Product Marketing Jobs in North Carolina
Product Marketing jobs in North Carolina are active and competitively sought, with demand running from coordinator and associate roles through senior director positions across technology, financial services, and life sciences. The heaviest hiring concentrates in the Research Triangle (Raleigh, Durham, and Chapel Hill), Charlotte, and Greensboro, where employers like Red Hat, Lenovo, and Bank of America maintain large marketing organizations. The most in-demand specialties include go-to-market strategy, product launch execution, and B2B messaging for SaaS and fintech products. Find a role that fits below and apply directly.
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Showing 5 of 14+ Product Marketing jobs
General Information
- United States of America - North Carolina - Morrisville
Why Work at Lenovo
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
Description and Requirements
Global Future Leaders Program: Start Strong. Lead Early.
The Lenovo Global Future Leaders Program is a highly selective program designed to develop Lenovo's next generation of business and technology leaders. Created for exceptional graduates, the program provides accelerated development opportunities for individuals ready to grow their careers and make an impact at one of the world's leading technology companies.
As a Global Future Leader, you'll gain hands-on experience through challenging assignments and rotational opportunities across Lenovo. You'll collaborate with teams and leaders around the world, building a broad understanding of our organization while developing the skills needed to create meaningful impact. During your first three years, you'll participate in cross-functional experiences, strategic projects, leadership development, and mentorship opportunities designed to accelerate your growth. From day one, you'll take on meaningful work, gain exposure to senior leaders, and help drive innovative solutions that deliver smarter technology for all. We're looking for ambitious problem-solvers, innovative thinkers, and future leaders who are energized by technology, embrace new challenges, and are eager to make an impact.
What You Can Expect as a GFL
Cross-functional rotational experiences across Lenovo's business, providing broad exposure and diverse career experiences
- Meaningful business impact from day one through strategic projects and real-world challenges
- Exposure to senior leaders along with structured leadership development and mentorship
- Collaboration with global teams and stakeholders across one of the world's leading technology companies
Accelerated career growth through innovation, continuous learning, and opportunities to influence the future of smarter technology for all
Role Overview
Join Lenovo’s Solutions & Services Group as an Associate Product Marketing Specialist supporting our Services Portfolio. In this early-career role, you will work with offering, marketing, sales, and global teams to translate Lenovo’s services capabilities into compelling customer value, support new offering launches, and develop the content and insights that enable our sellers and customers.
What You’ll Do
Support the development of positioning, messaging, value propositions, and customer-facing narratives for Lenovo Services.
- Assist with the launch and ongoing marketing of new and existing offerings, coordinating activities across marketing, offering, and sales teams.
- Develop and maintain sales enablement materials, presentations, web content, and other marketing assets.
- Research market trends, customer needs, competitors, and emerging AI technologies and translate findings into actionable insights.
- Support thought leadership, campaigns, and marketing programs that build awareness and demand for Lenovo Services.
- Collaborate with global and cross-functional stakeholders, including offering management, sales, Geo marketing, communications, and other Lenovo teams.
Track project activities, marketing performance, and stakeholder feedback to help continuously improve programs and content.
What You’ll Learn
How a global technology services business positions, markets, and launches services offerings.
- How to turn customer needs, market trends, and AI developments into clear narratives, value propositions, and sales enablement content.
- How integrated campaigns and programs are run across marketing, sales, and offering teams to build awareness and demand.
How to work effectively with global and cross-functional stakeholders while refining communication, storytelling, and analytical skills in a fast-paced environment.
Job Requirements: Must Have
Bachelor’s degree in Marketing, Business, Communications, Technology, or a related field.
- 0–3 years of relevant professional experience, including internships or early-career roles in marketing, technology, consulting, or related areas.
- Strong written, verbal, presentation, and analytical skills, with the ability to communicate complex ideas clearly.
- Strong curiosity about AI, technology, customer needs, and emerging market trends, with a demonstrated willingness to learn.
Self-motivated, collaborative, and comfortable working in a fast-paced, global environment.
Nice to Have
- Master’s degree in Marketing, Business, Communications, Technology, or a related field.
- Internship, coursework, or experience in product marketing, B2B technology, or AI.
- Experience developing presentations, marketing content, research, or customer-facing materials.
- Basic understanding of market research, competitive analysis, or data-driven decision making.
- Demonstrated creativity, initiative, and ability to work effectively across teams and cultures.
