Brand Manager Jobs in Texas
Brand Manager jobs in Texas are in strong demand, with active hiring concentrated in consumer packaged goods, technology, retail, and financial services, and openings at every level from coordinator and associate brand manager through director. Dallas-Fort Worth, Houston, and Austin are the primary hiring hubs, where companies like AT&T, Dell Technologies, and H-E-B maintain significant marketing operations and recruit brand managers consistently. The most sought-after specialties in Texas include digital and performance marketing, retail brand strategy, and integrated campaign management. Find a role that fits below and apply directly.
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Showing 5 of 124+ Brand Manager jobs
At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
The Sr. Manager, Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance, oversee marketing material development, and guide the sales team to meet marketing goals. Specifics include:
- Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
- Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line
- Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
- Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution
- Evaluate brand performance, provide briefs, and oversee the development of marketing materials
- Recommend product development and enhancements based on brand performance and feedback from customers
- Conduct competitive product analysis and market research on consumer behavior and the professional audience
- Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
- Collaborate with internal and external stakeholders to achieve objectives
- Drive execution programs aligned with brand strategies
- Ensure that promotional materials and selling tools conform to quality standards
- Partner with the Director of Marketing on new product launch activities and coordinate international brand management
- Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
- Execute channel product positioning and competitive selling strategies
- Manage budget and expenses, planning, and forecasting
- Provide support on specific projects undertaken by the Marketing Team
- Partner with internal stakeholders on government Request For Proposals (RFP)
- Develop and organize events, ensuring the planned level of distribution and systematic implementation of new products
- Serve as a technical adviser, demonstrating products and troubleshooting product issues
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Senior Brand Manager, you will be trusted to manage Alcon’s IOL portfolio. One will also be required to partner with US Sales, US Training, US S&OP, Agency Partners, and Alcon’s Surgical Customers to understand the competitive landscape in order to drive market share gains and segment penetration through effective messaging and commercial program offerings in Fort Worth, Texas!
Primary Responsibilities:
- Develop and implement annual Marketing Plans across the portfolio
- Technical SME for US Marketing Organization
- Collaborate with sales leadership to segment and target customer base
- Responsible for identifying trends and implementing action plans to address market needs
- Build promotional messaging including sales materials, professional campaign, conference presence and digital assets
- Work with Business Development team to develop KOL (Key Opinion Leader) plan and podium presence
- Leverage internal and external data to strengthen portfolio value proposition
- Collaborate with medical affairs team to ensure claim development for lifecycle management
- Presentations to Marketing Leadership, C-Suite and Sales Organization (400+)
- Work closely with cross-functional CORE team to deliver brand essentials to the market
- Develop business models to use comprehensive portfolio to drive business across larger Alcon
- Lead A&P marketing budget while ensuring planned return on investment
- Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
- Work with Legal and Regulatory to ensure compliant messaging and promotion
- Champion portfolio objectives and strategic alignment across organizational functions
- Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals
Key Requirements/Minimum Qualifications:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand and communicate in English
- 7 Years of Proven Experience
How to Thrive at Alcon:
- Benefit from working in a highly respectable and diverse environment.
- Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career.
- Alcon provides robust benefits package including health, life, retirement, flexi
- Flexible time off, and much more!
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Employees
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
The Sr. Manager, Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance, oversee marketing material development, and guide the sales team to meet marketing goals. Specifics include:
- Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
- Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line
- Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
- Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution
- Evaluate brand performance, provide briefs, and oversee the development of marketing materials
- Recommend product development and enhancements based on brand performance and feedback from customers
- Conduct competitive product analysis and market research on consumer behavior and the professional audience
- Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
- Collaborate with internal and external stakeholders to achieve objectives
- Drive execution programs aligned with brand strategies
- Ensure that promotional materials and selling tools conform to quality standards
- Partner with the Director of Marketing on new product launch activities and coordinate international brand management
- Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
- Execute channel product positioning and competitive selling strategies
- Manage budget and expenses, planning, and forecasting
- Provide support on specific projects undertaken by the Marketing Team
- Partner with internal stakeholders on government Request For Proposals (RFP)
- Develop and organize events, ensuring the planned level of distribution and systematic implementation of new products
- Serve as a technical adviser, demonstrating products and troubleshooting product issues
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Senior Brand Manager, you will be trusted to manage Alcon’s IOL portfolio. One will also be required to partner with US Sales, US Training, US S&OP, Agency Partners, and Alcon’s Surgical Customers to understand the competitive landscape in order to drive market share gains and segment penetration through effective messaging and commercial program offerings in Fort Worth, Texas!
