Growth Marketing Director Jobs
Growth Marketing Director jobs are open across SaaS, e-commerce, fintech, healthtech, and consumer brands, from senior manager to VP level, with specializations in demand generation, product-led growth, and lifecycle marketing. Find a role that fits from the openings below and apply directly.
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Showing 5 of 702+ Growth Marketing Director jobs
INTRODUCTION
Bamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country’s largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments!
SUMMARY
Bamboo Health is seeking a Behavioral Health Growth Marketing Director who brings a strong combination of marketing expertise and working knowledge of the government behavioral health landscape. This role owns and leads go-to-market strategy for Bamboo Health’s behavioral health portfolio, with a focus on state and county health agencies and other public sector buyers. The ideal candidate understands how behavioral/mental health and substance use disorder (SUD) programs are funded, delivered, and procured at the government level, and uses that understanding and AI-powered tools to develop messaging, content, and campaigns that resonate with this audience and support long-cycle government sales.
WHAT YOU’LL DO:
- Develop and execute integrated marketing strategies targeting state and county behavioral health agencies and public health departments, aligned to their priorities, funding cycles, and procurement processes
- Craft messaging that clearly communicates the value of Bamboo Health’s behavioral health and care coordination solutions to government buyers, grounded in the real-world challenges of mental health service delivery, leveraging AI tools for market research and message testing
- Partner with sales, product, and policy teams to align go-to-market efforts with government buying cycles, strategic funding programs, and policy developments that shape behavioral health purchasing decisions
- Create high-impact content including white papers, case studies, webinars, and RFP support materials tailored to public sector audiences and reflective of the mental health and SUD landscape leveraging AI tools to accelerate content production
- Monitor and synthesize market trends, policy changes, and competitive dynamics using AI-assisted analysis within behavioral health and health IT, and share insights that inform commercial and product strategy
- Build relationships with relevant industry associations and organizations (e.g., NASMHPD, National Council, NACo, Open Minds, others) to increase Bamboo Health’s visibility and thought leadership in the government behavioral health space
- Design and execute multi-channel campaigns targeting public-sector behavioral health stakeholders across email, LinkedIn, paid channels, and industry publications
- Support conference strategy and presence at key public sector and behavioral health events (e.g., SAMHSA forums, NatCon, state behavioral health summits)
- Collaborate with sales to develop nurture programs tailored to 12–24 month government procurement timelines and track performance against pipeline contribution goals
- Explore opportunities to enhance workflows through AI or automation tools (e.g., document summarization, task routing, or data parsing)
- Identify repetitive tasks and partner with team leads to implement scalable automation solutions
WHAT SUCCESS LOOKS LIKE…
In 3 months…
- Develop strong fluency in Bamboo Health’s behavioral health portfolio, target government buyers, and current go-to-market strategy.
- Build trusted relationships with Sales, Product, Policy, and Executive stakeholders as the behavioral health GTM owner.
- Assess existing messaging, content, and campaigns and identify priority gaps or opportunities.
- Implement at least one opportunity in your role to apply AI or automation (e.g., streamlining a task, summarizing data, generating content).
In 6 months…
- Own and execute a refined behavioral health go-to-market strategy aligned to government buying cycles.
- Launch integrated campaigns supporting long-cycle procurement timelines and measurable pipeline contribution.
- Serve as a strategic advisor to sales, influencing account strategies and deal support.
- Deliver regular executive-level reporting on GTM performance, pipeline influence, and market insights.
In 12 months…
- Demonstrate clear pipeline and revenue impact from behavioral health marketing initiatives.
- Be recognized internally as the owner and subject matter expert for government behavioral health GTM strategy.
- Influence product roadmap and partnership strategy using market, policy, and customer insights.
- Establish scalable GTM playbooks, metrics, and processes to support long-term growth that incorporate responsible, effective AI tool use within the GTM workflow.
