Senior Lifecycle Marketing Manager Jobs
Senior Lifecycle Marketing Manager jobs are open across SaaS, e-commerce, fintech, and healthtech, from mid-senior to director-adjacent levels, with specializations in email marketing, customer retention, and multi-channel campaign strategy. Find a role that fits from the openings below and apply directly.
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Showing 5 of 185+ Senior Lifecycle Marketing Manager jobs
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn't just the Best Place to Play — it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
The Lifecycle Marketing team is part of the broader Global Media and Omnichannel Marketing function within PlayStation. It is responsible for implementing multichannel digital programs and campaigns that foster relevant dialogue with tens of millions of customers across the globe.
We are advocates for the player, crafting unforgettable digital experiences that fulfil player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalised journeys with players across web, email, mobile and on-console channels.
The Lifecycle Marketing Manager is a highly visible, strategic and influential role, responsible for defining and owning the lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives. This creative and innovative leader will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.
What you'll be doing:
- Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
- Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
- Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
- Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
- Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
- Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
- Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
- Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
- Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
What we're looking for:
- Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
- Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
- Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
- Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
- Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
- Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
- Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
- Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
- Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn't just the Best Place to Play — it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
The Lifecycle Marketing team is part of the broader Global Media and Omnichannel Marketing function within PlayStation. It is responsible for implementing multichannel digital programs and campaigns that foster relevant dialogue with tens of millions of customers across the globe.
We are advocates for the player, crafting unforgettable digital experiences that fulfil player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalised journeys with players across web, email, mobile and on-console channels.
The Lifecycle Marketing Manager is a highly visible, strategic and influential role, responsible for defining and owning the lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives. This creative and innovative leader will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.
What you'll be doing:
- Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
- Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
- Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
- Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
- Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
- Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
- Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
- Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
- Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
What we're looking for:
- Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
- Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
- Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
- Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
- Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
- Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
- Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
- Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
- Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Senior Lifecycle Marketing Manager Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
- Banking & Financial Services
- Insurance
- Sports & Recreation
What Employers Look For
The qualifications that appear most often in senior lifecycle marketing manager jobs.
- 5 or more years of lifecycle, retention, or CRM marketing experience
- Hands-on experience with marketing automation platforms such as Braze, Iterable, or Klaviyo
- Demonstrated ability to build and optimize email, SMS, and push notification programs
- Experience with A/B testing, segmentation strategy, and data-driven campaign analysis
- Familiarity with customer data platforms and basic SQL for audience building
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Senior Lifecycle Marketing Manager Job Search
Quantify retention and revenue impact
Hiring managers for this role want numbers tied to outcomes you owned. Replace vague claims with specifics like churn reduction, reactivation rates, or LTV improvements from campaigns you built and ran end to end.
Show your full channel stack
Many job descriptions require hands-on experience across email, SMS, push, and in-app. List every channel you've owned in your resume header or summary so recruiters don't have to guess what you've actually operated.
Tailor applications to the company's lifecycle stage
A seed-stage startup wants someone who builds programs from scratch, while a growth-stage company needs optimization and scale. Read the job description for cues and mirror their language around build versus optimize in your application.
Apply early to roles that fit
Migrate Mate lists senior lifecycle marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign teardown for interviews
Interviewers at this level routinely ask you to walk through a lifecycle program you've built. Have one campaign ready to dissect: the hypothesis, segmentation logic, test results, and what you'd change now.
Negotiate scope before title or pay
At the senior level, what you own matters as much as compensation. Before accepting an offer, confirm whether you'll manage a team, own tooling decisions, and have budget authority so your next role aligns with where you want to go.
Senior Lifecycle Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior lifecycle marketing managers?
The companies hiring the most senior lifecycle marketing managers right now include Intuit, Braze, and Dentsu, with the largest share of openings in California, New York, and Florida, based on current listings on Migrate Mate as of November 2026. Demand is consistently strong at subscription-based businesses and consumer apps with large existing user bases.
How many senior lifecycle marketing manager jobs are remote?
About 82% of senior lifecycle marketing manager openings are fully remote or hybrid as of November 2026, making it one of the more remote-friendly senior marketing roles available. Fully distributed teams are especially common at SaaS and e-commerce companies, where lifecycle programs run entirely through digital channels and in-person presence is rarely required.
How do you become a senior lifecycle marketing manager?
Start in an email marketing, CRM, or retention analyst role to build hands-on channel experience. Progress by owning full campaign programs rather than just execution, then add cross-functional scope by collaborating with product, data, and growth teams. Demonstrating measurable impact on retention or LTV, combined with experience managing at least one direct report or major initiative, typically positions you for a senior title.
Can you get hired as a senior lifecycle marketing manager with little experience?
Getting hired at the senior level with limited experience is difficult, but a focused portfolio can help. If you've built lifecycle programs in a startup, freelance, or contract setting, document the results the same way a full-time candidate would. Some companies also hire candidates with strong adjacent experience in growth marketing or product marketing who can show they understand the full customer journey and retention mechanics.
What does the senior lifecycle marketing manager interview process look like?
Most interview processes for this role include an initial recruiter screen, a hiring manager conversation focused on your background and approach, and a take-home or live case study where you design or critique a lifecycle program. Final rounds typically involve cross-functional stakeholders from product, data, or growth, who assess how well you collaborate and communicate campaign strategy to non-marketing audiences.
Where can I find and apply to senior lifecycle marketing manager jobs?
You can find and apply to senior lifecycle marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and apply directly to each listing. Openings are updated regularly, so checking back frequently gives you the best chance of catching new postings as they go live.
See All 185+ Senior Lifecycle Marketing Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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