Customer Marketing Manager Jobs
Customer Marketing Manager jobs are open across SaaS, e-commerce, financial services, and healthcare technology, at every level from associate to senior and director, with specializations in customer lifecycle, retention marketing, and expansion revenue. Find a role that fits from the openings below and apply directly.
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Showing 5 of 215+ Customer Marketing Manager jobs
The Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Customer Marketing Manager is integral to successfully delivering the Respiratory Marketing Vision. You will be responsible for shaping strategy and building and executing tactics for Organized Customers (e.g., payers, practice managers, financial decision makers) as well as supporting nonclinical and access-related messaging to HCPs and patients. This individual will join a high-impact team and will partner across our Commercial, Medical, and Access & External Affairs teams to advance our access strategies and execution during a critical time in our products’ lifecycle. We are looking for someone who can execute today while preparing for the landscape of tomorrow.
Key Job Responsibilities
Strategy
Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
Collaborates with all Customer Marketers to translate brand strategy to customer strategies
Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
Drives key ongoing TA activities, including forecasting, and competitive preparation
Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Execution
Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
People
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Demonstrates Proficiency within the following Key Competencies
TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
Bachelor's degree
One years of marketing experience or a completed MBA
3 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
Access experience in biopharma such as contracting and non-clinical messaging
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
Relocation assistance is not available for this posting.
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what’s best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $128,700 - $238,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
The Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Customer Marketing Manager is integral to successfully delivering the Respiratory Marketing Vision. You will be responsible for shaping strategy and building and executing tactics for Organized Customers (e.g., payers, practice managers, financial decision makers) as well as supporting nonclinical and access-related messaging to HCPs and patients. This individual will join a high-impact team and will partner across our Commercial, Medical, and Access & External Affairs teams to advance our access strategies and execution during a critical time in our products’ lifecycle. We are looking for someone who can execute today while preparing for the landscape of tomorrow.
Key Job Responsibilities
Strategy
Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
Collaborates with all Customer Marketers to translate brand strategy to customer strategies
Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
Drives key ongoing TA activities, including forecasting, and competitive preparation
Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Execution
Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
People
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Demonstrates Proficiency within the following Key Competencies
TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
Bachelor's degree
One years of marketing experience or a completed MBA
3 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
Access experience in biopharma such as contracting and non-clinical messaging
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
Relocation assistance is not available for this posting.
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what’s best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $128,700 - $238,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
Customer Marketing Manager Jobs by Experience Level
Top Cities Hiring Customer Marketing Managers
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Find JobsCustomer Marketing Manager Job Market
Who's Hiring
- Amazon Web Services13
- PNC Financial Services7
- Top Home Improvements5
- Genentech4
- Amazon4
Top Industries Hiring
- Technology & Software19
- Distribution & Wholesale9
- Retail5
- Banking & Financial Services5
- Medical Devices4
What Employers Look For
The qualifications that appear most often in customer marketing manager jobs.
- 3-5 years of experience in customer marketing, lifecycle marketing, or a related post-sale role
- Demonstrated ability to build and scale customer advocacy or reference programs
- Proficiency with CRM platforms such as Salesforce and marketing automation tools such as Marketo or HubSpot
- Experience developing onboarding, retention, and upsell email campaigns for B2B SaaS or subscription products
- Strong cross-functional collaboration skills with customer success, product, and sales teams
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Customer Marketing Manager Job Search
Quantify retention and expansion results
Customer marketing is judged on retention rates, net revenue retention, and expansion revenue. Your resume needs specific outcomes tied to programs you owned, not just activities. Hiring managers skip resumes that list responsibilities without showing what moved the number.
Apply early to roles that fit
Migrate Mate lists customer marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your portfolio to the customer lifecycle
Bring examples that show you've owned the post-sale relationship: onboarding campaigns, advocacy programs, upsell sequences, or community initiatives. A portfolio that only shows acquisition work signals you haven't owned the customer journey yet.
Prepare a case study on a customer advocacy program
Interviewers consistently ask how you've turned customers into advocates. Come ready with a specific example covering how you identified candidates, activated them, and measured impact, whether through case studies, referrals, or review campaigns.
Negotiate scope alongside title and compensation
Customer marketing teams range from solo contributors to full functions. In offer conversations, clarify whether you'll own the full lifecycle or one segment, what cross-functional authority you'll have, and whether headcount or budget comes with the role.
Customer Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most customer marketing managers?
The companies hiring the most customer marketing managers right now include Amazon Web Services, PNC Financial Services, and Top Home Improvements, with the largest share of openings in California, New York, and Massachusetts, based on current listings on Migrate Mate as of August 2026. Demand is concentrated at mid-market and enterprise SaaS companies scaling their post-sale teams.
How many customer marketing manager jobs are remote?
About 56% of customer marketing manager openings are fully remote or hybrid as of August 2026, making it one of the more flexible marketing functions to work in. Roles focused on digital advocacy programs, email lifecycle, and community management tend to be the most remote-friendly, while those tied closely to in-person customer events or executive briefing centers are more likely to require an office presence.
How do you become a customer marketing manager?
Start by building experience in post-sale marketing functions such as lifecycle email, customer onboarding, or customer success operations. Develop a portfolio showing retention or expansion outcomes you've driven. Move toward owning a customer advocacy or reference program in a junior or associate role, then apply for manager-level positions once you can demonstrate program ownership and cross-functional impact with customer success and sales teams.
Can you get hired as a customer marketing manager with little experience?
Yes, especially if you can show transferable post-sale experience from adjacent roles like customer success, lifecycle email, or content marketing for existing customers. Companies hiring for associate or junior customer marketing manager titles are the most accessible entry points. Building a sample onboarding sequence or advocacy program as a portfolio piece helps you compete when you lack direct title history in the function.
What does the customer marketing manager interview process look like?
Most processes run three to five rounds. An initial recruiter screen is followed by a hiring manager conversation focused on your program ownership and cross-functional experience. A take-home assignment asking you to design a customer advocacy or lifecycle campaign is common at mid-size and larger companies. Final rounds typically involve presentations to marketing leadership and interviews with customer success or sales stakeholders who'll be your closest partners in the role.
Where can I find and apply to customer marketing manager jobs?
You can find and apply to customer marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and apply directly to each listing. Openings cover the full seniority range and include both fully remote and in-office positions across industries including SaaS, e-commerce, and financial services.
See All 215+ Customer Marketing Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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