Senior Lifecycle Marketing Manager Jobs
Senior Lifecycle Marketing Manager jobs are open across SaaS, e-commerce, fintech, and healthtech, from mid-senior to director-adjacent levels, with specializations in email marketing, customer retention, and multi-channel campaign strategy. Find a role that fits from the openings below and apply directly.
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Retention and Lifecycle Marketing Manager
Availability: Hybrid/Remote - Full-time 8:30 am - 4:30 pm EST | Department: Marketing / Ecommerce | Reports To: VP of Marketing
The role at a glance
- You own everything after the first order. Email, SMS, subscriptions and post-purchase offers, across diesel and our new gas vehicle line.
- It's a repair job before it's a build job. The flows, templates and subscription program exists. Too much of it is broken, stuck in draft, or aimed at the wrong moment.
- Klaviyo runs email. Postscript runs SMS starting in Q4. You own both and how they work together.
- You work between performance and ecommerce every day. Performance buys the customer, ecommerce owns the site, and you turn that first order into repeat revenue.
- Success is measured in Triple Whale on returning-customer revenue, not opens and not platform-attributed revenue.
- Testing depth is the bar. We'll ask about the tests that lost.
Job Summary
Doc's Diesel is a fast-growing DTC automotive parts brand serving diesel truck owners, and now gas vehicle owners too, across oil, filters, brakes, fluids, additives and more. Our customers are repeat buyers by nature. They're just not being nurtured like it. Most of what our email program earns today happens before someone's first purchase, and very little happens after it. We're building the retention function in-house to fix that.
This role owns email, SMS and subscription lifecycle, from the flow library to the promo calendar. Email runs in Klaviyo. SMS moves to Postscript in Q4. Subscriptions run on Stay.AI and post-purchase offers run on Rebuy.
A lot is already in place. A lot of it isn't working the way it should. The right person gets as much out of finding why a flow stopped sending as out of building a new one, and has done both before.
You'll work closely with performance and ecommerce. Performance acquires the customer and ecommerce owns the site they buy on. You'll need both teams to trust your numbers and build against your calendar.
Key Responsibilities
Email and SMS Ownership
- Own email in Klaviyo end to end: flows, campaigns, deliverability, list health and the promotional calendar
- Own SMS in Postscript: strategy, list growth, compliance, flows and campaigns
- Decide what goes to email, what goes to SMS, and in what order, so customers get the right message once instead of the same one twice
- Move campaign sends to engagement-based segments and keep inbox placement and sender reputation healthy
- Audit what's live: find flows that stopped firing, triggers broken by platform changes and drafts that never shipped, then repair or retire them
- Set a clean segmentation framework, naming convention and template system anyone on the team can read
Lifecycle and Flows
- Rebuild the post-purchase lifecycle first: onboarding, cross-sell, replenishment, win-back and VIP
- Build replenishment around real maintenance intervals for oil, filters, fluids and additives, by product and vehicle
- Keep welcome and abandonment flows performing while post-purchase catches up
- Test with structure: hypothesis, sample, run time, measured result, and a written record of what won and what lost
Subscriptions
- Own subscription messaging on Stay.AI: upcoming-order, cancellation, save and win-back flows, including in-email subscription actions through Zaymo
- Grow subscriptions beyond oil into filters, fluids and additives, and grow upsell into high-margin SKUs
- Track net subscriber growth monthly: new, cancelled and reactivated
Working Across Performance and Ecommerce
- With performance: share retention audiences and suppression lists for paid, line up promo timing with media spend, and read new-customer cohorts together so acquisition gets judged on what a customer is worth over time
- With ecommerce: own the post-purchase offer strategy in Rebuy, including subscription offers, while ecommerce owns the site surface it runs on
- With ecommerce: improve list capture at every entry point, from pop-ups and sign-up forms to checkout opt-ins
- With creative: brief email- and SMS-ready assets and write conversion copy that holds brand standards
- Bring retention into monthly marketing planning so launches, promos and flows are built on one calendar
Reporting
- Report channel contribution from Triple Whale, judged on returning-customer revenue rather than Klaviyo or Postscript attributed revenue
- Own the KPIs: returning-customer revenue, revenue per recipient, click rate, list growth, SMS revenue against cost, net subscriber growth and repeat purchase rate
- Report repeat rate by entry product and channel so performance and ecommerce can act on it
- Pick the highest-leverage fix each month and size what it's worth
First 90 Days
- Days 1–30: audit Klaviyo, Postscript and Stay.AI. Map what's live, what's broken and what's in draft, then repair the highest value flows first.
