Product Marketing Manager Jobs in North Carolina
Product Marketing Manager jobs in North Carolina are in steady demand, with the strongest concentration in technology, fintech, life sciences, and enterprise software and openings at every level from associate through director. Charlotte, Raleigh, and the Research Triangle are the primary hiring centers, where employers like Red Hat, Lenovo, and Bank of America maintain significant marketing organizations. The most sought-after specialties are go-to-market strategy, product launch, and B2B demand generation. Find a role that fits below and apply directly.
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Showing 5 of 21+ Product Marketing Manager jobs
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Product Marketing Manager - Emerging Portfolio Growth
Morrisville, North Carolina, United States; San Jose, California, United StatesJob Summary
Product Marketing Manager, Growth (Incubation Portfolio)
Role Overview
We’re seeking a strategic, AI-forward product marketer to join our team as a Product Marketing Manager, Growth. In this role, you will own messaging and go-to-market activation for a portfolio of emerging and recently acquired products, helping each one become part of how NetApp sells to its customers. You will work closely with NetApp’s sales teams and product marketing peers to turn positioning into the assets, campaigns, and sales plays that bring each product to market, measure what works, and share what you learn with marketing and sales leadership
What Success Looks Like
The successful candidate is adaptable, collaborative, and proactive, with strong judgment about where to focus. They are comfortable with ambiguity, work well with sales and product partners, and turn new products into clear messaging and programs that show what resonates with customers. They bring a strong sense of ownership to both strategy and execution, and the discipline to stop what isn’t working.
In the first six months, that looks like:
- Core sales and marketing assets for current products are refreshed, aligned with established messaging toolkits, and in sellers’ hands.
- At least one new campaign or sales play has launched with defined targets and agreed measures.
- Positioning, messaging, and a first campaign are in place for at least one recently acquired product.
- A clear readout of results has been delivered to marketing and sales leadership.
Key Responsibilities
Key Responsibilities
Messaging and Content
- Research the buyers for each product, including where they overlap with the customers and teams NetApp already serves.
- Build stories that show how each product works alongside NetApp’s broader portfolio and why it matters to NetApp customers.
- Develop sales and marketing assets in line with established launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
- Develop messaging for existing customers of acquired products, so continuity is clear during transitions.
Campaigns and Activation
- Plan and execute campaign activations end to end: landing pages, email, content offers, and in-product promotion.
- Develop and support webinars, workshops, event presentations, and customer and partner briefings.
- Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, with an emphasis on creating pipeline.
- Deliver enablement with the sellers who will use it, and make sure campaign and play responses get followed up.
Routes to Market
- Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
- Adapt messaging and assets for channel and technology partners.
Measurement and Learning
- Agree on how each campaign and play will be measured before it launches, then track results, including whether NetApp account teams bring the product into their customer conversations.
- Report what’s working, what isn’t, and why, with a clear recommendation to continue, scale, or stop.
- Capture what each program teaches so the next one starts faster.
Job Requirements
- Education & Experience: Bachelor’s degree with 8+ years in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
- Proven Product Marketing: Positioning, messaging, and sales assets you’ve created that sellers actually used.
- Digital Execution: Working knowledge of marketing automation, web publishing, and campaign analytics, enough to launch and read programs with streamlined operations support.
- Sales Partnership: Experience working directly with sales teams to create pipeline.
- Technical Fluency: Comfort with technical products and audiences, ideally in data infrastructure, data platforms, or AI.
- AI Tool Proficiency: An AI-native way of working: you use AI tools to research, draft, analyze, and move faster, and you can show how.
Preferred
- Experience marketing to developers, platform engineering teams, or data and AI leaders.
- Experience with open-source software or data technologies.
- Experience with hyperscaler marketplaces and co-selling with cloud partners.
- Experience bringing acquired or early-stage products to market inside a larger company.
Compensation:
The target base salary range for this position is $160,000-$175,000 (Raleigh, NC) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Product Marketing Manager - Emerging Portfolio Growth
Morrisville, North Carolina, United States; San Jose, California, United StatesJob Summary
Product Marketing Manager, Growth (Incubation Portfolio)
Role Overview
We’re seeking a strategic, AI-forward product marketer to join our team as a Product Marketing Manager, Growth. In this role, you will own messaging and go-to-market activation for a portfolio of emerging and recently acquired products, helping each one become part of how NetApp sells to its customers. You will work closely with NetApp’s sales teams and product marketing peers to turn positioning into the assets, campaigns, and sales plays that bring each product to market, measure what works, and share what you learn with marketing and sales leadership
What Success Looks Like
The successful candidate is adaptable, collaborative, and proactive, with strong judgment about where to focus. They are comfortable with ambiguity, work well with sales and product partners, and turn new products into clear messaging and programs that show what resonates with customers. They bring a strong sense of ownership to both strategy and execution, and the discipline to stop what isn’t working.
In the first six months, that looks like:
- Core sales and marketing assets for current products are refreshed, aligned with established messaging toolkits, and in sellers’ hands.
- At least one new campaign or sales play has launched with defined targets and agreed measures.
