B2b Marketing Manager Jobs in California
B2b Marketing Manager jobs in California are among the most active in the country, concentrated in enterprise technology, SaaS, healthcare IT, and financial services, with demand running from entry-level marketing specialists through senior director roles. San Francisco, Los Angeles, and San Diego anchor the hiring, where companies like Salesforce, Cisco, and Adobe have built large commercial teams. Account-based marketing, product-led growth, and demand generation are the specialties California employers prioritize most consistently. Find a role that fits below and apply directly.
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Rasha Professional | Riverside, CA | Full time, on site
About the role
Rasha Professional makes stage and event lighting for production companies, rental houses, installers, venues and churches that are growing faster than their gear. We sell direct and through dealers across the US.
We are hiring one marketer to own demand, content and our marketing systems. Demand is the job. Content and the systems are how you get it done, and you build both yourself.
Demand
Demand means sales has more real opportunities this quarter than last, and you can show where each one came from. You own five parts of it:
- Target. Name the businesses, and the people inside them, who buy lighting. B2B first, with B2C handled separately.
- Prospect. Watch customer accounts, competitors, dealers, events and social every week. When you spot a lead, bring it to sales with a reason.
- Capture and nurture. Turn attention into contacts in the CRM, and keep them warm until they are ready to buy.
- Dealer listings. Check how our products appear on dealer and reseller sites, and send them up-to-date product photos and specs when something is wrong or out of date.
- Measure. Leads, pipeline, cost to acquire, lifetime value. Then a quarterly plan built on what the numbers say.
Sales closes the deal. You make sure sales has deals to close.
Content
Content is how demand gets made, and you make it yourself: product video and photography, web pages, email, social posts, dealer materials and trade show materials. Every piece is made for a named customer and a named goal, never just to have something to post. You also build the asset library, one company-owned home for every up-to-date product photo, video and spec. You get our copy and design standards on day one. Use them, then improve them.
Marketing systems
Marketing systems are yours to run, fix and document:
- Website. Content, hosting, domain, plugins, speed and fixes. When something breaks, you fix it.
- Social media. Our accounts, the posting schedule, and what each channel actually produces.
- CRM. We run Zoho CRM. You keep it clean, tag every lead by source so a sale traces back to what started it, and run the pipeline report.
- Email and analytics. The tools, the lists, and the tracking that tells us what worked.
Build them so the company owns every login, and the next person who joins you can pick them up.
How we measure you
Qualified leads and pipeline value from marketing, agreed in writing before you start and reviewed at 90 days. Your first 90 days follow a set plan: learn where growth is stuck, interview customers, audit what already sells, place one bet, and bring one recommendation. Every proposal carries a bet: what you believe, what it costs, what it produces, and how we will know.
Who you are
- You have run B2B marketing that produced pipeline, and you can show the numbers.
- You have worked inside a CRM and kept it clean. Zoho, HubSpot or Salesforce all count.
- You can run a website on your own, from hosting and domain to the page itself.
- You shoot, edit, and design fast enough that it does not eat your week.
- You find opportunities nobody asked you to find, and you bring bets on a timeline without waiting for approval on every move.
- You tackle problems head on and say directly where you will succeed and where you will fail.
- You tell us when the load is too much, before it turns into busywork.
- Lighting, AV or live event experience is a plus. Curiosity and time in front of customers will cover the gap.
Details
Full-time, on-site in Riverside, CA. Salary starts at $4,000 a month, negotiable. Reports directly to the CEO.
How to apply
Send a resume and samples of work you made yourself: video, photo, design, web pages and copy. Then answer three questions in a few lines each:
- One B2B campaign you planned from data. What you measured and what changed.
- How you would set up a CRM so a closed sale traces back to the campaign that started it.
- One bet you would make in your first 90 days here, in one sentence: we believe X, so we would spend Y on Z to produce W.
Pay: $4,000.00 per month
Work Location: In person
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B2b Marketing Manager Job Market in California
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Who's Hiring
Top Industries Hiring
- Technology & Software
What California Employers Look For
The qualifications that appear most often in B2b marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B marketing experience with measurable pipeline results
- Proven experience with marketing automation platforms such as Marketo or HubSpot
- Strong background in account-based marketing strategy and execution
- Experience collaborating with sales teams on go-to-market campaigns and lead generation
- Familiarity with CRM platforms, particularly Salesforce, for campaign tracking and reporting
B2b Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a b2b marketing manager in California?
Most b2b marketing managers in California enter the role through a bachelor's degree in marketing, business, or communications, followed by several years in demand generation, content, or product marketing. California employers, particularly in the Bay Area and Los Angeles tech corridors, favor candidates who can show measurable pipeline contribution. No state-issued license is required, but certifications from platforms like HubSpot or Marketo strengthen a candidacy significantly in a competitive California market.
How much do B2b marketing managers make in California?
B2b marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire b2b marketing managers in California?
Employers hiring b2b marketing managers in California right now include TikTok, Tillster, and OpenArt AI, based on current listings on Migrate Mate as of November 2026. California's dense concentration of enterprise software and SaaS headquarters means the state consistently generates some of the highest volumes of b2b marketing manager openings in the country.
Which California cities have the most b2b marketing manager jobs?
Los Angeles, San Carlos, and Mountain View have the most b2b marketing manager openings in California. San Francisco leads because of its concentration of SaaS and enterprise technology headquarters, while Los Angeles draws hiring from media tech, healthtech, and fintech companies, and San Diego's biotech and defense sectors drive steady demand for b2b marketing talent in that market.
Are there remote b2b marketing manager jobs in California?
Yes, and more than most fields. B2b marketing manager work is desk-based and highly compatible with remote or hybrid arrangements. About 60% of b2b marketing manager openings tied to California are remote or hybrid as of November 2026, reflecting how broadly California employers have adopted flexible work policies since the pandemic. Demand generation, content strategy, and campaign management sub-roles tend to be the most remote-friendly.
How can I get hired as a b2b marketing manager in California with little or no experience?
The most realistic entry path is a marketing coordinator or marketing associate role at a California SaaS or technology company, where you build hands-on experience with campaigns and CRM tools before stepping into a manager title. Large California employers like Salesforce and Cisco run structured marketing development programs for early-career candidates. A HubSpot or Google Analytics certification, combined with a portfolio showing a campaign you built or managed, gives you a measurable edge over other applicants without years of experience.
Where can I find and apply to b2b marketing manager jobs in California?
You can find and apply to b2b marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and metro areas. Find roles that fit your experience and apply directly to the ones that match.
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