Customer Marketing Manager Jobs in Massachusetts
Customer Marketing Manager jobs in Massachusetts are active across the technology, life sciences, financial services, and enterprise software sectors, with openings from early-career specialists through senior and director-level roles. Boston, Cambridge, and Waltham are the primary hiring metros, home to employers such as HubSpot, Fidelity Investments, and Biogen, all of which maintain substantial marketing organizations. The most in-demand specialties are customer lifecycle marketing, account-based marketing, and retention and expansion programs tied to SaaS and B2B product lines. Find a role that fits below and apply directly.
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Showing 5 of 9+ Customer Marketing Manager jobs
About Zensai
Zensai is the Human Success company. Our agentic AI platform coaches employees and managers through learning, performance, and engagement, natively inside Microsoft 365. More than 2,000 organizations use Zensai to make development part of how work happens, rather than a separate HR destination.
We believe the more AI we have, the more human we need to be. This role is where that belief meets our customers.
Why this role exists
Our biggest growth opportunity sits with the customers we already have. Over the next few years we plan to grow 3.6x from our existing customer base — and that growth depends on customers who stay, adopt more, and move up our editions.
You are Marketing's person in North America for that customer base. You know our customers in the region better than anyone in Marketing: who they are, what they're trying to achieve, where they're thriving, and where they're at risk. You turn that understanding into programs that keep customers engaged, grow accounts, and surface the stories that help us win more.
This is a marketing role that shows up with Sales. Under our go-to-market model, each region runs as a cross-functional pod — AEs, AMs, CSMs, solution and GTM engineers, and marketing — aligned around the customer. You're a member of the North America pod: in customer meetings, in sales meetings, and in the room when regional priorities are set. You know the region's objectives as well as the people carrying the number.
This is a generalist customer marketing role with a commercial number attached. You'll work hand in hand with Customer Success and Account Managers in the region, alongside our Lifecycle Marketing Manager and the central marketing team.
Where you sit
Solid line - Marketing — priorities, standards, brand and messaging, performance review, career development
Dotted line - RVP Sales, North America — regional revenue priorities, target accounts, program focus
Closest partners - Customer Success Managers and Account Managers in North America · Lifecycle Marketing Manager · Product Marketing · Brand & Content · GTM Engineering
Counterpart - Customer Growth Marketing Manager, EMEA — one shared playbook, two regions
Regional pod - AEs, AMs, CSMs, SE/GTM Engineer, BDR, Channel in North America
Cadence you join - Weekly working session with the RVP · weekly pipeline review and forecast call · weekly account and renewal review with CS and AMs · customer and sales meetings · monthly regional business review · quarterly planning with central marketing
Where regional and central priorities conflict, Marketing leadership and the RVP resolve it together. You flag early rather than absorb the trade-off.
What you own
- The regional customer strategy — the North America customer marketing plan, set with the RVP and regional commercial leadership.
- Expansion pipeline and ARR influenced by your programs in North America.
- Retention contribution — at-risk accounts reached and re-engaged before renewal.
- Customer stories — a steady supply of case studies, references, reviews, and speakers from the region.
- Program performance — what worked, what didn't, and what we do next, reported monthly.
What you'll do
Set the regional strategy
- Own the plan: set the North America customer marketing strategy in partnership with the RVP, regional sales, and commercial leadership — which customers, which industries, which programs, and what each should deliver.
- Tie it to the number: build the plan from the region's revenue, renewal, and expansion objectives, and revisit it every quarter.
- Report back: bring program-sourced pipeline, expansion ARR influenced, and retention results into each regional business review.
Show up with Sales
- In the meetings: join customer meetings, account planning, pipeline reviews, and forecast calls — so programs are built against live regional priorities, not a central calendar.
- Run the matrix cadence: hold a standing weekly working session with the RVP to agree priorities, target accounts, and success measures.
- Be the connector: share engagement and risk signals with AEs, AMs, and CSMs so they know where to act first, and make sure handoffs between marketing and the commercial team are tight.
Know the customer base, deeply
- Build the regional picture: segment customers by industry, edition, size, adoption, and renewal date — and know which accounts are ready to grow and which are drifting.
- Understand motivations: what CHROs, HR and L&D leaders, and IT leaders in our customer base care about, and what makes them stay.
- Bring the customer into the room: share what you learn with Product Marketing, Brand, and Sales so it shapes positioning, content, and roadmap conversations.
