Customer Marketing Manager Jobs in Georgia
Customer Marketing Manager jobs in Georgia are active across technology, financial services, retail, and logistics sectors, with openings at every level from coordinator to senior manager. Atlanta anchors most of the hiring, alongside Alpharetta and Savannah, where employers like NCR Voyix, Cox Enterprises, and The Home Depot maintain significant marketing functions. The most in-demand specialties are lifecycle marketing, customer retention strategy, and B2B account-based marketing. Find a role that fits below and apply directly.
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Showing 5 of 8+ Customer Marketing Manager jobs
Role Summary
The Director of Customer Marketing is a strategic leadership role within the newly established Marketing Center of Excellence (CoE), reporting directly to the SVP of Growth Marketing. Serving as the enterprise lead for customer lifecycle, retention, and loyalty strategies across all portfolio brands and 1,100+ franchise locations, this position leads a 6-person team consisting of 2 CRM & Email Marketing Analysts, 1 Loyalty/Membership Marketing Analyst, and 3 Print & Direct Mail Campaign Analysts. The Director will drive the enterprise-wide rollout and migration to HubSpot for marketing CRM and email capabilities, establishing standardized automation, segmentation, and multi-channel retention programs. By uniting digital channels with localized direct mail print campaigns and loyalty structures, the Director maximizes customer lifetime value (LTV), repeat booked jobs, and cross-brand revenue opportunities.
Responsibilities
- Enterprise CoE Leadership & Team Governance: Direct, mentor, and manage a 6-person team (2 CRM & Email Analysts, 1 Loyalty/Membership Analyst, 3 Print & Direct Mail Analysts), establishing operational SLAs, campaign SOPs, and cross-channel execution benchmarks.
- HubSpot Enterprise Rollout & Technical Governance: Collaborate with IT to oversee the technical integration, migration, and enterprise rollout of HubSpot as the primary marketing CRM and email platform (for 12 of 14 brands) and 1,100+ franchise locations, ensuring data hygiene, workflow logic, and platform scalability.
- Full Lifecycle & Cross-Sell Retention Strategy: Design and execute end-to-end customer lifecycle programs, including lead conversion, onboarding, Winback, cross-sell, and recurring service reminder workflows, to maximize customer retention and lifetime value (LTV).
- Direct Mail & Print Campaign Operations: Oversee the print and direct mail campaign unit, integrating localized physical mailings with digital CRM triggers to drive omnichannel campaign efficiency and franchisee adoption.
- Loyalty & Membership Program Development: Architect and scale membership and loyalty frameworks across brand databases, optimizing program mechanics to increase repeat booked jobs and customer advocacy.
- Data Segmentation & Personalization: Leverage customer data, behavioral triggers, and advanced segmentation models to deliver highly personalized, hyper-local marketing messages across email, SMS, and direct mail channels.
- A/B Testing & Channel Analytics: Establish rigorous A/B testing frameworks, channel-level targets, and executive dashboards to continually measure, report, and optimize campaign ROI, open rates, conversion rates, and repeat revenue.
- Cross-Functional & Franchise Alignment: Partner closely with Brand Marketing, Field Marketing, IT/Data, and Franchise Advisory Councils to align customer marketing initiatives with brand guidelines and operational capacity.
- System-Wide Retention & Repeat Revenue: Measurable increase in repeat booked jobs, customer retention rates, cross-brand customer migration, and overall Customer Lifetime Value (LTV) across all 1,100+ locations.
- HubSpot Rollout & SLA Efficiency: On-time, on-budget deployment of Enterprise HubSpot across all brand properties with high platform adoption and zero downtime in campaign operations.
- Multi-Channel Campaign ROI: Achievement of revenue and conversion targets across email automation, SMS, loyalty programs, and print/direct mail campaigns.
- Team Throughput & Accuracy: High execution accuracy, ticket resolution efficiency, and data hygiene across all internal analyst workflows.
