Product Marketing Manager Jobs in North Carolina
Product Marketing Manager jobs in North Carolina are in steady demand, with the strongest concentration in technology, fintech, life sciences, and enterprise software and openings at every level from associate through director. Charlotte, Raleigh, and the Research Triangle are the primary hiring centers, where employers like Red Hat, Lenovo, and Bank of America maintain significant marketing organizations. The most sought-after specialties are go-to-market strategy, product launch, and B2B demand generation. Find a role that fits below and apply directly.
Find JobsOverview
Showing 2 of 17+ Product Marketing Manager jobs





INTRODUCTION
Toshiba Global Commerce Solutions is seeking a Product & Vertical Marketing Executive Director to convert product, customer, competitive, and vertical market insights into differentiated go-to-market strategies that improve launch success, seller effectiveness, customer adoption, and measurable revenue growth. This leader serves as the critical bridge between Product Management, Sales, Customer Success, Channel Partners, and Regional Marketing teams to ensure market-driven solutions are effectively positioned, launched, understood, adopted, and activated in the market. The role oversees Product Marketing and Vertical Marketing functions, creating compelling narratives that connect customer needs, industry challenges, solution value, sales motions, and business outcomes while accelerating pipeline growth, customer acquisition, retention, and revenue. The leader will ensure that product launches, portfolio shifts, vertical strategies, messaging changes, competitive positioning, and go-to-market motions are translated into clear field readiness plans, stakeholder communications, enablement journeys, and adoption measurements. This role will lead a team of product and industry marketing professionals responsible for differentiated value propositions, sales enablement, industry thought leadership, customer storytelling, and integrated go-to-market execution across key markets and geographies.
QUALIFICATIONS
Education or Equivalent
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Equivalent combination of education and experience acceptable.
Experience
- 12+ years of progressive marketing experience.
- 7+ years leading Product Marketing, Vertical Marketing, Go-to-Market, or related marketing organizations.
- Proven experience supporting complex B2B technology or enterprise solutions businesses.
- Demonstrated success launching products, driving revenue growth, leading cross-functional initiatives, and driving adoption of product messaging, launch plans, and go-to-market motions.
Areas of Expertise & Special Skills
- Strong strategic planning, communication, storytelling, stakeholder management, and leadership capabilities.
- Experience influencing executive stakeholders and driving alignment across product, sales, marketing, customer success, channel, and regional teams.
- Deep understanding of market segmentation, customer journeys, positioning, messaging, sales enablement, launch planning, vertical sales plays, and field readiness.
PREFERRED
- Experience in retail technology, hospitality technology, commerce solutions, SaaS, software, payments, or adjacent industries.
- Global marketing leadership experience.
- Experience working with channel partners and ecosystem alliances.
- Background working with analysts, media, and industry influencers.
- Experience managing adoption of product launches, portfolio changes, vertical sales motions, sales enablement programs, or messaging shifts across distributed teams.
Responsibilities
Vertical Marketing Leadership
- Define and lead industry marketing strategies for key target verticals including Grocery, Hospitality, Convenience, Fuel, Specialty, and other strategic segments.
- Build industry-specific value propositions, buyer journeys, content strategies, solution narratives, and sales plays.
- Partner with sales leadership to identify market opportunities and improve penetration within priority verticals.
- Develop industry thought leadership programs that elevate brand awareness and market credibility.
- Monitor market trends, customer needs, competitive activity, and emerging opportunities to shape vertical messaging and priorities.
Team & Organizational Leadership
- Build, lead, mentor, and develop a high-performing team of product and vertical marketing professionals.
- Foster a culture of innovation, accountability, collaboration, continuous improvement, and disciplined go-to-market execution.
- Establish goals, metrics, and performance expectations aligned with company objectives, product priorities, and vertical growth plans.
- Partner with regional marketing leaders to ensure globally consistent execution while supporting local market requirements and readiness needs.
- Manage departmental budgets, agency relationships, and strategic investments.
Customer & Market Intelligence
- Establish processes for capturing customer, partner, competitive, analyst, sales, and market insights that inform investment priorities and improve market responsiveness.
