Senior Lifecycle Marketing Manager Jobs
Senior Lifecycle Marketing Manager jobs are open across SaaS, e-commerce, fintech, and healthtech, from mid-senior to director-adjacent levels, with specializations in email marketing, customer retention, and multi-channel campaign strategy. Find a role that fits from the openings below and apply directly.
Find JobsOverview
Open roles184+
Top stateCalifornia
Top employerMixam
Top citySan Francisco, CA
Work type46% Remote
Top industryTechnology
Showing 5 of 184+ Senior Lifecycle Marketing Manager jobs
Senior Director of Customer Lifecycle Marketing
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Added 2d ago
Virgin Hotels
Senior Director of Customer Lifecycle Marketing
Miami, Florida
Added 2d ago
Lifecycle Marketing Operations Manager
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Added 2d ago
Hippo Insurance
Lifecycle Marketing Operations Manager
Austin, Texas
Added 2d ago
Senior Manager, Lifecycle Marketing - CONNECT
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Added 3d ago
AVEVA
Senior Manager, Lifecycle Marketing - CONNECT
Houston, Texas
Added 3d ago
Senior Lifecycle Marketing Manager, Activation
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Added 3d ago
Upstart
Senior Lifecycle Marketing Manager, Activation
Remote
Added 3d ago
Customer Lifecycle Marketing Specialist
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Added 3d ago
Fox Pest Control
Customer Lifecycle Marketing Specialist
Logan, Utah
Added 3d ago
Added 2d ago
Senior Director of Customer Lifecycle Marketing
Virgin Hotels·Miami, Florida
Job functions:
Remote (US)
Job Description
Who we are:
We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.
Your mission:
Should you decide to accept it...
Virgin Hotels Collection is embedding IReckonU (IRU), a hospitality Customer Data Platform, as the core of its guest data ecosystem, unifying and connecting guest information across every system so it becomes a single source of truth. A readiness engagement has already produced a customer data landscape assessment, an analytics baseline and an activation plan; this role exists to convert that diagnosis, and the IRU implementation itself, into a live, governed, value-producing capability, not a platform administration exercise.
The Senior Director of Customer Lifecycle Marketing owns that conversion, moving Virgin Hotels Collection from an early-stage data estate to a trusted, governed and activated guest data capability, and turning that foundation into measurable gains in retention, direct revenue, share of wallet, guest recognition and personalization. This is a value-realization leadership role with first-year delivery expectations, leading a small specialist team while influencing the wider activation ecosystem of loyalty, digital, paid media and guest-service teams.
The Nitty-Gritty:
What exactly you will be doing...
Guest Data Foundation & Identity:
- Own the IRU implementation roadmap jointly with IRU and IT/data engineering, covering PMS, POS, booking engine, loyalty, CRM, marketing automation, paid media and reporting integrations.
- Lead data mapping, Match & Merge configuration, the golden record definition, data-quality thresholds, monitoring and customer data issue management.
- Own the guest identity framework across loyalty, authentication, CRM, booking, mobile and on-property systems, including profile matching, account linking, preference management and guest recognition.
- Define decision rights for match confidence, survivorship, suppression and exception handling when data is not safe to activate.
Governance & Segmentation:
- Stand up governance: consent, retention policies, access control and GDPR alignment across connected systems.
- Define the segmentation framework (RFM+, behavioral, event-based, lifecycle and value-based) and own the prioritized use-case backlog.
- Launch the first revenue-relevant use cases and drive adoption of reporting, insight and guest profile usage by loyalty, revenue management, property teams, reservations, guest services, analytics and central marketing.
Lifecycle Activation & Experimentation:
- Translate segments into lifecycle activation through the downstream stack, partnering closely with the owners of marketing automation, loyalty and paid media.
- Run a test-and-learn program across Next Best Offer, churn intervention and lifecycle journeys, measured through incrementality and holdouts wherever possible.
- Evaluate and operationalize predictive and AI-driven capabilities, including propensity modeling, churn prediction, next-best-action recommendations and personalization, as the customer data foundation matures.
Guest Journey & Commercial Growth:
- Extend unified first-party audiences to paid media (for example Meta and Google) for suppression, lookalikes and smarter targeting, improving acquisition efficiency over time.