- 8–10 years of progressive experience in CRM, customer marketing, lifecycle automation, and direct response channels; at least 3+ years managing direct reports and cross-functional teams.
- Proven track record leading enterprise-level CRM implementations, workflow migrations, and marketing automation governance; HubSpot or Service Titan Enterprise experience/certification strongly preferred.
- Deep domain knowledge across email marketing, SMS automation, loyalty/membership mechanics, and high-volume print/direct mail execution.
- Strong technical understanding of CRM integrations, data architecture, trigger logic, custom objects, and data privacy regulations (e.g., CCPA/CAN-SPAM).
- Demonstrated success building centralized Center of Excellence (CoE) functions for multi-location, franchise, or multi-brand business models supporting 500+ locations.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
Role Summary
The Director of Customer Marketing is a strategic leadership role within the newly established Marketing Center of Excellence (CoE), reporting directly to the SVP of Growth Marketing. Serving as the enterprise lead for customer lifecycle, retention, and loyalty strategies across all portfolio brands and 1,100+ franchise locations, this position leads a 6-person team consisting of 2 CRM & Email Marketing Analysts, 1 Loyalty/Membership Marketing Analyst, and 3 Print & Direct Mail Campaign Analysts. The Director will drive the enterprise-wide rollout and migration to HubSpot for marketing CRM and email capabilities, establishing standardized automation, segmentation, and multi-channel retention programs. By uniting digital channels with localized direct mail print campaigns and loyalty structures, the Director maximizes customer lifetime value (LTV), repeat booked jobs, and cross-brand revenue opportunities.
Responsibilities
- Enterprise CoE Leadership & Team Governance: Direct, mentor, and manage a 6-person team (2 CRM & Email Analysts, 1 Loyalty/Membership Analyst, 3 Print & Direct Mail Analysts), establishing operational SLAs, campaign SOPs, and cross-channel execution benchmarks.
- HubSpot Enterprise Rollout & Technical Governance: Collaborate with IT to oversee the technical integration, migration, and enterprise rollout of HubSpot as the primary marketing CRM and email platform (for 12 of 14 brands) and 1,100+ franchise locations, ensuring data hygiene, workflow logic, and platform scalability.
- Full Lifecycle & Cross-Sell Retention Strategy: Design and execute end-to-end customer lifecycle programs, including lead conversion, onboarding, Winback, cross-sell, and recurring service reminder workflows, to maximize customer retention and lifetime value (LTV).
- Direct Mail & Print Campaign Operations: Oversee the print and direct mail campaign unit, integrating localized physical mailings with digital CRM triggers to drive omnichannel campaign efficiency and franchisee adoption.
- Loyalty & Membership Program Development: Architect and scale membership and loyalty frameworks across brand databases, optimizing program mechanics to increase repeat booked jobs and customer advocacy.
- Data Segmentation & Personalization: Leverage customer data, behavioral triggers, and advanced segmentation models to deliver highly personalized, hyper-local marketing messages across email, SMS, and direct mail channels.
- A/B Testing & Channel Analytics: Establish rigorous A/B testing frameworks, channel-level targets, and executive dashboards to continually measure, report, and optimize campaign ROI, open rates, conversion rates, and repeat revenue.
- Cross-Functional & Franchise Alignment: Partner closely with Brand Marketing, Field Marketing, IT/Data, and Franchise Advisory Councils to align customer marketing initiatives with brand guidelines and operational capacity.
- System-Wide Retention & Repeat Revenue: Measurable increase in repeat booked jobs, customer retention rates, cross-brand customer migration, and overall Customer Lifetime Value (LTV) across all 1,100+ locations.
- HubSpot Rollout & SLA Efficiency: On-time, on-budget deployment of Enterprise HubSpot across all brand properties with high platform adoption and zero downtime in campaign operations.
- Multi-Channel Campaign ROI: Achievement of revenue and conversion targets across email automation, SMS, loyalty programs, and print/direct mail campaigns.