Turn signals into programs
- Risk signals: working with the Lifecycle Marketing Manager and CS, design programs that respond to falling usage, champion changes, low engagement, or upcoming renewals — before they become churn.
- Growth signals: spot accounts showing expansion intent and build plays with AMs to act on them.
- Test and refine: agree what each program should move, measure it, and keep what works.
Run industry programs
- Vertical-first: design industry-specific programs for our key sectors in North America — such as financial services, legal, manufacturing, healthcare, professional services, and retail.
- Relevant content: work with Brand & Content to build stories, guides, and proof that speak to each industry's real challenges.
Grow accounts
- Expansion programs: partner with AMs to run edition moves (Grow Scale Transform), cross-sell, and adoption programs such as Copilot readiness.
- Account plays: run targeted programs for high-potential customer accounts, with account lists agreed with the RVP and AMs.
- Equip the team: design offers, plays, templates, and talk tracks that AEs, AMs, and CSMs can take straight to customers — with consistent messaging across the portfolio and regions, and clear follow-up actions for every program.
Create moments that matter
- Customer moments in region: user groups, roundtables, executive dinners, webinars, and moments around the major US HR and L&D events — designed to connect customers with each other and with Zensai.
- Community: work with our Head of Community so regional moments feed the wider Zensai community.
Find and tell the right stories
- Source the stories: identify customers with outcomes worth sharing and bring them forward for case studies, video, references, reviews, and speaking slots.
- Build advocates: grow a bench of customers who will speak for Zensai — and look after them.
Work with the central team
- Central builds, region deploys: use central brand, product marketing, and lifecycle programs, and adapt them for your region rather than starting from scratch.
- Use AI well: use AI and our signal tools (HubSpot, Dynamics 365, Gong, Dreamdata, Clay) for research, segmentation, and first drafts — and keep the judgment, the stories, and the customer relationships human.
What you'll bring
- 4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing.
- Customer-first instinct — you enjoy talking to customers and you're genuinely curious about what drives them.
- Comfort with numbers — you can read usage, renewal, and pipeline data, find the story in it, and decide what to do.
- Program builder — you've designed and run multi-touch programs end to end, from idea to results.
- Commercial partnering — you've worked inside or alongside sales and CS teams, joined customer conversations, and earned their trust.
- Matrix experience — you can deliver to a commercial leader while holding one marketing standard.
- Clear communicator — excellent written and spoken English.
- Tool fluency — confident with HubSpot (preferred) and a CRM such as Dynamics 365 or Salesforce; comfortable using AI tools every day.
- Self-starter — comfortable owning a region and working across time zones with the central team.
Benefits
Time for Life: We offer employees 25 days of PTO plus 11 federal holidays, and we provide 6 months of paid leave for primary caregivers and 4 months for secondary caregivers.
401(k) that stands out: We match up to 6% from day one. Your future, growing faster.
Health cover that starts day 1: We pay 70% of medical, dental, and vision premiums for you and your family, with two plans plus HSA.
We provide 6 months of paid leave for primary caregivers and 4 months for secondary caregivers.
Learning: 10% of your working time dedicated to development. Built in, not squeezed in.
Peace of mind: Company-paid life insurance (2× salary), disability cover, and AD&D.
Wellbeing perks: Free Headspace family plan, fitness membership (gyms, yoga, apps), and a 24/7 support line with counselling.
About Zensai
Zensai is the Human Success company. Our agentic AI platform coaches employees and managers through learning, performance, and engagement, natively inside Microsoft 365. More than 2,000 organizations use Zensai to make development part of how work happens, rather than a separate HR destination.
We believe the more AI we have, the more human we need to be. This role is where that belief meets our customers.
Why this role exists
Our biggest growth opportunity sits with the customers we already have. Over the next few years we plan to grow 3.6x from our existing customer base — and that growth depends on customers who stay, adopt more, and move up our editions.
You are Marketing's person in North America for that customer base. You know our customers in the region better than anyone in Marketing: who they are, what they're trying to achieve, where they're thriving, and where they're at risk. You turn that understanding into programs that keep customers engaged, grow accounts, and surface the stories that help us win more.
This is a marketing role that shows up with Sales. Under our go-to-market model, each region runs as a cross-functional pod — AEs, AMs, CSMs, solution and GTM engineers, and marketing — aligned around the customer. You're a member of the North America pod: in customer meetings, in sales meetings, and in the room when regional priorities are set. You know the region's objectives as well as the people carrying the number.
