Digital Marketing Associate Jobs in California

INTRODUCTION

Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.

Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.

About Craft Recordings

Craft Recordings is the catalog label of Concord, home to a vast collection of iconic music that has shaped culture—and still resonates today. We champion legendary artists of all genres and keep their stories alive through timely reissues, thoughtful storytelling, and dynamic digital/social experiences. From audiophile-grade vinyl pressings to exploration-driven streaming campaigns, our mission is to turn classic tracks into new discoveries for every listener. Our roster spans a who’s-who of heritage labels—Stax, Fania, Prestige, Riverside, Vanguard, Specialty, Vee-Jay, Varèse Sarabande, Victory, Wind-Up, Nitro, Independiente, and many more—giving you a front-row seat to music history and its next chapter.

Craft Recordings is also home to Concord Jazz, the label’s dedicated home for jazz repertoire. Concord Jazz spans catalog driven projects alongside select frontline jazz releases.

Position Purpose:

Craft Recordings is seeking a Digital Marketing Associate to support the execution and optimization of digital campaigns that elevate our iconic roster and timeless catalog. This role helps elevate each artist’s creative and cultural impact while expanding reach across generations and platforms—connecting new listeners to our catalog and reengaging longtime fans. Campaigns may support anniversaries, reissues, deluxe editions, archival storytelling, cultural milestones, and evergreen programming, with an eye toward genre nuance, authenticity, and performance.

In close partnership with Marketing, Social & Content, Paid Media, and Audience Development, this hands-on role supports day-to-day digital campaign execution, channel performance, and ongoing optimization. Success requires strong project management, attention to detail, and the ability to operate effectively in a fast-paced, collaborative environment.

Responsibilities

What you’ll do:

• Execute digital marketing initiatives across CRM, influencer, and digital channels for campaigns tied to releases, anniversaries, reissues, always-on artists, and cultural moments to drive audience growth, engagement, and streaming consumption.

• Support CRM (email and SMS) execution including campaign buildouts, scheduling, segmentation, and performance analysis—leveraging first-party data (Klaviyo, Laylo, or similar) to drive list growth, engagement, and conversion.

• Execute in-house influencer seeding: identify and brief creators, manage outreach, coordinate mailouts and payment processing, and track results to drive campaign awareness, participation, and shareable content.

• Plan and execute audience growth initiatives (contests, partnerships, giveaways, and data capture programs) to support fan acquisition and engagement across label and artists.

• Support the creation of digital assets by coordinating and submitting asset requests, gathering inputs, and managing approvals for graphics, videos, ad assets, playlist covers, and banners.

• Support the social team with content planning and scheduling—including managing assigned social calendars, uploading assets, and maintaining posting workflows.

• Support social reporting and analysis by pulling platform performance data, organizing metrics, and collaborating with the social team to surface insights for campaign recaps and optimization conversations.

• Manage content updates across owned artist and label websites tied to releases and campaigns, including page updates, embeds, and link maintenance.

• Stay current on platform trends and audience behavior; and share learnings that strengthen campaign goals, creative and amplification.

QUALIFICATIONS

What you’ll need to succeed:

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent professional experience preferred.

• 2-3 years of experience in digital marketing, CRM, audience development, or social/influencer marketing (music, entertainment, or culture-forward brands preferred).

• Strong understanding of cross-genre audiences across platforms and how they engage with digital campaigns over time.

• Hands-on CRM experience (email/SMS), including segmentation, testing, and performance reporting.

• Analytics and platform reporting comfort, with the ability to support insights and recommendations in collaboration with cross-functional partners.

• Excellent project management, organization, and attention to detail; able to manage multiple workstreams and deadlines concurrently.

• Clear, confident communicator who thrives in a collaborative, cross-functional environment.

• Copywriting skills are a plus, especially for translating artist stories into clear, compelling messaging across CRM and digital campaign touchpoints.

• Familiarity with digital creative formats and specs; bonus for hands-on experience with creative tools (e.g., Adobe Creative Suite, Canva, CapCut).

Salary Range: $65,000-$75,000

This job is hybrid - requiring 3 days a week minimum on site.

At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.

Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures.