Brand Manager Jobs in Washington

JOB DESCRIPTIONGeneral Manager – Full-Service Hotel

Brand: DoubleTree by Hilton
Department: Executive Leadership / Hotel Operations
Reports To: Ownership / Corporate Leadership
Position Type: Full-Time, Executive Management

POSITION SUMMARY

We are seeking an experienced, results-driven, and highly qualified Hotel General Manager to oversee the complete operations of a full-service hotel operating under the DoubleTree by Hilton brand.

The ideal candidate will have previous General Manager experience with DoubleTree by Hilton or another Hilton-branded property, a strong understanding of Hilton brand standards, and the ability to successfully lead all hotel departments while maximizing profitability, guest satisfaction, employee engagement, and operational efficiency.

The General Manager will be responsible for the overall performance of the hotel, including front office, housekeeping, maintenance, food and beverage, restaurant operations, banquets, catering, sales, marketing, revenue management, accounting, and human resources.

This position requires a hands-on leader with extensive knowledge of full-service hotel operations, financial management, Hilton operating procedures, and brand compliance. The successful candidate must be capable of developing and executing strategic plans while maintaining the highest standards of hospitality and guest service.

REQUIRED QUALIFICATIONS

• Minimum of 5–7 years of hotel management experience, preferably in a full-service hotel environment.
• Previous experience as a Hotel General Manager or Assistant General Manager at a Hilton-branded property.
• Previous DoubleTree by Hilton experience strongly preferred.
• Hilton brand certification and completion of applicable Hilton General Manager training programs preferred or required, depending on Hilton's applicable brand requirements.
• Demonstrated knowledge of Hilton brand standards, operating procedures, quality assurance, and guest satisfaction expectations.
• Experience managing hotels with restaurant, bar, banquet, catering, and conference facilities.
• Strong financial background, including budgeting, forecasting, payroll, labor management, and profit-and-loss statements.
• Proven ability to increase hotel revenue, improve profitability, and manage operating expenses.
• Experience managing multiple departments and developing department heads.
• Knowledge of Hilton property management systems, revenue management systems, and other applicable hotel technology.
• Strong communication, organizational, analytical, and leadership skills.
• Ability to work flexible hours, including evenings, weekends, and holidays, as required by hotel operations.

KEY RESPONSIBILITIES

1. Overall Hotel Operations

• Oversee all daily hotel operations and ensure each department operates efficiently and professionally.
• Maintain complete accountability for the hotel's overall performance.
• Ensure compliance with Hilton and DoubleTree brand standards, policies, procedures, and operational requirements.
• Conduct regular property inspections to ensure the hotel, guest rooms, public areas, restaurant, meeting rooms, and back-of-house areas are properly maintained.
• Establish operational procedures and performance expectations for all departments.
• Monitor daily operations and proactively address operational challenges.
• Maintain proper staffing levels and ensure all departments are adequately supported.
• Ensure the property maintains all required licenses, permits, safety procedures, and regulatory compliance.

2. Hilton Brand Standards & Quality Assurance

• Maintain full compliance with applicable Hilton and DoubleTree brand standards.
• Ensure all required Hilton training, certifications, and brand programs are completed.
• Prepare the hotel for Hilton quality assurance inspections and brand audits.
• Monitor guest satisfaction scores, online reviews, and service recovery performance.
• Implement corrective action plans for deficiencies identified through inspections, audits, and guest feedback.
• Ensure the DoubleTree guest experience, including the brand's signature welcome experience, is consistently delivered.
• Maintain Hilton standards for cleanliness, service, presentation, and overall guest experience.
• Coordinate with Hilton representatives and brand support teams as needed.

3. Financial Management & Profitability

• Develop, manage, and execute the hotel's annual operating budget.
• Review monthly financial statements, profit-and-loss reports, and departmental performance.
• Monitor revenue, expenses, labor costs, and operating margins.
• Establish financial goals and implement strategies to improve profitability.
• Control unnecessary spending and identify opportunities to reduce operating costs.
• Review vendor contracts, service agreements, purchasing expenses, and supplier relationships.
• Approve expenditures within established ownership and company guidelines.
• Monitor accounts payable, receivables, payroll, and purchasing practices in coordination with accounting.
• Provide ownership with regular financial reports, forecasts, and operational updates.
• Ensure proper cash handling and internal financial controls.

4. Revenue Management & Sales Performance

• Work closely with the Director of Sales and revenue management team to maximize room revenue.
• Monitor occupancy, ADR (Average Daily Rate), RevPAR (Revenue Per Available Room), and market share.
• Develop pricing strategies based on market demand, seasonality, local competition, and booking patterns.
• Review daily, weekly, and monthly revenue performance.
• Identify opportunities to increase group business, corporate accounts, government travel, leisure travel, and negotiated business.
• Oversee the hotel's sales and marketing strategy.
• Monitor booking channels, online travel agencies, direct reservations, and Hilton reservation channels, as applicable.
• Ensure sales goals and revenue targets are consistently monitored and achieved.

5. Food & Beverage Operations

• Oversee all food and beverage operations, including restaurants, bars, breakfast service, banquets, catering, and room service, where applicable.
• Ensure food and beverage operations meet Hilton brand standards and applicable health and safety regulations.
• Monitor food costs, beverage costs, labor expenses, inventory, and purchasing.
• Review menus, pricing, portion control, and food costing.
• Ensure appropriate staffing and scheduling for all food and beverage outlets.
• Monitor restaurant revenue and departmental profitability.
• Work with the Food & Beverage Director or Restaurant Manager to improve service quality and operational performance.
• Ensure proper sanitation, food handling, and health department compliance.
• Develop strategies to increase restaurant, banquet, and catering revenue.

