Brand Manager Jobs
Brand Manager jobs are open across consumer goods, retail, tech, healthcare, and agencies, at every level from associate to director, with specializations in digital brand, product marketing, and campaign strategy. Find a role that fits from the openings below and apply directly.
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SUMMARY
Overview of the position
Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzes financial goals of the product, and works with sales/marketing to deliver the product to end consumer. Works closely with Product Development Team, executing initiatives while simultaneously managing scheduling and production goals. Communicate with key external partners on a regular basis, facilitating product strategy and sales discussions. In sum, this position encompasses development and implementation of business plans, product line profitability, analysis, and evaluation of product marketplace and new product opportunities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&D and Creative, and Post-Mortem analysis. Works closely with Product Development team in executing the full product development production.
- Manages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners.
- Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio. Creates initial business plan, including product concept and design direction. Responsible for P&L management of brand and works with Product Manager to reach profitability goals.
- Responsible for keeping the company partners up-to-date with ranging developments. Liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc.
- Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction.
- Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attends meetings and Trade Shows to communicate product plans and strategies. Develops website strategy to review with Marketing Manager for final direction and execution.
- In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels.
INTERACTION
This position will interact closely with the Sr. Manager of Trading Cards, Product Development Team, Project Manager, a core R&D team, Finance, Sales Management, Legal, Design, and Senior Managements along with related Company staff members and external parties.
EDUCATION/YEARS EXPERIENCE
- Bachelor’s Degree with an emphasis in Business, Marketing, Product Development or related experience
- 4+ years’ experience in project management, product marketing, product licensing or product development with a strong desire to learn
REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS, AND ABILITIES
- Brand management, project management or product marketing experience
- Basic knowledge of budgeting, P&Ls, and product profitability analysis. Ability to communicate with Product Management in working on cost cutting solutions to improve product profitability.
- Strong leadership skills
- Ability to apply creative thinking to product themes, content and business solutions
- Ability to lead focused meetings
- Ability to communicate with external parties frequently to discuss product strategies
- Excellent oral and written communication skills
- Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands
- Motivated, proactive and organized
- Team player orientation
- Retail and Hobby sales knowledge a plus
- Interest in trading cards a plus
- Interest and knowledge of sports, hockey a plus
- Strong presentation skills
- Ability to multi-task and identify project management priorities to ensure the products stay on schedule
- Ability to interface with internal and external parties
- Ability to travel domestically and internationally on behalf of Upper Deck
- Proficiency in the following software: MS Office, MS Project and Sharepoint a plus
SUMMARY
Overview of the position
Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzes financial goals of the product, and works with sales/marketing to deliver the product to end consumer. Works closely with Product Development Team, executing initiatives while simultaneously managing scheduling and production goals. Communicate with key external partners on a regular basis, facilitating product strategy and sales discussions. In sum, this position encompasses development and implementation of business plans, product line profitability, analysis, and evaluation of product marketplace and new product opportunities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&D and Creative, and Post-Mortem analysis. Works closely with Product Development team in executing the full product development production.
- Manages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners.
- Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio. Creates initial business plan, including product concept and design direction. Responsible for P&L management of brand and works with Product Manager to reach profitability goals.
- Responsible for keeping the company partners up-to-date with ranging developments. Liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc.
- Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction.
- Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attends meetings and Trade Shows to communicate product plans and strategies. Develops website strategy to review with Marketing Manager for final direction and execution.
- In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels.
INTERACTION
This position will interact closely with the Sr. Manager of Trading Cards, Product Development Team, Project Manager, a core R&D team, Finance, Sales Management, Legal, Design, and Senior Managements along with related Company staff members and external parties.
EDUCATION/YEARS EXPERIENCE
- Bachelor’s Degree with an emphasis in Business, Marketing, Product Development or related experience
- 4+ years’ experience in project management, product marketing, product licensing or product development with a strong desire to learn
REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS, AND ABILITIES
- Brand management, project management or product marketing experience
- Basic knowledge of budgeting, P&Ls, and product profitability analysis. Ability to communicate with Product Management in working on cost cutting solutions to improve product profitability.
