Senior Lifecycle Marketing Manager Jobs in California
Senior Lifecycle Marketing Manager jobs in California are among the most active in the country, concentrated in SaaS, fintech, e-commerce, and consumer apps where retention and engagement drive growth. Most openings are in San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Adobe, and Intuit maintain large marketing operations and hire consistently at the senior level. Demand is especially strong for specialists in email automation, CRM strategy, and product-led growth. Find a role that fits below and apply directly.
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Showing 5 of 40+ Senior Lifecycle Marketing Manager jobs
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn't just the Best Place to Play — it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
The Lifecycle Marketing team is part of the broader Global Media and Omnichannel Marketing function within PlayStation. It is responsible for implementing multichannel digital programs and campaigns that foster relevant dialogue with tens of millions of customers across the globe.
We are advocates for the player, crafting unforgettable digital experiences that fulfil player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalised journeys with players across web, email, mobile and on-console channels.
The Lifecycle Marketing Manager is a highly visible, strategic and influential role, responsible for defining and owning the lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives. This creative and innovative leader will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.
What you'll be doing:
- Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
- Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
- Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
- Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
- Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
- Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
- Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
- Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
- Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
What we're looking for:
- Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
- Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
- Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
- Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
- Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
- Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
- Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
- Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
- Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn't just the Best Place to Play — it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
The Lifecycle Marketing team is part of the broader Global Media and Omnichannel Marketing function within PlayStation. It is responsible for implementing multichannel digital programs and campaigns that foster relevant dialogue with tens of millions of customers across the globe.
We are advocates for the player, crafting unforgettable digital experiences that fulfil player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalised journeys with players across web, email, mobile and on-console channels.
The Lifecycle Marketing Manager is a highly visible, strategic and influential role, responsible for defining and owning the lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives. This creative and innovative leader will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.
What you'll be doing:
- Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
- Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
- Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
- Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
- Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
- Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
- Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
- Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
- Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
What we're looking for:
- Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
- Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
- Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
- Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
- Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
- Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
- Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
- Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
- Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
See All 40 Senior Lifecycle Marketing Manager Jobs in California
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Find JobsSenior Lifecycle Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Senior Lifecycle Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Sports & Recreation
- Technology & Software
- Banking & Financial Services
- Healthcare & Medical Services
- Investment & Asset Management
What California Employers Look For
The qualifications that appear most often in senior lifecycle marketing manager jobs across California.
- Bachelor's degree in marketing, communications, or a related field required
- Five or more years of lifecycle or CRM marketing experience at the senior level
- Proven expertise with marketing automation platforms such as Marketo, Braze, or Iterable
- Experience managing cross-functional campaigns across email, push, and in-app channels
- Strong command of customer segmentation, A/B testing, and performance analytics
- Familiarity with California Consumer Privacy Act compliance in marketing data practices
Senior Lifecycle Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a senior lifecycle marketing manager in California?
Senior lifecycle marketing manager roles in California do not require a state-issued license or certification, so the path runs through education and experience. Most California employers expect a bachelor's degree in marketing, business, or a related field. From there, candidates typically build experience in email marketing, CRM, or growth roles before moving into lifecycle strategy. Earning a recognized marketing automation certification, such as those offered by Marketo or HubSpot, strengthens a candidacy with California's tech-heavy employer base.
How much do senior lifecycle marketing managers make in California?
Senior lifecycle marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior lifecycle marketing managers in California?
Employers hiring senior lifecycle marketing managers in California right now include Intuit, Quizlet, and OpenArt AI, based on current listings on Migrate Mate as of November 2026. California's density of SaaS and consumer tech headquarters means the state consistently generates some of the highest volumes of senior lifecycle marketing openings in the country.
Which California cities have the most senior lifecycle marketing manager jobs?
San Francisco, Los Angeles, and Mountain View account for the most senior lifecycle marketing manager openings in California. San Francisco and the broader Bay Area dominate because of the concentration of enterprise SaaS and fintech headquarters there, while Los Angeles drives volume through its large e-commerce, media, and direct-to-consumer brand ecosystem, and San Diego contributes through its growing biotech and software sectors.
Are there remote senior lifecycle marketing manager jobs in California?
Yes, and more than most fields. About 84% of senior lifecycle marketing manager openings tied to California are remote or hybrid as of November 2026, reflecting how thoroughly digital this role is by nature. The parts of the work most often done fully remote are campaign strategy, automation build-outs, and performance reporting, while stakeholder alignment and creative reviews more commonly pull people on-site.
How can I get hired as a senior lifecycle marketing manager in California with little or no experience?
The most realistic entry path is a junior or associate email marketing or CRM coordinator role at a California tech company, then building toward lifecycle ownership. Large California employers like Salesforce, Adobe, and Intuit run structured marketing associate programs and rotational tracks that develop candidates without senior experience. Moving laterally from a demand generation or marketing operations role is another common route. A hands-on portfolio demonstrating segmentation logic, automation workflows, and measurable retention outcomes gives candidates a decisive edge at California companies.
Where can I find and apply to senior lifecycle marketing manager jobs in California?
You can find and apply to senior lifecycle marketing manager jobs in California on Migrate Mate, which lists current California openings. Search the listings, find the roles that fit your background and preferences, and apply directly to the ones that match.
See All 40 Senior Lifecycle Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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