B2b Marketing Manager Jobs
B2b Marketing Manager jobs are open across SaaS, manufacturing, fintech, and professional services, at levels from associate to director, with specializations in demand generation, account-based marketing, and product marketing. Find a role that fits from the openings below and apply directly.
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GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:
The GoodRx B2B Marketing team seeks a Sr. B2B Marketing Manager to shape and lead integrated marketing strategies across the healthcare professional (HCP), pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this senior individual contributor will apply broad expertise across related B2B marketing disciplines to influence company objectives, resolve significant and unique business challenges, and establish scalable approaches that drive measurable growth. The role serves as a recognized subject matter expert and strategic advisor to senior leaders and cross-functional partners for a variety of marketing programs and practices across each of the B2B market segments, with particular accountability for advancing the company's HCP value chain.
The successful candidate will bring broad expertise across content, campaigns, digital, events, commercialization, and marketing operations. They will demonstrate thought leadership, conceptual and analytical problem-solving, and a record of leading complex initiatives across multiple functions while persuading diverse stakeholders and advising senior leaders on strategy, priorities, and business outcomes.
Responsibilities:
Full-funnel HCP engagement and audience commercialization
- Own the enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization; devising marketing strategies and execution plans to support the strategic roadmap for growth
- Build and lead a formal cross-functional network across HCP lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization to align priorities, resolve competing stakeholder needs, and advance the business growth strategy
- Advise senior management by synthesizing HCP performance, customer and market insights, risks, dependencies, and investment tradeoffs into clear recommendations and decisions
- Identify emerging opportunities and significant business challenges across the HCP ecosystem, applying conceptual thinking and independent judgment to develop innovative marketing solutions
Content and collateral development and management
- Establish enterprise B2B messaging standards and governance to ensure a differentiated, consistent market position across audiences, channels, and lines of business
- Develop and manage collateral plan and content calendar, and execute content production across all B2B lines of business for timely delivery to market; for example, sell sheets, pitch decks, case studies, white papers, testimonials, web, video, webinars
- Translate complex clinical, commercial, product, and market concepts into compelling B2B narratives and marketing materials for B2B audiences, researching and planning content, developing specifications and creative briefs, managing collateral creation and SME approvals
- Define scalable governance and lifecycle-management practices for the GoodRx industry solutions collateral portfolio, from intake and prioritization through distribution, measurement, and optimization. Produce and maintain GoodRx industry solutions (B2B) collateral library, from intake, planning, prioritization, and development to distribution and updates.
Program management and operations
- Lead significant, complex marketing programs spanning multiple functions; establish the approach, governance, milestones, decision rights, and success measures while resolving ambiguity and material risks
- Develop integrated campaign plans and measurement frameworks with Communications, Growth Marketing, Analytics, Sales, and Commercial teams; evaluate performance and ROI and recommend shifts in strategy or investment
- Partner with senior leadership to shape strategic priorities and broader organizational initiatives; influence roadmaps, direct the activities of cross-functional contributors, and remain accountable for program outcomes
- Provide thought leadership on B2B marketing practices, market trends, audience needs, and commercialization opportunities, and guide the development of new approaches that can scale across the organization
Event planning and management
- Partner with Sr. Events Manager to support event planning and management for industry conferences and trade shows as needed
Skills and Qualifications:
- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field and a minimum of 12 years of related experience; or a Master's degree and a minimum of 8 years of related experience; or a PhD and a minimum of 5 years of related experience; or equivalent work experience
- Broad expertise developing B2B marketing and commercialization strategies for healthcare providers, with depth across several related disciplines such as content, campaigns, digital, events, and marketing operations
- Understanding of clinician mindset and prescriber workflows
- Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets and/or B2B technology
- Demonstrated experience managing large cross-functional programs and providing operational oversight, program management, analysis, and executive presentations and reporting
- Demonstrated ability to lead significant and unique initiatives with substantial autonomy, evaluate intangible or competing factors, and remain accountable for outcomes that affect multiple functions
- Recognized subject matter expertise and demonstrated thought leadership in B2B marketing, including the ability to develop new frameworks, practices, or approaches.
- Demonstrated success creating formal cross-functional networks, directing work without direct authority, and influencing senior leaders and diverse stakeholders on complex or sensitive business matters
- Exceptional strategic, analytical, communication, presentation, and executive-influence skills, with the ability to translate complex information into clear recommendations and decisions.
