Director Of Demand Generation Jobs in California
Director Of Demand Generation jobs in California represent one of the most active markets in the country, concentrated in enterprise SaaS, fintech, and consumer technology sectors with demand at the senior director, VP, and head-of-demand levels. The largest hiring hubs are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Adobe, and Qualcomm maintain established demand generation teams. The most sought-after specialties are account-based marketing leadership, pipeline analytics, and full-funnel campaign strategy. Find a role that fits below and apply directly.
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Be the one building AI-powered experiences where they matter most.
At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.
Role Overview:
This marketing operations role lives in Demand Generation Operations and supports a range of critical projects, operating cadences, and workstreams across marketing systems, BDR operations, and go-to-market processes, maintaining momentum and performance as priorities shift. At Genesys, we are advancing an AI-powered approach to customer experience, and this role plays a key part in ensuring the operational layer that supports pipeline generation and progression remains scalable, measurable, and reliable. You will partner closely with DG Leaders, DG Ops, Sales Leaders, Sales Operations, and BDR teams to execute high-impact initiatives. This role reports to the VP, Demand Generation Operations and operates as a trusted, high-ownership operator.
Key Responsibilities:
- Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
- Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
- Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
- Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
- Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives
Required Qualifications:
- 12+ years of experience in B2B SaaS Marketing Operations, Revenue Operations, Demand Generation or related fields
- Hands-on experience in Marketing Operations, including marketing automation, lead management, and campaign execution processes
- Experience supporting BDR or sales development organizations, including familiarity with prospecting workflows, routing, and pipeline management
- Experience executing cross-functional transformation initiatives (for example, process redesign, system implementation, or workflow optimization)
- Ability to work effectively in a fast-paced, matrixed, global organization with shifting priorities
- Strong communication and stakeholder management skills, with the ability to execute autonomously
- Strong analytical skills with the ability to interpret data and drive operational decisions
Preferred Qualifications:
- Familiarity with CRM, Marketing Automation, ABM and Sales Engagement platforms
- Experience supporting AI-enabled or data-driven GTM workflows
- Demonstrated ability to step into ambiguous situations and drive execution without defined playbooks
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$130,500.00 - $229,500.00Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
Working at Genesys
- AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
- A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
- Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
- Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
- Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.
Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.
What Happens After You Apply
After you apply, here's what you can typically expect:
- Our Talent Acquisition team reviews your application with the hiring team.
- A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.
- Next, you'll meet the hiring manager and other members of the interview team.
- We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
- After interviews are complete, our team will follow up with the final steps.
Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.
Stay Connected
Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.
Get notified about relevant opportunities.
Be the one building what's next - where AI, experience and impact come together.
Employee Referral
If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
See All 25 Director Of Demand Generation Jobs in California
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Find JobsDirector Of Demand Generation Jobs by City in California
Where California roles are concentrated, by current openings.
Director Of Demand Generation Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software
- Manufacturing
- Renewable Energy
- Electronics & Hardware
- Banking & Financial Services
What California Employers Look For
The qualifications that appear most often in director of demand generation jobs across California.
- Eight or more years of B2B demand generation experience with at least three in a leadership role
- Demonstrated ability to build and manage pipeline programs tied to measurable revenue outcomes
- Deep expertise with marketing automation platforms such as Marketo, HubSpot, or Pardot
- Experience leading cross-functional teams across paid media, content, and marketing operations
- Proficiency in CRM and attribution tools including Salesforce, Bizible, or similar platforms
- Bachelor's degree in marketing, business, or a related field from an accredited institution
Director Of Demand Generation Jobs in California: Frequently Asked Questions
How do you become a director of demand generation in California?
The director of demand generation role has no state-issued license or California-specific credential requirement. Most California employers expect a progression from marketing manager or demand generation manager roles through increasing ownership of pipeline targets, team management, and cross-channel strategy. A bachelor's degree in marketing or business is the standard baseline, and certifications from platforms like Marketo or Google are common differentiators among candidates competing for roles at California's technology and enterprise software companies.
Which companies hire director of demand generations in California?
California director of demand generation roles are posted by Ci&T, Apple, and Pendo and others right now, based on current listings on Migrate Mate as of July 2026. California's density of enterprise SaaS, cloud infrastructure, and fintech headquarters means ongoing demand from established teams that have budget and pipeline goals tied to dedicated demand generation leadership.
Which California cities have the most director of demand generation jobs?
San Francisco, San Jose, and California account for the largest share of director of demand generation openings in California. San Francisco leads because of its concentration of enterprise SaaS and cloud company headquarters, Los Angeles draws from a broad mix of media, e-commerce, and health tech employers, and San Diego's biotech and defense technology sectors generate steady demand for senior marketing leadership roles.
Are there remote director of demand generation jobs in California?
Yes, and more than most fields. About 80% of director of demand generation openings tied to California are remote or hybrid as of July 2026, reflecting the desk-based and analytically driven nature of the role. Strategic planning, campaign oversight, and performance reporting translate well to remote work, while some companies require on-site presence for cross-functional leadership and executive alignment.
How can I get hired as a director of demand generation in California with little or no experience?
The most realistic entry path is moving from a marketing operations manager or demand generation manager role into a director position once you've owned a pipeline number directly. California technology companies including mid-stage SaaS firms in the Bay Area and Los Angeles frequently promote from within or hire from adjacent roles like growth marketing or product marketing. Building a portfolio of measurable pipeline contribution, earning a Marketo Certified Expert credential, and targeting companies with defined marketing leadership tracks accelerates the transition.
Where can I find and apply to director of demand generation jobs in California?
You can find and apply to director of demand generation jobs in California on Migrate Mate, which lists current California openings across industries and hiring companies. Find roles that fit your experience and apply directly to the ones that match.
See All 25 Director Of Demand Generation Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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