Promotions Manager Jobs
Promotions Manager jobs are open across retail, consumer packaged goods, entertainment, and media, at levels from coordinator to senior director, with specializations in trade promotions, in-store campaigns, and digital activations. Find a role that fits from the openings below and apply directly.
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Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The Senior Marketing Manager of Loyalty Promotions is responsible for defining and executing the strategic vision for loyalty 'member' promotions across the customer lifecycle. This role supports Loyalty and Customer Marketing (CM) by identifying high-impact opportunities to drive customer lifetime value (CLV), retention, and long-term engagement. This leader will own the promotional roadmap, advance personalization capabilities in partnership with technology, and develop a best-in-class measurement framework to optimize promotional effectiveness. Additionally, this role will lead the strategy for Member Week and other marquee loyalty moments, ensuring clear value propositions that deepen member engagement and brand affinity.
What You Will Do
- Deploys mass promotional offers and targeted lifestyle offers to loyalty members in alignment with the loyalty promotions strategy to strengthen member engagement and drive incremental sales.
- Identifies key customer moments, life stages, and behaviors where promotions can drive incremental CLV, retention, and engagement.
- Reviews revenue goals with leadership and recommends areas of operational optimization to improve long-term loyalty and customer value.
- Identifies high-impact categories, product opportunities, and promotional levers and provides recommendations on best path forward to Loyalty and Customer Marketing leadership ensuring plans are in alignment across the marketing organization.
- Determines where strategic offers can accelerate acquisition, repeat purchase, cross-category adoption, and reactivation.
- Partners with Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering to align promotional strategy with business goals.
- Creates use cases, prioritization, and test-and learn agendas and share details with leadership to influence the roadmap for personalized promotions & strategy.
- Advances automation and targeting capabilities to improve offer relevance, personalization maturity, and performance.
- Owns the measurement framework for promotional performance, including customer behavior trends, incrementality, and mass versus targeted offer impact.
- Establishes testing standards, reporting dashboards, and insights to support optimization and executive decision-making.
- Owns the end-to-end strategy for Member Week and other marquee loyalty events.
- Defines event value propositions, promotional pillars, growth levers, and storytelling in partnership with Marketing and Brand.
- Leads, mentors, and develops a team of assistant marketing managers, fostering a high-performing team environment and supporting career growth and capability building.
Minimum Qualifications
- Bachelor’s degree in Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
- 8-10 years of general marketing experience
- 5 years of experience in retail, promotions strategy, or related growth strategy roles
- 5 years of brand or integrated marketing leadership experience for consumer brands or retailer
- Proven experience building and executing promotional strategy at scale
- Strong analytical expertise with experience designing measurement frameworks and evaluating incremental impact
Preferred Skills/Education
- Experience working cross-functionally with Product, Tech, Merchandising, and Finance teams
- Demonstrated ability to balance strategic thinking with operational execution
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The Senior Marketing Manager of Loyalty Promotions is responsible for defining and executing the strategic vision for loyalty 'member' promotions across the customer lifecycle. This role supports Loyalty and Customer Marketing (CM) by identifying high-impact opportunities to drive customer lifetime value (CLV), retention, and long-term engagement. This leader will own the promotional roadmap, advance personalization capabilities in partnership with technology, and develop a best-in-class measurement framework to optimize promotional effectiveness. Additionally, this role will lead the strategy for Member Week and other marquee loyalty moments, ensuring clear value propositions that deepen member engagement and brand affinity.
What You Will Do
- Deploys mass promotional offers and targeted lifestyle offers to loyalty members in alignment with the loyalty promotions strategy to strengthen member engagement and drive incremental sales.
- Identifies key customer moments, life stages, and behaviors where promotions can drive incremental CLV, retention, and engagement.
- Reviews revenue goals with leadership and recommends areas of operational optimization to improve long-term loyalty and customer value.
- Identifies high-impact categories, product opportunities, and promotional levers and provides recommendations on best path forward to Loyalty and Customer Marketing leadership ensuring plans are in alignment across the marketing organization.
- Determines where strategic offers can accelerate acquisition, repeat purchase, cross-category adoption, and reactivation.
- Partners with Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering to align promotional strategy with business goals.
- Creates use cases, prioritization, and test-and learn agendas and share details with leadership to influence the roadmap for personalized promotions & strategy.
- Advances automation and targeting capabilities to improve offer relevance, personalization maturity, and performance.
- Owns the measurement framework for promotional performance, including customer behavior trends, incrementality, and mass versus targeted offer impact.
- Establishes testing standards, reporting dashboards, and insights to support optimization and executive decision-making.