- Days 31–60: rebuild post-purchase and replenishment for oil and filters. Move campaigns to engagement-based sending.
- Days 61–90: core SMS flows running in Postscript, subscription win-back live, and the first monthly retention report out of Triple Whale.
Qualifications
Required
- 3+ years of hands-on email and SMS marketing in a DTC ecommerce environment
- Deep Klaviyo expertise: flows, campaigns, segmentation, deliverability, A/B testing and reporting Hands-on Postscript experience, or a comparable dedicated SMS platform like Attentive, including compliance and list growth
- A track record of fixing and growing lifecycle programs, with measured impact on repeat revenue and retention Subscription lifecycle experience, including cancellation, save and win-back
- A real testing history: tests you designed and ran, with the numbers, including the ones that lost Experience working day to day with both a paid media team and an ecommerce or site team, sharing goals and data with each
- Writes conversion-focused copy and gives a design team strong creative briefs
- Comfortable in an account that isn't clean: you can trace a broken trigger or integration, not just build on a blank slate
Preferred
- Automotive, aftermarket, powersports or hard-parts category experience
- Stay.AI, Recharge, Skio or a similar Shopify subscription platform
- Rebuy or similar post-purchase tools, and Zaymo or other interactive email
- Triple Whale, Northbeam or similar attribution tools
- Has moved an SMS program from one platform to another
- Technical comfort with how Shopify, Klaviyo, Postscript and Stay.AI pass events to each other
- Experience at a growth-stage DTC brand ($10M to $100M)
What We Offer / Benefits
- Competitive salary
- Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment)
- Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
- PTO (available after 60 days of employment)
- Company-sponsored employee-only YMCA membership (available after 60 days of employment)
- No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
- Opportunities for growth within a rapidly scaling ecommerce organization
Retention and Lifecycle Marketing Manager
Availability: Hybrid/Remote - Full-time 8:30 am - 4:30 pm EST | Department: Marketing / Ecommerce | Reports To: VP of Marketing
The role at a glance
- You own everything after the first order. Email, SMS, subscriptions and post-purchase offers, across diesel and our new gas vehicle line.
- It's a repair job before it's a build job. The flows, templates and subscription program exists. Too much of it is broken, stuck in draft, or aimed at the wrong moment.
- Klaviyo runs email. Postscript runs SMS starting in Q4. You own both and how they work together.
- You work between performance and ecommerce every day. Performance buys the customer, ecommerce owns the site, and you turn that first order into repeat revenue.
- Success is measured in Triple Whale on returning-customer revenue, not opens and not platform-attributed revenue.
- Testing depth is the bar. We'll ask about the tests that lost.
Job Summary
Doc's Diesel is a fast-growing DTC automotive parts brand serving diesel truck owners, and now gas vehicle owners too, across oil, filters, brakes, fluids, additives and more. Our customers are repeat buyers by nature. They're just not being nurtured like it. Most of what our email program earns today happens before someone's first purchase, and very little happens after it. We're building the retention function in-house to fix that.
This role owns email, SMS and subscription lifecycle, from the flow library to the promo calendar. Email runs in Klaviyo. SMS moves to Postscript in Q4. Subscriptions run on Stay.AI and post-purchase offers run on Rebuy.
A lot is already in place. A lot of it isn't working the way it should. The right person gets as much out of finding why a flow stopped sending as out of building a new one, and has done both before.
You'll work closely with performance and ecommerce. Performance acquires the customer and ecommerce owns the site they buy on. You'll need both teams to trust your numbers and build against your calendar.
