Growth Marketing Director Jobs in Georgia
Growth Marketing Director jobs in Georgia are in strong demand, concentrated in technology, fintech, retail, and healthcare sectors, with openings at every level from emerging director to seasoned VP-equivalent leader. Atlanta anchors the market as a national tech and consumer brand hub, with Savannah and Alpharetta also generating consistent demand. Established Georgia employers such as NCR Voyix, The Home Depot, and Delta Air Lines regularly hire growth marketing directors, and the most sought-after specialties include performance marketing, product-led growth, and lifecycle and retention strategy. Find a role that fits below and apply directly.
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Showing 5 of 12+ Growth Marketing Director jobs
Who We Are
At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.
TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.
Are you a TaxSlayer?
Job Summary
The Senior Manager, Growth Marketing leads paid media, emerging channels, and growth initiatives across TaxSlayer Consumer and TaxSlayer Pro. This role develops and executes growth strategies that drive customer acquisition and business performance while improving measurement, reporting, and marketing effectiveness. The position works cross-functionally with internal teams and external partners to optimize marketing investments, evaluate new opportunities, and support long-term business growth.
Core Responsibilities
Growth and Channel Strategy
Develop integrated growth strategies across TaxSlayer Consumer brands and TaxSlayer Pro.
- Lead strategy and performance oversight for paid media, including paid social, display, YouTube, demand generation, influencer, and UGC.
- Evaluate emerging channels, including community-based and platform-specific opportunities.
- Translate priorities into channel plans, investment recommendations, test roadmaps, and measurable objectives.
- Balance near-term acquisition performance with longer-term channel development and brand-building.
Media Investment and Performance Management
- Lead budget planning, allocation, pacing, forecasting, and performance visibility for growth channels.
- Evaluate channel and partner performance using acquisition, incrementality, profitability, and strategic-value signals.
- Recommend investment changes based on performance, priorities, and portfolio tradeoffs.
- Ensure that creative, audience, landing- age, and measurement requirements are aligned before launch.
Affiliate Marketing
- Lead affiliate marketing strategy, planning, economics, and performance management.
- Manage affiliate publisher relationships, commission structures, promotional terms, and program governance.
- Set affiliate program objectives, measurement frameworks, and operating expectations.
- Monitor affiliate performance, publisher mix, compliance, and profitability.
- Identify opportunities to improve affiliate efficiency, incrementality, and contribution to acquisition goals.
Measurement, Analytics, and Marketing Technology
- Partner with Analytics, Marketing Operations, Product, Engineering, and vendors to strengthen reporting, attribution, and decision confidence.
- Define measurement plans for campaigns, channels, partners, and growth experiments.
- Oversee marketing tags, pixels, data-layer requirements, and related measurement infrastructure.
- Support reporting visibility and data governance through Atlan and internal analytics systems.
- Manage external analytics and measurement partners.
- Identify measurement gaps and drive cross-functional resolution.
Agency and Partner Orchestration
- Serve as the senior day-to-day leader for agencies and specialized marketing partners.
- Set scopes, deliverables, expectations, decision rights, and accountability across the partner ecosystem.
- Determine which capabilities should remain internal versus agency-supported.
- Ensure partners operate as integrated extensions of the marketing organization.
- Coordinate briefs, approvals, optimization priorities, reporting, and business reviews.
- Push partners toward proactive ideas, channel insights, and measurable business contribution.
Creative and Campaign Enablement
- Partner with Brand, Creative, Content, Product Marketing, and channel owners to turn growth opportunities into effective campaign concepts and assets.
- Manage creative requirements across paid media, affiliate, influencer, UGC, and emerging channels.
- Improve briefing, asset development, testing, approvals, and iteration.
- Build a creative testing agenda tied to audience insight and channel performance.
- Coordinate influencer and creator approvals with brand, legal, and compliance stakeholders.
Cross-Functional Leadership
- Work closely with Brand, Creative, Marketing Operations, Analytics, Product, Engineering, Finance, Legal, Compliance, Sales, and business-unit leaders.
- Create clarity around ownership, priorities, dependencies, timelines, and decisions.
- Represent growth marketing in planning, launch readiness, budget discussions, and operating reviews.
- Communicate complex channel and performance topics in a clear, executive-ready manner.
- Achievement of customer acquisition and growth targets across assigned business lines.
- Effective management and optimization of growth marketing budgets to maximize return on investment.
- Improvement in channel performance, affiliate program contribution, and overall marketing efficiency.
- Successful implementation and adoption of measurement, attribution, and reporting enhancements.