WHAT YOU NEED:
- 10+ years of marketing experience, with meaningful exposure to the government health or behavioral health space; B2G experience strongly preferred
- Advanced degree in public health, healthcare administration, or a related field, preferred
- Solid working knowledge of the state and local government behavioral health landscape including how agencies are funded (e.g., Medicaid, block grants, federal programs), how they procure technology, and what drives their priorities
- Familiarity with the mental health and SUD treatment landscape, including key policy frameworks, the continuum of care, and the challenges behavioral health agencies face in delivering and expanding services
- Understanding of government procurement processes, RFPs, and long sales cycles
- Exceptional writing and storytelling skills, with the ability to translate complex topics into clear, compelling narratives for government audiences
- Experience working within or closely alongside a state behavioral health authority, county health department, CCBHC, or behavioral health managed care organization
- Knowledge of federal and state behavioral health policy (e.g., 1115 waivers, CCBHCs, PDMPs, mental health parity) and how policy changes affect government buyer priorities
- Demonstrated proficiency with AI tools applied to marketing processes including content generation, research synthesis, or performance analysis (e.g., Claude, ChatGPT, Copilot, or similar)
- Ability to critically evaluate AI outputs and apply sound editorial judgment when using AI for public-sector-facing content
- A forward-thinking, curious mindset with an openness to experimenting with new technologies.
- Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
- Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
- Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
- The ability to travel periodically for work.
WHAT YOU GET:
- Join one of the most innovative healthcare technology companies in the country.
- Have the autonomy to build something with an enthusiastically supportive team.
- Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
- Receive competitive compensation including health, dental, vision and other benefits.
BELONGING AT BAMBOO
We Care. #BambooHealthValuesCare
Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligence™ solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time – regardless of physical, behavioral or social barriers.
We’re a great place to work because we care. We continually seek to learn about our differences and ensure the unique perspectives and contributions of all employees are welcome, valued and celebrated.
Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams and cultivating a sense of belonging.
Bamboo Health is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bamboo Health GDPR/RODO
To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.
LI-Remote
INTRODUCTION
Bamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country’s largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments!
SUMMARY
Bamboo Health is seeking a Behavioral Health Growth Marketing Director who brings a strong combination of marketing expertise and working knowledge of the government behavioral health landscape. This role owns and leads go-to-market strategy for Bamboo Health’s behavioral health portfolio, with a focus on state and county health agencies and other public sector buyers. The ideal candidate understands how behavioral/mental health and substance use disorder (SUD) programs are funded, delivered, and procured at the government level, and uses that understanding and AI-powered tools to develop messaging, content, and campaigns that resonate with this audience and support long-cycle government sales.
WHAT YOU’LL DO:
- Develop and execute integrated marketing strategies targeting state and county behavioral health agencies and public health departments, aligned to their priorities, funding cycles, and procurement processes
- Craft messaging that clearly communicates the value of Bamboo Health’s behavioral health and care coordination solutions to government buyers, grounded in the real-world challenges of mental health service delivery, leveraging AI tools for market research and message testing
- Partner with sales, product, and policy teams to align go-to-market efforts with government buying cycles, strategic funding programs, and policy developments that shape behavioral health purchasing decisions
- Create high-impact content including white papers, case studies, webinars, and RFP support materials tailored to public sector audiences and reflective of the mental health and SUD landscape leveraging AI tools to accelerate content production
- Monitor and synthesize market trends, policy changes, and competitive dynamics using AI-assisted analysis within behavioral health and health IT, and share insights that inform commercial and product strategy
- Build relationships with relevant industry associations and organizations (e.g., NASMHPD, National Council, NACo, Open Minds, others) to increase Bamboo Health’s visibility and thought leadership in the government behavioral health space
- Design and execute multi-channel campaigns targeting public-sector behavioral health stakeholders across email, LinkedIn, paid channels, and industry publications
- Support conference strategy and presence at key public sector and behavioral health events (e.g., SAMHSA forums, NatCon, state behavioral health summits)
- Collaborate with sales to develop nurture programs tailored to 12–24 month government procurement timelines and track performance against pipeline contribution goals
- Explore opportunities to enhance workflows through AI or automation tools (e.g., document summarization, task routing, or data parsing)
- Identify repetitive tasks and partner with team leads to implement scalable automation solutions
WHAT SUCCESS LOOKS LIKE…
In 3 months…
- Develop strong fluency in Bamboo Health’s behavioral health portfolio, target government buyers, and current go-to-market strategy.