Key Responsibilities
Email and SMS Ownership
- Own email in Klaviyo end to end: flows, campaigns, deliverability, list health and the promotional calendar
- Own SMS in Postscript: strategy, list growth, compliance, flows and campaigns
- Decide what goes to email, what goes to SMS, and in what order, so customers get the right message once instead of the same one twice
- Move campaign sends to engagement-based segments and keep inbox placement and sender reputation healthy
- Audit what's live: find flows that stopped firing, triggers broken by platform changes and drafts that never shipped, then repair or retire them
- Set a clean segmentation framework, naming convention and template system anyone on the team can read
Lifecycle and Flows
- Rebuild the post-purchase lifecycle first: onboarding, cross-sell, replenishment, win-back and VIP
- Build replenishment around real maintenance intervals for oil, filters, fluids and additives, by product and vehicle
- Keep welcome and abandonment flows performing while post-purchase catches up
- Test with structure: hypothesis, sample, run time, measured result, and a written record of what won and what lost
Subscriptions
- Own subscription messaging on Stay.AI: upcoming-order, cancellation, save and win-back flows, including in-email subscription actions through Zaymo
- Grow subscriptions beyond oil into filters, fluids and additives, and grow upsell into high-margin SKUs
- Track net subscriber growth monthly: new, cancelled and reactivated
Working Across Performance and Ecommerce
- With performance: share retention audiences and suppression lists for paid, line up promo timing with media spend, and read new-customer cohorts together so acquisition gets judged on what a customer is worth over time
- With ecommerce: own the post-purchase offer strategy in Rebuy, including subscription offers, while ecommerce owns the site surface it runs on
- With ecommerce: improve list capture at every entry point, from pop-ups and sign-up forms to checkout opt-ins
- With creative: brief email- and SMS-ready assets and write conversion copy that holds brand standards
- Bring retention into monthly marketing planning so launches, promos and flows are built on one calendar
Reporting
- Report channel contribution from Triple Whale, judged on returning-customer revenue rather than Klaviyo or Postscript attributed revenue
- Own the KPIs: returning-customer revenue, revenue per recipient, click rate, list growth, SMS revenue against cost, net subscriber growth and repeat purchase rate
- Report repeat rate by entry product and channel so performance and ecommerce can act on it
- Pick the highest-leverage fix each month and size what it's worth
First 90 Days
- Days 1–30: audit Klaviyo, Postscript and Stay.AI. Map what's live, what's broken and what's in draft, then repair the highest value flows first.
- Days 31–60: rebuild post-purchase and replenishment for oil and filters. Move campaigns to engagement-based sending.
- Days 61–90: core SMS flows running in Postscript, subscription win-back live, and the first monthly retention report out of Triple Whale.
Qualifications
Required
- 3+ years of hands-on email and SMS marketing in a DTC ecommerce environment
- Deep Klaviyo expertise: flows, campaigns, segmentation, deliverability, A/B testing and reporting Hands-on Postscript experience, or a comparable dedicated SMS platform like Attentive, including compliance and list growth
- A track record of fixing and growing lifecycle programs, with measured impact on repeat revenue and retention Subscription lifecycle experience, including cancellation, save and win-back
- A real testing history: tests you designed and ran, with the numbers, including the ones that lost Experience working day to day with both a paid media team and an ecommerce or site team, sharing goals and data with each
- Writes conversion-focused copy and gives a design team strong creative briefs
- Comfortable in an account that isn't clean: you can trace a broken trigger or integration, not just build on a blank slate
Preferred
- Automotive, aftermarket, powersports or hard-parts category experience
- Stay.AI, Recharge, Skio or a similar Shopify subscription platform
- Rebuy or similar post-purchase tools, and Zaymo or other interactive email
- Triple Whale, Northbeam or similar attribution tools
- Has moved an SMS program from one platform to another
- Technical comfort with how Shopify, Klaviyo, Postscript and Stay.AI pass events to each other
- Experience at a growth-stage DTC brand ($10M to $100M)
What We Offer / Benefits
- Competitive salary
- Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment)
- Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
- PTO (available after 60 days of employment)
- Company-sponsored employee-only YMCA membership (available after 60 days of employment)
- No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
- Opportunities for growth within a rapidly scaling ecommerce organization
Senior Lifecycle Marketing Manager Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
- Insurance
- Banking & Financial Services
- Investment & Asset Management
What Employers Look For
The qualifications that appear most often in senior lifecycle marketing manager jobs.
