Customer Marketing Manager Jobs in North Carolina
Customer Marketing Manager jobs in North Carolina are actively sought across the state's technology, financial services, and healthcare sectors, with openings ranging from entry-level coordinator roles through senior and director-level positions. Charlotte, Raleigh, and Durham anchor most of the hiring, where well-established employers like Bank of America, Red Hat, and Duke Health maintain significant marketing functions. The most in-demand specialties include lifecycle marketing, customer retention strategy, and CRM-driven campaign management. Find a role that fits below and apply directly.
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Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your ImpactThe Assistant Manager of Customer Marketing will work with Customer Marketing leadership to assist in conceiving omni-channel customer engagement and retention strategies for the DIY and Pro customer segments (and respective subsegments) by leveraging customer insights, understanding the competitive landscape, and working within with cross-functional teams. The position will report to the Manager or Sr Manager of Customer Marketing and will serve as a subject matter expert of an assigned customer segment. The Assistant Marketing Manager will have to know how to best represent the work of the team with key stakeholders, as well as lead execution of the calendar within small agile customer segment focused marketing pods. Demonstrated experience working in agile teams across Marketing, Data Analytics, and Omnichannel Customer Journeys is a plus.
What You Will Do
- Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers. Should also be able to function independently in this capacity
- Partner with the Customer Marketing Manager in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys
- Work with and support the Customer Marketing Manager to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
- Work closely with partnership functions through the POD and/or Brand Marketing relationships to connect with DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey
- Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives
- Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning
- Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
- Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
- Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.
- Establishes strong working relationships with cross-functional peers
Minimum Qualifications
- Bachelor’s degree Marketing, Digital, E-Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
- 3 Years Data-driven marketing experience
- 1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners
- 1 Year Experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams
- 1 Year Leadership experience, preferably in Agile cross-functional teams
Preferred Skills/Education
- 1 Year Experience leading customer marketing at a retailer
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your ImpactThe Assistant Manager of Customer Marketing will work with Customer Marketing leadership to assist in conceiving omni-channel customer engagement and retention strategies for the DIY and Pro customer segments (and respective subsegments) by leveraging customer insights, understanding the competitive landscape, and working within with cross-functional teams. The position will report to the Manager or Sr Manager of Customer Marketing and will serve as a subject matter expert of an assigned customer segment. The Assistant Marketing Manager will have to know how to best represent the work of the team with key stakeholders, as well as lead execution of the calendar within small agile customer segment focused marketing pods. Demonstrated experience working in agile teams across Marketing, Data Analytics, and Omnichannel Customer Journeys is a plus.
What You Will Do
- Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers. Should also be able to function independently in this capacity
- Partner with the Customer Marketing Manager in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys
- Work with and support the Customer Marketing Manager to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
- Work closely with partnership functions through the POD and/or Brand Marketing relationships to connect with DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey
- Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives
- Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning
- Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
- Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
- Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.
- Establishes strong working relationships with cross-functional peers
Minimum Qualifications
- Bachelor’s degree Marketing, Digital, E-Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
- 3 Years Data-driven marketing experience
- 1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners
- 1 Year Experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams
- 1 Year Leadership experience, preferably in Agile cross-functional teams
Preferred Skills/Education
- 1 Year Experience leading customer marketing at a retailer
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.See All 6 Customer Marketing Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find JobsCustomer Marketing Manager Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Customer Marketing Manager Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring
What North Carolina Employers Look For
The qualifications that appear most often in customer marketing manager jobs across North Carolina.
- Bachelor's degree in marketing, business, or a related field required by most North Carolina employers
- Three or more years of experience in customer or lifecycle marketing roles
- Demonstrated proficiency with CRM platforms such as Salesforce or HubSpot
- Experience developing and executing multi-channel retention or loyalty campaigns
- Strong analytical skills with ability to interpret customer data and report on campaign performance
- Cross-functional collaboration experience working with sales, product, and customer success teams
Customer Marketing Manager Jobs in North Carolina: Frequently Asked Questions
How do you become a customer marketing manager in North Carolina?
Customer marketing manager roles in North Carolina do not require a state-issued license or certification. Most employers expect a bachelor's degree in marketing, communications, or business, combined with several years of experience in customer marketing, CRM, or related functions. North Carolina's concentration of technology firms in the Research Triangle and financial institutions in Charlotte means candidates with B2B or SaaS marketing backgrounds are especially competitive for available roles.
How much do customer marketing managers make in North Carolina?
Customer marketing managers in North Carolina earn a median of about $165,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $96,760 for the lowest 10% to over $274,100 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing managers in North Carolina?
Employers hiring customer marketing managers in North Carolina right now include Lowe's Home Improvement, Aramark, and Labcorp, based on current listings on Migrate Mate as of November 2026. North Carolina's mix of established financial services firms in Charlotte and technology companies in the Raleigh-Durham area creates consistent demand for customer marketing talent across both enterprise and growth-stage organizations.
Which North Carolina cities have the most customer marketing manager jobs?
Charlotte, Mooresville, and Durham have the most customer marketing manager openings in North Carolina. Charlotte leads because of its dense concentration of financial services, insurance, and retail headquarters, while Raleigh and Durham draw demand from the Research Triangle's technology and life sciences employers, making those metros natural centers for customer and lifecycle marketing roles.
Are there remote customer marketing manager jobs in North Carolina?
Yes, and more than most fields, since customer marketing manager work is primarily strategic, analytical, and digital in nature. About 100% of customer marketing manager openings tied to North Carolina are remote or hybrid as of November 2026, reflecting the role's strong compatibility with distributed work. Campaign strategy, CRM management, and customer journey planning are the functions most commonly performed fully remote.
How can I get hired as a customer marketing manager in North Carolina with little or no experience?
The most realistic entry path is securing a marketing coordinator or CRM associate role at a North Carolina technology company or financial services firm, then building toward a customer marketing focus. Large Research Triangle employers often hire marketing associates from North Carolina State University, UNC Chapel Hill, and Duke's Fuqua School of Business programs. Earning a HubSpot or Salesforce certification and assembling a portfolio of campaign work or customer journey projects gives candidates with limited experience a concrete competitive edge.
Where can I find and apply to customer marketing manager jobs in North Carolina?
You can find and apply to customer marketing manager jobs in North Carolina on Migrate Mate, which lists current openings from employers hiring across the state. Find roles that fit your experience and location preferences and apply directly to the ones that match.
See All 6 Customer Marketing Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
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