GLF Program Requirements
- Currently completing or recently completed a degree from an accredited university (Bachelors, Masters or PhD)
- Passion for technology, innovation, and continuous learning
- Demonstrated leadership potential through academic, professional, internship, or community involvement
- Strong analytical, quantitative, and problem-solving capabilities
- Excellent communication and collaboration skills, with the ability to influence and work effectively across global teams
- Ability to think strategically, manage ambiguity, and execute with attention to detail
- Flexibility to travel as needed (approximately 10-20%)
North America Hiring Time Line Fall 2026
- Application Timeline: September 1st through Oct 23rd
- Leadership Assessments: Sept-Oct: (Post resume review, top candidates will selected to complete a Leadership Skills Assessment via SHL (Vendor). NOTE: By applying to this role, if selected for next step, you agree for Lenovo to share your first/last name and email with SHL.
- North America LIVE CASE Interview (Virtual/Teams Setting): Oct 22nd-24th
- Leadership Final Interviews LIVE @Lenovo Campus: November 12th-13th @ Lenovo, Morrisville, NC (In Person/Travel Included)
- Offers: December
- Onboarding: Spring/Summer 2027
- Search Roles: GFL26.27 (Search GFL roles in Jobs.lenovo.com using this code)
- United States of America - North Carolina - Morrisville
- United States of America
- United States of America - North Carolina
- United States of America - North Carolina - Morrisville
General Information
- United States of America - North Carolina - Morrisville
Why Work at Lenovo
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
Description and Requirements
Global Future Leaders Program: Start Strong. Lead Early.
The Lenovo Global Future Leaders Program is a highly selective program designed to develop Lenovo's next generation of business and technology leaders. Created for exceptional graduates, the program provides accelerated development opportunities for individuals ready to grow their careers and make an impact at one of the world's leading technology companies.
As a Global Future Leader, you'll gain hands-on experience through challenging assignments and rotational opportunities across Lenovo. You'll collaborate with teams and leaders around the world, building a broad understanding of our organization while developing the skills needed to create meaningful impact. During your first three years, you'll participate in cross-functional experiences, strategic projects, leadership development, and mentorship opportunities designed to accelerate your growth. From day one, you'll take on meaningful work, gain exposure to senior leaders, and help drive innovative solutions that deliver smarter technology for all. We're looking for ambitious problem-solvers, innovative thinkers, and future leaders who are energized by technology, embrace new challenges, and are eager to make an impact.
What You Can Expect as a GFL
Cross-functional rotational experiences across Lenovo's business, providing broad exposure and diverse career experiences
- Meaningful business impact from day one through strategic projects and real-world challenges
- Exposure to senior leaders along with structured leadership development and mentorship
- Collaboration with global teams and stakeholders across one of the world's leading technology companies
Accelerated career growth through innovation, continuous learning, and opportunities to influence the future of smarter technology for all
Role Overview
Join Lenovo’s Solutions & Services Group as an Associate Product Marketing Specialist supporting our Services Portfolio. In this early-career role, you will work with offering, marketing, sales, and global teams to translate Lenovo’s services capabilities into compelling customer value, support new offering launches, and develop the content and insights that enable our sellers and customers.
What You’ll Do
Support the development of positioning, messaging, value propositions, and customer-facing narratives for Lenovo Services.
- Assist with the launch and ongoing marketing of new and existing offerings, coordinating activities across marketing, offering, and sales teams.
- Develop and maintain sales enablement materials, presentations, web content, and other marketing assets.
- Research market trends, customer needs, competitors, and emerging AI technologies and translate findings into actionable insights.
- Support thought leadership, campaigns, and marketing programs that build awareness and demand for Lenovo Services.
- Collaborate with global and cross-functional stakeholders, including offering management, sales, Geo marketing, communications, and other Lenovo teams.
Track project activities, marketing performance, and stakeholder feedback to help continuously improve programs and content.
What You’ll Learn
How a global technology services business positions, markets, and launches services offerings.
- How to turn customer needs, market trends, and AI developments into clear narratives, value propositions, and sales enablement content.
- How integrated campaigns and programs are run across marketing, sales, and offering teams to build awareness and demand.
How to work effectively with global and cross-functional stakeholders while refining communication, storytelling, and analytical skills in a fast-paced environment.
Job Requirements: Must Have
Bachelor’s degree in Marketing, Business, Communications, Technology, or a related field.
- 0–3 years of relevant professional experience, including internships or early-career roles in marketing, technology, consulting, or related areas.
- Strong written, verbal, presentation, and analytical skills, with the ability to communicate complex ideas clearly.
- Strong curiosity about AI, technology, customer needs, and emerging market trends, with a demonstrated willingness to learn.
Self-motivated, collaborative, and comfortable working in a fast-paced, global environment.
Nice to Have
- Master’s degree in Marketing, Business, Communications, Technology, or a related field.
