Brand Manager Jobs in New York
Brand Manager jobs in New York are among the most active in the country, concentrated in consumer goods, fashion, media, financial services, and technology, with openings at every level from junior brand associate through senior brand director. The heaviest hiring is in New York City, with meaningful volume in White Plains and Stamford's cross-border corridor, where companies like Estée Lauder, Colgate-Palmolive, and PepsiCo maintain major marketing and brand teams. The most in-demand specialties are digital brand strategy, integrated campaign management, and brand performance analytics. Find a role that fits below and apply directly.
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Showing 5 of 167+ Brand Manager jobs
ABOUT FREIXENET MIONETTO USA
At Freixenet Mionetto USA, we don’t just work with world-renowned sparkling wines — we build a workplace people are proud to be part of. Named one of the Best Places to Work in Westchester for three consecutive years, as well as Best Places to Work in New York State and in America in 2025, we’re proud to say we are more than a company.
As the U.S. subsidiary of the globally acclaimed Henkell Freixenet, we represent an award-winning portfolio of iconic brands, including Mionetto Prosecco, Freixenet, Segura Viudas Cava, Gloria Ferrer, Korbel California Champagne Cellars, and more. Our portfolio spans legendary wine-growing regions across Italy, Spain, France, the U.K., that have contributed to winemaking history.
Our company culture thrives on collaboration, celebration, and growth. From engaging employee events year-round to continued learning opportunities for all employees, Freixenet Mionetto USA continues to invest in our team with generous benefits and more.
Come raise a glass with us and discover how you can add some sparkle to your career!
Position Summary:
Bring an iconic American sparkling wine brand to life where it matters most—in market. As Brand Manager, you will translate Korbel’s brand strategy into high-impact commercial programs that win at retail and on-premise, driving distribution, visibility, and velocity across channels. This role sits at the intersection of brand and sales, blending strategic thinking, financial discipline, and creative execution to deliver measurable growth.
The Brand Manager is responsible for developing and executing commercially impactful trade and below-the-line (BTL) programs that bring Korbel’s strategy to life across retail and on-premise channels. This role partners closely with Sales, COE Trade Marketing, Finance, and Operations to ensure brand initiatives are executed on time, within budget, and with measurable results. The Brand Manager will lead the development of trade programs, partnerships, and activations, while supporting innovation commercialization and maintaining strong budget oversight.
This is a brand-first role with a strong commercial orientation, combining analytical rigor with creative activation thinking.
PRIMARY RESPONSIBILITIES
Commercial Activation & Trade Programming:
- Develop and execute integrated BTL programs that support brand priorities and drive in-market impact.
- Translate brand strategy into scalable trade programs in partnership with COE Trade and Sales.
- Support to build annual marketing calendars aligning brand initiatives, sales priorities, and distributor programming.
- Develop sell-in materials, activation toolkits, and promotional assets to support key initiatives.
- Monitor distribution, display support, and velocity performance to optimize programming.
Partnerships & Experiential Marketing:
- Identify and develop partnership and sponsorship opportunities aligned with Korbel’s brand positioning and commercial objectives.
- Lead planning and execution of select events, sponsorships, and experiential activations.
- Manage vendor relationships, contracts, and execution timelines.
- Ensure all activations align with brand standards, compliance requirements, and budget parameters.
- Deliver post-program recaps including ROI analysis and performance insights.
Innovation Commercialization:
- Support end-to-end commercialization of new product launches in partnership with Operations and Sales.
- Own innovation timelines, launch workbacks, and cross-functional coordination.
- Develop launch toolkits and sell-in materials to ensure readiness across channels.
- Track launch performance and recommend optimization strategies.
Budget & Performance Management:
- Manage A&P budgets, tracking spend against forecast.
- Deliver monthly budget summaries and performance reporting.
- Identify opportunities to improve spend efficiency and maximize return.
Cross-Functional Collaboration:
- Partner closely with COE Trade Marketing to ensure clear role alignment and seamless execution.
- Collaborate with Sales and distributor partners to support market-level activation.
- Work cross-functionally with Creative, Digital, and PR teams to amplify initiatives.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
SUCCESS MEASURES
- On-time, on-budget execution of trade and BTL initiatives.
- Measurable growth in distribution, display support, and velocity.
- Effective commercialization of innovation launches.
- Strong alignment across Marketing, Sales, and Trade partners.
- Clear, disciplined management of A&P budgets.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or related field.
- 5–7 years of experience in brand management, CPG marketing, or beverage industry.
- Demonstrated experience developing and executing trade or BTL programs.
- Experience managing marketing budgets and tracking ROI.
- Exposure to innovation launches and cross-functional commercialization.
