Growth Marketing Director Jobs in North Carolina
Growth Marketing Director jobs in North Carolina are actively sought across technology, financial services, healthcare, and consumer brands, with demand running from senior manager-level candidates ready to step up through veteran directors with a decade of leadership. The largest concentrations of openings sit in Charlotte, Raleigh, and the Research Triangle, where companies like Red Ventures, Bandwidth, and Lending Tree maintain substantial marketing organizations. The most in-demand specialties are performance marketing, product-led growth, and lifecycle and retention strategy. Find a role that fits below and apply directly.
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Showing 5 of 10+ Growth Marketing Director jobs
Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.
The Role
We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps
businesses organize schedules, resources and teams for efficient operations at any scale, and what happens after they sign up. You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team.
The Opportunity
- 5 million monthly active users and a product that spreads by being shared: every
- Own the flywheel end to end: traffic, signup, activation, and self-serve conversion
- A flat organization of doers where your experiments ship, working directly with design,
Responsibilities
- Build and amplify the in-product viral loops and word-of-mouth engine with design and
- Lead the AI onboarding build
- Own lifecycle email from signup through upgrade
- Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever
- Drive information architecture and on-site conversion in partnership with design and
- Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup
- Own the numbers: signups, activation rate, and self-serve free-to-paid conversion
Requirements
- 5+ years in growth or lifecycle marketing at a product-led SaaS company
- You have led in-product viral loops and self-serve conversion work, with results you can
- Hands-on SEO depth plus a working grasp of how AI-driven search is changing
- Fluent in the tools and the data: analytics, experimentation, email platforms, light
- Experience partnering with design and engineering to ship growth work inside the
Who You Are
- You build with AI every day because you want to, and you treat the funnel like a product
- You would rather run ten small experiments than one big campaign, and you measure
The expected base salary is: $135,000 USD excluding annual bonus. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.
Beware of Recruitment Scams
We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.
Protect yourself by following these steps:
- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.
Your safety and security are important to us. Thank you for staying vigilant.
Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.
The Role
We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps
businesses organize schedules, resources and teams for efficient operations at any scale, and what happens after they sign up. You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team.
The Opportunity
- 5 million monthly active users and a product that spreads by being shared: every
- Own the flywheel end to end: traffic, signup, activation, and self-serve conversion
- A flat organization of doers where your experiments ship, working directly with design,
Responsibilities
- Build and amplify the in-product viral loops and word-of-mouth engine with design and
- Lead the AI onboarding build
- Own lifecycle email from signup through upgrade
- Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever
- Drive information architecture and on-site conversion in partnership with design and
- Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup
- Own the numbers: signups, activation rate, and self-serve free-to-paid conversion
Requirements
- 5+ years in growth or lifecycle marketing at a product-led SaaS company
- You have led in-product viral loops and self-serve conversion work, with results you can
- Hands-on SEO depth plus a working grasp of how AI-driven search is changing
- Fluent in the tools and the data: analytics, experimentation, email platforms, light
- Experience partnering with design and engineering to ship growth work inside the
Who You Are
- You build with AI every day because you want to, and you treat the funnel like a product
- You would rather run ten small experiments than one big campaign, and you measure
The expected base salary is: $135,000 USD excluding annual bonus. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.
Beware of Recruitment Scams
We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.
Protect yourself by following these steps:
- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.
Your safety and security are important to us. Thank you for staying vigilant.
See All 10 Growth Marketing Director Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find JobsGrowth Marketing Director Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Growth Marketing Director Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
- Retail
What North Carolina Employers Look For
The qualifications that appear most often in growth marketing director jobs across North Carolina.
- Bachelor's degree in marketing, business, or a related field required by most North Carolina employers
- Seven or more years of progressive marketing experience with at least three in a leadership role
- Demonstrated expertise in performance marketing channels including paid search, paid social, and SEO
- Proficiency with analytics platforms such as Google Analytics, Tableau, or equivalent business intelligence tools
- Proven ability to own and manage multi-million-dollar growth budgets across digital channels
- Experience leading cross-functional teams that include content, product, and sales stakeholders
Growth Marketing Director Jobs in North Carolina: Frequently Asked Questions
How do you become a growth marketing director in North Carolina?
Growth marketing director is not a licensed profession in North Carolina, so there is no state board exam or registration required. Most North Carolina employers expect a bachelor's degree in marketing, business, or communications paired with several years of progressively senior marketing roles. Charlotte and Raleigh-Durham are the most active hiring markets, and building experience at mid-size technology or fintech companies in those corridors is a common path into director-level roles.
How much do growth marketing directors make in North Carolina?
Growth marketing directors in North Carolina earn a median of about $165,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $96,760 for the lowest 10% to over $274,100 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing directors in North Carolina?
Employers hiring growth marketing directors in North Carolina right now include Allegacy Federal Credit Union, Choreo, and Intuit, based on current listings on Migrate Mate as of September 2026. North Carolina's concentration of fintech, health technology, and media companies in Charlotte and the Research Triangle means there is a steady pipeline of director-level openings throughout the year.
Which North Carolina cities have the most growth marketing director jobs?
Charlotte, Durham, and Winston-Salem are the North Carolina cities with the most growth marketing director openings. Charlotte leads because of its dense fintech and financial services sector anchored by major banks and growth-stage technology companies, while Raleigh and Durham benefit from the Research Triangle's deep base of software, life sciences, and digital media employers that consistently staff senior marketing leadership.
Are there remote growth marketing director jobs in North Carolina?
Yes, and more than most fields. Growth marketing directors work primarily with data, digital platforms, and distributed teams, making the role well suited to remote and hybrid arrangements. About 100% of growth marketing director openings tied to North Carolina are remote or hybrid as of September 2026, reflecting the digital-first nature of the work. Performance marketing, lifecycle strategy, and analytics-heavy functions tend to carry the highest share of fully remote postings.
How can I get hired as a growth marketing director in North Carolina with little or no experience?
The most realistic entry path is moving into a growth or demand generation manager role first, then building toward director over two to three years. North Carolina's technology companies in the Research Triangle and fintech firms in Charlotte regularly hire growth marketing managers and senior marketing analysts who eventually advance internally. A portfolio demonstrating measurable results in paid acquisition or lifecycle campaigns, along with a Google Analytics certification or similar credential, gives candidates a meaningful edge when applying without extensive leadership history.
Where can I find and apply to growth marketing director jobs in North Carolina?
You can find and apply to growth marketing director jobs in North Carolina on Migrate Mate, which lists current North Carolina openings. Find roles that fit your background and apply directly to the employers posting them.
See All 10 Growth Marketing Director Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
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