- Strong commercial acumen and a record of connecting marketing strategy and investment decisions to measurable revenue growth and ROI
- Experience working closely with Sales and Commercial teams
At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$169,000.00 - $271,000.00New York Office:
$155,000.00 - $249,000.00Santa Monica Office:
$141,000.00 - $226,000.00Other Office Locations:
$127,000.00 - $203,000.00GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or goodrx@myworkday.com addresses.
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.
GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:
The GoodRx B2B Marketing team seeks a Sr. B2B Marketing Manager to shape and lead integrated marketing strategies across the healthcare professional (HCP), pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this senior individual contributor will apply broad expertise across related B2B marketing disciplines to influence company objectives, resolve significant and unique business challenges, and establish scalable approaches that drive measurable growth. The role serves as a recognized subject matter expert and strategic advisor to senior leaders and cross-functional partners for a variety of marketing programs and practices across each of the B2B market segments, with particular accountability for advancing the company's HCP value chain.
The successful candidate will bring broad expertise across content, campaigns, digital, events, commercialization, and marketing operations. They will demonstrate thought leadership, conceptual and analytical problem-solving, and a record of leading complex initiatives across multiple functions while persuading diverse stakeholders and advising senior leaders on strategy, priorities, and business outcomes.
Responsibilities:
Full-funnel HCP engagement and audience commercialization
- Own the enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization; devising marketing strategies and execution plans to support the strategic roadmap for growth
- Build and lead a formal cross-functional network across HCP lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization to align priorities, resolve competing stakeholder needs, and advance the business growth strategy
- Advise senior management by synthesizing HCP performance, customer and market insights, risks, dependencies, and investment tradeoffs into clear recommendations and decisions
- Identify emerging opportunities and significant business challenges across the HCP ecosystem, applying conceptual thinking and independent judgment to develop innovative marketing solutions
Content and collateral development and management
- Establish enterprise B2B messaging standards and governance to ensure a differentiated, consistent market position across audiences, channels, and lines of business
- Develop and manage collateral plan and content calendar, and execute content production across all B2B lines of business for timely delivery to market; for example, sell sheets, pitch decks, case studies, white papers, testimonials, web, video, webinars
- Translate complex clinical, commercial, product, and market concepts into compelling B2B narratives and marketing materials for B2B audiences, researching and planning content, developing specifications and creative briefs, managing collateral creation and SME approvals
- Define scalable governance and lifecycle-management practices for the GoodRx industry solutions collateral portfolio, from intake and prioritization through distribution, measurement, and optimization. Produce and maintain GoodRx industry solutions (B2B) collateral library, from intake, planning, prioritization, and development to distribution and updates.
Program management and operations
- Lead significant, complex marketing programs spanning multiple functions; establish the approach, governance, milestones, decision rights, and success measures while resolving ambiguity and material risks
- Develop integrated campaign plans and measurement frameworks with Communications, Growth Marketing, Analytics, Sales, and Commercial teams; evaluate performance and ROI and recommend shifts in strategy or investment
- Partner with senior leadership to shape strategic priorities and broader organizational initiatives; influence roadmaps, direct the activities of cross-functional contributors, and remain accountable for program outcomes
- Provide thought leadership on B2B marketing practices, market trends, audience needs, and commercialization opportunities, and guide the development of new approaches that can scale across the organization
Event planning and management
- Partner with Sr. Events Manager to support event planning and management for industry conferences and trade shows as needed
Skills and Qualifications:
- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field and a minimum of 12 years of related experience; or a Master's degree and a minimum of 8 years of related experience; or a PhD and a minimum of 5 years of related experience; or equivalent work experience
- Broad expertise developing B2B marketing and commercialization strategies for healthcare providers, with depth across several related disciplines such as content, campaigns, digital, events, and marketing operations
- Understanding of clinician mindset and prescriber workflows
- Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets and/or B2B technology
- Demonstrated experience managing large cross-functional programs and providing operational oversight, program management, analysis, and executive presentations and reporting
- Demonstrated ability to lead significant and unique initiatives with substantial autonomy, evaluate intangible or competing factors, and remain accountable for outcomes that affect multiple functions
- Recognized subject matter expertise and demonstrated thought leadership in B2B marketing, including the ability to develop new frameworks, practices, or approaches.