- Identify and prioritize high-value guest journeys across acquisition, booking, pre-arrival, on-property, post-stay and re-engagement, translating data capabilities into measurable guest experience and commercial outcomes.
- Partner with brand, loyalty, commercial, revenue management, property and guest-service teams to support distinct brand, guest segment and journey needs while maintaining a unified guest view.
- Manage the IRU commercial relationship, roadmap influence, service levels and vendor accountability, ensuring the capability is not dependent on a single tool or vendor.
Leadership & Mindset:
- Thrive doing foundational work in Year 1 without disengaging, while holding the Year-2 commercial endgame in view.
- Treat data quality and adoption as your own problem, not the vendor's or IT's.
- Define crisp success metrics rather than hiding behind a vague onboarding mandate.
- Translate technical data issues into business decisions for Marketing and customer value for IT, making progress even with imperfect data.
- Lead a small specialist team of two to three, spanning CRM/lifecycle, data & analytics, and loyalty or campaign operations.
What qualities are we looking for?
You’ve got skills? If you can perform the following, then you have come to the right place...
- Priority integrations live against an agreed sequence.
- Golden guest profile defined and populated, with duplicate profile rate reduced to an agreed threshold.
- Guest identity decision rights documented, including match confidence, merge rules, survivorship, suppression and exception handling.
- Data-quality score baselined and under active monitoring with stakeholder alerting.
- Governance live: consent, retention, access control, GDPR alignment and appropriate use of customer data.
- Segmentation framework and value roadmap defined, with two to three revenue-relevant use cases launched and measured.
- Reporting and guest-profile insight in active use by loyalty, revenue management, analytics, guest services and pilot properties.
- Real lifecycle journeys live across acquisition, booking, pre-arrival, on-property, post-stay, loyalty, reactivation and paid media, driving incrementality, retention, share of wallet, direct bookings, ancillary revenue and LTV.
Background must-have:
- Current, legal and unrestricted ability to work in the United States.
- 10-12+ years in CRM, lifecycle marketing, customer data or marketing technology, including at least 3-5 years in a role that owned a CDP, data-unification, or guest/customer identity build end to end is a must have.
- Background in hospitality, travel, or another multi-property, high-frequency, loyalty-driven consumer business, with exposure to operational data (PMS/POS-type) and multi-property identity resolution is strongly preferred.
- Salesforce or similar CRM, CDP, customer data, loyalty or activation experience is essential; direct IRU experience is a plus.
- Demonstrable revenue outcomes from data (retention, lifetime value, upsell), not campaign-volume metrics.
- Proven track record of co-delivering integrations across the marketing and IT boundary.
- Experience with Data governance and privacy fluency (GDPR and consent), given UK and EU operations.
- Hybrid commercial and technical fluency: deep enough to challenge a data model, interrogate Match & Merge logic and sequence integrations, and commercial enough to turn a segment into a profit-and-loss hypothesis and an incrementality test.
Virgin Hotels
Senior Director of Customer Lifecycle Marketing
Miami, Florida
Added 2d ago
Job functions:
Remote (US)
Job Description
Who we are:
We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.
Your mission:
Should you decide to accept it...
Virgin Hotels Collection is embedding IReckonU (IRU), a hospitality Customer Data Platform, as the core of its guest data ecosystem, unifying and connecting guest information across every system so it becomes a single source of truth. A readiness engagement has already produced a customer data landscape assessment, an analytics baseline and an activation plan; this role exists to convert that diagnosis, and the IRU implementation itself, into a live, governed, value-producing capability, not a platform administration exercise.
The Senior Director of Customer Lifecycle Marketing owns that conversion, moving Virgin Hotels Collection from an early-stage data estate to a trusted, governed and activated guest data capability, and turning that foundation into measurable gains in retention, direct revenue, share of wallet, guest recognition and personalization. This is a value-realization leadership role with first-year delivery expectations, leading a small specialist team while influencing the wider activation ecosystem of loyalty, digital, paid media and guest-service teams.
The Nitty-Gritty:
What exactly you will be doing...