- Translate insights into actionable recommendations that influence product positioning, vertical strategies, sales plays, campaigns, and launch readiness to strengthen customer relevance and commercial performance.
- Lead market segmentation, buyer persona development, industry opportunity assessments, and vertical adoption barrier analysis to improve targeting, market penetration, and demand generation.
- Lead pre-launch market validation, including buyer feedback, competitive assessment, value proposition testing, sales input, and customer evidence, to reduce launch risk and strengthen product-market fit.
- Develop frameworks for measuring market awareness, competitive position, customer perception, field readiness, and adoption of product and vertical marketing initiatives to guide continuous improvement and revenue impact.
Change Management
- Own the change management plan for product launches, portfolio updates, vertical market strategies, messaging shifts, competitive positioning changes, and go-to-market initiatives to improve adoption, execution quality, and business impact.
- Translate product and vertical marketing strategies into clear guidance for sales, channel, customer success, regional marketing, and customer-facing teams so stakeholders understand what is changing, why it matters, how to position it, and what actions are required to drive market adoption.
- Develop stakeholder maps, field readiness plans, launch communications, enablement sequences, manager talking points, FAQs, objection-handling guidance, and reinforcement plans that improve launch readiness, seller activation, and consistent go-to-market execution.
- Partner with Product Management, Sales Enablement, Sales Leadership, Customer Success, Channel, and Regional Marketing to ensure product and vertical strategies are understood, adopted, and consistently executed against shared success measures.
- Identify readiness gaps, resistance points, messaging confusion, competitive objections, and adoption barriers that could limit launch success, first-year sales contribution, or vertical market penetration.
- Establish closed-loop feedback channels from sellers, partners, regions, customer success teams, and customers to refine messaging, enablement, content, and campaign execution before and after launch.
- Measure adoption of product messaging, vertical sales plays, enablement assets, launch materials, and priority go-to-market motions; use insights to improve readiness, consistency, and revenue outcomes.
Product Marketing Leadership
- Define and execute global product marketing strategy across the portfolio to accelerate product adoption, market differentiation, and revenue contribution from new and existing solutions.
- Develop compelling positioning, messaging, and value propositions that clearly differentiate solutions in the marketplace and improve customer understanding, seller confidence, and competitive win rates.
- Partner closely with Product Management to influence product roadmap decisions based on customer, competitive, market, and adoption insights to strengthen product-market fit and reduce launch risk.
- Lead go-to-market planning and execution for new product launches, enhancements, portfolio changes, and strategic product initiatives to improve launch readiness, speed-to-market, first-year sales contribution, and customer adoption.
- Create customer-focused narratives that translate technical capabilities into business outcomes, use cases, and adoption-ready stories that support pipeline generation, customer acquisition, retention, and expansion.
- Establish portfolio-level messaging frameworks that support corporate growth objectives, consistent field execution, and measurable revenue impact from priority product introductions.
Sales Enablement & Revenue Growth
- Lead the development of sales enablement tools, playbooks, battlecards, presentations, solution briefs, vertical sales plays, launch kits, and industry-specific assets that improve seller readiness and execution.
- Ensure sellers can effectively articulate customer value, competitive differentiation, product changes, vertical relevance, and business outcomes to improve customer acquisition, retention, and deal progression.
- Partner with sales leadership to improve pipeline quality, conversion rates, win rates, and adoption of priority product and vertical plays using defined KPIs, launch dashboards, seller adoption metrics, and post-launch performance reviews.
- Support strategic customer engagements, executive briefings, industry events, analyst interactions, partner sessions, and launch activations to strengthen market credibility, generate demand, and accelerate pipeline growth.
- Drive alignment across sales, marketing, product, customer success, channel, and regional teams to connect product and vertical marketing programs to measurable improvements in pipeline, win rates, customer acquisition, retention, and revenue attributable to new product introductions.
Cross-Functional Leadership
- Collaborate with Product, Sales, Customer Success, Corporate Strategy, Channel, Regional Marketing, Communications, and Executive Leadership teams to align strategy, readiness, execution, and performance accountability.