- Owns the end-to-end strategy for Member Week and other marquee loyalty events.
- Defines event value propositions, promotional pillars, growth levers, and storytelling in partnership with Marketing and Brand.
- Leads, mentors, and develops a team of assistant marketing managers, fostering a high-performing team environment and supporting career growth and capability building.
Minimum Qualifications
- Bachelor’s degree in Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
- 8-10 years of general marketing experience
- 5 years of experience in retail, promotions strategy, or related growth strategy roles
- 5 years of brand or integrated marketing leadership experience for consumer brands or retailer
- Proven experience building and executing promotional strategy at scale
- Strong analytical expertise with experience designing measurement frameworks and evaluating incremental impact
Preferred Skills/Education
- Experience working cross-functionally with Product, Tech, Merchandising, and Finance teams
- Demonstrated ability to balance strategic thinking with operational execution
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.Promotions Manager Jobs by Experience Level
See All 39 Promotions Manager Jobs
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Find Promotions Manager JobsPromotions Manager Job Market
Who's Hiring
Top Industries Hiring
- Retail
- Technology & Software
- Biotechnology & Pharmaceuticals
What Employers Look For
The qualifications that appear most often in promotions manager jobs.
- Bachelor's degree in marketing, business, or a related field
- Experience planning and executing promotional campaigns from concept to completion
- Proficiency with CRM and marketing automation platforms such as Salesforce or HubSpot
- Ability to manage promotional budgets and report on ROI and campaign performance
- Strong cross-functional collaboration with sales, retail, and creative teams
- Familiarity with trade promotions, shopper marketing, or in-store activation strategies
Tips for Your Promotions Manager Job Search
Quantify your campaign results concretely
Promotions managers are hired on outcomes, not activities. Your resume should show lift in sell-through rates, redemption rates, or revenue during specific promotional windows, not just a list of campaigns you ran or managed.
Highlight your trade promotions fluency
Many listings specifically screen for trade promotions experience. Call out your familiarity with co-op funding, retailer portals, and promotional calendars early in your resume summary so recruiters don't have to dig for it.
Filter openings by industry to sharpen your search
Promotions manager roles in CPG look very different from those in entertainment or telecom. Narrow your search by sector before applying so your cover letter and resume framing actually match what the hiring team cares about.
Apply early to roles that fit
Migrate Mate lists promotions manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign brief as a portfolio sample
If you don't have a formal portfolio, bring a one-page campaign brief from a past promotion, including objective, mechanic, budget tier, and result. Interviewers for promotions roles respond well to structured thinking in that format.
Negotiate using promotional calendar timing
Offers for promotions manager roles often come right before major retail seasons. If you have competing timelines, use the calendar as a natural negotiation point for start date or sign-on bonus rather than base salary alone.
Promotions Manager Jobs: Frequently Asked Questions
Which companies are hiring the most promotions managers?
The companies hiring the most promotions managers right now include Renuity, Amazon, and SummitMedia, with the largest share of openings in Washington, North Carolina, and Texas, based on current listings on Migrate Mate as of November 2026. Consumer goods companies and large retailers consistently account for the bulk of open roles.
How many promotions manager jobs are remote?
About 67% of promotions manager openings are fully remote or hybrid as of November 2026, which is lower than in many other marketing disciplines. Roles focused on digital promotions and email-driven campaigns tend to be the most remote-friendly, while trade promotions and in-store activation roles almost always require on-site or field presence.
How do you become a promotions manager?
Most promotions managers start in marketing coordinator or brand assistant roles and move into promotions-specific work by owning campaign execution on their team. Building hands-on experience with promotional mechanics, vendor relationships, and budget management is more important than any single credential. Roles in retail marketing, shopper marketing, or trade marketing are common stepping stones into a dedicated promotions manager title.
Can you get hired as a promotions manager with little experience?
Entry-level promotions manager roles do exist, particularly at smaller brands, agencies, and regional retailers, and they typically prioritize demonstrated project ownership over years of experience. If your background is light, focus on roles with titles like junior promotions coordinator or promotions specialist first, and document every campaign detail you can from internships, freelance work, or student organizations to show hands-on judgment.
What does the promotions manager interview process look like?
The interview process for a promotions manager role typically includes a phone screen with a recruiter, a hiring manager conversation focused on past campaign examples, and a case study or take-home exercise where you plan or analyze a promotional scenario. Final rounds often bring in a cross-functional stakeholder, such as someone from sales or retail operations, to assess how well you collaborate outside of marketing.
Where can I find and apply to promotions manager jobs?
You can find and apply to promotions manager jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your experience level and industry focus, then apply directly to each listing. There's no separate signup step before applying.
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