Brand Manager Jobs in Georgia
Brand Manager jobs in Georgia are consistently in demand, with a strong concentration in consumer packaged goods, retail, financial services, and media, covering everything from entry-level assistant brand manager roles through senior brand directors. Atlanta anchors the market as one of the most active brand management metros in the Southeast, with Savannah and Augusta adding steady openings tied to regional manufacturing and healthcare sectors. Recognized employers with lasting Georgia footprints include Coca-Cola, Home Depot, and Delta Air Lines, while the most sought-after specialties are digital and social brand strategy, CPG brand development, and integrated marketing communications. Find a role that fits below and apply directly.
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The Marketing Manager, Brand Strategy develops and executes marketing plans for an assigned portfolio of brands. This role translates each brand’s positioning and growth priorities into coordinated campaigns that build awareness, generate customer demand, and support franchisee growth.
Working with brand leadership, Field Marketing, Operations, the Digital Center of Excellence, and agency partners, the Marketing Manager oversees campaign planning, creative direction, and brand consistency across channels. The role measures results and refines strategies to improve marketing effectiveness while preserving the distinct identity of each brand.
Brand Strategy and Planning
- Develop marketing plans for the assigned portfolio that reflect each brand’s positioning, growth priorities, customer needs, and seasonal demand. Plan and manage an integrated editorial calendar across websites, email newsletters, social media, video, and direct mail.
- Develop messaging and visual guidelines that keep each brand distinct while identifying opportunities to share resources and improve efficiency across the portfolio.
- Identify relevant trends in customer behavior, creative formats, and media, and recommend ways to keep campaigns current and effective.
- Campaign Development and Execution
- Plan and coordinate national, multichannel campaigns aligned with seasonal booking cycles and business priorities.
- Translate campaign strategies into clear briefs, timelines, creative assets, and execution plans for internal teams, agencies, and field partners.
- Recommend advertising fund allocations by channel and tactic, and manage approved budgets to support efficient lead generation and measurable returns.
- Equip Field Marketing and Operations teams with the campaign materials and guidance needed to support franchisee adoption and local execution.
- Maintain brand identity and asset usage standards across consumer touchpoints.
- Monitor campaign performance, media spend, lead quality, return on ad spend (ROAS), and other relevant measures; recommend adjustments based on results.
- Evaluate promotional tests with appropriate brand and operational partners, including their effect on customer response and local profitability.
- Share campaign results, lessons learned, and recommendations with portfolio leadership and cross-functional partners.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
- 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels; experience supporting multiple brands preferred.
- Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
- Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
- Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
- Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans.
- Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.
- Experience in franchising, home services, or another multi-location service business preferred.
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
The Marketing Manager, Brand Strategy develops and executes marketing plans for an assigned portfolio of brands. This role translates each brand’s positioning and growth priorities into coordinated campaigns that build awareness, generate customer demand, and support franchisee growth.
Working with brand leadership, Field Marketing, Operations, the Digital Center of Excellence, and agency partners, the Marketing Manager oversees campaign planning, creative direction, and brand consistency across channels. The role measures results and refines strategies to improve marketing effectiveness while preserving the distinct identity of each brand.
Brand Strategy and Planning
- Develop marketing plans for the assigned portfolio that reflect each brand’s positioning, growth priorities, customer needs, and seasonal demand. Plan and manage an integrated editorial calendar across websites, email newsletters, social media, video, and direct mail.
- Develop messaging and visual guidelines that keep each brand distinct while identifying opportunities to share resources and improve efficiency across the portfolio.
- Identify relevant trends in customer behavior, creative formats, and media, and recommend ways to keep campaigns current and effective.
- Campaign Development and Execution
- Plan and coordinate national, multichannel campaigns aligned with seasonal booking cycles and business priorities.
- Translate campaign strategies into clear briefs, timelines, creative assets, and execution plans for internal teams, agencies, and field partners.
