Director Of Demand Generation Jobs in California
Director Of Demand Generation jobs in California represent one of the most active markets in the country, concentrated in enterprise SaaS, fintech, and consumer technology sectors with demand at the senior director, VP, and head-of-demand levels. The largest hiring hubs are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Adobe, and Qualcomm maintain established demand generation teams. The most sought-after specialties are account-based marketing leadership, pipeline analytics, and full-funnel campaign strategy. Find a role that fits below and apply directly.
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Showing 5 of 28+ Director Of Demand Generation jobs
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
See All 28 Director Of Demand Generation Jobs in California
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Find JobsDirector Of Demand Generation Jobs by City in California
Where California roles are concentrated, by current openings.
Director Of Demand Generation Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
What California Employers Look For
The qualifications that appear most often in director of demand generation jobs across California.
- Eight or more years of B2B demand generation experience with at least three in a leadership role
- Demonstrated ability to build and manage pipeline programs tied to measurable revenue outcomes
- Deep expertise with marketing automation platforms such as Marketo, HubSpot, or Pardot
- Experience leading cross-functional teams across paid media, content, and marketing operations
- Proficiency in CRM and attribution tools including Salesforce, Bizible, or similar platforms
- Bachelor's degree in marketing, business, or a related field from an accredited institution
Director Of Demand Generation Jobs in California: Frequently Asked Questions
How do you become a director of demand generation in California?
The director of demand generation role has no state-issued license or California-specific credential requirement. Most California employers expect a progression from marketing manager or demand generation manager roles through increasing ownership of pipeline targets, team management, and cross-channel strategy. A bachelor's degree in marketing or business is the standard baseline, and certifications from platforms like Marketo or Google are common differentiators among candidates competing for roles at California's technology and enterprise software companies.
Which companies hire director of demand generations in California?
California director of demand generation roles are posted by Rippling, Tillster, and Clients Blackbox and others right now, based on current listings on Migrate Mate as of November 2026. California's density of enterprise SaaS, cloud infrastructure, and fintech headquarters means ongoing demand from established teams that have budget and pipeline goals tied to dedicated demand generation leadership.
Which California cities have the most director of demand generation jobs?
San Francisco, San Diego, and San Jose account for the largest share of director of demand generation openings in California. San Francisco leads because of its concentration of enterprise SaaS and cloud company headquarters, Los Angeles draws from a broad mix of media, e-commerce, and health tech employers, and San Diego's biotech and defense technology sectors generate steady demand for senior marketing leadership roles.
Are there remote director of demand generation jobs in California?
Yes, and more than most fields. About 88% of director of demand generation openings tied to California are remote or hybrid as of November 2026, reflecting the desk-based and analytically driven nature of the role. Strategic planning, campaign oversight, and performance reporting translate well to remote work, while some companies require on-site presence for cross-functional leadership and executive alignment.
How can I get hired as a director of demand generation in California with little or no experience?
The most realistic entry path is moving from a marketing operations manager or demand generation manager role into a director position once you've owned a pipeline number directly. California technology companies including mid-stage SaaS firms in the Bay Area and Los Angeles frequently promote from within or hire from adjacent roles like growth marketing or product marketing. Building a portfolio of measurable pipeline contribution, earning a Marketo Certified Expert credential, and targeting companies with defined marketing leadership tracks accelerates the transition.
Where can I find and apply to director of demand generation jobs in California?
You can find and apply to director of demand generation jobs in California on Migrate Mate, which lists current California openings across industries and hiring companies. Find roles that fit your experience and apply directly to the ones that match.
See All 28 Director Of Demand Generation Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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