Director Of Demand Generation Jobs in Texas
Director Of Demand Generation jobs in Texas are concentrated in Austin, Dallas, and Houston, where high-growth technology companies, enterprise software firms, and large B2B organizations anchor consistent hiring across pipeline strategy, account-based marketing, and revenue operations. Employers like Dell Technologies, Oracle, and Salesforce maintain substantial Texas presences and routinely recruit demand generation leaders at both the director and senior director level. The Austin tech corridor and Dallas Metroplex are among the most active markets in the country for this role. See the openings below and apply to the ones that match your experience.
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Showing 5 of 7+ Director Of Demand Generation jobs
Director of Marketing (Demand Generation & GTM)
Hybrid role in the Dallas, TX area.
About Aloha Practice Management:
Aloha Practice Management (AlohaABA) is a leading provider of practice management and revenue cycle solutions built specifically for ABA and healthcare organizations. Our mission is simple: help providers spend less time on operations and more time delivering exceptional care.
Today, hundreds of organizations trust Aloha to manage scheduling, billing, authorizations, reporting, and business operations. As we continue to grow, we are investing heavily in product innovation, go-to-market execution, and customer experience.
We are looking for a strategic and execution-oriented Director of Marketing to help lead our next phase of growth.
Position Overview:
The Director of Marketing will own Aloha’s overall marketing strategy and be responsible for building predictable pipeline generation, strengthening brand positioning, and driving revenue growth.
This is not a traditional hands-on content or social media role.
You will own the strategy, prioritization, performance, and execution framework while leveraging internal stakeholders, external vendors, and offshore resources to scale efficiently.
This role works closely with executive leadership, product, sales, customer success, and recruiting.
What You'll Own:
Go-To-Market Strategy
- Develop and execute Aloha’s marketing and GTM strategy aligned to company growth goals.
- Create quarterly and annual marketing plans tied to measurable business outcomes.
- Identify growth opportunities across demand generation, product marketing, partnerships, events, and customer marketing.
Demand Generation & Pipeline Growth
- Own marketing-generated pipeline and influence revenue outcomes.
- Develop integrated campaigns across paid, organic, events, email, content, and partner channels.
- Improve website conversion rates and lead-to-demo performance.
- Establish attribution and ROI reporting.
Product Marketing
- Build positioning, messaging, and launch plans for product releases and new offerings.
- Partner with Product and Sales to ensure clear market differentiation.
- Develop competitive intelligence and market insights.
Vendor & Team Leadership
- Lead and coordinate offshore marketing execution resources and external agencies.
- Build campaign calendars, workflows, SLAs, and quality expectations.
- Establish operating cadence and accountability across marketing initiatives.
Analytics & Performance
- Define KPIs and dashboards for marketing performance.
- Track funnel performance and optimize based on data.
- Report progress and recommendations directly to executive leadership.
Success Metrics (First 12 Months)
- Marketing sourced pipeline growth
- Website conversion improvement
- Demo volume and quality
- Campaign ROI
- Product launch adoption
- Content production velocity
- Lead → Opportunity conversion
Qualifications
- 7+ years in B2B SaaS, healthcare technology, or high-growth marketing environments.
- Experience owning marketing strategy and measurable pipeline outcomes.
- Experience managing agencies, contractors, or offshore execution teams.
- Strong understanding of demand generation, product marketing, lifecycle marketing, and digital channels.
- Strong analytical and financial decision-making skills.
- Comfortable operating in a fast-moving environment with competing priorities.
- Exceptional communication and project leadership skills.
Preferred Experience
- Healthcare SaaS, Practice Management, RCM, or ABA experience.
- Experience supporting founder-led organizations.
- Experience building GTM systems and processes from growth stage to scale.
- Familiarity with Zoho, Google Analytics, SEO tools, and marketing automation.
Pay: $100,000.00 - $130,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- How many years of experience do you have in SaaS marketing?
- Have you owned a marketing-generated pipeline or revenue target?
- Do you have experience marketing Practice Management, Revenue Cycle Management (RCM), or healthcare operations software?
- Do you have experience establishing marketing attribution and ROI reporting?
- Do you have at least 7 years of experience in B2B marketing?
- Have you managed external agencies, contractors, or offshore marketing resources?
- Have you been directly responsible for marketing strategy and GTM planning?
- Do you live and work near Dallas-Frisco, TX?
Work Location: Hybrid remote in Frisco, TX 75033
Director of Marketing (Demand Generation & GTM)
Hybrid role in the Dallas, TX area.
About Aloha Practice Management:
Aloha Practice Management (AlohaABA) is a leading provider of practice management and revenue cycle solutions built specifically for ABA and healthcare organizations. Our mission is simple: help providers spend less time on operations and more time delivering exceptional care.
Today, hundreds of organizations trust Aloha to manage scheduling, billing, authorizations, reporting, and business operations. As we continue to grow, we are investing heavily in product innovation, go-to-market execution, and customer experience.
We are looking for a strategic and execution-oriented Director of Marketing to help lead our next phase of growth.
Position Overview:
The Director of Marketing will own Aloha’s overall marketing strategy and be responsible for building predictable pipeline generation, strengthening brand positioning, and driving revenue growth.
This is not a traditional hands-on content or social media role.
You will own the strategy, prioritization, performance, and execution framework while leveraging internal stakeholders, external vendors, and offshore resources to scale efficiently.
This role works closely with executive leadership, product, sales, customer success, and recruiting.
What You'll Own:
Go-To-Market Strategy
- Develop and execute Aloha’s marketing and GTM strategy aligned to company growth goals.