This is a generalist customer marketing role with a commercial number attached. You'll work hand in hand with Customer Success and Account Managers in the region, alongside our Lifecycle Marketing Manager and the central marketing team.
Where you sit
Solid line - Marketing — priorities, standards, brand and messaging, performance review, career development
Dotted line - RVP Sales, North America — regional revenue priorities, target accounts, program focus
Closest partners - Customer Success Managers and Account Managers in North America · Lifecycle Marketing Manager · Product Marketing · Brand & Content · GTM Engineering
Counterpart - Customer Growth Marketing Manager, EMEA — one shared playbook, two regions
Regional pod - AEs, AMs, CSMs, SE/GTM Engineer, BDR, Channel in North America
Cadence you join - Weekly working session with the RVP · weekly pipeline review and forecast call · weekly account and renewal review with CS and AMs · customer and sales meetings · monthly regional business review · quarterly planning with central marketing
Where regional and central priorities conflict, Marketing leadership and the RVP resolve it together. You flag early rather than absorb the trade-off.
What you own
- The regional customer strategy — the North America customer marketing plan, set with the RVP and regional commercial leadership.
- Expansion pipeline and ARR influenced by your programs in North America.
- Retention contribution — at-risk accounts reached and re-engaged before renewal.
- Customer stories — a steady supply of case studies, references, reviews, and speakers from the region.
- Program performance — what worked, what didn't, and what we do next, reported monthly.
What you'll do
Set the regional strategy
- Own the plan: set the North America customer marketing strategy in partnership with the RVP, regional sales, and commercial leadership — which customers, which industries, which programs, and what each should deliver.
- Tie it to the number: build the plan from the region's revenue, renewal, and expansion objectives, and revisit it every quarter.
- Report back: bring program-sourced pipeline, expansion ARR influenced, and retention results into each regional business review.
Show up with Sales
- In the meetings: join customer meetings, account planning, pipeline reviews, and forecast calls — so programs are built against live regional priorities, not a central calendar.
- Run the matrix cadence: hold a standing weekly working session with the RVP to agree priorities, target accounts, and success measures.
- Be the connector: share engagement and risk signals with AEs, AMs, and CSMs so they know where to act first, and make sure handoffs between marketing and the commercial team are tight.
Know the customer base, deeply
- Build the regional picture: segment customers by industry, edition, size, adoption, and renewal date — and know which accounts are ready to grow and which are drifting.
- Understand motivations: what CHROs, HR and L&D leaders, and IT leaders in our customer base care about, and what makes them stay.
- Bring the customer into the room: share what you learn with Product Marketing, Brand, and Sales so it shapes positioning, content, and roadmap conversations.
Turn signals into programs
- Risk signals: working with the Lifecycle Marketing Manager and CS, design programs that respond to falling usage, champion changes, low engagement, or upcoming renewals — before they become churn.
- Growth signals: spot accounts showing expansion intent and build plays with AMs to act on them.
- Test and refine: agree what each program should move, measure it, and keep what works.
Run industry programs
- Vertical-first: design industry-specific programs for our key sectors in North America — such as financial services, legal, manufacturing, healthcare, professional services, and retail.
- Relevant content: work with Brand & Content to build stories, guides, and proof that speak to each industry's real challenges.
Grow accounts
- Expansion programs: partner with AMs to run edition moves (Grow Scale Transform), cross-sell, and adoption programs such as Copilot readiness.
- Account plays: run targeted programs for high-potential customer accounts, with account lists agreed with the RVP and AMs.
- Equip the team: design offers, plays, templates, and talk tracks that AEs, AMs, and CSMs can take straight to customers — with consistent messaging across the portfolio and regions, and clear follow-up actions for every program.
Create moments that matter
- Customer moments in region: user groups, roundtables, executive dinners, webinars, and moments around the major US HR and L&D events — designed to connect customers with each other and with Zensai.
- Community: work with our Head of Community so regional moments feed the wider Zensai community.
Find and tell the right stories
- Source the stories: identify customers with outcomes worth sharing and bring them forward for case studies, video, references, reviews, and speaking slots.
- Build advocates: grow a bench of customers who will speak for Zensai — and look after them.
Work with the central team
- Central builds, region deploys: use central brand, product marketing, and lifecycle programs, and adapt them for your region rather than starting from scratch.
- Use AI well: use AI and our signal tools (HubSpot, Dynamics 365, Gong, Dreamdata, Clay) for research, segmentation, and first drafts — and keep the judgment, the stories, and the customer relationships human.