- Serve as a trusted advisor to senior leadership on market trends, competitive dynamics, customer needs, product positioning, vertical opportunities, and field readiness to support faster, better-informed growth decisions.
- Ensure consistent brand positioning and market messaging across product, vertical, sales, channel, and customer touchpoints to improve market clarity, customer trust, and sales effectiveness.
- Drive alignment around target markets, solution priorities, launch plans, sales plays, customer value, and measurable adoption outcomes to improve execution discipline and revenue attributable to new product introductions and priority vertical growth initiatives.
ABOUT THE COMPANY
Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowe’s Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ’s, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader. The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let’s get together to drive the new economy.
Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following:
- Group health coverage (medical, dental, & vision)
- Employee Assistance Programs
- Pre-tax spending accounts
- 401(k) plan (with company match)
- Company provided life insurance
- Pet Insurance
- Employee discounts
- Generous paid holiday schedule, paid vacation & sick/personal days
EEO
Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email benefits@toshibagcs.com to request an accommodation.
DIVERSITY, EQUITY & INCLUSION
We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we’re committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency). We’re passionate about our customers in the retail industry and becoming a more responsible company as we help create a brighter future.
Equal Opportunity Employer/Protected Veterans/Individuals With Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
See All 17 Product Marketing Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Product Marketing Manager Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software
What North Carolina Employers Look For
The qualifications that appear most often in product marketing manager jobs across North Carolina.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of product marketing or closely related experience preferred
- Demonstrated ability to develop go-to-market strategies for B2B or SaaS products
- Proficiency with CRM and marketing automation platforms such as Salesforce or HubSpot
- Strong written and verbal communication skills for cross-functional collaboration
- Experience conducting competitive analysis and translating insights into positioning
Product Marketing Manager Jobs in North Carolina: Frequently Asked Questions
How do you become a product marketing manager in North Carolina?
Product marketing manager roles in North Carolina carry no state-issued license or registration. Most employers require a bachelor's degree in marketing, business, communications, or a related field. Candidates typically move into the role from adjacent positions such as content marketing, product management, or demand generation. North Carolina's Research Triangle and Charlotte tech communities offer strong networking channels and employer pipelines for building the portfolio and cross-functional experience hiring managers expect.
How much do product marketing managers make in North Carolina?
Product marketing managers in North Carolina earn a median of about $165,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $96,760 for the lowest 10% to over $274,100 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in North Carolina?
Employers hiring product marketing managers in North Carolina right now include Ingersoll-Rand, USAA, and Pendo, based on current listings on Migrate Mate as of September 2026. North Carolina's concentration of enterprise software, fintech, and life sciences companies keeps consistent demand for product marketers across both established corporations and high-growth startups.
Which North Carolina cities have the most product marketing manager jobs?
Raleigh, Charlotte, and Durham have the most product marketing manager openings in North Carolina. Raleigh and the broader Research Triangle draw the largest share of postings because of the area's dense technology, life sciences, and SaaS employer base, while Charlotte's fintech and financial services sector drives strong demand there as well.
Are there remote product marketing manager jobs in North Carolina?
Yes, and more than most fields. About 88% of product marketing manager openings tied to North Carolina are remote or hybrid as of September 2026, reflecting how thoroughly desk-based and collaboration-tool-driven the role has become. Strategic work such as messaging development, competitive research, and campaign planning tends to be the most remote-friendly, while roles tied to product launches or field events often require periodic in-person attendance.
How can I get hired as a product marketing manager in North Carolina with little or no experience?
The most realistic entry path is transitioning from a related role such as content marketing coordinator, marketing analyst, or associate product manager at a North Carolina tech or SaaS company. Large Research Triangle employers and Charlotte fintech firms regularly hire marketing associates who rotate across functions, which is where many product marketers start. Building a portfolio of positioning documents, competitive analyses, or mock launch plans significantly strengthens a candidacy without prior titles.
Where can I find and apply to product marketing manager jobs in North Carolina?
Migrate Mate lists current product marketing manager openings in North Carolina. Find roles that fit your background and apply directly to the ones that match.
See All 17 Product Marketing Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find Jobs