Brand Manager Jobs in Florida
Brand Manager jobs in Florida are in strong demand, with active hiring in consumer packaged goods, hospitality and tourism, retail, and health and wellness sectors at levels from entry-level associate through senior director. Miami, Tampa, and Orlando are the largest hiring metros, home to major employers like Darden Restaurants, Carnival Corporation, and Johnson & Johnson's Florida operations. The most sought-after specialties are digital and social brand strategy, retail brand marketing, and integrated campaign management. Find a role that fits below and apply directly.
Find Brand Manager JobsOverview
Showing 5 of 37+ Brand Manager jobs
Company Overview
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Overview
We are seeking an experienced, strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio—including PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam.
In this manager role, you will own the end-to-end seasonal marketing asset pipeline. You will serve as the strategic bridge driving cross-functional collaboration among our Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling seasonal campaign content. Additionally, you will partner directly with Sales Leadership (VPs, Directors, and Key Account Managers) to identify focus styles for each retail channel, ensuring targeted marketing support across Golf Specialty, Sporting Goods, Department Stores, Mass Market, and E-Commerce channels.
Brand Portfolio Responsibility
PGA TOUR Official Licensed Apparel: Strategic ownership of total brand integration, high-level licensing alignment, retail asset strategy, and consumer content execution.
Ben Hogan: Lead high-velocity seasonal marketing campaigns, visual asset production, and retail strategy across mass (Walmart) and performance (golf, sporting goods) channels.
Jack Nicklaus: Direct premium brand storytelling and lifestyle campaigns that reinforce the heritage and legacy of the "Golden Bear".
Grand Slam: Spearhead channel asset strategy and sales enablement across golf and tennis apparel lines.
Key Responsibilities
1. Strategic Asset Creation & Campaign Production Leadership
Cross-Functional Studio Engine: Direct and manage the seasonal asset pipeline, leading collaboration between Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams to produce integrated campaign packages.
Shoot Planning & Creative Execution: Lead the strategic planning and execution of lifestyle, studio, and editorial photo/video shoots, managing production budgets, shoot lists, talent, and product coverage.
AI Content Innovation Strategy: Spearhead the transition to and scaling of in-house Generative AI content workflows, driving creative modernization, lowering reliance on third-party production vendors, and improving digital conversion.
E-Commerce Content Strategy: Drive the production of optimized digital assets, PDP imagery, lookbook content, and banner creative specifically built for high conversion on Amazon, Walmart.com, and account storefronts.
2. Sales Partnership & Channel Key Style Alignment
Commercial Alignment: Partner directly with Sales Leadership (VPs, Directors, National Account Managers) to identify key hero styles, seasonal focus products, and high-margin drive lines for each distinct retail channel.
Channel-Tailored Go-To-Market Assets: Oversee the development of customized marketing assets, technical sell sheets, line books, and pitch presentations to empower sales reps and secure wholesale buy-in:
Golf Specialty & Sporting Goods: PGA TOUR Superstore, Academy Sports + Outdoors, Worldwide Golf, Scheels, Golf Town, Dunham's.
Department Stores: Belk, Macy's, Kohl's, Men's Wearhouse, Bealls, JCPenney.
Mass Market & Digital Marketplace: Walmart (US & Canada), Amazon.
In-Store & Event Activations: Direct retail marketing executions, shop-in-shop visuals, point-of-sale (POS) displays, and logistical coordination for key trade shows and major golf events.
3. Licensing, Brand Integrity & Global Alignment
Licensor Management: Serve as the primary marketing point of contact for licensors (e.g., PGA TOUR/CAA licensing teams), managing formal approval workflows to ensure total brand standard and trademark compliance.
Global Asset Distribution: Act as the central marketing liaison for international territory partners (EMEA, SEA, Australia), ensuring global consistency through seasonal campaign toolkits.
DAM & Portal Ownership: Oversee the functionality, strategy, and monthly content updates for internal marketing portals and Digital Asset Management (DAM) platforms.
4. Financial Stewardship & Operations Management
Budget Management: Maintain full fiscal accountability for campaign production budgets, tracking expenditures, forecasting quarterly accruals, and approving invoices via enterprise software (Oracle Financials).
