Director Of Demand Generation Jobs in Texas
Director Of Demand Generation jobs in Texas are concentrated in Austin, Dallas, and Houston, where high-growth technology companies, enterprise software firms, and large B2B organizations anchor consistent hiring across pipeline strategy, account-based marketing, and revenue operations. Employers like Dell Technologies, Oracle, and Salesforce maintain substantial Texas presences and routinely recruit demand generation leaders at both the director and senior director level. The Austin tech corridor and Dallas Metroplex are among the most active markets in the country for this role. See the openings below and apply to the ones that match your experience.
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Wallarm is an enterprise security company that helps organizations secure their APIs and AI applications. Security teams use our platform to see what their AI and APIs are doing and to block attacks in real time. Wallarm is headquartered in Austin, Texas and is backed by Toba Capital, Y Combinator, Partech and other investors.
We’re an AI-first company. AI shapes both what we build and how we work every day, from engineering to marketing. In this role, you’ll use AI tools to move faster, test ideas and scale what works.
We're a small, close-knit marketing team. You'll partner with our VP Product & Marketing and a Product Marketing Manager to grow pipeline, working mainly through events, webinars and our owned channels.
Most of our pipeline today comes from events, and webinars, followed by inbound and sales-sourced opportunities. Leads are routed directly to account executives (AEs), who use a variety of tools, including a virtual SDR, for follow-up. You’ll work with them closely to support effective conversion to opportunities.
What you'll do
- Lead our webinar program. The Product Marketing Manager leads content and speakers; you'll guide promotion, registration, production, on-demand distribution and follow-up.
- Turn events into pipeline. Partner with AEs to set meetings before events, provide timely, tailored follow-up afterward, and help us understand the return on each event.
- Shape lead management. Refine our lead scoring and routing, and work with sales on a shared agreement for how leads are handed off and followed up.
- Build nurture programs. Create and test email journeys for contacts who aren't ready to talk with sales yet, using messaging developed with the Product Marketing Manager.
- Grow our owned channels. Email, landing pages, website conversion paths, organic social and search fundamentals for what we publish.
- Care for our marketing systems. Manage our marketing automation platform, its connection to our CRM, campaign tracking and data quality.
- Share what's working. Report on pipeline by source and program, with a monthly update for marketing and sales leadership.
What success looks like in your first 6 months
- Event and webinar leads reach the right AE quickly, with high-intent leads followed up within a day.
- Marketing and sales share a clear, trusted view of which programs create pipeline.
- Marketing-sourced pipeline reaches 50% of new pipeline.
- The webinar program runs on a steady rhythm, with more attendees becoming opportunities over time.
- Nurture programs bring contacts back into sales conversations.
- Event investments are guided by pipeline data.
We believe that great candidates come from many backgrounds and career paths. If this role excites you but your experience doesn't match every point below, we'd still love to hear from you.
- Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools
- Hands-on experience using AI tools in your day-to-day work
- A track record of running recurring webinars or events and connecting them to pipeline
- Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking
- Experience working toward pipeline or opportunity goals
- A collaborative approach to working with sales and building shared processes across teams
- Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks
- Clear, engaging writing for email and landing pages
- Ability to travel to conferences and events as needed
Bonus points
- Security or infrastructure industry experience
- Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars
- Experience planning events
- Co-marketing with cloud providers or channel partners
What we offer
- Remote work anywhere in the US
- Competitive salary.
- Paid time off.
- Health insurance.
- Work equipment provided.
- The opportunity to shape a growing marketing function and see the direct impact of your work
Wallarm is an enterprise security company that helps organizations secure their APIs and AI applications. Security teams use our platform to see what their AI and APIs are doing and to block attacks in real time. Wallarm is headquartered in Austin, Texas and is backed by Toba Capital, Y Combinator, Partech and other investors.
We’re an AI-first company. AI shapes both what we build and how we work every day, from engineering to marketing. In this role, you’ll use AI tools to move faster, test ideas and scale what works.
We're a small, close-knit marketing team. You'll partner with our VP Product & Marketing and a Product Marketing Manager to grow pipeline, working mainly through events, webinars and our owned channels.
Most of our pipeline today comes from events, and webinars, followed by inbound and sales-sourced opportunities. Leads are routed directly to account executives (AEs), who use a variety of tools, including a virtual SDR, for follow-up. You’ll work with them closely to support effective conversion to opportunities.
What you'll do
- Lead our webinar program. The Product Marketing Manager leads content and speakers; you'll guide promotion, registration, production, on-demand distribution and follow-up.
- Turn events into pipeline. Partner with AEs to set meetings before events, provide timely, tailored follow-up afterward, and help us understand the return on each event.
- Shape lead management. Refine our lead scoring and routing, and work with sales on a shared agreement for how leads are handed off and followed up.
