Brand Manager Jobs in Texas
Brand Manager jobs in Texas are in strong demand, with active hiring concentrated in consumer packaged goods, technology, retail, and financial services, and openings at every level from coordinator and associate brand manager through director. Dallas-Fort Worth, Houston, and Austin are the primary hiring hubs, where companies like AT&T, Dell Technologies, and H-E-B maintain significant marketing operations and recruit brand managers consistently. The most sought-after specialties in Texas include digital and performance marketing, retail brand strategy, and integrated campaign management. Find a role that fits below and apply directly.
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Manager, Brand Marketing, OTC
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Manager, Brand Marketing, OTC supporting Alcon’s Vision Care function, you will be trusted to work on developing and executing strategic marketing plans for Dry Eye & Ocular Health products, conducting market research, and analyzing competitive products to achieve company objectives at Alcon’s Fort Worth, TX location.
In this role, a typical day will include:
- Develop and execute short and long-range portfolio strategies, goals, and objectives for assigned brands and product lines
- Lead development and execution of annual brand plans to achieve sales, market share, and profitability objectives
- Manage Alcon's Contact Lens Care branded portfolios and corporate brand portfolios, driving portfolio strategy, growth initiatives, commercialization, and business performance
- Conduct competitive analysis, consumer research, and market assessments to identify growth opportunities and inform business decisions
- Develop and execute strategic marketing initiatives and collaborate with cross-functional partners throughout the product lifecycle
- Drive integrated consumer marketing campaigns across digital, retail, shopper, and e-commerce channels, where applicable
- Maintain and strengthen brand positioning and equity across product, packaging, and marketing initiatives
- Analyze business performance, market trends, and consumer insights to develop actionable recommendations and growth strategies
- Manage external agencies and lead planning and execution of product launches and key marketing initiatives
- Manage marketing budgets and evaluate investment effectiveness to optimize business performance and return on investment
- Partner with Sales, Finance, Supply Chain, Regulatory, Medical Affairs, Customer Marketing, and Global Marketing teams to achieve business objectives
- Ensure efficient, timely, and accurate reporting of sales, marketing, and business performance metrics
- Comply with all legal, regulatory, and company requirements
WHAT YOU’LL BRING TO ALCON:
Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)
The ability to fluently read, write, understand and communicate in English
5 Years of Relevant Experience
HOW YOU CAN THRIVE AT ALCON:
- Join Alcon’s mission to provide top-tier, innovative products to enhance sight, enhance lives, and grow your career.
- Alcon provides robust benefits package including health, life, retirement, PTO, and much more!
- Build positive working relationships to achieve positive goals and business objectives
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Employees
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
Manager, Brand Marketing, OTC
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Manager, Brand Marketing, OTC supporting Alcon’s Vision Care function, you will be trusted to work on developing and executing strategic marketing plans for Dry Eye & Ocular Health products, conducting market research, and analyzing competitive products to achieve company objectives at Alcon’s Fort Worth, TX location.
In this role, a typical day will include:
- Develop and execute short and long-range portfolio strategies, goals, and objectives for assigned brands and product lines
- Lead development and execution of annual brand plans to achieve sales, market share, and profitability objectives
- Manage Alcon's Contact Lens Care branded portfolios and corporate brand portfolios, driving portfolio strategy, growth initiatives, commercialization, and business performance
- Conduct competitive analysis, consumer research, and market assessments to identify growth opportunities and inform business decisions
- Develop and execute strategic marketing initiatives and collaborate with cross-functional partners throughout the product lifecycle
- Drive integrated consumer marketing campaigns across digital, retail, shopper, and e-commerce channels, where applicable
- Maintain and strengthen brand positioning and equity across product, packaging, and marketing initiatives
- Analyze business performance, market trends, and consumer insights to develop actionable recommendations and growth strategies
- Manage external agencies and lead planning and execution of product launches and key marketing initiatives
- Manage marketing budgets and evaluate investment effectiveness to optimize business performance and return on investment
- Partner with Sales, Finance, Supply Chain, Regulatory, Medical Affairs, Customer Marketing, and Global Marketing teams to achieve business objectives
- Ensure efficient, timely, and accurate reporting of sales, marketing, and business performance metrics
- Comply with all legal, regulatory, and company requirements
WHAT YOU’LL BRING TO ALCON:
Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)
The ability to fluently read, write, understand and communicate in English
5 Years of Relevant Experience
HOW YOU CAN THRIVE AT ALCON:
- Join Alcon’s mission to provide top-tier, innovative products to enhance sight, enhance lives, and grow your career.
- Alcon provides robust benefits package including health, life, retirement, PTO, and much more!
- Build positive working relationships to achieve positive goals and business objectives
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Employees
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
See All 53 Brand Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Brand Manager Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Distribution & Wholesale
- Food & Beverage
- Consumer Goods
- Staffing & Recruiting
- Technology & Software
What Texas Employers Look For
The qualifications that appear most often in brand manager jobs across Texas.
- Bachelor's degree in marketing, communications, business, or a related field
- Three or more years of brand management or product marketing experience
- Proven ability to develop and execute integrated marketing campaigns across multiple channels
- Experience managing agency relationships, budgets, and cross-functional project teams
- Proficiency in marketing analytics platforms and consumer insights tools
- Strong presentation and storytelling skills for internal and external stakeholders
Brand Manager Jobs in Texas: Frequently Asked Questions
How do you become a brand manager in Texas?
Brand manager roles in Texas require no state-issued license or registration, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, communications, or business. From there, candidates typically move through coordinator or associate brand manager roles at consumer goods companies, retailers, or technology firms based in Texas before stepping into a full brand manager position.
How much do brand managers make in Texas?
Brand managers in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in Texas?
Employers hiring brand managers in Texas right now include BARCEL, TikTok, and Keurig Dr Pepper, based on current listings on Migrate Mate as of September 2026. Texas's concentration of retail headquarters, energy companies, and large technology employers means brand manager demand stays consistent across industries rather than clustering in a single sector.
Which Texas cities have the most brand manager jobs?
Austin, Houston, and Dallas have the most brand manager openings in Texas. Dallas-Fort Worth leads because it is home to the headquarters of major retailers, financial services firms, and telecommunications companies that maintain large in-house marketing teams, while Austin's technology sector and Houston's energy and healthcare industries sustain steady demand across the other metros.
Are there remote brand manager jobs in Texas?
Yes, and more than most fields. About 56% of brand manager openings tied to Texas are remote or hybrid as of September 2026, reflecting how much of the work involves strategy, content development, and campaign oversight that does not require a fixed on-site presence. Campaign planning and agency coordination roles are the most likely to stay fully remote.
How can I get hired as a brand manager in Texas with little or no experience?
The most realistic entry path is through a marketing coordinator or assistant brand manager role at a Texas consumer goods company, retailer, or agency. H-E-B, AT&T, and Dell Technologies all run structured marketing rotational or development programs that accept new graduates. Building a portfolio of real campaign work, whether from internships, freelance projects, or student organizations, gives candidates a concrete edge over those relying on coursework alone.
Where can I find and apply to brand manager jobs in Texas?
You can find and apply to brand manager jobs in Texas on Migrate Mate, which lists current openings from employers hiring in the state right now. Find the roles that fit your background and apply directly through each listing.
See All 53 Brand Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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