Customer Marketing Manager Jobs in New York
Customer Marketing Manager jobs in New York are among the most active in the country, concentrated in consumer goods, financial services, media, and technology, with openings at every level from associate through senior director. The heaviest hiring is in New York City, with secondary demand in White Plains and Stamford's commuter corridor, where companies like Estée Lauder, American Express, and Spotify maintain significant marketing teams. The most in-demand specialties are lifecycle marketing, customer retention strategy, and B2B customer advocacy. Find a role that fits below and apply directly.
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Showing 5 of 15+ Customer Marketing Manager jobs
We’re a fast-growing brand built on product our customers love and a community that keeps growing. As we scale, we’re investing in the customer relationship, from first purchase to lifelong loyalty, and we’re looking for a leader to own it.
The Director of Customer Intelligence & Retention Marketing owns everything that keeps customers buying, coming back and bringing others with them. You will set the strategy and run the execution across email, SMS, direct mail, loyalty, VIP and referral, and you will be the company's main point of contact for anything related to the customer.
This role will own the strategy and evolution of Dagne Dover’s customer lifecycle, driving customer lifetime value, repeat purchase behavior, engagement, loyalty, and advocacy. We’re looking for a strategic, highly analytical leader who can connect customer behavior to business performance and build an integrated strategy across onsite capture and list growth, email, SMS, direct mail, loyalty, and other owned channels. This is a true builder role: you’ll be responsible for rebuilding lifecycle flows across strategy, logic, and design; establishing a clear customer data architecture; and leading list growth initiatives.
The Role:
Retention channels: email and SMS
Own the strategy and day-to-day execution for email and SMS, from campaign planning through send and reporting.
Rebuild every automated flow (welcome, browse and cart abandonment, post-purchase, replenishment, sunset and others), covering strategy, trigger logic, segmentation and creative design.
Build and run an A/B testing roadmap for email and SMS, covering copy, subject lines, offers, creative, send times and cadence, and turn results into standing playbooks.
Winback and lifecycle
Own the customer winback strategy, defining lapse thresholds by segment and building the programs that bring lapsed customers back.
Map the full customer lifecycle and make sure every stage has a clear goal, message and owner.
Loyalty, VIP and referral
Own the loyalty program, including structure, rewards, tiers and economics.
Build and personally manage the VIP inner circle of our top 50 customers, with high-touch experiences, early access and direct relationships.
Own the referral program and grow it into a meaningful acquisition channel.
Customer insights, CRM and data architecture
Own the CRM and the customer data architecture: how customer data is captured, structured, segmented and connected across tools.
Turn customer data into insights the whole company uses, including cohort analysis, LTV, purchase behavior and churn drivers.
Serve as the main point of contact for anything related to the customer, partnering with ecommerce, creative, product, customer service and finance.
Promotional calendar and segmentation
Manage the promotional calendar and decide how each promotion uses our customer segments.
Protect margin and customer health by matching offers and frequency to the right segments rather than discounting to everyone.
Direct mail
Own direct mail strategy and execution, including audience selection, creative, vendors and measurement against digital channels.
List growth and brand partnerships
Be the voice of list growth and customer acquisition through brand partnerships, co-marketing, collaborations and list swaps.
Own email and SMS capture across site and partner touchpoints.
You:
7+ years in retention, CRM or lifecycle marketing, ideally at a direct-to-consumer brand, with 2+ years leading strategy or a team.
Utilize AI-enabled tools and capabilities to enhance customer reporting and retention channels
A track record of rebuilding email and SMS programs that measurably grew retention revenue.
Proven experience building lifecycle strategies that measurably improve LTV, repeat purchase behavior, and customer economics, beyond attributed email and SMS revenue.
Hands-on expertise with ESP and SMS platforms (such as Klaviyo, Attentive or Postscript), including flow logic and segmentation.
Strong analytical skills: comfort with cohort analysis, LTV modeling and test design, and the ability to turn data into clear recommendations.
