Director Of Demand Generation Jobs
Director Of Demand Generation jobs are open across SaaS, fintech, healthtech, B2B software, and enterprise technology companies, from senior manager to VP level, with specializations in pipeline generation, account-based marketing, and revenue operations. Find a role that fits below and apply directly.
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The History of Foley Family Wines & Spirits
In spring of 1996, Bill & Carol Foley purchased 1,000 acres of lush and fertile earth within the then relatively unknown Sta. Rita Hills region of Santa Barbara County. Their plan – produce hand-crafted Chardonnay and Pinot Noir that reflected the best of California’s Central Coast. Named for their two daughters – Lindsey & Courtney – Lincourt Vineyards was born, and with it, the beginning of Foley Family Wines & Spirits.
In the 25 years since, Foley Family Wines & Spirits has grown into one of the world’s largest producers of fine wine, adding some of the industry’s most valuable wineries, located in the most recognized winemaking regions, including Napa, Sonoma, the Pacific Northwest, and New Zealand. Today, the Foley Family Wines & Spirits portfolio boasts a number of the most-celebrated names in wine, including Chalk Hill Estate, Chalone, Ferrari-Carano, and Sebastiani
** This is a hybrid role. Tues - Thursday onsite, M & F remote optional. **
Requirements:Job Summary
The Demand Generation Manager is responsible for driving qualified demand across direct-to-consumer channels for all Foley Family Wines & Spirits DTC brands. This role owns enterprise promotional strategy, paid media investment, database growth, visitation initiatives, and customer acquisition performance.
This position is accountable for generating measurable traffic, first-party data growth, and bottom-of-funnel efficiency while maintaining brand integrity and alignment across digital and experiential touchpoints. The Demand Generation Manager fuels the enterprise DTC ecosystem by ensuring a consistent pipeline of qualified visitors to ecommerce properties, wine club acquisition pathways, and booking platforms.
This is a performance-driven role requiring strong media fluency, promotional planning discipline, agency management expertise, and data-informed decision-making. Success requires balancing luxury brand positioning with rigorous acquisition metrics.
Essential Duties and Responsibilities
- Understand and uphold FFWS core values, brand standards, and multi-brand identity guidelines across all digital communications· Own enterprise ecommerce revenue targets across all brands· Develop and lead enterprise DTC promotional calendar across approximately 18 brands
- Coordinate integrated marketing initiatives that drive website traffic, tasting room visitation, wine club acquisition, and database growth
- Align promotional timing with product releases, seasonal priorities, and experiential offerings
- Ensure promotional messaging consistency across channels while preserving individual brand identities
- Develop strategies to increase first-party data acquisition and lead capture
- Optimize gated offers, incentives, and acquisition pathways to grow CRM audiences
- Manage external digital media agency partnerships
- Oversee paid media budget allocation across brands
- Own strategy and performance of bottom-of-funnel investments including paid search, retargeting, and paid social
- Monitor and optimize CAC, ROAS, CPL, and media efficiency metrics
- Lead performance reporting cadence and hold agency accountable to measurable outcome
- Identify opportunities to improve audience targeting and segmentation within paid campaigns
- Test new digital channels and acquisition tactics to drive scalable growth
- Optimize landing pages for tasting room bookings, event reservations, wine club sign-ups, allocation programs, and other experiential offerings
- Refine content and messaging frameworks to increase acquisition conversion rates
- Improve storytelling for luxury positioning while maintaining urgency and clarity
- Analyze traffic quality and source attribution trends
- Identify friction points within the acquisition funnel and deploy optimization strategies
- Improve retargeting and nurture strategies to increase return visitor conversion
- Collaborate on promotional offer strategy to ensure clarity, simplicity, and performance alignment
- Develop enterprise-level reporting dashboards to track traffic, lead growth, visitation, and paid media ROI
- Translate performance insights into actionable growth plans
- Maintain disciplined budget management and forecasting accuracy
- Establish scalable promotional processes across multiple brands
- Stay ahead of emerging acquisition trends and performance marketing innovations
- Deploy peer-to-peer critical thinking and problem-solving skills when presented with challenges, projects, and other duties as assigned
Required Knowledge, Skills & Other Abilities
- Must be at least 21 years of age
- Must have excellent verbal and written communication skills
- Must possess excellent critical thinking skills; the ability to “read between the lines”
- Proficiency with Microsoft Office Suite required
- Must have ability to work in a fast-paced environment with accuracy and efficiency
- 4–8+ years of demand generation, growth marketing, or performance marketing experience
- Experience managing paid media agencies and significant media budgets
- Strong understanding of paid search, paid social, retargeting, and digital acquisition strategy
- Deep familiarity with CAC, ROAS, CPL, funnel metrics, and attribution modeling
- Experience driving database growth and first-party data acquisition strategies
- Strong analytical mindset with ability to interpret campaign performance data
- Ability to balance brand positioning with measurable acquisition performance
- Excellent project management and promotional calendar planning skills
- Experience operating across multiple brands or business units preferred
- Experience in direct-to-consumer wine, beverage, hospitality, or luxury brands strongly preferred
Education & Experience
- Bachelor’s degree in marketing, business, communications, or related field preferred
- Equivalent professional experience may substitute for formal education
- Demonstrated experience scaling traffic and acquisition in a DTC environment
- Experience working within performance-driven digital ecosystems
- Ability to operate in a fast-paced, multi-brand environment
- Experience in direct-to-consumer wine, beverage, hospitality, or luxury ecommerce strongly preferred
Company Core Values:
Teamwork – Be a Spirited Partner
Commitment – Crush Every Day
Quality – Good vs. Grape: It’s All in The Details
Integrity – It Takes a Community
Safety – Tend the Vines
Entrepreneurship – Love the Wine You’re With
Fun! - Smile! You Have Purple Teeth!