What you'll bring
- 4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing.
- Customer-first instinct — you enjoy talking to customers and you're genuinely curious about what drives them.
- Comfort with numbers — you can read usage, renewal, and pipeline data, find the story in it, and decide what to do.
- Program builder — you've designed and run multi-touch programs end to end, from idea to results.
- Commercial partnering — you've worked inside or alongside sales and CS teams, joined customer conversations, and earned their trust.
- Matrix experience — you can deliver to a commercial leader while holding one marketing standard.
- Clear communicator — excellent written and spoken English.
- Tool fluency — confident with HubSpot (preferred) and a CRM such as Dynamics 365 or Salesforce; comfortable using AI tools every day.
- Self-starter — comfortable owning a region and working across time zones with the central team.
Benefits
Time for Life: We offer employees 25 days of PTO plus 11 federal holidays, and we provide 6 months of paid leave for primary caregivers and 4 months for secondary caregivers.
401(k) that stands out: We match up to 6% from day one. Your future, growing faster.
Health cover that starts day 1: We pay 70% of medical, dental, and vision premiums for you and your family, with two plans plus HSA.
We provide 6 months of paid leave for primary caregivers and 4 months for secondary caregivers.
Learning: 10% of your working time dedicated to development. Built in, not squeezed in.
Peace of mind: Company-paid life insurance (2× salary), disability cover, and AD&D.
Wellbeing perks: Free Headspace family plan, fitness membership (gyms, yoga, apps), and a 24/7 support line with counselling.
See All 9 Customer Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find JobsCustomer Marketing Manager Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Customer Marketing Manager Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
What Massachusetts Employers Look For
The qualifications that appear most often in customer marketing manager jobs across Massachusetts.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B or SaaS customer marketing experience preferred
- Demonstrated ability to build customer lifecycle and retention programs
- Proficiency with CRM and marketing automation platforms such as Salesforce and Marketo
- Experience collaborating cross-functionally with sales, product, and customer success teams
- Strong written communication skills for crafting case studies, advocacy content, and campaigns
Customer Marketing Manager Jobs in Massachusetts: Frequently Asked Questions
How do you become a customer marketing manager in Massachusetts?
The most direct path is a bachelor's degree in marketing, communications, or business followed by several years in a customer-facing or demand generation role. Massachusetts does not require a state-issued license for this position. Employers in the Boston and Cambridge technology and life sciences corridor consistently look for candidates who have managed post-sale marketing programs, built reference or advocacy initiatives, or led customer community efforts at a software or professional services company.
How much do customer marketing managers make in Massachusetts?
Customer marketing managers in Massachusetts earn a median of about $212,020 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $122,350 for the lowest 10% to over $310,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing managers in Massachusetts?
Employers hiring customer marketing managers in Massachusetts right now include Zensai, Staples, and Veeva Systems, based on current listings on Migrate Mate as of November 2026. Massachusetts's dense concentration of enterprise software, medtech, and financial services firms means steady, recurring demand for this role well beyond the largest names.
Which Massachusetts cities have the most customer marketing manager jobs?
Boston, Woburn, and Westford have the most customer marketing manager openings in Massachusetts. Boston and Cambridge anchor the market because of their concentration of technology and life sciences headquarters, while Waltham and other Route 128 corridor communities draw demand from the large enterprise software and medtech companies that have established regional offices and marketing teams there.
Are there remote customer marketing manager jobs in Massachusetts?
Yes, and more than most fields. About 100% of customer marketing manager openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting how much of the work centers on content creation, digital campaign management, and cross-functional collaboration that translates well to distributed teams. Customer advocacy, community management, and lifecycle email programs are the sub-functions most commonly offered with remote flexibility.
How can I get hired as a customer marketing manager in Massachusetts with little or no experience?
The most realistic entry path is moving laterally from a customer success, demand generation, or marketing coordinator role at a Massachusetts-based SaaS or life sciences company. Firms such as HubSpot and Rapid7 regularly hire associate or program coordinator roles within their marketing organizations that expose candidates to customer advocacy and lifecycle work. Building a portfolio of written case studies, email sequences, or community content and earning a recognized marketing automation certification gives candidates a meaningful edge when applying to those stepping-stone positions.
Where can I find and apply to customer marketing manager jobs in Massachusetts?
You can find and apply to customer marketing manager jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings. Find the roles that fit your background and apply directly.
See All 9 Customer Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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