- Demonstrated success creating formal cross-functional networks, directing work without direct authority, and influencing senior leaders and diverse stakeholders on complex or sensitive business matters
- Exceptional strategic, analytical, communication, presentation, and executive-influence skills, with the ability to translate complex information into clear recommendations and decisions.
- Strong commercial acumen and a record of connecting marketing strategy and investment decisions to measurable revenue growth and ROI
- Experience working closely with Sales and Commercial teams
At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$169,000.00 - $271,000.00New York Office:
$155,000.00 - $249,000.00Santa Monica Office:
$141,000.00 - $226,000.00Other Office Locations:
$127,000.00 - $203,000.00GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or goodrx@myworkday.com addresses.
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.
B2b Marketing Manager Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
- Retail
- Insurance
- Hospitality & Tourism
What Employers Look For
The qualifications that appear most often in B2b marketing manager jobs.
- 5 or more years of b2b marketing experience with demonstrated pipeline contribution
- Proficiency in marketing automation platforms such as HubSpot or Marketo
- Experience running account-based marketing programs targeting mid-market or enterprise accounts
- Ability to collaborate directly with sales teams on lead qualification and campaign alignment
- Strong analytical skills including CRM reporting and campaign attribution modeling
- Bachelor's degree in marketing, business, or a related field
Tips for Your B2b Marketing Manager Job Search
Quantify pipeline impact on your resume
B2b hiring managers want to see how your campaigns moved prospects through the funnel. Replace vague claims with specific outcomes like influenced pipeline value, MQL volume, or sales cycle reduction. Numbers tied to revenue signal you understand the b2b buyer journey.
Filter openings by go-to-market motion
B2b marketing manager roles differ significantly depending on whether a company sells through direct sales, channel partners, or product-led growth. Read job descriptions for those signals before applying, and tailor your cover letter to show experience with that specific motion.
Apply early to roles that fit
Migrate Mate lists b2b marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Build a campaign case study portfolio
Many b2b marketing manager interviews include a take-home exercise or live walkthrough of past campaigns. Prepare two or three documented case studies covering your strategy, channels used, sales alignment approach, and measurable results before your first screening call.
Negotiate using total comp, not base alone
B2b marketing manager offers often include variable components tied to pipeline or revenue targets. Ask for the bonus structure, OTE assumptions, and whether targets are historically achievable before accepting. Understanding the full comp picture prevents surprises in your first review cycle.
Send a post-interview campaign brief
After a final-round interview, follow up with a one-page hypothetical campaign brief for the company's actual ICP or a product line you discussed. It demonstrates strategic thinking and initiative in a way a thank-you email alone never does.
B2b Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most b2b marketing managers?
The companies hiring the most b2b marketing managers right now include Intuit, Cox Automotive, and Block, with the largest share of openings in California, New York, and Florida, based on current listings on Migrate Mate as of September 2026. Tech, professional services, and manufacturing companies consistently account for the highest volume of b2b marketing manager postings nationwide.
How many b2b marketing manager jobs are remote?
About 73% of b2b marketing manager openings are fully remote or hybrid as of September 2026, reflecting the role's heavy reliance on digital channels and cross-functional collaboration tools. Demand generation and content-focused b2b marketing manager roles tend to carry the highest share of remote availability compared to field or event-heavy positions.
How do you become a b2b marketing manager?
Start in a b2b marketing coordinator or specialist role focused on demand generation, content, or marketing operations to build hands-on funnel experience. Develop fluency in a marketing automation platform and CRM early. Move into campaign ownership, then build cross-functional experience working alongside sales teams. Demonstrating measurable pipeline influence is the clearest path to a manager-level offer.
Can you get a b2b marketing manager job with little experience?
Breaking in with limited experience is possible if you focus on adjacent roles first. A position in b2b marketing coordination, sales development, or marketing operations gives you the funnel exposure hiring managers expect. Build a portfolio showing campaign work, even from freelance or volunteer projects, and prioritize smaller companies where scope of ownership is broader from day one.
What does the b2b marketing manager interview process look like?
Most b2b marketing manager interview processes begin with a recruiter screen, followed by a hiring manager conversation focused on campaign strategy and sales alignment experience. A take-home exercise or live presentation of a past campaign is common at the mid-stage. Final rounds typically include interviews with a sales leader, a cross-functional peer, and sometimes a senior marketing executive.
Where can I find and apply to b2b marketing manager jobs?
You can find and apply to b2b marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience and specialization, then apply directly to each one that fits.
See All 92 B2b Marketing Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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