- Strong leadership skills
- Ability to apply creative thinking to product themes, content and business solutions
- Ability to lead focused meetings
- Ability to communicate with external parties frequently to discuss product strategies
- Excellent oral and written communication skills
- Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands
- Motivated, proactive and organized
- Team player orientation
- Retail and Hobby sales knowledge a plus
- Interest in trading cards a plus
- Interest and knowledge of sports, hockey a plus
- Strong presentation skills
- Ability to multi-task and identify project management priorities to ensure the products stay on schedule
- Ability to interface with internal and external parties
- Ability to travel domestically and internationally on behalf of Upper Deck
- Proficiency in the following software: MS Office, MS Project and Sharepoint a plus
See All 1,640+ Brand Manager Jobs
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Find Brand Manager JobsBrand Manager Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Lane Bryant Brands Opco76
- Ingersoll-Rand71
- Community Choice Financial Family of Brands38
- Amazon23
- The Grand Hotel23
Top Industries Hiring
- Retail211
- Technology & Software186
- Manufacturing167
- Food & Beverage125
- Consulting & Professional Services75
What Employers Look For
The qualifications that appear most often in brand manager jobs.
- Bachelor's degree in marketing, communications, or a related field
- 3 to 5 years of brand management or marketing experience
- Proficiency with analytics platforms such as Google Analytics or Nielsen tools
- Experience managing agencies, creative briefs, and campaign production timelines
- Strong cross-functional collaboration skills across product, sales, and design teams
- Familiarity with consumer insight research methods and brand tracking studies
Tips for Your Brand Manager Job Search
Quantify brand impact on your resume
Brand manager resumes that land interviews show numbers: share of voice gains, launch revenue, audience growth, or campaign ROI. Replace phrases like 'managed brand presence' with the specific outcome your work drove and the time frame it happened in.
Build a portfolio with real campaign examples
Most brand manager candidates skip a portfolio, which is exactly why having one sets you apart. Compile two or three full campaign examples showing your brief, creative direction, and measurable results. PDFs, decks, or a simple website all work.
Apply early to roles that fit
Migrate Mate lists brand manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter openings by your industry depth
Brand managers hired fastest are those with category experience that matches the employer. If your background is in CPG, target CPG roles first. Recruiters notice when your examples map directly to their category, and interviewers ask about it immediately.
Prepare a brand positioning walkthrough
Brand manager interviews routinely ask you to walk through how you positioned or repositioned a product. Prepare a two-minute version: the competitive context, the insight you built from, the positioning choice you made, and what changed in the market because of it.
Negotiate using scope, not just title
When negotiating a brand manager offer, push on budget ownership, agency relationships, and P&L responsibility alongside compensation. Those scope elements define the role's real seniority and your future leverage in the next search.
Brand Manager Jobs: Frequently Asked Questions
Which companies are hiring the most brand managers?
The companies hiring the most brand managers right now include Lane Bryant Brands Opco, Ingersoll-Rand, and Community Choice Financial Family of Brands, with the largest share of openings in California, Michigan, and New York, based on current listings on Migrate Mate as of June 2026. Consumer goods companies, retailers, and large tech platforms consistently account for the highest volume of postings.
How many brand manager jobs are remote?
About 25% of brand manager openings are fully remote or hybrid as of June 2026, making it a moderately flexible role compared to other marketing functions. Digital brand roles, content-focused positions, and roles at direct-to-consumer companies tend to offer the most remote flexibility, while positions tied to in-store retail or physical product launches more often require on-site presence.
How do you become a brand manager?
Most brand managers start in a coordinator or associate marketing role, building experience in campaign execution, consumer research, and cross-functional project management. From there, taking ownership of a product line or sub-brand, even informally, is the clearest path to a full brand manager title. Developing a portfolio of positioning work and measurable campaign outcomes accelerates the move significantly.
Can you get hired as a brand manager with little experience?
You can break into brand management with limited experience by targeting associate brand manager roles at mid-size companies, where the learning curve is steeper but the path to ownership is faster. Internship experience at an agency or CPG brand, combined with a portfolio showing a real brief and creative execution, consistently outweighs years of general marketing work in hiring decisions.
What does the brand manager interview process look like?
Brand manager interviews typically run three to four rounds. The first is a recruiter screen focused on your background and category experience. A hiring manager conversation follows, often including a brand positioning or consumer insight question. Many companies then assign a take-home case, such as a brand audit or launch strategy. Final rounds usually involve presentations to marketing leadership and brief cross-functional interviews with product or sales stakeholders.
Where can I find and apply to brand manager jobs?
You can find and apply to brand manager jobs on Migrate Mate, which lists current openings from employers across the United States. Search the listings to find roles that match your experience, industry background, and location preferences, then apply directly to each one that fits.
See All 1,640+ Brand Manager Jobs
Jump back to the full list of openings and apply to any brand manager role that fits.
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