Experience building or running loyalty, VIP or referral programs.
A strong eye for creativity and copy, and the ability to brief designers and writers well.
Experience with direct mail and brand partnerships.
Clear communicator who can align leadership and cross-functional teams around the customer.
The expected starting salary annual range is $120,000- $130,000.
We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.
Founded in 2013, Dagne Dover is a digitally native, women-owned brand that designs problem-solving bags for all aspects of life. At its core, our company is aimed at making lives easier through empathy and good design. We love people, and we love making people happy.
Diversity, Inclusion & Belonging are important to us, as a diverse team ourselves. We’ve created a community where everyone’s uniqueness is celebrated, respected, and honored. We encourage you to apply if you think it sounds like a good fit for you!
We’re a fast-growing brand built on product our customers love and a community that keeps growing. As we scale, we’re investing in the customer relationship, from first purchase to lifelong loyalty, and we’re looking for a leader to own it.
The Director of Customer Intelligence & Retention Marketing owns everything that keeps customers buying, coming back and bringing others with them. You will set the strategy and run the execution across email, SMS, direct mail, loyalty, VIP and referral, and you will be the company's main point of contact for anything related to the customer.
This role will own the strategy and evolution of Dagne Dover’s customer lifecycle, driving customer lifetime value, repeat purchase behavior, engagement, loyalty, and advocacy. We’re looking for a strategic, highly analytical leader who can connect customer behavior to business performance and build an integrated strategy across onsite capture and list growth, email, SMS, direct mail, loyalty, and other owned channels. This is a true builder role: you’ll be responsible for rebuilding lifecycle flows across strategy, logic, and design; establishing a clear customer data architecture; and leading list growth initiatives.
The Role:
Retention channels: email and SMS
Own the strategy and day-to-day execution for email and SMS, from campaign planning through send and reporting.
Rebuild every automated flow (welcome, browse and cart abandonment, post-purchase, replenishment, sunset and others), covering strategy, trigger logic, segmentation and creative design.
Build and run an A/B testing roadmap for email and SMS, covering copy, subject lines, offers, creative, send times and cadence, and turn results into standing playbooks.
Winback and lifecycle
Own the customer winback strategy, defining lapse thresholds by segment and building the programs that bring lapsed customers back.
Map the full customer lifecycle and make sure every stage has a clear goal, message and owner.
Loyalty, VIP and referral
Own the loyalty program, including structure, rewards, tiers and economics.
Build and personally manage the VIP inner circle of our top 50 customers, with high-touch experiences, early access and direct relationships.
Own the referral program and grow it into a meaningful acquisition channel.
Customer insights, CRM and data architecture
Own the CRM and the customer data architecture: how customer data is captured, structured, segmented and connected across tools.
Turn customer data into insights the whole company uses, including cohort analysis, LTV, purchase behavior and churn drivers.
Serve as the main point of contact for anything related to the customer, partnering with ecommerce, creative, product, customer service and finance.
Promotional calendar and segmentation
Manage the promotional calendar and decide how each promotion uses our customer segments.
Protect margin and customer health by matching offers and frequency to the right segments rather than discounting to everyone.
Direct mail
Own direct mail strategy and execution, including audience selection, creative, vendors and measurement against digital channels.
List growth and brand partnerships
Be the voice of list growth and customer acquisition through brand partnerships, co-marketing, collaborations and list swaps.
Own email and SMS capture across site and partner touchpoints.
You:
7+ years in retention, CRM or lifecycle marketing, ideally at a direct-to-consumer brand, with 2+ years leading strategy or a team.
Utilize AI-enabled tools and capabilities to enhance customer reporting and retention channels
A track record of rebuilding email and SMS programs that measurably grew retention revenue.
Proven experience building lifecycle strategies that measurably improve LTV, repeat purchase behavior, and customer economics, beyond attributed email and SMS revenue.
Hands-on expertise with ESP and SMS platforms (such as Klaviyo, Attentive or Postscript), including flow logic and segmentation.