- Build trusted relationships with Sales, Product, Policy, and Executive stakeholders as the behavioral health GTM owner.
- Assess existing messaging, content, and campaigns and identify priority gaps or opportunities.
- Implement at least one opportunity in your role to apply AI or automation (e.g., streamlining a task, summarizing data, generating content).
In 6 months…
- Own and execute a refined behavioral health go-to-market strategy aligned to government buying cycles.
- Launch integrated campaigns supporting long-cycle procurement timelines and measurable pipeline contribution.
- Serve as a strategic advisor to sales, influencing account strategies and deal support.
- Deliver regular executive-level reporting on GTM performance, pipeline influence, and market insights.
In 12 months…
- Demonstrate clear pipeline and revenue impact from behavioral health marketing initiatives.
- Be recognized internally as the owner and subject matter expert for government behavioral health GTM strategy.
- Influence product roadmap and partnership strategy using market, policy, and customer insights.
- Establish scalable GTM playbooks, metrics, and processes to support long-term growth that incorporate responsible, effective AI tool use within the GTM workflow.
WHAT YOU NEED:
- 10+ years of marketing experience, with meaningful exposure to the government health or behavioral health space; B2G experience strongly preferred
- Advanced degree in public health, healthcare administration, or a related field, preferred
- Solid working knowledge of the state and local government behavioral health landscape including how agencies are funded (e.g., Medicaid, block grants, federal programs), how they procure technology, and what drives their priorities
- Familiarity with the mental health and SUD treatment landscape, including key policy frameworks, the continuum of care, and the challenges behavioral health agencies face in delivering and expanding services
- Understanding of government procurement processes, RFPs, and long sales cycles
- Exceptional writing and storytelling skills, with the ability to translate complex topics into clear, compelling narratives for government audiences
- Experience working within or closely alongside a state behavioral health authority, county health department, CCBHC, or behavioral health managed care organization
- Knowledge of federal and state behavioral health policy (e.g., 1115 waivers, CCBHCs, PDMPs, mental health parity) and how policy changes affect government buyer priorities
- Demonstrated proficiency with AI tools applied to marketing processes including content generation, research synthesis, or performance analysis (e.g., Claude, ChatGPT, Copilot, or similar)
- Ability to critically evaluate AI outputs and apply sound editorial judgment when using AI for public-sector-facing content
- A forward-thinking, curious mindset with an openness to experimenting with new technologies.
- Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
- Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
- Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
- The ability to travel periodically for work.
WHAT YOU GET:
- Join one of the most innovative healthcare technology companies in the country.
- Have the autonomy to build something with an enthusiastically supportive team.
- Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
- Receive competitive compensation including health, dental, vision and other benefits.
BELONGING AT BAMBOO
We Care. #BambooHealthValuesCare
Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligence™ solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time – regardless of physical, behavioral or social barriers.
We’re a great place to work because we care. We continually seek to learn about our differences and ensure the unique perspectives and contributions of all employees are welcome, valued and celebrated.
Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams and cultivating a sense of belonging.
Bamboo Health is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bamboo Health GDPR/RODO
To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.
LI-Remote
See All 702+ Growth Marketing Director Jobs
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Find JobsGrowth Marketing Director Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Adobe15
- AbbVie14
- Meta10
- Brex8
- CVS Health8
Top Industries Hiring
- Technology & Software203
- Biotechnology & Pharmaceuticals81
- Education56
- Consulting & Professional Services49
- Healthcare & Medical Services42
What Employers Look For
The qualifications that appear most often in growth marketing director jobs.
