Brand Manager Jobs in North Carolina
Brand Manager jobs in North Carolina are active and competitive, with demand concentrated in consumer goods, financial services, healthcare, and technology sectors at levels from coordinator to senior director. Charlotte, Raleigh, and Greensboro are the primary hiring metros, anchored by established employers like Bank of America, Lowe's, and Cone Health that maintain ongoing brand and marketing functions. The most in-demand specialties are digital brand strategy, retail brand management, and healthcare marketing. Find a role that fits below and apply directly.
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Curtis Media Group is seeking a Brand Manager to lead the development of Triangle Traffic into the trusted, reliable authority for traffic information across the Triangle. This position is located in Raleigh, NC.
This newly created position will oversee the brand across radio, social media, web, streaming and other digital platforms, with responsibility for content, operations, audience growth and team leadership.
The goal: Make Triangle Traffic the first-place commuters turn to for accurate, timely and useful information about getting where they're going daily.
RESPONSIBILITIES
- Lead the day-to-day operation and growth of the Triangle Traffic brand.
- Ensure accurate, timely coverage of accidents, delays, construction, closures, weather and other transportation information.
- Develop and execute a multiplatform content strategy.
- Manage, coach and schedule traffic talent and producers.
- Establish standards and processes for speed, accuracy and consistency.
- Identify opportunities for enhanced coverage around major events, weather and other high-impact situations.
- Work with programming, digital, marketing, sales and senior management to grow the brand and develop revenue opportunities.
- Strong communication, writing and editing skills.
- Experience in broadcast, digital media, journalism, social media or another real-time content environment preferred.
- Strong understanding of social media and digital content.
- Experience managing or coaching a team.
- Ability to work quickly and accurately in a high-pressure environment.
- Strong organizational skills and work ethic.
- Experience with broadcast automation, editing and digital publishing tools is a plus.
- Bachelor's degree in communications, journalism, marketing or related field preferred.
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Curtis Media Group is seeking a Brand Manager to lead the development of Triangle Traffic into the trusted, reliable authority for traffic information across the Triangle. This position is located in Raleigh, NC.
This newly created position will oversee the brand across radio, social media, web, streaming and other digital platforms, with responsibility for content, operations, audience growth and team leadership.
The goal: Make Triangle Traffic the first-place commuters turn to for accurate, timely and useful information about getting where they're going daily.
RESPONSIBILITIES
- Lead the day-to-day operation and growth of the Triangle Traffic brand.
- Ensure accurate, timely coverage of accidents, delays, construction, closures, weather and other transportation information.
- Develop and execute a multiplatform content strategy.
- Manage, coach and schedule traffic talent and producers.
- Establish standards and processes for speed, accuracy and consistency.
- Identify opportunities for enhanced coverage around major events, weather and other high-impact situations.
- Work with programming, digital, marketing, sales and senior management to grow the brand and develop revenue opportunities.
- Strong communication, writing and editing skills.
- Experience in broadcast, digital media, journalism, social media or another real-time content environment preferred.
- Strong understanding of social media and digital content.
- Experience managing or coaching a team.
- Ability to work quickly and accurately in a high-pressure environment.
- Strong organizational skills and work ethic.
- Experience with broadcast automation, editing and digital publishing tools is a plus.
- Bachelor's degree in communications, journalism, marketing or related field preferred.
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See All 14 Brand Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Brand Manager Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
What North Carolina Employers Look For
The qualifications that appear most often in brand manager jobs across North Carolina.
- Bachelor's degree in marketing, communications, or a closely related field required
- Three or more years of brand management or marketing experience in a relevant industry
- Demonstrated ability to develop and execute integrated brand campaigns across channels
- Proficiency with marketing analytics platforms and brand performance measurement tools
- Strong project management skills with experience coordinating cross-functional teams
- Experience working with creative agencies and managing external vendor relationships
Brand Manager Jobs in North Carolina: Frequently Asked Questions
How do you become a brand manager in North Carolina?
Brand management in North Carolina does not require a state-issued license or certification. The typical path is a bachelor's degree in marketing, communications, business, or a related field, followed by entry-level marketing or coordinator roles at North Carolina companies. From there, candidates build toward brand management through demonstrated campaign results, cross-functional project leadership, and, increasingly, proficiency in digital marketing tools. An MBA can accelerate advancement at larger employers like those headquartered in Charlotte and Research Triangle Park.
How much do brand managers make in North Carolina?
Brand managers in North Carolina earn a median of about $165,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $96,760 for the lowest 10% to over $274,100 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in North Carolina?
Employers hiring brand managers in North Carolina right now include Aramark, Curtis Media, and Intuit, based on current listings on Migrate Mate as of November 2026. North Carolina's mix of major financial institutions, national retailers, and growing healthcare and technology companies means consistent demand for brand talent across a range of industries and company sizes.
Which North Carolina cities have the most brand manager jobs?
Charlotte, Raleigh, and Durham have the most brand manager openings in North Carolina. Charlotte leads because of its concentration of financial services headquarters, national retailers like Lowe's, and a large corporate services sector, while Raleigh benefits from the Research Triangle's technology and life sciences employers, and Greensboro draws demand from its established manufacturing and healthcare organizations.
Are there remote brand manager jobs in North Carolina?
Yes, and more than most fields. Brand management is largely strategic and desk-based, making it well suited to remote and hybrid arrangements. About 100% of brand manager openings tied to North Carolina are remote or hybrid as of November 2026, reflecting how broadly employers in the state have adopted flexible work for marketing roles. Digital brand strategy and content-focused positions tend to carry the highest remote availability.
How can I get hired as a brand manager in North Carolina with little or no experience?
The most realistic entry path is a marketing coordinator or brand associate role at one of North Carolina's larger consumer, healthcare, or financial services employers. Companies like Lowe's and Novant Health in the Charlotte metro and major Research Triangle employers regularly recruit new graduates into rotational marketing programs or coordinator tracks. Building a portfolio of campaign work, even from internships or freelance projects, and earning a certification in digital marketing strengthens your candidacy alongside a relevant four-year degree.
Where can I find and apply to brand manager jobs in North Carolina?
You can find and apply to brand manager jobs in North Carolina on Migrate Mate, which lists current openings across the state. Find roles that fit your experience and target market, then apply directly to the employers posting them.
See All 14 Brand Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
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