Process & Workflow Optimization: Maintain operational alignment across leadership, sales, creative, and vendor teams to ensure all seasonal GTM deadlines are met on time and within budget.
Qualifications & Requirements
Experience: 5+ years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle (golf or activewear industry experience strongly preferred).
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Strategic & Cross-Functional Leadership: Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and Executive Sales leaders.
Retail & Marketplace Acumen: In-depth understanding of multi-channel marketing requirements across Mass, Department Stores, Sporting Goods/Specialty, and Amazon/E-Commerce.
Modern Production & Software Skills: Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, Adobe Creative Suite basics, and hands-on familiarity with Generative AI tools for marketing production.
Communication & Presentation: Outstanding verbal, written, and presentation skills with experience crafting high-stakes pitch materials for senior executives and key account buyers.
What's In It For You?
- Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
- Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
- Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
- Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
- Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
- Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.
Legal Disclaimer:
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
Company Overview
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Overview
We are seeking an experienced, strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio—including PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam.
In this manager role, you will own the end-to-end seasonal marketing asset pipeline. You will serve as the strategic bridge driving cross-functional collaboration among our Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling seasonal campaign content. Additionally, you will partner directly with Sales Leadership (VPs, Directors, and Key Account Managers) to identify focus styles for each retail channel, ensuring targeted marketing support across Golf Specialty, Sporting Goods, Department Stores, Mass Market, and E-Commerce channels.
Brand Portfolio Responsibility
PGA TOUR Official Licensed Apparel: Strategic ownership of total brand integration, high-level licensing alignment, retail asset strategy, and consumer content execution.
Ben Hogan: Lead high-velocity seasonal marketing campaigns, visual asset production, and retail strategy across mass (Walmart) and performance (golf, sporting goods) channels.
Jack Nicklaus: Direct premium brand storytelling and lifestyle campaigns that reinforce the heritage and legacy of the "Golden Bear".
Grand Slam: Spearhead channel asset strategy and sales enablement across golf and tennis apparel lines.
Key Responsibilities
1. Strategic Asset Creation & Campaign Production Leadership
Cross-Functional Studio Engine: Direct and manage the seasonal asset pipeline, leading collaboration between Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams to produce integrated campaign packages.
Shoot Planning & Creative Execution: Lead the strategic planning and execution of lifestyle, studio, and editorial photo/video shoots, managing production budgets, shoot lists, talent, and product coverage.
AI Content Innovation Strategy: Spearhead the transition to and scaling of in-house Generative AI content workflows, driving creative modernization, lowering reliance on third-party production vendors, and improving digital conversion.
E-Commerce Content Strategy: Drive the production of optimized digital assets, PDP imagery, lookbook content, and banner creative specifically built for high conversion on Amazon, Walmart.com, and account storefronts.
2. Sales Partnership & Channel Key Style Alignment
Commercial Alignment: Partner directly with Sales Leadership (VPs, Directors, National Account Managers) to identify key hero styles, seasonal focus products, and high-margin drive lines for each distinct retail channel.
Channel-Tailored Go-To-Market Assets: Oversee the development of customized marketing assets, technical sell sheets, line books, and pitch presentations to empower sales reps and secure wholesale buy-in:
Golf Specialty & Sporting Goods: PGA TOUR Superstore, Academy Sports + Outdoors, Worldwide Golf, Scheels, Golf Town, Dunham's.
Department Stores: Belk, Macy's, Kohl's, Men's Wearhouse, Bealls, JCPenney.
Mass Market & Digital Marketplace: Walmart (US & Canada), Amazon.
In-Store & Event Activations: Direct retail marketing executions, shop-in-shop visuals, point-of-sale (POS) displays, and logistical coordination for key trade shows and major golf events.
3. Licensing, Brand Integrity & Global Alignment
Licensor Management: Serve as the primary marketing point of contact for licensors (e.g., PGA TOUR/CAA licensing teams), managing formal approval workflows to ensure total brand standard and trademark compliance.
Global Asset Distribution: Act as the central marketing liaison for international territory partners (EMEA, SEA, Australia), ensuring global consistency through seasonal campaign toolkits.
DAM & Portal Ownership: Oversee the functionality, strategy, and monthly content updates for internal marketing portals and Digital Asset Management (DAM) platforms.