- Build nurture programs. Create and test email journeys for contacts who aren't ready to talk with sales yet, using messaging developed with the Product Marketing Manager.
- Grow our owned channels. Email, landing pages, website conversion paths, organic social and search fundamentals for what we publish.
- Care for our marketing systems. Manage our marketing automation platform, its connection to our CRM, campaign tracking and data quality.
- Share what's working. Report on pipeline by source and program, with a monthly update for marketing and sales leadership.
What success looks like in your first 6 months
- Event and webinar leads reach the right AE quickly, with high-intent leads followed up within a day.
- Marketing and sales share a clear, trusted view of which programs create pipeline.
- Marketing-sourced pipeline reaches 50% of new pipeline.
- The webinar program runs on a steady rhythm, with more attendees becoming opportunities over time.
- Nurture programs bring contacts back into sales conversations.
- Event investments are guided by pipeline data.
We believe that great candidates come from many backgrounds and career paths. If this role excites you but your experience doesn't match every point below, we'd still love to hear from you.
- Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools
- Hands-on experience using AI tools in your day-to-day work
- A track record of running recurring webinars or events and connecting them to pipeline
- Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking
- Experience working toward pipeline or opportunity goals
- A collaborative approach to working with sales and building shared processes across teams
- Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks
- Clear, engaging writing for email and landing pages
- Ability to travel to conferences and events as needed
Bonus points
- Security or infrastructure industry experience
- Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars
- Experience planning events
- Co-marketing with cloud providers or channel partners
What we offer
- Remote work anywhere in the US
- Competitive salary.
- Paid time off.
- Health insurance.
- Work equipment provided.
- The opportunity to shape a growing marketing function and see the direct impact of your work
See All 56 Director Of Demand Generation Jobs in Texas
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Find JobsDirector Of Demand Generation Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Director Of Demand Generation Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Clients Blackbox45
- Visa1
- Osano1
- Wallarm1
- CivicEye1C
What Texas Employers Look For
The qualifications that appear most often in director of demand generation jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Seven or more years of B2B demand generation or growth marketing experience
- Demonstrated success managing multi-channel pipeline programs at scale
- Proficiency with marketing automation platforms such as Marketo or HubSpot
- Experience leading and developing cross-functional marketing teams
- Strong analytical skills with CRM reporting and revenue attribution expertise
Director Of Demand Generation Jobs in Texas: Frequently Asked Questions
How do you become a director of demand generation in Texas?
There is no state-issued license or certification required to work as a director of demand generation in Texas. Most hiring managers expect a bachelor's degree in marketing, business, or communications combined with progressive B2B marketing leadership experience. Texas employers place particular weight on measurable pipeline results, proficiency with marketing technology stacks, and experience in industries such as enterprise software, healthcare technology, or energy services that dominate the state's economy.
Which companies hire director of demand generations in Texas?
Texas director of demand generation roles are posted by Clients Blackbox, Visa, and Osano and others right now, based on current listings on Migrate Mate as of November 2026. Texas's concentration of enterprise technology headquarters, financial services firms, and fast-scaling SaaS companies creates steady, recurring demand for senior demand generation leaders across the state.
Which Texas cities have the most director of demand generation jobs?
Austin, Dallas, and College Station account for the largest share of director of demand generation openings in Texas. Austin leads due to its dense cluster of technology and SaaS companies, while Dallas draws demand from enterprise software, financial services, and consulting firms headquartered in and around the Metroplex, and Houston's energy technology and healthcare sectors add a steady stream of senior marketing roles.
Are there remote director of demand generation jobs in Texas?
Yes, and more than most fields. Demand generation is a desk-based, analytics-driven discipline that translates well to remote and hybrid arrangements. About 100% of director of demand generation openings tied to Texas are remote or hybrid as of November 2026, reflecting broader flexibility across the marketing function. Strategic planning, campaign management, and reporting work are the parts of the role most commonly performed fully remote.
How can I get hired as a director of demand generation in Texas with little or no experience?
The most realistic entry path is building leadership experience through a marketing manager or senior manager role focused on pipeline programs before stepping into a director title. Texas technology companies in Austin and Dallas frequently promote from within and hire associates into demand generation specialist roles that feed the leadership pipeline. Building a portfolio of measurable campaign results, earning a platform certification such as Marketo Certified Expert or HubSpot's marketing certifications, and gaining experience with revenue attribution tools will distinguish candidates competing for their first director-level position.
Where can I find and apply to director of demand generation jobs in Texas?
You can find and apply to director of demand generation jobs in Texas on Migrate Mate, which lists current Texas openings across industries and seniority levels. Search the listings to find roles that match your background and apply directly to the ones that fit your experience.
See All 56 Director Of Demand Generation Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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