The History of Foley Family Wines & Spirits
In spring of 1996, Bill & Carol Foley purchased 1,000 acres of lush and fertile earth within the then relatively unknown Sta. Rita Hills region of Santa Barbara County. Their plan – produce hand-crafted Chardonnay and Pinot Noir that reflected the best of California’s Central Coast. Named for their two daughters – Lindsey & Courtney – Lincourt Vineyards was born, and with it, the beginning of Foley Family Wines & Spirits.
In the 25 years since, Foley Family Wines & Spirits has grown into one of the world’s largest producers of fine wine, adding some of the industry’s most valuable wineries, located in the most recognized winemaking regions, including Napa, Sonoma, the Pacific Northwest, and New Zealand. Today, the Foley Family Wines & Spirits portfolio boasts a number of the most-celebrated names in wine, including Chalk Hill Estate, Chalone, Ferrari-Carano, and Sebastiani
** This is a hybrid role. Tues - Thursday onsite, M & F remote optional. **
Requirements:Job Summary
The Demand Generation Manager is responsible for driving qualified demand across direct-to-consumer channels for all Foley Family Wines & Spirits DTC brands. This role owns enterprise promotional strategy, paid media investment, database growth, visitation initiatives, and customer acquisition performance.
This position is accountable for generating measurable traffic, first-party data growth, and bottom-of-funnel efficiency while maintaining brand integrity and alignment across digital and experiential touchpoints. The Demand Generation Manager fuels the enterprise DTC ecosystem by ensuring a consistent pipeline of qualified visitors to ecommerce properties, wine club acquisition pathways, and booking platforms.
This is a performance-driven role requiring strong media fluency, promotional planning discipline, agency management expertise, and data-informed decision-making. Success requires balancing luxury brand positioning with rigorous acquisition metrics.
Essential Duties and Responsibilities
- Understand and uphold FFWS core values, brand standards, and multi-brand identity guidelines across all digital communications· Own enterprise ecommerce revenue targets across all brands· Develop and lead enterprise DTC promotional calendar across approximately 18 brands
- Coordinate integrated marketing initiatives that drive website traffic, tasting room visitation, wine club acquisition, and database growth
- Align promotional timing with product releases, seasonal priorities, and experiential offerings
- Ensure promotional messaging consistency across channels while preserving individual brand identities
- Develop strategies to increase first-party data acquisition and lead capture
- Optimize gated offers, incentives, and acquisition pathways to grow CRM audiences
- Manage external digital media agency partnerships
- Oversee paid media budget allocation across brands
- Own strategy and performance of bottom-of-funnel investments including paid search, retargeting, and paid social
- Monitor and optimize CAC, ROAS, CPL, and media efficiency metrics
- Lead performance reporting cadence and hold agency accountable to measurable outcome
- Identify opportunities to improve audience targeting and segmentation within paid campaigns
- Test new digital channels and acquisition tactics to drive scalable growth
- Optimize landing pages for tasting room bookings, event reservations, wine club sign-ups, allocation programs, and other experiential offerings
- Refine content and messaging frameworks to increase acquisition conversion rates
- Improve storytelling for luxury positioning while maintaining urgency and clarity
- Analyze traffic quality and source attribution trends
- Identify friction points within the acquisition funnel and deploy optimization strategies
- Improve retargeting and nurture strategies to increase return visitor conversion
- Collaborate on promotional offer strategy to ensure clarity, simplicity, and performance alignment
- Develop enterprise-level reporting dashboards to track traffic, lead growth, visitation, and paid media ROI
- Translate performance insights into actionable growth plans
- Maintain disciplined budget management and forecasting accuracy
- Establish scalable promotional processes across multiple brands
- Stay ahead of emerging acquisition trends and performance marketing innovations
- Deploy peer-to-peer critical thinking and problem-solving skills when presented with challenges, projects, and other duties as assigned
Required Knowledge, Skills & Other Abilities
- Must be at least 21 years of age
- Must have excellent verbal and written communication skills
- Must possess excellent critical thinking skills; the ability to “read between the lines”
- Proficiency with Microsoft Office Suite required
- Must have ability to work in a fast-paced environment with accuracy and efficiency
- 4–8+ years of demand generation, growth marketing, or performance marketing experience
- Experience managing paid media agencies and significant media budgets
- Strong understanding of paid search, paid social, retargeting, and digital acquisition strategy
- Deep familiarity with CAC, ROAS, CPL, funnel metrics, and attribution modeling
- Experience driving database growth and first-party data acquisition strategies
- Strong analytical mindset with ability to interpret campaign performance data
- Ability to balance brand positioning with measurable acquisition performance
- Excellent project management and promotional calendar planning skills
- Experience operating across multiple brands or business units preferred
- Experience in direct-to-consumer wine, beverage, hospitality, or luxury brands strongly preferred
Education & Experience
- Bachelor’s degree in marketing, business, communications, or related field preferred
- Equivalent professional experience may substitute for formal education
- Demonstrated experience scaling traffic and acquisition in a DTC environment
- Experience working within performance-driven digital ecosystems
- Ability to operate in a fast-paced, multi-brand environment
- Experience in direct-to-consumer wine, beverage, hospitality, or luxury ecommerce strongly preferred
Company Core Values:
Teamwork – Be a Spirited Partner
Commitment – Crush Every Day
Quality – Good vs. Grape: It’s All in The Details
Integrity – It Takes a Community
Safety – Tend the Vines
Entrepreneurship – Love the Wine You’re With
Fun! - Smile! You Have Purple Teeth!
