Brand Manager Jobs in California
Brand Manager jobs in California are among the most active in the country, with strong demand from entry-level coordinators through senior brand directors concentrated in consumer packaged goods, entertainment, technology, and retail. Los Angeles, San Francisco, and San Diego are the primary hiring hubs, home to major employers like The Walt Disney Company, Apple, and Levi Strauss & Co. The most sought-after specialties in California include digital brand strategy, influencer and social marketing, and product launch management for consumer tech and lifestyle brands. Find a role that fits below and apply directly.
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Showing 5 of 160+ Brand Manager jobs
Responsibilities
About the role and team: TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results. The Mobile + XP key accounts team works with brand partners focused on high-impact, performance, and full-funnel campaigns on TikTok. The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and ever-changing environment.
Responsibilities:
- Become an expert in TikTok solutions for businesses and adapt recommendations quickly to suit varying client needs
- Lead the account planning process that aligns brand and TikTok resources to maximize opportunities
- Create compelling sales presentations and proposals utilizing internal and external data
- Grow revenue, educate and lead strategic conversations with clients, and navigate complex relationships
- Demonstrate expertise in all matters relevant to your book of business, including escalation and troubleshooting to resolve client issues
- Spearhead client education on products and give product updates to advise on the best approach to drive business outcomes for clients and agencies
- Work cross-functionally within sales and other TikTok teams to drive revenue and increase customer satisfaction
- Identify opportunities to improve ad products and the customer experience
Qualifications
Minimum Qualifications:
- 5+ years of media sales, digital marketing, brand advertising, and/or online advertising experience
- Must be willing to work in Los Angeles, California
Preferred Qualifications:
- Experience with digital media (i.e.- MMP, DSP, Pixel and Events, CTV, OTT, Social, etc.)
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Proven ability to establish relationships with advertisers, agencies, and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker and strategist
- A team player and collaborator
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $93,372 - $166,115 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the role and team: TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results. The Mobile + XP key accounts team works with brand partners focused on high-impact, performance, and full-funnel campaigns on TikTok. The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and ever-changing environment.
Responsibilities:
- Become an expert in TikTok solutions for businesses and adapt recommendations quickly to suit varying client needs
- Lead the account planning process that aligns brand and TikTok resources to maximize opportunities
- Create compelling sales presentations and proposals utilizing internal and external data
- Grow revenue, educate and lead strategic conversations with clients, and navigate complex relationships
- Demonstrate expertise in all matters relevant to your book of business, including escalation and troubleshooting to resolve client issues
- Spearhead client education on products and give product updates to advise on the best approach to drive business outcomes for clients and agencies
- Work cross-functionally within sales and other TikTok teams to drive revenue and increase customer satisfaction
- Identify opportunities to improve ad products and the customer experience
Qualifications
Minimum Qualifications:
- 5+ years of media sales, digital marketing, brand advertising, and/or online advertising experience
- Must be willing to work in Los Angeles, California
Preferred Qualifications:
- Experience with digital media (i.e.- MMP, DSP, Pixel and Events, CTV, OTT, Social, etc.)
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Proven ability to establish relationships with advertisers, agencies, and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker and strategist
- A team player and collaborator
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $93,372 - $166,115 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See All 160+ Brand Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Brand Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- TikTok12
- Meta6
- Bath & Body Works6
- Jazwares4
- Intuit3
Top Industries Hiring
- Technology & Software
- Distribution & Wholesale
- Food & Beverage
- Biotechnology & Pharmaceuticals
- Medical Devices
What California Employers Look For
The qualifications that appear most often in brand manager jobs across California.
- Bachelor's degree in marketing, communications, or a related business field
- Three or more years of brand management or marketing experience preferred
- Demonstrated experience developing integrated brand campaigns across digital and traditional channels
- Proficiency with analytics platforms such as Google Analytics, Salesforce, or Adobe Analytics
- Experience collaborating with cross-functional teams including product, creative, and sales
- Strong presentation and written communication skills for internal and external stakeholders
Brand Manager Jobs in California: Frequently Asked Questions
How do you become a brand manager in California?
Most brand managers in California start with a bachelor's degree in marketing, business, or communications, as no state-issued license or California-specific credential is required for the role. California employers typically look for candidates who have progressed through marketing coordinator or brand associate roles before moving into management. An MBA or a certification from the American Marketing Association can accelerate advancement at larger California consumer goods and technology companies.
How much do brand managers make in California?
Brand managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in California?
Employers hiring brand managers in California right now include TikTok, Meta, and Bath & Body Works, based on current listings on Migrate Mate as of November 2026. California's concentration of consumer brands, entertainment studios, and technology companies means brand management roles appear across a wider range of industries here than in most other states.
Which California cities have the most brand manager jobs?
Los Angeles, San Francisco, and Irvine have the most brand manager openings in California. Los Angeles dominates because of its entertainment, fashion, and consumer goods headquarters, while San Francisco and San Jose draw demand from technology and software companies with dedicated brand teams, and San Diego's openings are driven by biotech, wellness, and lifestyle brands headquartered in the region.
Are there remote brand manager jobs in California?
Yes, and more than many marketing roles, since brand strategy and campaign planning are largely desk-based. About 68% of brand manager openings tied to California are remote or hybrid as of November 2026, reflecting how broadly California tech and media companies have adopted flexible work. Brand managers handling national campaigns or digital channels tend to have the most remote flexibility, while roles requiring regular agency, retail, or production studio collaboration skew on-site.
How can I get hired as a brand manager in California with little or no experience?
The most realistic entry path is through a marketing coordinator or brand associate role at a California consumer goods, retail, or technology company. Large California employers including Target's West Coast offices, Mattel, and major entertainment studios run rotational marketing programs and new-graduate openings that feed into brand teams. Building a portfolio through freelance campaign work, a digital marketing certificate, or social media management for a small California brand can also help candidates without direct brand management experience stand out.
Where can I find and apply to brand manager jobs in California?
You can find and apply to brand manager jobs in California on Migrate Mate, which lists current California openings across industries and experience levels. Find roles that fit your background and apply directly without creating an account or signing up.
See All 160+ Brand Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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