- Strong agency and partner performance aligned with business objectives.
- Delivery of actionable insights that support marketing and organizational decision-making.
- Effective cross-functional collaboration and stakeholder satisfaction
Required Qualifications
Education & Experience
- Significant experience in growth marketing, digital marketing, integrated media, or a related discipline.
- Experience managing multiple paid media or customer-acquisition channels.
- Strong knowledge of media planning, optimization, budgeting, forecasting, and performance analysis.
- Experience with affiliate programs, partnerships, influencer programs, or adjacent growth channels.
- Experience managing agencies, vendors, platforms, or external partners.
- Working knowledge of measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect channel activity to business, customer, and financial outcomes.
- Strong project leadership, operating discipline, and executive communication skills.
- Practical fluency with AI-enabled marketing tools and workflows.
- Ability to operate in a seasonal, deadline-driven, cross-functional environment.
- Experience across multiple brands, products, or business lines preferred.
- Experience in tax, financial services, fintech, e-commerce, subscription, or another performance-oriented category preferred.
- Experience launching new brands, products, channels, or acquisition programs preferred.
- Familiarity with incrementality testing, experimentation, segmentation, and attribution preferred.
- Demonstrated ability to develop junior talent and influence peers without relying solely on authority preferred.
- Evidence of increasing leadership responsibility and potential to grow into a director-level role preferred.
Skills & Competencies
- Strong understanding of media planning, budget management, forecasting, optimization, and performance analysis.
- Knowledge of marketing measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect marketing activities to business, customer, and financial outcomes.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent project leadership, organizational, and executive communication abilities.
- Practical experience utilizing AI-enabled marketing tools and technologies.
- Ability to thrive in a fast-paced, seasonal, and highly collaborative environment.
Physical & Work Environment Requirements
- This is a hybrid role based in Augusta, GA, with consideration for regional remote candidates in Charlotte, NC or Charleston, SC.
- Work is performed in a standard office environment with minimal physical demands.
- Must be able to work at a computer for extended periods.
What We Offer
At TaxSlayer, we know that our greatest strength lies in the talented individuals who drive our innovation and success. That’s why we’re proud to offer a competitive, comprehensive, and flexible benefits package designed to support your well-being, growth, and work-life balance.
Flexible Work Options
Enjoy remote and hybrid work opportunities, depending on the role and team needs.
Generous Time Off
Full-time employees receive a robust PTO bank, plus paid holidays to recharge and refresh.
Health & Wellness Coverage
- Medical, Dental, and Vision insurance through Aetna and SunLife
- Coverage options include: Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family
- Access to a Wellness Program and on-site fitness facility
Financial Benefits
- 401(k) with a 150% match on up to 3% of your contribution
- Performance-based bonuses and regular salary reviews
Additional Perks
- Company-paid life insurance, short-term disability, and long-term disability
- Optional critical illness and accident insurance
- Education assistance to support your professional development
- Company-paid parking, company store, and unlimited free coffee
Ready to Join Us?
Apply today and be sure to opt in for text updates to stay connected with our recruiting team throughout the process!
Legal Disclaimers
TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need.
This job description is not intended to be all-inclusive and may be subject to change to meet business needs.
Who We Are
At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.
TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.
Are you a TaxSlayer?
Job Summary
The Senior Manager, Growth Marketing leads paid media, emerging channels, and growth initiatives across TaxSlayer Consumer and TaxSlayer Pro. This role develops and executes growth strategies that drive customer acquisition and business performance while improving measurement, reporting, and marketing effectiveness. The position works cross-functionally with internal teams and external partners to optimize marketing investments, evaluate new opportunities, and support long-term business growth.
Core Responsibilities
Growth and Channel Strategy
Develop integrated growth strategies across TaxSlayer Consumer brands and TaxSlayer Pro.
- Lead strategy and performance oversight for paid media, including paid social, display, YouTube, demand generation, influencer, and UGC.
- Evaluate emerging channels, including community-based and platform-specific opportunities.
- Translate priorities into channel plans, investment recommendations, test roadmaps, and measurable objectives.
- Balance near-term acquisition performance with longer-term channel development and brand-building.
Media Investment and Performance Management
- Lead budget planning, allocation, pacing, forecasting, and performance visibility for growth channels.
- Evaluate channel and partner performance using acquisition, incrementality, profitability, and strategic-value signals.
- Recommend investment changes based on performance, priorities, and portfolio tradeoffs.
- Ensure that creative, audience, landing- age, and measurement requirements are aligned before launch.