- 7+ years of growth or demand generation marketing experience, with at least 2 in a director-level role
- Demonstrated ownership of full-funnel strategy including acquisition, activation, and retention
- Proficiency with marketing analytics platforms such as Google Analytics, Amplitude, or Mixpanel
- Hands-on experience managing paid acquisition across search, social, and programmatic channels
- Strong background in marketing automation and CRM tools such as HubSpot, Marketo, or Salesforce
- Experience collaborating cross-functionally with product, sales, and data teams to align on growth goals
Tips for Your Growth Marketing Director Job Search
Quantify pipeline impact on your resume
Growth marketing directors are hired to move revenue numbers, so your resume needs to show exactly what you moved. Replace vague claims with attributed outcomes: CAC reduced by X%, MQL volume doubled, pipeline contribution from organic up by a specific dollar figure.
Apply early to roles that fit
Migrate Mate lists growth marketing director openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your portfolio to the growth model
Product-led growth companies want to see activation and expansion metrics. Demand-gen-heavy firms want pipeline coverage and CPL efficiency. Read the job description to identify which motion the company runs, then lead your work samples with the most relevant channel evidence.
Target companies at your preferred growth stage
Series B and C companies hire growth marketing directors to build the engine from scratch. Enterprise roles expect you to optimize and scale existing programs. Decide which environment fits your working style before you target openings, then filter your outreach accordingly.
Prepare a growth audit as your interview asset
Many hiring loops for this role include a take-home exercise or a live teardown of the company's current acquisition funnel. Arriving with a short, unsolicited audit of one weak point in their funnel signals the analytical depth that distinguishes director-level candidates from senior managers.
Negotiate scope before you negotiate compensation
Before accepting an offer, clarify whether the role owns paid and organic, or just one channel, and whether headcount decisions sit with you or above you. Scope defines your ability to deliver the outcomes you'll be held to, so align on it in writing before the conversation moves to compensation.
Growth Marketing Director Jobs: Frequently Asked Questions
Which companies are hiring the most growth marketing directors?
The companies hiring the most growth marketing directors right now include Adobe, AbbVie, and Meta, with the largest share of openings in California, New York, and Massachusetts, based on current listings on Migrate Mate as of June 2026. Hiring is concentrated in companies scaling their go-to-market motion, particularly in SaaS and e-commerce.
How many growth marketing director jobs are remote?
About 38% of growth marketing director openings are fully remote or hybrid as of June 2026, reflecting the function's strong compatibility with distributed work. Roles focused on digital channel management, lifecycle marketing, and analytics tend to be the most remote-friendly, while positions requiring close coordination with field sales or in-person events are more likely to require on-site presence.
How do you become a growth marketing director?
Most growth marketing directors get there by owning a specific channel or funnel stage early in their career, building a record of measurable outcomes, then progressively taking on cross-channel scope. Moving from senior manager to director usually requires demonstrating that you can set strategy, manage a team, and tie marketing activity directly to revenue. Exposure to product-led growth, experimentation frameworks, and cross-functional leadership accelerates the path.
Can you get a growth marketing director role without a traditional background?
Yes, especially at growth-stage startups that prioritize demonstrated results over credentials. Candidates who built and scaled acquisition programs independently, led growth at smaller companies, or transitioned from product or data roles have successfully landed director-level positions. The key is showing a clear causal link between decisions you made and revenue or retention outcomes, not a conventional career ladder.
What does the growth marketing director interview process look like?
The process typically runs three to five rounds and almost always includes a strategic exercise, either a take-home growth plan or a live case study presented to the leadership team. Early rounds focus on your analytical approach and channel expertise. Later rounds assess how you would build or restructure the team, partner with product and sales, and prioritize across competing growth bets. References from cross-functional partners often carry significant weight at this level.
Where can I find and apply to growth marketing director jobs?
You can find and apply to growth marketing director jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and apply directly to each listing from the page.
See All 702+ Growth Marketing Director Jobs
Jump back to the full list of openings and apply to any growth marketing director role that fits.
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