Senior Level Director Of Demand Generation Jobs
Senior level director of demand generation jobs place experienced marketers at the helm of pipeline strategy, revenue growth programs, and the cross-functional teams that execute them. Roles are concentrated in Technology & Software, Fintech, and Human Resources, with a strong mix of remote and hybrid positions, and employers like Adyen, TriNet, and AFL hiring at this level now.
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At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Overview
We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs that drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities
- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of AI agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications
- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Overview
We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs that drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities
- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of AI agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications
- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
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Senior Level Director Of Demand Generation Jobs: Frequently Asked Questions
How do I get a senior level director of demand generation job?
Employers hiring at this level want candidates who have owned full-funnel demand generation programs and can demonstrate measurable pipeline impact. A strong profile includes experience leading multi-channel campaigns, managing marketing operations or SDR teams, and aligning closely with sales on revenue targets. Familiarity with account-based marketing, marketing attribution, and marketing technology stacks gives candidates a clear edge in the selection process.
Which companies hire senior level director of demand generations?
Companies hiring senior level director of demand generations right now include Adyen, TriNet, and AFL, based on current listings on Migrate Mate as of July 2026. Hiring at this level tends to come from high-growth technology firms, B2B SaaS companies, and enterprise organizations with large sales organizations that depend on consistent, measurable pipeline generation.
Are there remote senior level director of demand generation jobs?
Yes, remote and hybrid options are widely available at this level. About 56% of senior level director of demand generation openings are remote or hybrid as of July 2026, reflecting how many organizations have normalized distributed leadership for senior marketing roles. On-site positions do still exist, particularly at companies that prioritize close collaboration between marketing and sales teams.
What makes a director of demand generation role senior level?
Senior level director of demand generation roles are defined by scope, ownership, and leadership responsibility. These positions own the full demand generation strategy, not just execution of individual campaigns. Candidates are expected to set priorities, manage budgets, lead or mentor a team of specialists, and report pipeline and revenue metrics directly to executive stakeholders. The expectation is that you drive outcomes, not just deliver on assigned tasks.
Which industries hire the most senior level director of demand generations?
Senior Level director of demand generation roles concentrate in Technology & Software, Fintech, and Human Resources, based on current listings on Migrate Mate as of July 2026. These sectors tend to run complex, long-cycle sales processes where sustained pipeline generation is a core business priority and senior demand generation leadership directly influences revenue outcomes.