Affiliate Marketing
- Lead affiliate marketing strategy, planning, economics, and performance management.
- Manage affiliate publisher relationships, commission structures, promotional terms, and program governance.
- Set affiliate program objectives, measurement frameworks, and operating expectations.
- Monitor affiliate performance, publisher mix, compliance, and profitability.
- Identify opportunities to improve affiliate efficiency, incrementality, and contribution to acquisition goals.
Measurement, Analytics, and Marketing Technology
- Partner with Analytics, Marketing Operations, Product, Engineering, and vendors to strengthen reporting, attribution, and decision confidence.
- Define measurement plans for campaigns, channels, partners, and growth experiments.
- Oversee marketing tags, pixels, data-layer requirements, and related measurement infrastructure.
- Support reporting visibility and data governance through Atlan and internal analytics systems.
- Manage external analytics and measurement partners.
- Identify measurement gaps and drive cross-functional resolution.
Agency and Partner Orchestration
- Serve as the senior day-to-day leader for agencies and specialized marketing partners.
- Set scopes, deliverables, expectations, decision rights, and accountability across the partner ecosystem.
- Determine which capabilities should remain internal versus agency-supported.
- Ensure partners operate as integrated extensions of the marketing organization.
- Coordinate briefs, approvals, optimization priorities, reporting, and business reviews.
- Push partners toward proactive ideas, channel insights, and measurable business contribution.
Creative and Campaign Enablement
- Partner with Brand, Creative, Content, Product Marketing, and channel owners to turn growth opportunities into effective campaign concepts and assets.
- Manage creative requirements across paid media, affiliate, influencer, UGC, and emerging channels.
- Improve briefing, asset development, testing, approvals, and iteration.
- Build a creative testing agenda tied to audience insight and channel performance.
- Coordinate influencer and creator approvals with brand, legal, and compliance stakeholders.
Cross-Functional Leadership
- Work closely with Brand, Creative, Marketing Operations, Analytics, Product, Engineering, Finance, Legal, Compliance, Sales, and business-unit leaders.
- Create clarity around ownership, priorities, dependencies, timelines, and decisions.
- Represent growth marketing in planning, launch readiness, budget discussions, and operating reviews.
- Communicate complex channel and performance topics in a clear, executive-ready manner.
- Achievement of customer acquisition and growth targets across assigned business lines.
- Effective management and optimization of growth marketing budgets to maximize return on investment.
- Improvement in channel performance, affiliate program contribution, and overall marketing efficiency.
- Successful implementation and adoption of measurement, attribution, and reporting enhancements.
- Strong agency and partner performance aligned with business objectives.
- Delivery of actionable insights that support marketing and organizational decision-making.
- Effective cross-functional collaboration and stakeholder satisfaction
Required Qualifications
Education & Experience
- Significant experience in growth marketing, digital marketing, integrated media, or a related discipline.
- Experience managing multiple paid media or customer-acquisition channels.
- Strong knowledge of media planning, optimization, budgeting, forecasting, and performance analysis.
- Experience with affiliate programs, partnerships, influencer programs, or adjacent growth channels.
- Experience managing agencies, vendors, platforms, or external partners.
- Working knowledge of measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect channel activity to business, customer, and financial outcomes.
- Strong project leadership, operating discipline, and executive communication skills.
- Practical fluency with AI-enabled marketing tools and workflows.
- Ability to operate in a seasonal, deadline-driven, cross-functional environment.
- Experience across multiple brands, products, or business lines preferred.
- Experience in tax, financial services, fintech, e-commerce, subscription, or another performance-oriented category preferred.
- Experience launching new brands, products, channels, or acquisition programs preferred.
- Familiarity with incrementality testing, experimentation, segmentation, and attribution preferred.
- Demonstrated ability to develop junior talent and influence peers without relying solely on authority preferred.
- Evidence of increasing leadership responsibility and potential to grow into a director-level role preferred.
Skills & Competencies
- Strong understanding of media planning, budget management, forecasting, optimization, and performance analysis.
- Knowledge of marketing measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect marketing activities to business, customer, and financial outcomes.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent project leadership, organizational, and executive communication abilities.
- Practical experience utilizing AI-enabled marketing tools and technologies.
- Ability to thrive in a fast-paced, seasonal, and highly collaborative environment.
Physical & Work Environment Requirements
- This is a hybrid role based in Augusta, GA, with consideration for regional remote candidates in Charlotte, NC or Charleston, SC.
- Work is performed in a standard office environment with minimal physical demands.
