Brand Manager Jobs in California
Brand Manager jobs in California are among the most active in the country, with strong demand from entry-level coordinators through senior brand directors concentrated in consumer packaged goods, entertainment, technology, and retail. Los Angeles, San Francisco, and San Diego are the primary hiring hubs, home to major employers like The Walt Disney Company, Apple, and Levi Strauss & Co. The most sought-after specialties in California include digital brand strategy, influencer and social marketing, and product launch management for consumer tech and lifestyle brands. Find a role that fits below and apply directly.
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Showing 5 of 260+ Brand Manager jobs
Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!
Job Description:
What will you work on?
As Senior Brand Manager, you will lead product development and brand development for Preschool. You will oversee the management and development of the brand and the day-to-day management and delegation of set responsibilities, tasks and execution.
How will you create impact?
- The Senior Brand Manager is responsible for collaborating with cross functional teams including product development, design, engineering, and sales to execute key global brand strategies and drive brand growth and profitability.
- Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed.
- Oversee and manage PL to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals.
- Brief and support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows.
- Develop the Brand Foundations, collaborate on Brand Action Plans, delivering the yearly Slots Rationale to design. Collaborate on brand strategies and implement plans on new and existing brands in conjunction with the Director.
- Regularly analyze Global POS performance, Market Analyses (Circana), competitive landscape and trends to generate new product and marketing opportunities. Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities.
- Present new brand and product lines, strategies, plans, and results to internal sales team and external partners.
What are your skills and experience?
- Drive market research and consumer insights to understand target audiences, identify trends to inform brand strategy.
- Has a deep understanding of the global competitive landscape - key competitive, features, pricing and white space opportunities.
- Understands our competitive advantage with customers.
LI-Hybrid #LI-HM1
The anticipated pay range for candidates who will work in California is $120,000 to $130,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.
This job posting is tied to an open vacancy.
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks!
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.
Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.
We do appreciate all interest; however only those selected for interview will be contacted.
Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!
Job Description:
What will you work on?
As Senior Brand Manager, you will lead product development and brand development for Preschool. You will oversee the management and development of the brand and the day-to-day management and delegation of set responsibilities, tasks and execution.
How will you create impact?
- The Senior Brand Manager is responsible for collaborating with cross functional teams including product development, design, engineering, and sales to execute key global brand strategies and drive brand growth and profitability.
- Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed.
- Oversee and manage PL to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals.
- Brief and support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows.
- Develop the Brand Foundations, collaborate on Brand Action Plans, delivering the yearly Slots Rationale to design. Collaborate on brand strategies and implement plans on new and existing brands in conjunction with the Director.
- Regularly analyze Global POS performance, Market Analyses (Circana), competitive landscape and trends to generate new product and marketing opportunities. Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities.
- Present new brand and product lines, strategies, plans, and results to internal sales team and external partners.
What are your skills and experience?
- Drive market research and consumer insights to understand target audiences, identify trends to inform brand strategy.
- Has a deep understanding of the global competitive landscape - key competitive, features, pricing and white space opportunities.
- Understands our competitive advantage with customers.
LI-Hybrid #LI-HM1
The anticipated pay range for candidates who will work in California is $120,000 to $130,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.
This job posting is tied to an open vacancy.
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks!
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.
Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.
We do appreciate all interest; however only those selected for interview will be contacted.
See All 260+ Brand Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Brand Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Amazon9
- Mattel9
- Tailored Brands9
- TikTok8
- Apple6
Top Industries Hiring
- Technology & Software64
- Retail26
- Manufacturing20
- Distribution & Wholesale15
- Electronics & Hardware14
What California Employers Look For
The qualifications that appear most often in brand manager jobs across California.
- Bachelor's degree in marketing, communications, or a related business field
- Three or more years of brand management or marketing experience preferred
- Demonstrated experience developing integrated brand campaigns across digital and traditional channels
- Proficiency with analytics platforms such as Google Analytics, Salesforce, or Adobe Analytics
- Experience collaborating with cross-functional teams including product, creative, and sales
- Strong presentation and written communication skills for internal and external stakeholders
Brand Manager Jobs in California: Frequently Asked Questions
How do you become a brand manager in California?
Most brand managers in California start with a bachelor's degree in marketing, business, or communications, as no state-issued license or California-specific credential is required for the role. California employers typically look for candidates who have progressed through marketing coordinator or brand associate roles before moving into management. An MBA or a certification from the American Marketing Association can accelerate advancement at larger California consumer goods and technology companies.
How much do brand managers make in California?
Brand managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in California?
Employers hiring brand managers in California right now include Amazon, Mattel, and Tailored Brands, based on current listings on Migrate Mate as of June 2026. California's concentration of consumer brands, entertainment studios, and technology companies means brand management roles appear across a wider range of industries here than in most other states.
Which California cities have the most brand manager jobs?
San Francisco, Los Angeles, and Culver City have the most brand manager openings in California. Los Angeles dominates because of its entertainment, fashion, and consumer goods headquarters, while San Francisco and San Jose draw demand from technology and software companies with dedicated brand teams, and San Diego's openings are driven by biotech, wellness, and lifestyle brands headquartered in the region.
Are there remote brand manager jobs in California?
Yes, and more than many marketing roles, since brand strategy and campaign planning are largely desk-based. About 28% of brand manager openings tied to California are remote or hybrid as of June 2026, reflecting how broadly California tech and media companies have adopted flexible work. Brand managers handling national campaigns or digital channels tend to have the most remote flexibility, while roles requiring regular agency, retail, or production studio collaboration skew on-site.
How can I get hired as a brand manager in California with little or no experience?
The most realistic entry path is through a marketing coordinator or brand associate role at a California consumer goods, retail, or technology company. Large California employers including Target's West Coast offices, Mattel, and major entertainment studios run rotational marketing programs and new-graduate openings that feed into brand teams. Building a portfolio through freelance campaign work, a digital marketing certificate, or social media management for a small California brand can also help candidates without direct brand management experience stand out.
Where can I find and apply to brand manager jobs in California?
You can find and apply to brand manager jobs in California on Migrate Mate, which lists current California openings across industries and experience levels. Find roles that fit your background and apply directly without creating an account or signing up.
See All 260+ Brand Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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