B2b Marketing Manager Jobs in California
B2b Marketing Manager jobs in California are among the most active in the country, concentrated in enterprise technology, SaaS, healthcare IT, and financial services, with demand running from entry-level marketing specialists through senior director roles. San Francisco, Los Angeles, and San Diego anchor the hiring, where companies like Salesforce, Cisco, and Adobe have built large commercial teams. Account-based marketing, product-led growth, and demand generation are the specialties California employers prioritize most consistently. Find a role that fits below and apply directly.
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About the Role
This is an individual-contributor B2B sales role focused on acquiring new clients and closing paid projects. It is not a people-management position and not a lead-generation-only role.
You will own the full sales cycle—from identifying prospects and conducting discovery calls to preparing proposals, negotiating terms, securing signed agreements, and supporting payment collection.
Key Responsibilities
- Identify and prospect businesses that need video production, social media content, advertising, or other marketing services.
- Generate sales opportunities through outbound calls, email, LinkedIn, referrals, networking, local business outreach, and company-provided leads.
- Respond promptly to inbound inquiries and qualify each opportunity based on business needs, budget, decision-making authority, timeline, and likelihood of purchase.
- Conduct discovery meetings to understand the client’s goals, challenges, target audience, required services, budget, and project timeline.
- Present the company’s portfolio, capabilities, service packages, pricing, and recommended solutions clearly and persuasively.
- Work with the production and advertising teams to develop project scopes, quotations, proposals, timelines, and service agreements.
- Maintain consistent follow-up, address client questions and objections, negotiate commercial terms, and move qualified opportunities toward signed contracts.
- Take direct responsibility for closing new business and converting sales opportunities into confirmed, paid client projects.
- Maintain accurate CRM records, including prospect activity, opportunity stage, proposal value, next steps, expected close date, and sales forecast.
- Provide a complete handoff to the operations team after closing and identify future opportunities for renewals, recurring services, upselling, and cross-selling.
- Meet or exceed monthly and quarterly targets for signed contracts, collected revenue, new clients, and gross profit.
Success in This Role Will Be Measured By
- Number and value of signed client contracts
- Collected new-business revenue and gross profit
- Qualified opportunities created
- Proposal-to-contract conversion rate
- Average deal value and sales-cycle length
- Accuracy and consistency of CRM follow-up
- Recurring revenue and account growth
Job Types: Full-time, Part-time, Internship, Contract, Commission, Subcontract
Pay: From $20.00 per hour
Expected hours: 30.0 per week
Benefits:
- Employee discount
- Flexible schedule
- Referral program
Experience:
- iin-person B2B prospecting: 2 years (Required)
Work Location: In person
See All 13 B2b Marketing Manager Jobs in California
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Where California roles are concentrated, by current openings.
B2b Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
What California Employers Look For
The qualifications that appear most often in B2b marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B marketing experience with measurable pipeline results
- Proven experience with marketing automation platforms such as Marketo or HubSpot
- Strong background in account-based marketing strategy and execution
- Experience collaborating with sales teams on go-to-market campaigns and lead generation
- Familiarity with CRM platforms, particularly Salesforce, for campaign tracking and reporting
B2b Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a b2b marketing manager in California?
Most b2b marketing managers in California enter the role through a bachelor's degree in marketing, business, or communications, followed by several years in demand generation, content, or product marketing. California employers, particularly in the Bay Area and Los Angeles tech corridors, favor candidates who can show measurable pipeline contribution. No state-issued license is required, but certifications from platforms like HubSpot or Marketo strengthen a candidacy significantly in a competitive California market.
How much do B2b marketing managers make in California?
B2b marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire b2b marketing managers in California?
Employers hiring b2b marketing managers in California right now include TikTok, Google, and Deloitte, based on current listings on Migrate Mate as of September 2026. California's dense concentration of enterprise software and SaaS headquarters means the state consistently generates some of the highest volumes of b2b marketing manager openings in the country.
Which California cities have the most b2b marketing manager jobs?
San Diego, Los Angeles, and San Francisco have the most b2b marketing manager openings in California. San Francisco leads because of its concentration of SaaS and enterprise technology headquarters, while Los Angeles draws hiring from media tech, healthtech, and fintech companies, and San Diego's biotech and defense sectors drive steady demand for b2b marketing talent in that market.
Are there remote b2b marketing manager jobs in California?
Yes, and more than most fields. B2b marketing manager work is desk-based and highly compatible with remote or hybrid arrangements. About 44% of b2b marketing manager openings tied to California are remote or hybrid as of September 2026, reflecting how broadly California employers have adopted flexible work policies since the pandemic. Demand generation, content strategy, and campaign management sub-roles tend to be the most remote-friendly.
How can I get hired as a b2b marketing manager in California with little or no experience?
The most realistic entry path is a marketing coordinator or marketing associate role at a California SaaS or technology company, where you build hands-on experience with campaigns and CRM tools before stepping into a manager title. Large California employers like Salesforce and Cisco run structured marketing development programs for early-career candidates. A HubSpot or Google Analytics certification, combined with a portfolio showing a campaign you built or managed, gives you a measurable edge over other applicants without years of experience.
Where can I find and apply to b2b marketing manager jobs in California?
You can find and apply to b2b marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and metro areas. Find roles that fit your experience and apply directly to the ones that match.
See All 13 B2b Marketing Manager Jobs in California
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