- Must be able to work at a computer for extended periods.
What We Offer
At TaxSlayer, we know that our greatest strength lies in the talented individuals who drive our innovation and success. That’s why we’re proud to offer a competitive, comprehensive, and flexible benefits package designed to support your well-being, growth, and work-life balance.
Flexible Work Options
Enjoy remote and hybrid work opportunities, depending on the role and team needs.
Generous Time Off
Full-time employees receive a robust PTO bank, plus paid holidays to recharge and refresh.
Health & Wellness Coverage
- Medical, Dental, and Vision insurance through Aetna and SunLife
- Coverage options include: Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family
- Access to a Wellness Program and on-site fitness facility
Financial Benefits
- 401(k) with a 150% match on up to 3% of your contribution
- Performance-based bonuses and regular salary reviews
Additional Perks
- Company-paid life insurance, short-term disability, and long-term disability
- Optional critical illness and accident insurance
- Education assistance to support your professional development
- Company-paid parking, company store, and unlimited free coffee
Ready to Join Us?
Apply today and be sure to opt in for text updates to stay connected with our recruiting team throughout the process!
Legal Disclaimers
TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need.
This job description is not intended to be all-inclusive and may be subject to change to meet business needs.
See All 12 Growth Marketing Director Jobs in Georgia
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Find JobsGrowth Marketing Director Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Growth Marketing Director Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
What Georgia Employers Look For
The qualifications that appear most often in growth marketing director jobs across Georgia.
- Bachelor's degree in marketing, business, or a related field required
- Proven leadership managing multi-channel growth or demand generation programs
- Deep expertise in paid acquisition, SEO, and marketing analytics platforms
- Experience owning revenue or pipeline targets in a B2B or B2C environment
- Proficiency with CRM and marketing automation tools such as Salesforce or HubSpot
- Strong cross-functional collaboration skills with product, sales, and data teams
Growth Marketing Director Jobs in Georgia: Frequently Asked Questions
How do you become a growth marketing director in Georgia?
Growth marketing director roles in Georgia require no state-issued license or board registration, so the path centers on building a strong marketing foundation and leadership record. Most Georgia employers expect a bachelor's degree in marketing, business, or a related field, often paired with an MBA for senior roles. Candidates typically progress through demand generation, digital marketing, or product marketing positions before stepping into a director title, with experience at Atlanta-based tech companies or major consumer brands carrying particular weight.
How much do growth marketing directors make in Georgia?
Growth marketing directors in Georgia earn a median of about $160,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $94,390 for the lowest 10% to over $277,180 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing directors in Georgia?
Employers hiring growth marketing directors in Georgia right now include McKinsey & Company, Foxit, and Aptean, based on current listings on Migrate Mate as of September 2026. Georgia's dense concentration of Fortune 500 headquarters, fintech firms, and fast-growing technology companies in the Atlanta metro means consistent demand throughout the year.
Which Georgia cities have the most growth marketing director jobs?
Atlanta, Macon, and Augusta have the most growth marketing director openings in Georgia. Atlanta drives the majority of demand as home to major corporate headquarters and a thriving technology and startup ecosystem, while Alpharetta's concentration of SaaS and fintech companies and Savannah's growing logistics and e-commerce sector account for meaningful activity outside the core metro.
Are there remote growth marketing director jobs in Georgia?
Yes, and more than most fields. About 80% of growth marketing director openings tied to Georgia are remote or hybrid as of September 2026, reflecting how well the strategic and analytical work of the role translates to distributed teams. Functions like campaign strategy, performance reporting, and cross-functional planning are the most consistently offered remotely, while roles requiring close coordination with local sales or product teams tend to favor hybrid arrangements.
How can I get hired as a growth marketing director in Georgia with little or no experience?
The most realistic entry path is moving into a director role from a senior individual contributor position in demand generation, paid media, or marketing analytics. Atlanta-based companies such as NCR Voyix, Mailchimp, and mid-size SaaS firms regularly hire senior specialists who can demonstrate ownership of pipeline or revenue metrics, which serves as a direct bridge to a director title. Building a portfolio of measurable growth campaigns, earning a recognized digital marketing certification, and targeting companies in Georgia's fintech or retail technology corridors significantly improves candidacy for a first director role.
Where can I find and apply to growth marketing director jobs in Georgia?
You can find and apply to growth marketing director jobs in Georgia on Migrate Mate, which lists current openings across the state. Find roles that fit your experience and apply directly to the ones that match.
See All 12 Growth Marketing Director Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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