Primary Responsibilities:
- Develop and implement annual Marketing Plans across the portfolio
- Technical SME for US Marketing Organization
- Collaborate with sales leadership to segment and target customer base
- Responsible for identifying trends and implementing action plans to address market needs
- Build promotional messaging including sales materials, professional campaign, conference presence and digital assets
- Work with Business Development team to develop KOL (Key Opinion Leader) plan and podium presence
- Leverage internal and external data to strengthen portfolio value proposition
- Collaborate with medical affairs team to ensure claim development for lifecycle management
- Presentations to Marketing Leadership, C-Suite and Sales Organization (400+)
- Work closely with cross-functional CORE team to deliver brand essentials to the market
- Develop business models to use comprehensive portfolio to drive business across larger Alcon
- Lead A&P marketing budget while ensuring planned return on investment
- Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
- Work with Legal and Regulatory to ensure compliant messaging and promotion
- Champion portfolio objectives and strategic alignment across organizational functions
- Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals
Key Requirements/Minimum Qualifications:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand and communicate in English
- 7 Years of Proven Experience
How to Thrive at Alcon:
- Benefit from working in a highly respectable and diverse environment.
- Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career.
- Alcon provides robust benefits package including health, life, retirement, flexi
- Flexible time off, and much more!
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Employees
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
See All 124+ Brand Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Brand Manager Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Lane Bryant Brands Opco9
- Community Choice Financial Family of Brands7
- Ingersoll-Rand5
- Daisy Brand4
- Safran4
Top Industries Hiring
- Retail24
- Food & Beverage19
- Technology & Software10
- Banking & Financial Services8
- Manufacturing6
What Texas Employers Look For
The qualifications that appear most often in brand manager jobs across Texas.
- Bachelor's degree in marketing, communications, business, or a related field
- Three or more years of brand management or product marketing experience
- Proven ability to develop and execute integrated marketing campaigns across multiple channels
- Experience managing agency relationships, budgets, and cross-functional project teams
- Proficiency in marketing analytics platforms and consumer insights tools
- Strong presentation and storytelling skills for internal and external stakeholders
Brand Manager Jobs in Texas: Frequently Asked Questions
How do you become a brand manager in Texas?
Brand manager roles in Texas require no state-issued license or registration, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, communications, or business. From there, candidates typically move through coordinator or associate brand manager roles at consumer goods companies, retailers, or technology firms based in Texas before stepping into a full brand manager position.
How much do brand managers make in Texas?
Brand managers in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in Texas?
Employers hiring brand managers in Texas right now include Lane Bryant Brands Opco, Community Choice Financial Family of Brands, and Ingersoll-Rand, based on current listings on Migrate Mate as of June 2026. Texas's concentration of retail headquarters, energy companies, and large technology employers means brand manager demand stays consistent across industries rather than clustering in a single sector.
Which Texas cities have the most brand manager jobs?
Grand Prairie, Dallas, and Austin have the most brand manager openings in Texas. Dallas-Fort Worth leads because it is home to the headquarters of major retailers, financial services firms, and telecommunications companies that maintain large in-house marketing teams, while Austin's technology sector and Houston's energy and healthcare industries sustain steady demand across the other metros.
Are there remote brand manager jobs in Texas?
Yes, and more than most fields. About 10% of brand manager openings tied to Texas are remote or hybrid as of June 2026, reflecting how much of the work involves strategy, content development, and campaign oversight that does not require a fixed on-site presence. Campaign planning and agency coordination roles are the most likely to stay fully remote.
How can I get hired as a brand manager in Texas with little or no experience?
The most realistic entry path is through a marketing coordinator or assistant brand manager role at a Texas consumer goods company, retailer, or agency. H-E-B, AT&T, and Dell Technologies all run structured marketing rotational or development programs that accept new graduates. Building a portfolio of real campaign work, whether from internships, freelance projects, or student organizations, gives candidates a concrete edge over those relying on coursework alone.
Where can I find and apply to brand manager jobs in Texas?
You can find and apply to brand manager jobs in Texas on Migrate Mate, which lists current openings from employers hiring in the state right now. Find the roles that fit your background and apply directly through each listing.
See All 124+ Brand Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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