Strong analytical skills: comfort with cohort analysis, LTV modeling and test design, and the ability to turn data into clear recommendations.
Experience building or running loyalty, VIP or referral programs.
A strong eye for creativity and copy, and the ability to brief designers and writers well.
Experience with direct mail and brand partnerships.
Clear communicator who can align leadership and cross-functional teams around the customer.
The expected starting salary annual range is $120,000- $130,000.
We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.
Founded in 2013, Dagne Dover is a digitally native, women-owned brand that designs problem-solving bags for all aspects of life. At its core, our company is aimed at making lives easier through empathy and good design. We love people, and we love making people happy.
Diversity, Inclusion & Belonging are important to us, as a diverse team ourselves. We’ve created a community where everyone’s uniqueness is celebrated, respected, and honored. We encourage you to apply if you think it sounds like a good fit for you!
See All 15 Customer Marketing Manager Jobs in New York
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Find JobsCustomer Marketing Manager Jobs by City in New York
Where New York roles are concentrated, by current openings.
Customer Marketing Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Insurance
What New York Employers Look For
The qualifications that appear most often in customer marketing manager jobs across New York.
- Bachelor's degree in marketing, communications, or a closely related business field
- Three or more years of experience in customer marketing, lifecycle marketing, or CRM roles
- Proficiency with marketing automation platforms such as Salesforce Marketing Cloud or HubSpot
- Demonstrated ability to build customer advocacy programs and reference pipelines
- Experience collaborating with sales, product, and customer success teams on go-to-market programs
- Strong analytical skills including campaign performance measurement and A/B testing
Customer Marketing Manager Jobs in New York: Frequently Asked Questions
How do you become a customer marketing manager in New York?
Customer marketing manager roles in New York have no state-issued license or exam requirement, so the path runs through education and experience. Most hiring managers expect a bachelor's degree in marketing, communications, or business. New York's dense concentration of consumer brands, financial services firms, and tech companies means candidates often move up from roles like CRM coordinator, content strategist, or customer success associate at a mid-size company before stepping into a manager title.
How much do customer marketing managers make in New York?
Customer marketing managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing managers in New York?
Employers hiring customer marketing managers in New York right now include L'Oréal, Amazon Web Services, and GEICO, based on current listings on Migrate Mate as of November 2026. New York's mix of global consumer brands, financial services headquarters, and fast-growing SaaS companies means openings appear across a wide range of industries rather than clustering in one sector.
Which New York cities have the most customer marketing manager jobs?
New York, Lexington, and New York City have the most customer marketing manager openings in New York. New York City dominates because it is home to the U.S. headquarters of major consumer brands, media companies, and financial institutions, while smaller markets like White Plains attract openings tied to regional corporate campuses and healthcare-adjacent businesses that maintain in-house customer marketing functions.
Are there remote customer marketing manager jobs in New York?
Yes, and more than most fields, since customer marketing work is largely strategy, content, and analytics-driven with no requirement to be on-site. About 100% of customer marketing manager openings tied to New York are remote or hybrid as of November 2026, reflecting how broadly the role has shifted since companies adopted distributed marketing teams. Lifecycle campaign management and customer advocacy coordination tend to be the most remote-compatible parts of the job.
How can I get hired as a customer marketing manager in New York with little or no experience?
The most realistic entry path is a CRM coordinator, marketing associate, or customer success role at a mid-size New York company, then building a portfolio of campaign results before moving into a manager title. Large New York employers in consumer goods and financial services often bring on marketing rotational associates or junior program managers as structured entry points. A certification in a major marketing automation platform strengthens an application significantly when experience is limited.
Where can I find and apply to customer marketing manager jobs in New York?
You can find and apply to customer marketing manager jobs in New York on Migrate Mate, which lists current New York openings updated regularly. Search the listings for roles that match your experience level and specialty, then apply directly to the ones that fit.
See All 15 Customer Marketing Manager Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
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