketing manager roles concentrate in Technology & Software, Electronics & Hardware, and Biotechnology & Pharmaceuticals, based on current listings on Migrate Mate as of July 2026. These sectors tend to run large partner ecosystems, reseller networks, or distributor programs that require experienced marketers to manage complexity and drive measurable co-marketing performance.