- Strong analytical, organizational, and project management skills.
- Ability to balance structured execution with creative problem-solving.
- Willingness to travel for market visits and key activations as needed.
WHAT WE’RE LOOKING FOR
- Brand-first thinker with strong commercial instincts.
- Highly organized and detail-oriented with disciplined follow-through.
- Comfortable working cross-functionally.
- Analytical mindset with ability to translate data into action.
- Creative streak with ability to generate activation ideas grounded in brand strategy.
WORKPLACE DETAILS:
Location: White Plains, NY 10601
Schedule: Hybrid – three days in the office, two days working from home
Office hours: 9am to 5:30pm
Commute: Just a 5-minute walk from the Metro-North Station, making it an easy and convenient ride to and from NYC
COMPENSATION & BENEFITS:
- Base salary range: $115,000 - $120,000/yr. exact compensation may vary based on skills and experience.
- Medical, Dental, Vision plans
- Matching 401(k)
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Many more...
Freixenet Mionetto USA is an Equal Employment Opportunity Employer.
ABOUT FREIXENET MIONETTO USA
At Freixenet Mionetto USA, we don’t just work with world-renowned sparkling wines — we build a workplace people are proud to be part of. Named one of the Best Places to Work in Westchester for three consecutive years, as well as Best Places to Work in New York State and in America in 2025, we’re proud to say we are more than a company.
As the U.S. subsidiary of the globally acclaimed Henkell Freixenet, we represent an award-winning portfolio of iconic brands, including Mionetto Prosecco, Freixenet, Segura Viudas Cava, Gloria Ferrer, Korbel California Champagne Cellars, and more. Our portfolio spans legendary wine-growing regions across Italy, Spain, France, the U.K., that have contributed to winemaking history.
Our company culture thrives on collaboration, celebration, and growth. From engaging employee events year-round to continued learning opportunities for all employees, Freixenet Mionetto USA continues to invest in our team with generous benefits and more.
Come raise a glass with us and discover how you can add some sparkle to your career!
Position Summary:
Bring an iconic American sparkling wine brand to life where it matters most—in market. As Brand Manager, you will translate Korbel’s brand strategy into high-impact commercial programs that win at retail and on-premise, driving distribution, visibility, and velocity across channels. This role sits at the intersection of brand and sales, blending strategic thinking, financial discipline, and creative execution to deliver measurable growth.
The Brand Manager is responsible for developing and executing commercially impactful trade and below-the-line (BTL) programs that bring Korbel’s strategy to life across retail and on-premise channels. This role partners closely with Sales, COE Trade Marketing, Finance, and Operations to ensure brand initiatives are executed on time, within budget, and with measurable results. The Brand Manager will lead the development of trade programs, partnerships, and activations, while supporting innovation commercialization and maintaining strong budget oversight.
This is a brand-first role with a strong commercial orientation, combining analytical rigor with creative activation thinking.
PRIMARY RESPONSIBILITIES
Commercial Activation & Trade Programming:
- Develop and execute integrated BTL programs that support brand priorities and drive in-market impact.
- Translate brand strategy into scalable trade programs in partnership with COE Trade and Sales.
- Support to build annual marketing calendars aligning brand initiatives, sales priorities, and distributor programming.
- Develop sell-in materials, activation toolkits, and promotional assets to support key initiatives.
- Monitor distribution, display support, and velocity performance to optimize programming.
Partnerships & Experiential Marketing:
- Identify and develop partnership and sponsorship opportunities aligned with Korbel’s brand positioning and commercial objectives.
- Lead planning and execution of select events, sponsorships, and experiential activations.
- Manage vendor relationships, contracts, and execution timelines.
- Ensure all activations align with brand standards, compliance requirements, and budget parameters.
- Deliver post-program recaps including ROI analysis and performance insights.
Innovation Commercialization:
- Support end-to-end commercialization of new product launches in partnership with Operations and Sales.
- Own innovation timelines, launch workbacks, and cross-functional coordination.
- Develop launch toolkits and sell-in materials to ensure readiness across channels.
- Track launch performance and recommend optimization strategies.
Budget & Performance Management:
- Manage A&P budgets, tracking spend against forecast.
- Deliver monthly budget summaries and performance reporting.
- Identify opportunities to improve spend efficiency and maximize return.
Cross-Functional Collaboration:
- Partner closely with COE Trade Marketing to ensure clear role alignment and seamless execution.
- Collaborate with Sales and distributor partners to support market-level activation.
- Work cross-functionally with Creative, Digital, and PR teams to amplify initiatives.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
SUCCESS MEASURES
- On-time, on-budget execution of trade and BTL initiatives.
- Measurable growth in distribution, display support, and velocity.