Guest Data Foundation & Identity:
- Own the IRU implementation roadmap jointly with IRU and IT/data engineering, covering PMS, POS, booking engine, loyalty, CRM, marketing automation, paid media and reporting integrations.
- Lead data mapping, Match & Merge configuration, the golden record definition, data-quality thresholds, monitoring and customer data issue management.
- Own the guest identity framework across loyalty, authentication, CRM, booking, mobile and on-property systems, including profile matching, account linking, preference management and guest recognition.
- Define decision rights for match confidence, survivorship, suppression and exception handling when data is not safe to activate.
Governance & Segmentation:
- Stand up governance: consent, retention policies, access control and GDPR alignment across connected systems.
- Define the segmentation framework (RFM+, behavioral, event-based, lifecycle and value-based) and own the prioritized use-case backlog.
- Launch the first revenue-relevant use cases and drive adoption of reporting, insight and guest profile usage by loyalty, revenue management, property teams, reservations, guest services, analytics and central marketing.
Lifecycle Activation & Experimentation:
- Translate segments into lifecycle activation through the downstream stack, partnering closely with the owners of marketing automation, loyalty and paid media.
- Run a test-and-learn program across Next Best Offer, churn intervention and lifecycle journeys, measured through incrementality and holdouts wherever possible.
- Evaluate and operationalize predictive and AI-driven capabilities, including propensity modeling, churn prediction, next-best-action recommendations and personalization, as the customer data foundation matures.
Guest Journey & Commercial Growth:
- Extend unified first-party audiences to paid media (for example Meta and Google) for suppression, lookalikes and smarter targeting, improving acquisition efficiency over time.
- Identify and prioritize high-value guest journeys across acquisition, booking, pre-arrival, on-property, post-stay and re-engagement, translating data capabilities into measurable guest experience and commercial outcomes.
- Partner with brand, loyalty, commercial, revenue management, property and guest-service teams to support distinct brand, guest segment and journey needs while maintaining a unified guest view.
- Manage the IRU commercial relationship, roadmap influence, service levels and vendor accountability, ensuring the capability is not dependent on a single tool or vendor.
Leadership & Mindset:
- Thrive doing foundational work in Year 1 without disengaging, while holding the Year-2 commercial endgame in view.
- Treat data quality and adoption as your own problem, not the vendor's or IT's.
- Define crisp success metrics rather than hiding behind a vague onboarding mandate.
- Translate technical data issues into business decisions for Marketing and customer value for IT, making progress even with imperfect data.
- Lead a small specialist team of two to three, spanning CRM/lifecycle, data & analytics, and loyalty or campaign operations.
What qualities are we looking for?
You’ve got skills? If you can perform the following, then you have come to the right place...
- Priority integrations live against an agreed sequence.
- Golden guest profile defined and populated, with duplicate profile rate reduced to an agreed threshold.
- Guest identity decision rights documented, including match confidence, merge rules, survivorship, suppression and exception handling.
- Data-quality score baselined and under active monitoring with stakeholder alerting.
- Governance live: consent, retention, access control, GDPR alignment and appropriate use of customer data.
- Segmentation framework and value roadmap defined, with two to three revenue-relevant use cases launched and measured.
- Reporting and guest-profile insight in active use by loyalty, revenue management, analytics, guest services and pilot properties.
- Real lifecycle journeys live across acquisition, booking, pre-arrival, on-property, post-stay, loyalty, reactivation and paid media, driving incrementality, retention, share of wallet, direct bookings, ancillary revenue and LTV.
Background must-have:
- Current, legal and unrestricted ability to work in the United States.
- 10-12+ years in CRM, lifecycle marketing, customer data or marketing technology, including at least 3-5 years in a role that owned a CDP, data-unification, or guest/customer identity build end to end is a must have.
- Background in hospitality, travel, or another multi-property, high-frequency, loyalty-driven consumer business, with exposure to operational data (PMS/POS-type) and multi-property identity resolution is strongly preferred.
- Salesforce or similar CRM, CDP, customer data, loyalty or activation experience is essential; direct IRU experience is a plus.
- Demonstrable revenue outcomes from data (retention, lifetime value, upsell), not campaign-volume metrics.