- Create quarterly and annual marketing plans tied to measurable business outcomes.
- Identify growth opportunities across demand generation, product marketing, partnerships, events, and customer marketing.
Demand Generation & Pipeline Growth
- Own marketing-generated pipeline and influence revenue outcomes.
- Develop integrated campaigns across paid, organic, events, email, content, and partner channels.
- Improve website conversion rates and lead-to-demo performance.
- Establish attribution and ROI reporting.
Product Marketing
- Build positioning, messaging, and launch plans for product releases and new offerings.
- Partner with Product and Sales to ensure clear market differentiation.
- Develop competitive intelligence and market insights.
Vendor & Team Leadership
- Lead and coordinate offshore marketing execution resources and external agencies.
- Build campaign calendars, workflows, SLAs, and quality expectations.
- Establish operating cadence and accountability across marketing initiatives.
Analytics & Performance
- Define KPIs and dashboards for marketing performance.
- Track funnel performance and optimize based on data.
- Report progress and recommendations directly to executive leadership.
Success Metrics (First 12 Months)
- Marketing sourced pipeline growth
- Website conversion improvement
- Demo volume and quality
- Campaign ROI
- Product launch adoption
- Content production velocity
- Lead → Opportunity conversion
Qualifications
- 7+ years in B2B SaaS, healthcare technology, or high-growth marketing environments.
- Experience owning marketing strategy and measurable pipeline outcomes.
- Experience managing agencies, contractors, or offshore execution teams.
- Strong understanding of demand generation, product marketing, lifecycle marketing, and digital channels.
- Strong analytical and financial decision-making skills.
- Comfortable operating in a fast-moving environment with competing priorities.
- Exceptional communication and project leadership skills.
Preferred Experience
- Healthcare SaaS, Practice Management, RCM, or ABA experience.
- Experience supporting founder-led organizations.
- Experience building GTM systems and processes from growth stage to scale.
- Familiarity with Zoho, Google Analytics, SEO tools, and marketing automation.
Pay: $100,000.00 - $130,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- How many years of experience do you have in SaaS marketing?
- Have you owned a marketing-generated pipeline or revenue target?
- Do you have experience marketing Practice Management, Revenue Cycle Management (RCM), or healthcare operations software?
- Do you have experience establishing marketing attribution and ROI reporting?
- Do you have at least 7 years of experience in B2B marketing?
- Have you managed external agencies, contractors, or offshore marketing resources?
- Have you been directly responsible for marketing strategy and GTM planning?
- Do you live and work near Dallas-Frisco, TX?
Work Location: Hybrid remote in Frisco, TX 75033
See All 7 Director Of Demand Generation Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsDirector Of Demand Generation Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Director Of Demand Generation Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- News & Publishing
What Texas Employers Look For
The qualifications that appear most often in director of demand generation jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Seven or more years of B2B demand generation or growth marketing experience
- Demonstrated success managing multi-channel pipeline programs at scale
- Proficiency with marketing automation platforms such as Marketo or HubSpot
- Experience leading and developing cross-functional marketing teams
- Strong analytical skills with CRM reporting and revenue attribution expertise
Director Of Demand Generation Jobs in Texas: Frequently Asked Questions
How do you become a director of demand generation in Texas?
There is no state-issued license or certification required to work as a director of demand generation in Texas. Most hiring managers expect a bachelor's degree in marketing, business, or communications combined with progressive B2B marketing leadership experience. Texas employers place particular weight on measurable pipeline results, proficiency with marketing technology stacks, and experience in industries such as enterprise software, healthcare technology, or energy services that dominate the state's economy.
Which companies hire director of demand generations in Texas?
Texas director of demand generation roles are posted by Auctane, AlohaABA, and Silktide and others right now, based on current listings on Migrate Mate as of September 2026. Texas's concentration of enterprise technology headquarters, financial services firms, and fast-scaling SaaS companies creates steady, recurring demand for senior demand generation leaders across the state.
Which Texas cities have the most director of demand generation jobs?
Austin, Dallas, and Frisco account for the largest share of director of demand generation openings in Texas. Austin leads due to its dense cluster of technology and SaaS companies, while Dallas draws demand from enterprise software, financial services, and consulting firms headquartered in and around the Metroplex, and Houston's energy technology and healthcare sectors add a steady stream of senior marketing roles.
Are there remote director of demand generation jobs in Texas?
Yes, and more than most fields. Demand generation is a desk-based, analytics-driven discipline that translates well to remote and hybrid arrangements. About 100% of director of demand generation openings tied to Texas are remote or hybrid as of September 2026, reflecting broader flexibility across the marketing function. Strategic planning, campaign management, and reporting work are the parts of the role most commonly performed fully remote.
How can I get hired as a director of demand generation in Texas with little or no experience?
The most realistic entry path is building leadership experience through a marketing manager or senior manager role focused on pipeline programs before stepping into a director title. Texas technology companies in Austin and Dallas frequently promote from within and hire associates into demand generation specialist roles that feed the leadership pipeline. Building a portfolio of measurable campaign results, earning a platform certification such as Marketo Certified Expert or HubSpot's marketing certifications, and gaining experience with revenue attribution tools will distinguish candidates competing for their first director-level position.
Where can I find and apply to director of demand generation jobs in Texas?
You can find and apply to director of demand generation jobs in Texas on Migrate Mate, which lists current Texas openings across industries and seniority levels. Search the listings to find roles that match your background and apply directly to the ones that fit your experience.
See All 7 Director Of Demand Generation Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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