- 5 or more years of lifecycle, retention, or CRM marketing experience
- Hands-on experience with marketing automation platforms such as Braze, Iterable, or Klaviyo
- Demonstrated ability to build and optimize email, SMS, and push notification programs
- Experience with A/B testing, segmentation strategy, and data-driven campaign analysis
- Familiarity with customer data platforms and basic SQL for audience building
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Senior Lifecycle Marketing Manager Job Search
Quantify retention and revenue impact
Hiring managers for this role want numbers tied to outcomes you owned. Replace vague claims with specifics like churn reduction, reactivation rates, or LTV improvements from campaigns you built and ran end to end.
Show your full channel stack
Many job descriptions require hands-on experience across email, SMS, push, and in-app. List every channel you've owned in your resume header or summary so recruiters don't have to guess what you've actually operated.
Tailor applications to the company's lifecycle stage
A seed-stage startup wants someone who builds programs from scratch, while a growth-stage company needs optimization and scale. Read the job description for cues and mirror their language around build versus optimize in your application.
Apply early to roles that fit
Migrate Mate lists senior lifecycle marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign teardown for interviews
Interviewers at this level routinely ask you to walk through a lifecycle program you've built. Have one campaign ready to dissect: the hypothesis, segmentation logic, test results, and what you'd change now.
Negotiate scope before title or pay
At the senior level, what you own matters as much as compensation. Before accepting an offer, confirm whether you'll manage a team, own tooling decisions, and have budget authority so your next role aligns with where you want to go.
Senior Lifecycle Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior lifecycle marketing managers?
The companies hiring the most senior lifecycle marketing managers right now include ServiceNow, LawnStarter, and Royal Caribbean, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of September 2026. Demand is consistently strong at subscription-based businesses and consumer apps with large existing user bases.
How many senior lifecycle marketing manager jobs are remote?
About 82% of senior lifecycle marketing manager openings are fully remote or hybrid as of September 2026, making it one of the more remote-friendly senior marketing roles available. Fully distributed teams are especially common at SaaS and e-commerce companies, where lifecycle programs run entirely through digital channels and in-person presence is rarely required.
How do you become a senior lifecycle marketing manager?
Start in an email marketing, CRM, or retention analyst role to build hands-on channel experience. Progress by owning full campaign programs rather than just execution, then add cross-functional scope by collaborating with product, data, and growth teams. Demonstrating measurable impact on retention or LTV, combined with experience managing at least one direct report or major initiative, typically positions you for a senior title.
Can you get hired as a senior lifecycle marketing manager with little experience?
Getting hired at the senior level with limited experience is difficult, but a focused portfolio can help. If you've built lifecycle programs in a startup, freelance, or contract setting, document the results the same way a full-time candidate would. Some companies also hire candidates with strong adjacent experience in growth marketing or product marketing who can show they understand the full customer journey and retention mechanics.
What does the senior lifecycle marketing manager interview process look like?
Most interview processes for this role include an initial recruiter screen, a hiring manager conversation focused on your background and approach, and a take-home or live case study where you design or critique a lifecycle program. Final rounds typically involve cross-functional stakeholders from product, data, or growth, who assess how well you collaborate and communicate campaign strategy to non-marketing audiences.
Where can I find and apply to senior lifecycle marketing manager jobs?
You can find and apply to senior lifecycle marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and apply directly to each listing. Openings are updated regularly, so checking back frequently gives you the best chance of catching new postings as they go live.
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Find roles that match your experience and apply in just a few clicks.
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