6. Leadership & Human Resources

• Recruit, hire, train, develop, and retain qualified employees and department heads.
• Establish clear expectations and accountability for all management personnel.
• Conduct regular management meetings and departmental performance reviews.
• Develop a positive workplace culture focused on professionalism, teamwork, and guest satisfaction.
• Address employee performance issues and implement corrective action when necessary.
• Ensure compliance with employment laws, company policies, and HR procedures.
• Monitor employee turnover, attendance, productivity, and engagement.
• Identify future leaders and develop internal talent.
• Maintain open communication with ownership and all department managers.

7. Housekeeping & Maintenance

• Ensure guest rooms, hallways, public spaces, meeting rooms, and back-of-house areas meet cleanliness standards.
• Oversee housekeeping productivity, room inspections, scheduling, and departmental expenses.
• Ensure maintenance operations are proactive rather than reactive.
• Implement and monitor preventative maintenance programs.
• Oversee property improvement projects, renovations, repairs, and capital expenditure projects.
• Ensure all hotel equipment, HVAC systems, elevators, plumbing, electrical systems, and life-safety equipment are properly maintained.
• Monitor guest room conditions and ensure rooms are consistently maintained to brand expectations.
• Coordinate with ownership on major repairs and capital improvement needs.

8. Guest Satisfaction & Service Excellence

• Maintain a strong presence throughout the hotel and interact with guests regularly.
• Personally address escalated guest complaints and service recovery situations.
• Monitor Hilton guest satisfaction programs and online review platforms.
• Establish service expectations for all guest-facing departments.
• Ensure staff are properly trained to handle guest requests and concerns.
• Develop strategies to improve guest retention, repeat business, and positive reviews.
• Ensure the hotel consistently delivers a professional and memorable guest experience.

9. Banquet, Catering & Group Business

• Oversee banquet, conference, meeting, and catering operations.
• Ensure proper coordination between sales, catering, food and beverage, housekeeping, and operations.
• Monitor event profitability, labor, food costs, and customer satisfaction.
• Ensure meeting spaces and event facilities are maintained and properly prepared.
• Develop strategies to increase group bookings, corporate events, weddings, and social functions.

10. Safety, Security & Risk Management

• Ensure the safety and security of guests, employees, and hotel assets.
• Establish and enforce emergency response procedures.
• Ensure compliance with fire, health, OSHA, and applicable local and state regulations.
• Conduct regular safety inspections and training.
• Monitor incident reports and ensure appropriate follow-up.
• Maintain appropriate security procedures, vendor access controls, and key management practices.
• Work with ownership and insurance representatives regarding claims and risk management matters.

PERFORMANCE EXPECTATIONS:

The General Manager will be evaluated based on the following performance areas:

Financial Performance-Achieve annual budget and profitability goals

Revenue Management-Improve ADR, RevPAR, occupancy, and market share

Guest Satisfaction-Maintain strong guest satisfaction and review scores

Hilton Compliance-Meet applicable brand standards and QA requirements

Food & Beverage-Achieve departmental revenue and cost targets

Labor Management-Maintain appropriate staffing and labor productivity

Housekeeping- Maintain room cleanliness and inspection standards

Maintenance-Maintain preventative maintenance compliance

Sales-Achieve group, corporate, and negotiated revenue goals

Employee Retention-Develop and retain qualified employees

Overall Operations-Maintain consistent operational excellence

EDUCATION & PROFESSIONAL DEVELOPMENT

• Bachelor's degree in Hospitality Management, Business Administration, or a related field preferred.
• Hilton brand training and certification preferred.
• Previous participation in Hilton leadership development programs is an advantage.
• Knowledge of hotel accounting, revenue management, and full-service operations.
• Continued professional development in hospitality management and hotel leadership.

LEADERSHIP EXPECTATIONS

The General Manager must demonstrate:

• Executive-level leadership and decision-making.
• Strong financial and business acumen.
• Accountability for all hotel departments.
• Ability to lead through operational challenges and organizational changes.
• Excellent communication and relationship-building skills.
• Strong problem-solving and conflict-resolution abilities.
• A proactive approach to revenue growth and expense management.
• Commitment to Hilton's hospitality culture and brand standards.

COMPENSATION & BENEFITS

Compensation will be based on experience, qualifications, and demonstrated performance.

Benefits may include:

• Competitive executive salary.
• Performance-based bonus opportunities.
• Paid time off and holidays.
• Health, dental, and vision insurance.
• Hilton team member travel benefits, subject to eligibility.
• Professional development and Hilton training opportunities.

FINAL EXPECTATION

The General Manager is ultimately responsible for the overall success of the hotel. This individual must possess the experience, leadership, financial knowledge, and operational expertise necessary to manage a full-service Hilton-branded property.

We are seeking a proven hospitality executive who understands that successful hotel management requires more than overseeing daily operations. The General Manager must be able to lead people, grow revenue, control expenses, maintain brand standards, develop strong departmental leadership, and consistently deliver an exceptional guest experience.

Pay: $82,500.00 - $110,000.00 per year

Work Location: In person