- Recommend advertising fund allocations by channel and tactic, and manage approved budgets to support efficient lead generation and measurable returns.
- Equip Field Marketing and Operations teams with the campaign materials and guidance needed to support franchisee adoption and local execution.
- Maintain brand identity and asset usage standards across consumer touchpoints.
- Monitor campaign performance, media spend, lead quality, return on ad spend (ROAS), and other relevant measures; recommend adjustments based on results.
- Evaluate promotional tests with appropriate brand and operational partners, including their effect on customer response and local profitability.
- Share campaign results, lessons learned, and recommendations with portfolio leadership and cross-functional partners.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
- 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels; experience supporting multiple brands preferred.
- Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
- Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
- Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
- Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans.
- Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.
- Experience in franchising, home services, or another multi-location service business preferred.
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
See All 28 Brand Manager Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Brand Manager Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Distribution & Wholesale
What Georgia Employers Look For
The qualifications that appear most often in brand manager jobs across Georgia.
- Bachelor's degree in marketing, communications, business, or a related field required
- Demonstrated experience developing and executing brand strategy across multiple channels
- Proficiency with marketing analytics platforms and campaign performance reporting tools
- Strong cross-functional collaboration skills with product, sales, and creative teams
- Experience managing agency relationships, creative briefs, and brand guidelines
- Familiarity with consumer research methods and translating insights into brand positioning
Brand Manager Jobs in Georgia: Frequently Asked Questions
How do you become a brand manager in Georgia?
Most brand manager roles in Georgia require a bachelor's degree in marketing, business, or communications, with an MBA providing an advantage for senior positions. Georgia does not issue a state license for brand managers, so the hiring path centers on building relevant experience through marketing coordinator or analyst roles, ideally at one of Atlanta's major consumer or retail brands. A portfolio of measurable brand campaigns and proficiency with digital analytics tools strengthens any application significantly.
How much do brand managers make in Georgia?
Brand managers in Georgia earn a median of about $160,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $94,390 for the lowest 10% to over $277,180 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in Georgia?
Employers hiring brand managers in Georgia right now include Newell Brands, Bath & Body Works, and DC BLOX, based on current listings on Migrate Mate as of November 2026. Georgia's deep concentration of Fortune 500 headquarters and regional consumer brands in the Atlanta metro makes it one of the more active hiring markets for brand professionals in the South.
Which Georgia cities have the most brand manager jobs?
Atlanta, Sandy Springs, and Athens have the highest concentration of brand manager openings in Georgia. Atlanta drives the bulk of demand as the headquarters city for major consumer, retail, and financial services brands, while smaller markets like Savannah and Augusta reflect regional employers in manufacturing, healthcare, and hospitality who maintain dedicated marketing functions.
Are there remote brand manager jobs in Georgia?
Yes, and more than many marketing roles because brand strategy and campaign management translate well to remote and hybrid arrangements. About 75% of brand manager openings tied to Georgia are remote or hybrid as of November 2026, reflecting broader trends in corporate marketing functions. Creative direction, campaign planning, and brand analytics work are the segments most likely to be offered on a flexible or fully remote basis.
How can I get hired as a brand manager in Georgia with little or no experience?
The most realistic entry point is a marketing coordinator or brand coordinator role at one of Atlanta's large consumer goods, retail, or financial services companies, where you can build hands-on campaign experience before moving into a manager title. Coca-Cola, Home Depot, and UPS are among the Georgia employers that run structured rotational or associate marketing programs suited to recent graduates. A Georgia university marketing degree, a digital marketing certification, and a portfolio of even small-scale projects give candidates a measurable edge when applying to these programs.
Where can I find and apply to brand manager jobs in Georgia?
You can find and apply to brand manager jobs in Georgia on Migrate Mate, which lists current Georgia openings across industries and experience levels. Find roles that fit your background and apply directly to the employers posting them.
See All 28 Brand Manager Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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