Director Of Demand Generation Jobs in California
Director Of Demand Generation jobs in California represent one of the most active markets in the country, concentrated in enterprise SaaS, fintech, and consumer technology sectors with demand at the senior director, VP, and head-of-demand levels. The largest hiring hubs are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Adobe, and Qualcomm maintain established demand generation teams. The most sought-after specialties are account-based marketing leadership, pipeline analytics, and full-funnel campaign strategy. Find a role that fits below and apply directly.
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About MISUMI Americas
MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.
Impact in This Role
As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.
What You'll Be Doing
Acquisition Strategy and Roadmap
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
- You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
- You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers.
Performance Measurement and Leadership
- Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up.
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
- Be accountable for lead-to-revenue performance, not just top-of-funnel volume.
- Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion.
- You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals.
Performance Measurement and Leadership
- Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue.
- Partner with lifecycle and product marketing to improve activation and early customer conversion.
- Optimize signup-to-SQL and signup-to-first-value rates.
- Present insights, forecasts, and recommendations to senior leadership.
- Run multiple campaigns simultaneously with strong prioritization and team coordination.
- Operate as a senior IC with influence across Growth, Sales, and Product.
- You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations.
Creative and Vendor Management
- Oversee creation of ads, landing pages, content, and other materials that support demand generation.
- Manage relationships with agencies and vendors as needed.
Desired Traits
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Ownership of multi-channel growth strategies with responsibility for revenue impact.
- Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis.
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
- Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection.
- Ability to partner effectively with sales and build alignment across teams.
- Ability to tailor acquisition strategies by ICP, industry, and buying persona.
- Experience developing creative assets and working with content and design partners.
- Strong communication skills.
- A mindset focused on iteration and measurable impact.
Perks and Benefits
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
- And much, much more!
Salary Range: $155,000 to $185,000 per year, depending upon experience
Interested in learning more? We look forward to hearing from you soon.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
We're actively seeking teammates who:
- Bring diverse perspectives and experience to our culture and company.
- Excel at being part of a strong, empathetic team.
- Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
- Have an 'always learning' mindset that celebrates learning, not just wins.
- Help us continue to build a world-class organization that values the contributions of all of our teammates
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
About MISUMI Americas
MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.
Impact in This Role
As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.
What You'll Be Doing
Acquisition Strategy and Roadmap
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
- You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
- You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers.
Performance Measurement and Leadership
- Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up.
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
- Be accountable for lead-to-revenue performance, not just top-of-funnel volume.
- Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion.
- You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals.
Performance Measurement and Leadership
- Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue.
- Partner with lifecycle and product marketing to improve activation and early customer conversion.
- Optimize signup-to-SQL and signup-to-first-value rates.
- Present insights, forecasts, and recommendations to senior leadership.
- Run multiple campaigns simultaneously with strong prioritization and team coordination.
- Operate as a senior IC with influence across Growth, Sales, and Product.
- You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations.
Creative and Vendor Management
- Oversee creation of ads, landing pages, content, and other materials that support demand generation.
- Manage relationships with agencies and vendors as needed.
Desired Traits
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Ownership of multi-channel growth strategies with responsibility for revenue impact.
- Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis.
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
- Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection.
- Ability to partner effectively with sales and build alignment across teams.
- Ability to tailor acquisition strategies by ICP, industry, and buying persona.
- Experience developing creative assets and working with content and design partners.
- Strong communication skills.
- A mindset focused on iteration and measurable impact.
Perks and Benefits
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
- And much, much more!
Salary Range: $155,000 to $185,000 per year, depending upon experience
Interested in learning more? We look forward to hearing from you soon.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
We're actively seeking teammates who:
- Bring diverse perspectives and experience to our culture and company.
- Excel at being part of a strong, empathetic team.
- Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
- Have an 'always learning' mindset that celebrates learning, not just wins.
- Help us continue to build a world-class organization that values the contributions of all of our teammates
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
See All 27 Director Of Demand Generation Jobs in California
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Find JobsDirector Of Demand Generation Jobs by City in California
Where California roles are concentrated, by current openings.
Director Of Demand Generation Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Manufacturing
- Electronics & Hardware
- Government & Public Sector
- Consulting & Professional Services
What California Employers Look For
The qualifications that appear most often in director of demand generation jobs across California.
- Eight or more years of B2B demand generation experience with at least three in a leadership role
- Demonstrated ability to build and manage pipeline programs tied to measurable revenue outcomes
- Deep expertise with marketing automation platforms such as Marketo, HubSpot, or Pardot
- Experience leading cross-functional teams across paid media, content, and marketing operations
- Proficiency in CRM and attribution tools including Salesforce, Bizible, or similar platforms
- Bachelor's degree in marketing, business, or a related field from an accredited institution
Director Of Demand Generation Jobs in California: Frequently Asked Questions
How do you become a director of demand generation in California?
The director of demand generation role has no state-issued license or California-specific credential requirement. Most California employers expect a progression from marketing manager or demand generation manager roles through increasing ownership of pipeline targets, team management, and cross-channel strategy. A bachelor's degree in marketing or business is the standard baseline, and certifications from platforms like Marketo or Google are common differentiators among candidates competing for roles at California's technology and enterprise software companies.
Which companies hire director of demand generations in California?
California director of demand generation roles are posted by Intuit, Tesla, and Rippling and others right now, based on current listings on Migrate Mate as of September 2026. California's density of enterprise SaaS, cloud infrastructure, and fintech headquarters means ongoing demand from established teams that have budget and pipeline goals tied to dedicated demand generation leadership.
Which California cities have the most director of demand generation jobs?
San Francisco, Mountain View, and Palo Alto account for the largest share of director of demand generation openings in California. San Francisco leads because of its concentration of enterprise SaaS and cloud company headquarters, Los Angeles draws from a broad mix of media, e-commerce, and health tech employers, and San Diego's biotech and defense technology sectors generate steady demand for senior marketing leadership roles.
Are there remote director of demand generation jobs in California?
Yes, and more than most fields. About 75% of director of demand generation openings tied to California are remote or hybrid as of September 2026, reflecting the desk-based and analytically driven nature of the role. Strategic planning, campaign oversight, and performance reporting translate well to remote work, while some companies require on-site presence for cross-functional leadership and executive alignment.
How can I get hired as a director of demand generation in California with little or no experience?
The most realistic entry path is moving from a marketing operations manager or demand generation manager role into a director position once you've owned a pipeline number directly. California technology companies including mid-stage SaaS firms in the Bay Area and Los Angeles frequently promote from within or hire from adjacent roles like growth marketing or product marketing. Building a portfolio of measurable pipeline contribution, earning a Marketo Certified Expert credential, and targeting companies with defined marketing leadership tracks accelerates the transition.
Where can I find and apply to director of demand generation jobs in California?
You can find and apply to director of demand generation jobs in California on Migrate Mate, which lists current California openings across industries and hiring companies. Find roles that fit your experience and apply directly to the ones that match.
See All 27 Director Of Demand Generation Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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