4. Financial Stewardship & Operations Management
Budget Management: Maintain full fiscal accountability for campaign production budgets, tracking expenditures, forecasting quarterly accruals, and approving invoices via enterprise software (Oracle Financials).
Process & Workflow Optimization: Maintain operational alignment across leadership, sales, creative, and vendor teams to ensure all seasonal GTM deadlines are met on time and within budget.
Qualifications & Requirements
Experience: 5+ years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle (golf or activewear industry experience strongly preferred).
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Strategic & Cross-Functional Leadership: Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and Executive Sales leaders.
Retail & Marketplace Acumen: In-depth understanding of multi-channel marketing requirements across Mass, Department Stores, Sporting Goods/Specialty, and Amazon/E-Commerce.
Modern Production & Software Skills: Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, Adobe Creative Suite basics, and hands-on familiarity with Generative AI tools for marketing production.
Communication & Presentation: Outstanding verbal, written, and presentation skills with experience crafting high-stakes pitch materials for senior executives and key account buyers.
What's In It For You?
- Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
- Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
- Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
- Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
- Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
- Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.
Legal Disclaimer:
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
See All 37 Brand Manager Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Brand Manager JobsBrand Manager Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Brand Manager Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Manufacturing
- Distribution & Wholesale
- Investment & Asset Management
What Florida Employers Look For
The qualifications that appear most often in brand manager jobs across Florida.
- Bachelor's degree in marketing, communications, business, or a closely related field required
- Demonstrated experience developing and executing integrated brand marketing campaigns
- Proficiency with marketing analytics platforms such as Google Analytics or similar tools
- Strong knowledge of digital marketing channels including social media, email, and paid search
- Experience collaborating cross-functionally with creative, sales, and product teams
- Familiarity with brand guidelines development and enforcing consistent visual identity standards
Brand Manager Jobs in Florida: Frequently Asked Questions
How do you become a brand manager in Florida?
Brand management in Florida requires no state-issued license or exam, so the path runs through education and experience. Most Florida employers expect a bachelor's degree in marketing, communications, or business administration. From there, candidates typically build toward a brand manager role through positions in marketing coordinator, marketing specialist, or product marketing roles at Florida-based companies across industries like hospitality, retail, consumer goods, and healthcare.
How much do brand managers make in Florida?
Brand managers in Florida earn a median of about $142,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,250 for the lowest 10% to over $261,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire brand managers in Florida?
Employers hiring brand managers in Florida right now include Bath & Body Works, Frida, and Royal Caribbean, based on current listings on Migrate Mate as of November 2026. Florida's large consumer-facing industries, including hospitality, retail, and health and wellness, generate consistent brand manager demand at both headquarters and regional marketing teams.
Which Florida cities have the most brand manager jobs?
Miami, Miami Beach, and Doral have the most brand manager openings in Florida. Miami leads because of its concentration of consumer goods companies, international retail brands, and Latin American market-focused headquarters, while Tampa and Orlando generate demand through large hospitality groups, regional retail chains, and healthcare networks with active marketing functions.
Are there remote brand manager jobs in Florida?
Yes, and more than most fields. Brand management is primarily a desk-based, strategic role, which makes remote and hybrid arrangements common. About 56% of brand manager openings tied to Florida are remote or hybrid as of November 2026, reflecting the role's compatibility with distributed work. Strategy, content development, and campaign oversight are the functions most often performed fully remotely.
How can I get hired as a brand manager in Florida with little or no experience?
The most realistic entry path is through a marketing coordinator or marketing associate role at a Florida employer. Large Florida-based companies in hospitality, retail, and consumer goods, such as restaurant groups and regional retailers, routinely hire marketing coordinators as stepping-stone roles. Building a portfolio of campaign work, earning a digital marketing certification, and targeting associate brand manager postings at mid-size Florida companies all improve candidacy without requiring prior brand manager experience.
Where can I find and apply to brand manager jobs in Florida?
You can find and apply to brand manager jobs in Florida on Migrate Mate, which lists current Florida openings from employers actively hiring. Find the roles that fit your experience and location and apply directly through the listings.
See All 37 Brand Manager Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Brand Manager Jobs