Product Marketing Jobs in New York
Product Marketing jobs in New York are among the most active in the country, with strong demand from entry-level coordinators through director-level strategists concentrated in technology, media, financial services, and consumer goods. New York City drives the bulk of openings, but White Plains and Brooklyn also see consistent hiring from regional offices and fast-growing brands. Established employers with deep product marketing teams in New York include Google, Meta, and IBM. The most in-demand specialties are go-to-market strategy, B2B product marketing, and integrated campaign management. Find a role that fits below and apply directly.
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Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services.
The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We’re looking for a Lead Product Marketing Manager - Measurement at Snap, Inc!
What you'll do
- Own global product marketing strategy for Snap’s measurement solutions, with a primary focus on first-party measurement (e.g., Conversion Lift) and a secondary focus on signal and 3P measurement solutions.
- Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and opportunities for differentiation.
- Define positioning, messaging, and thought leadership that strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness.
- Lead global go-to-market strategy and execution, partnering with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption.
Knowledge, Skills & Abilities
- Strong understanding of digital advertising and advertiser measurement needs.
- Demonstrated ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and sound commercial judgment.
- Ability to translate complex technical products into clear, differentiated advertiser value.
- Proven cross-functional leadership across Product, Engineering, and Sales.
- Excellent analytical and communication skills; self-directed with strong ownership and judgment.
Minimum Qualifications
- BS/BA degree or equivalent years of experience
- 8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles
Preferred Qualifications
- Product marketing or product strategy experience with advertising products at scale in a technology company
- Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions
- Third-party measurement expertise or thought leadership in the space
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC) :
The base salary range for this position is $190,000-$284,000 annually.Zone B :
The base salary range for this position is $181,000-$270,000 annually.Zone C :
The base salary range for this position is $162,000-$241,000 annually. This position is eligible for equity in the form of RSUs.If you believe this job description is missing required pay transparency information, please submit a report through this form : Job Description Pay Range Disclosure .
See All 146+ Product Marketing Jobs in New York
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Find Product Marketing JobsProduct Marketing Jobs by City in New York
Where New York roles are concentrated, by current openings.
Product Marketing Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software17
- Insurance2
- Banking & Financial Services2
- Investment & Asset Management2
- Consulting & Professional Services2
What New York Employers Look For
The qualifications that appear most often in product marketing jobs across New York.
- Bachelor's degree in marketing, business, communications, or a related field required
- Demonstrated experience developing go-to-market strategies for software or consumer products
- Proficiency with marketing analytics platforms such as Salesforce, HubSpot, or Marketo
- Strong ability to translate technical product features into clear customer-facing messaging
- Experience collaborating cross-functionally with product, sales, and design teams
- Excellent written communication skills with a portfolio of marketing assets or campaign work
Product Marketing Jobs in New York: Frequently Asked Questions
How do you become a product marketing professional in New York?
Most product marketing roles in New York require a bachelor's degree in marketing, business, or communications, and there is no state-issued license for the role. New York employers typically prioritize candidates who have completed internships or rotational programs at tech, media, or financial services firms. Building a portfolio of campaign work, earning a recognized product marketing certification such as the Product Marketing Alliance credential, and gaining hands-on experience with go-to-market launches are the most reliable paths into the field here.
How much do product marketings make in New York?
Product marketings in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in New York?
Employers hiring product marketings in New York right now include Amazon, Meta, and TikTok, based on current listings on Migrate Mate as of November 2026. New York's concentration of global technology headquarters, major financial institutions, and large media companies means product marketing roles here often sit within mature, cross-functional teams with significant scope.
Which New York cities have the most product marketing jobs?
New York, Harrison, and New York have the most product marketing openings in New York. New York City dominates because of its density of tech company offices, advertising agencies, and consumer brand headquarters, while smaller markets like White Plains and Brooklyn reflect the presence of regional corporate campuses and direct-to-consumer startups that run their own product marketing functions.
Are there remote product marketing jobs in New York?
Yes, and more than most fields. About 82% of product marketing openings tied to New York are remote or hybrid as of November 2026, reflecting how well the role's core work, such as messaging development, competitive research, and campaign planning, translates to distributed teams. Roles that require close coordination with in-person sales or executive stakeholders tend to be hybrid rather than fully remote.
How can I get hired as a product marketing professional in New York with little or no experience?
The most realistic entry path is through a marketing coordinator or marketing associate role at a New York technology or media company, then moving laterally into a dedicated product marketing function. Large New York employers including Google, IBM, and major advertising holding companies run structured rotational or associate programs that accept recent graduates. A strong portfolio demonstrating a mock go-to-market launch, combined with coursework or a certification from the Product Marketing Alliance, gives candidates a clear edge over those without direct experience.
Where can I find and apply to product marketing jobs in New York?
You can find and apply to product marketing jobs in New York on Migrate Mate, which lists current openings from employers hiring in the state right now. Search the available roles, identify the ones that match your background and target industry, and apply directly to the positions that fit.
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