- Internship, coursework, or experience in product marketing, B2B technology, or AI.
- Experience developing presentations, marketing content, research, or customer-facing materials.
- Basic understanding of market research, competitive analysis, or data-driven decision making.
- Demonstrated creativity, initiative, and ability to work effectively across teams and cultures.
GLF Program Requirements
- Currently completing or recently completed a degree from an accredited university (Bachelors, Masters or PhD)
- Passion for technology, innovation, and continuous learning
- Demonstrated leadership potential through academic, professional, internship, or community involvement
- Strong analytical, quantitative, and problem-solving capabilities
- Excellent communication and collaboration skills, with the ability to influence and work effectively across global teams
- Ability to think strategically, manage ambiguity, and execute with attention to detail
- Flexibility to travel as needed (approximately 10-20%)
North America Hiring Time Line Fall 2026
- Application Timeline: September 1st through Oct 23rd
- Leadership Assessments: Sept-Oct: (Post resume review, top candidates will selected to complete a Leadership Skills Assessment via SHL (Vendor). NOTE: By applying to this role, if selected for next step, you agree for Lenovo to share your first/last name and email with SHL.
- North America LIVE CASE Interview (Virtual/Teams Setting): Oct 22nd-24th
- Leadership Final Interviews LIVE @Lenovo Campus: November 12th-13th @ Lenovo, Morrisville, NC (In Person/Travel Included)
- Offers: December
- Onboarding: Spring/Summer 2027
- Search Roles: GFL26.27 (Search GFL roles in Jobs.lenovo.com using this code)
- United States of America - North Carolina - Morrisville
- United States of America
- United States of America - North Carolina
- United States of America - North Carolina - Morrisville
See All 14 Product Marketing Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find Product Marketing JobsProduct Marketing Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Product Marketing Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
What North Carolina Employers Look For
The qualifications that appear most often in product marketing jobs across North Carolina.
- Bachelor's degree in marketing, business, communications, or a related field required
- Demonstrated experience developing go-to-market strategies and product positioning
- Proficiency with marketing analytics platforms and CRM tools such as Salesforce
- Strong written and verbal communication skills for cross-functional collaboration
- Experience conducting competitive analysis and translating insights into messaging
- Familiarity with B2B or SaaS product environments and technology-driven markets
Product Marketing Jobs in North Carolina: Frequently Asked Questions
How do you become a product marketing in North Carolina?
Most product marketing roles in North Carolina require a bachelor's degree in marketing, business, or communications, though no state-issued license or registration applies to this field. North Carolina employers, particularly in the Research Triangle's technology and life sciences sectors, typically value candidates who can show portfolio work, launch experience, or a background in adjacent roles like content marketing, product management, or marketing analytics. An MBA strengthens candidacy for senior positions.
How much do product marketings make in North Carolina?
Product marketings in North Carolina earn a median of about $165,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $96,760 for the lowest 10% to over $274,100 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in North Carolina?
Employers hiring product marketings in North Carolina right now include USAA, Pendo, and Essity, based on current listings on Migrate Mate as of September 2026. North Carolina's concentration of technology companies in the Research Triangle and financial institutions in Charlotte means hiring is steady across both B2B software and financial services product lines.
Which North Carolina cities have the most product marketing jobs?
Charlotte, Raleigh, and Durham have the most product marketing openings in North Carolina. The Research Triangle drives the largest share through its dense cluster of technology, life sciences, and software companies, while Charlotte's standing as a major financial services center sustains consistent demand, and Greensboro and Winston-Salem contribute openings tied to manufacturing and healthcare marketing organizations.
Are there remote product marketing jobs in North Carolina?
Yes, and more than most fields. About 88% of product marketing openings tied to North Carolina are remote or hybrid as of September 2026, reflecting the desk-based and digital nature of most product marketing work. Strategy, messaging, and launch planning functions tend to be the most remote-friendly, while roles requiring close collaboration with local sales or product teams more often call for in-office or hybrid schedules.
How can I get hired as a product marketing in North Carolina with little or no experience?
The most realistic entry path is moving into a product marketing coordinator or associate role from a related function such as content marketing, demand generation, or market research. North Carolina technology companies in the Research Triangle frequently hire recent graduates from UNC, NC State, and Duke into rotational marketing programs or junior go-to-market roles. Building a portfolio of competitive analyses or product messaging samples and earning a recognized product marketing certification strengthens early applications.
Where can I find and apply to product marketing jobs in North Carolina?
You can find and apply to product marketing jobs in North Carolina on Migrate Mate, which lists current openings across the state. Find the roles that fit your experience and apply directly.
See All 14 Product Marketing Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
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