Brand Manager Jobs in Michigan
Brand Manager jobs in Michigan are active across consumer packaged goods, automotive, retail, and healthcare, with openings ranging from entry-level associate brand manager roles through senior and director-level positions. Detroit, Grand Rapids, and Ann Arbor are the strongest hiring metros, anchored by established employers like Kellogg's, General Motors, and Meijer that maintain dedicated brand and marketing teams. The most in-demand specialties in Michigan include digital and social brand strategy, CPG brand management, and automotive brand communications. Find a role that fits below and apply directly.
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Description
At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
Summary:
As a Brand Experience Leader, you will have the opportunity to develop outstanding associates, deliver exceptional and consistent consumer experiences, and positively impact growth. Our store leaders are the front line of our field leadership team: they’re retail and consumer-savvy, dedicated brand ambassadors, and thrive on the connections we make with our consumers.
Responsibilities
- Attract, hire, develop, inspire, and retain top talent including the brand experience leadership team.
- Set and reinforce clear and concise performance expectations, results goals, and accountability with all associates through effective and fair leadership.
- Responsible for owning and delegating leadership tasks to address consumer experience, vendor relationship, or maintenance issues.
- Partner with the brand experience leadership team to support action plans that improve results and ensure effective execution of operational activities.
- Implement and sustain floorset direction to optimize the business and bring the product story to life.
- Perform opening and closing routines including execution of bank deposits, receipt of shipment, and interpret/disseminate company directives.
- Set the direction and goals for the day/shift when associates arrive for work.
- Provide individual and team performance feedback.
- Meet payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus.
- Lead exceptional in-store consumer experiences through demonstrating and modeling selling behaviors rooted in Our Values and elevated product knowledge.
- Create genuine connections with consumers through uncovering needs, sharing product information, demoing products, and making personalized recommendations.
- Train, coach, reward, and motivate associates to improve selling and the consumer experience.
- Reinforce selling expectations, performance, results, and accountability with all associates.
- All store positions require constant physical activity, including standing, walking, reaching, and lifting. Associates are expected to climb ladders, lift, reach, bend, and kneel to obtain products for consumers and to maintain the visual appearance of the store. Associates should be able to lift 10 pounds consistently and up to 50 pounds.
- Consistently provide the most safe, clean, and engaging experience by adhering to all safety standards and expectations.
- Maintain our values, policies, and procedures.
- Leaders are responsible for working highest priority days and highest traffic days and times, including but not limited to evenings, weekends, and holidays. Leaders are also responsible for opening and closing shifts.
Qualifications
- Proven experience delivering sales, exceptional consumer experience, and operational results in a fast-paced environment.
- 2+ years of experience in a manager role, preferably in a retail setting.
- Thrives in a consumer-first based retail environment.
- Ability to foster a consumer-focused selling culture.
- Passion for attracting, developing, and retaining top talent.
- Effective communication skills, being open to feedback, and the ability to adapt quickly.
- Ability to provide in the moment coaching to associates.
- Ability to de-escalate store and consumer situations effectively.
- Ability to meet physical demands as described above.
- Must be available to work peak days and times, including varied shifts of evenings, weekends, and holidays.
Education
- High school diploma, GED certificate, or Relevant Work Experience.
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
Benefits
Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
- Robust medical, dental, vision and pharmacy coverage.
- 401k with company match and Associate Stock Purchase program with discount.
- No-cost mental health and well-being support through our Employee Assistance Program (EAP).
- Paid time off, paid parental leave and access to family building benefits.
- Home, auto and pet insurance and a complimentary Care.com subscription.
- Advance your education with tuition reimbursement or tuition-free courses through Guild, along with scholarship opportunities for you and your dependents.
- Performance-based sales bonus program for store leadership positions.
- Enjoy a 40% merchandise discount and qualify for free products so you can experience and share the brand you love.
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all vacancy/vacancies are filled.
See All 23 Brand Manager Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Brand Manager Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Distribution & Wholesale
What Michigan Employers Look For
The qualifications that appear most often in brand manager jobs across Michigan.
- Bachelor's degree in marketing, communications, business, or a related field required
- Three to five years of brand management or marketing experience in CPG, retail, or automotive
- Demonstrated ability to develop and execute multi-channel brand campaigns from concept to launch
- Experience with market research, consumer insights, and translating data into brand strategy
- Strong cross-functional collaboration skills working with sales, product, and creative teams
- Proficiency in brand management tools, project management software, and digital analytics platforms
Brand Manager Jobs in Michigan: Frequently Asked Questions
How do you become a brand manager in Michigan?
Brand manager roles in Michigan do not require a state-issued license or certification. The standard path is a bachelor's degree in marketing, business, communications, or advertising, followed by experience in a marketing coordinator or assistant brand manager role. Michigan's strong CPG and automotive sectors mean that candidates who build experience in those industries, particularly with consumer insights or product launch work, are well positioned for brand manager openings here.
How much do brand managers make in Michigan?
Brand managers in Michigan earn a median of about $138,510 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $80,260 for the lowest 10% to over $222,910 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in Michigan?
Employers hiring brand managers in Michigan right now include Carhartt, Meijer, and Bath & Body Works, based on current listings on Migrate Mate as of November 2026. Michigan's concentration of CPG headquarters, major automotive manufacturers, and regional retail chains means brand management roles here tend to be embedded in larger in-house marketing departments rather than agency-side.
Which Michigan cities have the most brand manager jobs?
Dearborn, Grand Rapids, and Kalamazoo have the most brand manager openings in Michigan. Detroit dominates because of its automotive headquarters and large regional corporate presence, while Grand Rapids draws openings through its concentration of consumer goods, health, and retail companies, and Ann Arbor attracts roles tied to its technology, research, and university-affiliated organizations.
Are there remote brand manager jobs in Michigan?
Yes, and more than many marketing roles. About 50% of brand manager openings tied to Michigan are remote or hybrid as of November 2026, reflecting how much of the work, strategy development, creative briefing, and campaign oversight, can be done off-site. Campaign execution and cross-functional alignment meetings are the aspects most likely to pull brand managers back on-site at Michigan headquarters.
How can I get hired as a brand manager in Michigan with little or no experience?
The most realistic entry path is landing a marketing coordinator or associate brand manager role at a Michigan CPG or retail company, then moving up once you have campaign ownership experience. Large Michigan employers like Kellogg's and Meijer hire marketing associates and rotational program participants from Michigan State University, University of Michigan, and Western Michigan University. Building a portfolio of real or project-based brand work, and earning a Google Analytics or similar digital marketing credential, strengthens applications at the entry level.
Where can I find and apply to brand manager jobs in Michigan?
You can find and apply to brand manager jobs in Michigan on Migrate Mate, which lists current Michigan openings across Detroit, Grand Rapids, Ann Arbor, and other markets. Find roles that match your experience and apply directly to the ones that fit.
See All 23 Brand Manager Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Brand Manager Jobs