- Proven track record of co-delivering integrations across the marketing and IT boundary.
- Experience with Data governance and privacy fluency (GDPR and consent), given UK and EU operations.
- Hybrid commercial and technical fluency: deep enough to challenge a data model, interrogate Match & Merge logic and sequence integrations, and commercial enough to turn a segment into a profit-and-loss hypothesis and an incrementality test.
Senior Lifecycle Marketing Manager Jobs by Experience Level
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Find JobsSenior Lifecycle Marketing Manager Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software11
- Banking & Financial Services6
- Non-Profit & Social Services4
- Retail3
- Insurance3
What Employers Look For
The qualifications that appear most often in senior lifecycle marketing manager jobs.
- 5 or more years of lifecycle, retention, or CRM marketing experience
- Hands-on experience with marketing automation platforms such as Braze, Iterable, or Klaviyo
- Demonstrated ability to build and optimize email, SMS, and push notification programs
- Experience with A/B testing, segmentation strategy, and data-driven campaign analysis
- Familiarity with customer data platforms and basic SQL for audience building
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Senior Lifecycle Marketing Manager Job Search
Quantify retention and revenue impact
Hiring managers for this role want numbers tied to outcomes you owned. Replace vague claims with specifics like churn reduction, reactivation rates, or LTV improvements from campaigns you built and ran end to end.
Show your full channel stack
Many job descriptions require hands-on experience across email, SMS, push, and in-app. List every channel you've owned in your resume header or summary so recruiters don't have to guess what you've actually operated.
Tailor applications to the company's lifecycle stage
A seed-stage startup wants someone who builds programs from scratch, while a growth-stage company needs optimization and scale. Read the job description for cues and mirror their language around build versus optimize in your application.
Apply early to roles that fit
Migrate Mate lists senior lifecycle marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign teardown for interviews
Interviewers at this level routinely ask you to walk through a lifecycle program you've built. Have one campaign ready to dissect: the hypothesis, segmentation logic, test results, and what you'd change now.
Negotiate scope before title or pay
At the senior level, what you own matters as much as compensation. Before accepting an offer, confirm whether you'll manage a team, own tooling decisions, and have budget authority so your next role aligns with where you want to go.
Senior Lifecycle Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior lifecycle marketing managers?
The companies hiring the most senior lifecycle marketing managers right now include Mixam, Rippling, and Marrina Decisions, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of August 2026. Demand is consistently strong at subscription-based businesses and consumer apps with large existing user bases.
How many senior lifecycle marketing manager jobs are remote?
About 79% of senior lifecycle marketing manager openings are fully remote or hybrid as of August 2026, making it one of the more remote-friendly senior marketing roles available. Fully distributed teams are especially common at SaaS and e-commerce companies, where lifecycle programs run entirely through digital channels and in-person presence is rarely required.
How do you become a senior lifecycle marketing manager?
Start in an email marketing, CRM, or retention analyst role to build hands-on channel experience. Progress by owning full campaign programs rather than just execution, then add cross-functional scope by collaborating with product, data, and growth teams. Demonstrating measurable impact on retention or LTV, combined with experience managing at least one direct report or major initiative, typically positions you for a senior title.
Can you get hired as a senior lifecycle marketing manager with little experience?
Getting hired at the senior level with limited experience is difficult, but a focused portfolio can help. If you've built lifecycle programs in a startup, freelance, or contract setting, document the results the same way a full-time candidate would. Some companies also hire candidates with strong adjacent experience in growth marketing or product marketing who can show they understand the full customer journey and retention mechanics.
What does the senior lifecycle marketing manager interview process look like?
Most interview processes for this role include an initial recruiter screen, a hiring manager conversation focused on your background and approach, and a take-home or live case study where you design or critique a lifecycle program. Final rounds typically involve cross-functional stakeholders from product, data, or growth, who assess how well you collaborate and communicate campaign strategy to non-marketing audiences.
Where can I find and apply to senior lifecycle marketing manager jobs?
You can find and apply to senior lifecycle marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and apply directly to each listing. Openings are updated regularly, so checking back frequently gives you the best chance of catching new postings as they go live.
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