Director Of Demand Generation Jobs by Experience Level
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Find JobsDirector Of Demand Generation Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software10
- Education1
- Manufacturing1
- News & Publishing1
- Electronics & Hardware1
What Employers Look For
The qualifications that appear most often in director of demand generation jobs.
- 7 or more years of B2B demand generation or growth marketing experience
- Demonstrated experience managing multi-channel campaigns across paid, email, and content
- Proficiency with marketing automation platforms such as Marketo, HubSpot, or Pardot
- Strong understanding of CRM systems and pipeline reporting, especially Salesforce
- Experience building or scaling account-based marketing programs
- Bachelor's degree in marketing, business, communications, or a related field
Tips for Your Director Of Demand Generation Job Search
Quantify pipeline impact on your resume
Hiring teams for this role want to see specific pipeline numbers, not just activities. Replace phrases like 'led demand gen programs' with metrics showing contribution to sourced or influenced pipeline, conversion rates, and cost per opportunity.
Align your ABM experience to target company stage
Enterprise-focused companies want deep ABM orchestration experience, while growth-stage companies care more about building programs from scratch. Read the job description carefully and reframe your resume to match whichever motion the company runs.
Apply early to roles that fit
Migrate Mate lists director of demand generation openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a demand gen audit as your portfolio
Bring a one-page audit of a past program to interviews: what the campaign targeted, which channels you used, what worked, and what you would change. Concrete case work beats abstract descriptions of your responsibilities every time.
Expect a technical screen on marketing stack fluency
Most interviews for this level include a conversation about how you've integrated your marketing automation platform with CRM and revenue intelligence tools. Be ready to walk through your actual stack choices, not just list the software names.
Negotiate scope before accepting an offer
Clarify budget authority, headcount, and whether the role owns the full funnel or only the top before you accept. Demand gen directors who join without clear ownership often spend the first year fighting for resources instead of executing.
Director Of Demand Generation Jobs: Frequently Asked Questions
Which companies are hiring the most director of demand generations?
Intuit, Hyland, and Tesla are hiring the most director of demand generations right now, with openings concentrated in California, New York, and Illinois, based on current listings on Migrate Mate as of September 2026. Demand for this role is especially active at growth-stage SaaS companies and enterprise B2B technology firms expanding their revenue marketing functions.
How many director of demand generation jobs are remote?
About 90% of director of demand generation openings are fully remote or hybrid as of September 2026, reflecting how much of this role is executed through digital channels and cross-functional collaboration that doesn't require a physical office. Functions tied to strategy, campaign management, and reporting tend to be the most remote-friendly, while roles with heavy executive alignment or field marketing components more often require some in-person presence.
How do you become a director of demand generation?
Most directors of demand generation move up through progressively senior individual contributor and management roles in B2B marketing, building hands-on experience running paid campaigns, email programs, and content distribution before stepping into strategy ownership. Developing measurable pipeline results, demonstrating cross-functional leadership with sales, and gaining fluency with revenue attribution tools are the clearest paths to reaching this level.
Can I get hired as a director of demand generation without prior director-level experience?
Some companies will consider a strong senior manager who has already owned significant pipeline goals and managed at least one direct report, particularly at earlier-stage startups that are hiring their first dedicated demand gen leader. The most effective way to close the experience gap is to document specific pipeline outcomes you owned, show a history of building programs rather than just executing within them, and come prepared with a point of view on how you would structure the function.
What does the director of demand generation interview process look like?
The process typically starts with a recruiter screen focused on your background and career trajectory, followed by a hiring manager conversation about your approach to pipeline strategy and channel mix. Later rounds usually include presentations or case exercises where you walk through a past campaign or propose a demand gen plan for the company, and final rounds often bring in cross-functional stakeholders from sales or revenue operations.
Where can I find and apply to director of demand generation jobs?
You can find and apply to director of demand generation jobs on Migrate Mate, which lists current openings from across the United States in one place. Find roles that match your experience and apply directly to each listing without leaving the platform.
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Find roles that match your experience and apply in just a few clicks.
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