- Effective commercialization of innovation launches.
- Strong alignment across Marketing, Sales, and Trade partners.
- Clear, disciplined management of A&P budgets.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or related field.
- 5–7 years of experience in brand management, CPG marketing, or beverage industry.
- Demonstrated experience developing and executing trade or BTL programs.
- Experience managing marketing budgets and tracking ROI.
- Exposure to innovation launches and cross-functional commercialization.
- Strong analytical, organizational, and project management skills.
- Ability to balance structured execution with creative problem-solving.
- Willingness to travel for market visits and key activations as needed.
WHAT WE’RE LOOKING FOR
- Brand-first thinker with strong commercial instincts.
- Highly organized and detail-oriented with disciplined follow-through.
- Comfortable working cross-functionally.
- Analytical mindset with ability to translate data into action.
- Creative streak with ability to generate activation ideas grounded in brand strategy.
WORKPLACE DETAILS:
Location: White Plains, NY 10601
Schedule: Hybrid – three days in the office, two days working from home
Office hours: 9am to 5:30pm
Commute: Just a 5-minute walk from the Metro-North Station, making it an easy and convenient ride to and from NYC
COMPENSATION & BENEFITS:
- Base salary range: $115,000 - $120,000/yr. exact compensation may vary based on skills and experience.
- Medical, Dental, Vision plans
- Matching 401(k)
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Many more...
Freixenet Mionetto USA is an Equal Employment Opportunity Employer.
See All 167+ Brand Manager Jobs in New York
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Find Brand Manager JobsBrand Manager Jobs by City in New York
Where New York roles are concentrated, by current openings.
Brand Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- Lane Bryant Brands Opco9
- Ralph Lauren6
- Sony Music Entertainment6
- Thermo Fisher Scientific5
- Google4
Top Industries Hiring
- Retail30
- Technology & Software24
- Consulting & Professional Services23
- Food & Beverage12
- Music8
What New York Employers Look For
The qualifications that appear most often in brand manager jobs across New York.
- Bachelor's degree in marketing, communications, or a related business field
- Three or more years of brand management or integrated marketing experience
- Demonstrated ability to lead cross-functional campaigns from concept through execution
- Proficiency with marketing analytics platforms and campaign measurement tools
- Experience managing agency relationships, creative briefs, and media budgets
- Strong presentation and communication skills for senior stakeholder alignment
Brand Manager Jobs in New York: Frequently Asked Questions
How do you become a brand manager in New York?
Brand management in New York has no state-issued license or registration requirement, so the path runs through education and experience. Most roles expect a bachelor's degree in marketing, communications, or business, and many New York employers prefer candidates who have progressed through coordinator or associate roles first. New York's concentration of consumer goods, media, and financial services companies means strong competition, so a portfolio of campaign results or agency experience gives candidates a clear edge.
How much do brand managers make in New York?
Brand managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in New York?
Employers hiring brand managers in New York right now include Lane Bryant Brands Opco, Ralph Lauren, and Sony Music Entertainment, based on current listings on Migrate Mate as of June 2026. New York's deep base of consumer packaged goods headquarters, global media companies, and financial services firms means brand manager demand is distributed across both large legacy brands and fast-growing challenger companies.
Which New York cities have the most brand manager jobs?
New York, Grand Island, and Bohemia have the most brand manager openings in New York. New York City drives the majority of volume given its concentration of consumer goods headquarters, advertising agencies, and media companies, while White Plains and other Westchester communities reflect the suburban campuses of major CPG brands that have long maintained marketing operations just north of the city.
Are there remote brand manager jobs in New York?
Yes, and more than many marketing roles. About 29% of brand manager openings tied to New York are remote or hybrid as of June 2026, reflecting how much of the work, strategy, agency coordination, and campaign oversight, can be done off-site. Roles that require heavy in-person creative collaboration or frequent retail presence tend to stay in-office, while digital-focused or analytics-heavy brand positions are the most likely to be fully remote.
How can I get hired as a brand manager in New York with little or no experience?
The most realistic entry path is through a brand coordinator, marketing associate, or assistant brand manager role at a New York consumer goods or media company. Large New York employers including Estée Lauder, Colgate-Palmolive, and NBCUniversal run structured marketing rotational programs that recruit recent graduates and develop them toward brand management. Candidates who come from account management at a New York advertising agency or from a retail buying role also make common lateral moves into brand roles, particularly at fashion and lifestyle companies headquartered in the city.
Where can I find and apply to brand manager jobs in New York?
You can find and apply to brand manager jobs in New York on Migrate Mate, which lists current openings across the state updated regularly. Search the listings for roles that match your experience level and specialization, then apply directly to the ones that fit.
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