Senior Lifecycle Marketing Manager Jobs in New York
Senior Lifecycle Marketing Manager jobs in New York represent one of the most active markets in the country, with demand concentrated in financial services, media and entertainment, direct-to-consumer e-commerce, and SaaS technology, at levels from mid-career manager through senior director. The heaviest hiring is in New York City, with additional clusters in White Plains and Brooklyn, and established employers such as American Express, Spotify, and Peloton regularly seek this expertise. The most sought-after specialties in New York are customer retention strategy, CRM automation, and cross-channel engagement programs. Find a role that fits below and apply directly.
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LOCATION: This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone.
THE ROLE
As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement.
RESPONSIBILITIES
Strategic Planning & Ideation
Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.
Write briefs and approve all created assets.
Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.
Analytics & Optimization
Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.
Continually track and develop a clear record of incremental revenue sourced from owned initiatives.
Client Relationship Management
Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.
Sales & Growth Support
Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.
Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.
REQUIREMENTS
8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.
Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
Direct experience leveraging data for complex personalization marketing programs.
Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
Hands-on approach that delivers sharp strategic insights for clients.
Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.
Nice to Have
Understanding of AI decisioning tools with current practical application.
Superior written and communication skills with strong organizational abilities.
Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.
Experience with project management tools.
Great intuition and a proactive nature.
Ability to manage multiple projects and clients simultaneously in a fast-paced environment.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
LOCATION: This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone.
THE ROLE
As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement.
RESPONSIBILITIES
Strategic Planning & Ideation
Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.
Write briefs and approve all created assets.
Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.
Analytics & Optimization
Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.
Continually track and develop a clear record of incremental revenue sourced from owned initiatives.
Client Relationship Management
Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.
Sales & Growth Support
Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.
Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.
REQUIREMENTS
8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.
Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
Direct experience leveraging data for complex personalization marketing programs.
Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
Hands-on approach that delivers sharp strategic insights for clients.
Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.
Nice to Have
Understanding of AI decisioning tools with current practical application.
Superior written and communication skills with strong organizational abilities.
Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.
Experience with project management tools.
Great intuition and a proactive nature.
Ability to manage multiple projects and clients simultaneously in a fast-paced environment.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
See All 23 Senior Lifecycle Marketing Manager Jobs in New York
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Where New York roles are concentrated, by current openings.
Senior Lifecycle Marketing Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Insurance
- Food & Beverage
- Technology & Software
- Banking & Financial Services
What New York Employers Look For
The qualifications that appear most often in senior lifecycle marketing manager jobs across New York.
- Bachelor's degree in marketing, communications, or a closely related field required
- Five or more years of lifecycle or CRM marketing experience with demonstrated leadership
- Hands-on proficiency with marketing automation platforms such as Salesforce Marketing Cloud or Braze
- Experience owning end-to-end customer journey programs across email, push, and in-app channels
- Strong analytical skills with the ability to translate data into retention and engagement strategies
- Familiarity with A/B testing frameworks and experience presenting results to senior stakeholders
Senior Lifecycle Marketing Manager Jobs in New York: Frequently Asked Questions
How do you become a senior lifecycle marketing manager in New York?
Reaching a senior lifecycle marketing manager role in New York typically starts with a bachelor's degree in marketing, communications, or a related field, followed by several years of hands-on CRM or lifecycle work at a New York employer. There is no state-issued license for this role, but professionals who build expertise in marketing automation tools and earn certifications from platforms like Salesforce or HubSpot are consistently preferred by New York employers in financial services, media, and tech.
How much do senior lifecycle marketing managers make in New York?
Senior lifecycle marketing managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior lifecycle marketing managers in New York?
Employers hiring senior lifecycle marketing managers in New York right now include DoorDash, Lyft, and Anrok, based on current listings on Migrate Mate as of September 2026. New York's concentration of fintech, direct-to-consumer brands, and subscription media companies means demand for this role is spread across a wide range of well-resourced organizations.
Which New York cities have the most senior lifecycle marketing manager jobs?
New York account for the largest share of senior lifecycle marketing manager openings in New York. New York City drives the majority of demand because it is home to the headquarters of major financial services firms, global media companies, and fast-growing consumer tech brands that rely heavily on lifecycle and retention marketing teams.
Are there remote senior lifecycle marketing manager jobs in New York?
Yes, and more than most fields. About 81% of senior lifecycle marketing manager openings tied to New York are remote or hybrid as of September 2026, reflecting how fully this role can be executed digitally. Campaign strategy, audience segmentation, and marketing automation work are the functions most likely to be offered on a fully remote or flexible basis by New York employers.
How can I get hired as a senior lifecycle marketing manager in New York with little or no experience?
The most realistic entry path is through a junior CRM, email marketing, or marketing operations role at a New York employer, then building upward. Large New York-based companies in retail, media, and fintech often hire marketing coordinators and associate managers as entry points into lifecycle teams. Earning a platform certification, building a portfolio of campaign results, and moving laterally from adjacent roles such as email marketing specialist or customer success associate are the most effective ways to open the door.
Where can I find and apply to senior lifecycle marketing manager jobs in New York?
You can find and apply to senior lifecycle marketing manager jobs in New York on Migrate Mate, which lists current New York openings. Search the available roles, find one that fits your background and preferences, and apply directly.
See All 23 Senior Lifecycle Marketing Manager Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
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