- Team Throughput & Accuracy: High execution accuracy, ticket resolution efficiency, and data hygiene across all internal analyst workflows.
- 8–10 years of progressive experience in CRM, customer marketing, lifecycle automation, and direct response channels; at least 3+ years managing direct reports and cross-functional teams.
- Proven track record leading enterprise-level CRM implementations, workflow migrations, and marketing automation governance; HubSpot or Service Titan Enterprise experience/certification strongly preferred.
- Deep domain knowledge across email marketing, SMS automation, loyalty/membership mechanics, and high-volume print/direct mail execution.
- Strong technical understanding of CRM integrations, data architecture, trigger logic, custom objects, and data privacy regulations (e.g., CCPA/CAN-SPAM).
- Demonstrated success building centralized Center of Excellence (CoE) functions for multi-location, franchise, or multi-brand business models supporting 500+ locations.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
See All 8 Customer Marketing Manager Jobs in Georgia
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Find JobsCustomer Marketing Manager Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Customer Marketing Manager Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
What Georgia Employers Look For
The qualifications that appear most often in customer marketing manager jobs across Georgia.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of experience in customer or lifecycle marketing roles
- Proficiency with CRM platforms such as Salesforce or HubSpot
- Demonstrated ability to build and execute multi-channel customer campaigns
- Strong analytical skills with experience interpreting campaign performance data
- Cross-functional collaboration experience with sales, product, and customer success teams
Customer Marketing Manager Jobs in Georgia: Frequently Asked Questions
How do you become a customer marketing manager in Georgia?
Most customer marketing manager roles in Georgia require a bachelor's degree in marketing, business, communications, or a related field. Georgia does not require a state-issued license for this role. Employers in Atlanta's tech and retail corridors typically expect candidates to progress through marketing coordinator or specialist roles, building hands-on experience with CRM tools, campaign execution, and customer segmentation before moving into a manager-level position.
How much do customer marketing managers make in Georgia?
Customer marketing managers in Georgia earn a median of about $160,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $94,390 for the lowest 10% to over $277,180 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing managers in Georgia?
Employers hiring customer marketing managers in Georgia right now include Honeywell, ROOTER PLUS, and Ministry Brands, based on current listings on Migrate Mate as of November 2026. Georgia's concentration of Fortune 500 headquarters and fast-growing technology companies in the Atlanta metro makes it one of the more consistent markets in the Southeast for this role.
Which Georgia cities have the most customer marketing manager jobs?
Atlanta, Georgia, and Cumming have the most customer marketing manager openings in Georgia. Atlanta dominates due to its density of corporate headquarters, fintech firms, and enterprise software companies, while Alpharetta has grown into a significant hub driven by its large technology and cybersecurity employer base, and Savannah sees demand from logistics and distribution companies anchored around its port operations.
Are there remote customer marketing manager jobs in Georgia?
Yes, and more than most fields. Customer marketing is primarily a desk-based, digital role, which makes it well suited to remote arrangements. About 100% of customer marketing manager openings tied to Georgia are remote or hybrid as of November 2026, reflecting how widely this discipline has shifted to distributed work. Strategy, campaign planning, and CRM management are the functions most commonly offered remotely.
How can I get hired as a customer marketing manager in Georgia with little or no experience?
The most realistic entry path is through a marketing coordinator or marketing specialist role at a mid-size or enterprise company in the Atlanta area, then building toward a manager title through demonstrated campaign ownership. Large Georgia employers like Delta Air Lines, NCR Voyix, and Cox Enterprises run rotational marketing programs and hire new graduates into associate roles. A portfolio showing email campaigns, customer journey mapping, or retention project work gives candidates a clear edge over applicants with coursework alone.
Where can I find and apply to customer marketing manager jobs in Georgia?
You can find and apply to customer marketing manager jobs in Georgia on Migrate Mate, which lists current Georgia openings. Search the available roles, find the ones that fit your experience and location, and apply directly from each listing.
See All 8 Customer Marketing Manager Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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