- Positioning, messaging, and a first campaign are in place for at least one recently acquired product.
- A clear readout of results has been delivered to marketing and sales leadership.
Key Responsibilities
Key Responsibilities
Messaging and Content
- Research the buyers for each product, including where they overlap with the customers and teams NetApp already serves.
- Build stories that show how each product works alongside NetApp’s broader portfolio and why it matters to NetApp customers.
- Develop sales and marketing assets in line with established launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
- Develop messaging for existing customers of acquired products, so continuity is clear during transitions.
Campaigns and Activation
- Plan and execute campaign activations end to end: landing pages, email, content offers, and in-product promotion.
- Develop and support webinars, workshops, event presentations, and customer and partner briefings.
- Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, with an emphasis on creating pipeline.
- Deliver enablement with the sellers who will use it, and make sure campaign and play responses get followed up.
Routes to Market
- Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
- Adapt messaging and assets for channel and technology partners.
Measurement and Learning
- Agree on how each campaign and play will be measured before it launches, then track results, including whether NetApp account teams bring the product into their customer conversations.
- Report what’s working, what isn’t, and why, with a clear recommendation to continue, scale, or stop.
- Capture what each program teaches so the next one starts faster.
Job Requirements
- Education & Experience: Bachelor’s degree with 8+ years in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
- Proven Product Marketing: Positioning, messaging, and sales assets you’ve created that sellers actually used.
- Digital Execution: Working knowledge of marketing automation, web publishing, and campaign analytics, enough to launch and read programs with streamlined operations support.
- Sales Partnership: Experience working directly with sales teams to create pipeline.
- Technical Fluency: Comfort with technical products and audiences, ideally in data infrastructure, data platforms, or AI.
- AI Tool Proficiency: An AI-native way of working: you use AI tools to research, draft, analyze, and move faster, and you can show how.
Preferred
- Experience marketing to developers, platform engineering teams, or data and AI leaders.
- Experience with open-source software or data technologies.
- Experience with hyperscaler marketplaces and co-selling with cloud partners.
- Experience bringing acquired or early-stage products to market inside a larger company.
Compensation:
The target base salary range for this position is $160,000-$175,000 (Raleigh, NC) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
See All 21 Product Marketing Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Product Marketing Manager Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
What North Carolina Employers Look For
The qualifications that appear most often in product marketing manager jobs across North Carolina.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of product marketing or closely related experience preferred
- Demonstrated ability to develop go-to-market strategies for B2B or SaaS products
- Proficiency with CRM and marketing automation platforms such as Salesforce or HubSpot
- Strong written and verbal communication skills for cross-functional collaboration
- Experience conducting competitive analysis and translating insights into positioning
Product Marketing Manager Jobs in North Carolina: Frequently Asked Questions
How do you become a product marketing manager in North Carolina?
Product marketing manager roles in North Carolina carry no state-issued license or registration. Most employers require a bachelor's degree in marketing, business, communications, or a related field. Candidates typically move into the role from adjacent positions such as content marketing, product management, or demand generation. North Carolina's Research Triangle and Charlotte tech communities offer strong networking channels and employer pipelines for building the portfolio and cross-functional experience hiring managers expect.
How much do product marketing managers make in North Carolina?
Product marketing managers in North Carolina earn a median of about $165,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $96,760 for the lowest 10% to over $274,100 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in North Carolina?
Employers hiring product marketing managers in North Carolina right now include BD, ABB, and TRC, based on current listings on Migrate Mate as of November 2026. North Carolina's concentration of enterprise software, fintech, and life sciences companies keeps consistent demand for product marketers across both established corporations and high-growth startups.
Which North Carolina cities have the most product marketing manager jobs?
Charlotte, Raleigh, and Durham have the most product marketing manager openings in North Carolina. Raleigh and the broader Research Triangle draw the largest share of postings because of the area's dense technology, life sciences, and SaaS employer base, while Charlotte's fintech and financial services sector drives strong demand there as well.
Are there remote product marketing manager jobs in North Carolina?
Yes, and more than most fields. About 82% of product marketing manager openings tied to North Carolina are remote or hybrid as of November 2026, reflecting how thoroughly desk-based and collaboration-tool-driven the role has become. Strategic work such as messaging development, competitive research, and campaign planning tends to be the most remote-friendly, while roles tied to product launches or field events often require periodic in-person attendance.
How can I get hired as a product marketing manager in North Carolina with little or no experience?
The most realistic entry path is transitioning from a related role such as content marketing coordinator, marketing analyst, or associate product manager at a North Carolina tech or SaaS company. Large Research Triangle employers and Charlotte fintech firms regularly hire marketing associates who rotate across functions, which is where many product marketers start. Building a portfolio of positioning documents, competitive analyses, or mock launch plans significantly strengthens a candidacy without prior titles.
Where can I find and apply to product marketing manager jobs in North Carolina?
Migrate Mate lists current product marketing manager openings in North Carolina. Find roles that fit your background and apply directly to the ones that match.
See All 21 Product Marketing Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
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