Director Of Demand Generation Jobs in Texas
Director Of Demand Generation jobs in Texas are concentrated in Austin, Dallas, and Houston, where high-growth technology companies, enterprise software firms, and large B2B organizations anchor consistent hiring across pipeline strategy, account-based marketing, and revenue operations. Employers like Dell Technologies, Oracle, and Salesforce maintain substantial Texas presences and routinely recruit demand generation leaders at both the director and senior director level. The Austin tech corridor and Dallas Metroplex are among the most active markets in the country for this role. See the openings below and apply to the ones that match your experience.
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Showing 5 of 15+ Director Of Demand Generation jobs
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Overview
We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs the drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities
- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of Al agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications
- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Overview
We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs the drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities
- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of Al agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications
- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
See All 15 Director Of Demand Generation Jobs in Texas
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Find JobsDirector Of Demand Generation Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Director Of Demand Generation Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- News & Publishing
- Technology & Software
What Texas Employers Look For
The qualifications that appear most often in director of demand generation jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Seven or more years of B2B demand generation or growth marketing experience
- Demonstrated success managing multi-channel pipeline programs at scale
- Proficiency with marketing automation platforms such as Marketo or HubSpot
- Experience leading and developing cross-functional marketing teams
- Strong analytical skills with CRM reporting and revenue attribution expertise
Director Of Demand Generation Jobs in Texas: Frequently Asked Questions
How do you become a director of demand generation in Texas?
There is no state-issued license or certification required to work as a director of demand generation in Texas. Most hiring managers expect a bachelor's degree in marketing, business, or communications combined with progressive B2B marketing leadership experience. Texas employers place particular weight on measurable pipeline results, proficiency with marketing technology stacks, and experience in industries such as enterprise software, healthcare technology, or energy services that dominate the state's economy.
Which companies hire director of demand generations in Texas?
Texas director of demand generation roles are posted by onbe, Integrated Financial Settlements, and DTN and others right now, based on current listings on Migrate Mate as of July 2026. Texas's concentration of enterprise technology headquarters, financial services firms, and fast-scaling SaaS companies creates steady, recurring demand for senior demand generation leaders across the state.
Which Texas cities have the most director of demand generation jobs?
Austin, Plano, and Texas account for the largest share of director of demand generation openings in Texas. Austin leads due to its dense cluster of technology and SaaS companies, while Dallas draws demand from enterprise software, financial services, and consulting firms headquartered in and around the Metroplex, and Houston's energy technology and healthcare sectors add a steady stream of senior marketing roles.
Are there remote director of demand generation jobs in Texas?
Yes, and more than most fields. Demand generation is a desk-based, analytics-driven discipline that translates well to remote and hybrid arrangements. About 100% of director of demand generation openings tied to Texas are remote or hybrid as of July 2026, reflecting broader flexibility across the marketing function. Strategic planning, campaign management, and reporting work are the parts of the role most commonly performed fully remote.
How can I get hired as a director of demand generation in Texas with little or no experience?
The most realistic entry path is building leadership experience through a marketing manager or senior manager role focused on pipeline programs before stepping into a director title. Texas technology companies in Austin and Dallas frequently promote from within and hire associates into demand generation specialist roles that feed the leadership pipeline. Building a portfolio of measurable campaign results, earning a platform certification such as Marketo Certified Expert or HubSpot's marketing certifications, and gaining experience with revenue attribution tools will distinguish candidates competing for their first director-level position.
Where can I find and apply to director of demand generation jobs in Texas?
You can find and apply to director of demand generation jobs in Texas on Migrate Mate, which lists current Texas openings across industries and seniority levels. Search the listings to find roles that match your background and apply directly to the ones that fit your experience.
See All 15 Director Of Demand Generation Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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