Digital Marketing Associate Jobs in California
Digital Marketing Associate jobs in California are concentrated in Los Angeles, San Francisco, and San Diego, where brands like Google, Salesforce, and Adobe maintain large marketing operations and hire across content strategy, paid media, and SEO roles. The California market is among the most active in the country for this role, with demand at every level from entry-level coordinators to senior associates with channel specializations. See the openings below and apply to the ones that match your experience.
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Reporting to the Vice President of Marketing, the Executive Director, Digital Marketing will be responsible for overseeing and evolving web properties and CRM marketing strategies across West Coast University (WCU) and American Career College (ACC). This role oversees a team of website and CRM experts – guiding key marketing initiatives including optimizing and advancing all web platforms, spearheading SEO and CRO efforts, shaping lead nurturing strategies, and strengthening the WCU and ACC brands through impactful, results-driven online tactics. The role also oversees the management of creative agency relationships specific to web properties.
The position works closely with Performance Marketing, Brand & Content Marketing, Admissions, Operations, Campus Leadership, IT, Legal and Compliance, Internal Communications, and other Campus Support Services teams across the enterprise.
Essential Functions and Responsibilities
- Direct the strategy, management, maintenance, and evolution of the WCU and ACC web properties to support the growth, retention, and brand objectives of the organization.
- Responsible for coordinating, planning, and executing website content updates; website functionality and user experience enhancements; general website maintenance; Search Engine Optimization; lead capture and processing; website performance; accessibility compliance; consent and privacy compliance; and brand compliance.
- Manage SEO and CRO strategies to optimize site performance as well as lead management and lead conversion tactics.
- Direct all CRM and lead nurturing strategies to optimize lead performance and conversion.
- Serve as primary liaison between Marketing and IT to ensure collaboration and alignment on core business priorities and initiatives.
- Develop and deliver new consumer experiences to enhance prospective student education, active student engagement and retention, and clinical partner engagement and growth.
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- 10-15 years’ experience in corporate marketing, web properties, and CRM functions.
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Website CMS expertise is required – with proficiency in WordPress (including plugins, themes, and page builder tools).
- Knowledge of other CMS platforms is a plus – including Joomla, Drupal, Contentful, Sanity, and Strapi.
- Strong working knowledge of Google Tag Manager, Google Analytics, and other tracking and measurement tools.
- Strong working knowledge of Salesforce Marketing Cloud (SFMC) including Data Extensions, Automation Studio, and Audience Segmentation.
- Solid database and data management experience – including the ability to manage large datasets for email campaigns and web personalization.
- Strong understanding of security and compliance standards including data privacy laws (GDPR, CCPA) and email compliance (CAN-SPAM)
- Solid performance analytics experience – including the ability to identify and elevate key insights that may inform future strategies and tactics specific to growth, retention and brand performance.
- Experience in higher education is valuable but not required.
Reporting to the Vice President of Marketing, the Executive Director, Digital Marketing will be responsible for overseeing and evolving web properties and CRM marketing strategies across West Coast University (WCU) and American Career College (ACC). This role oversees a team of website and CRM experts – guiding key marketing initiatives including optimizing and advancing all web platforms, spearheading SEO and CRO efforts, shaping lead nurturing strategies, and strengthening the WCU and ACC brands through impactful, results-driven online tactics. The role also oversees the management of creative agency relationships specific to web properties.
The position works closely with Performance Marketing, Brand & Content Marketing, Admissions, Operations, Campus Leadership, IT, Legal and Compliance, Internal Communications, and other Campus Support Services teams across the enterprise.
Essential Functions and Responsibilities
- Direct the strategy, management, maintenance, and evolution of the WCU and ACC web properties to support the growth, retention, and brand objectives of the organization.
- Responsible for coordinating, planning, and executing website content updates; website functionality and user experience enhancements; general website maintenance; Search Engine Optimization; lead capture and processing; website performance; accessibility compliance; consent and privacy compliance; and brand compliance.
- Manage SEO and CRO strategies to optimize site performance as well as lead management and lead conversion tactics.
- Direct all CRM and lead nurturing strategies to optimize lead performance and conversion.
- Serve as primary liaison between Marketing and IT to ensure collaboration and alignment on core business priorities and initiatives.
- Develop and deliver new consumer experiences to enhance prospective student education, active student engagement and retention, and clinical partner engagement and growth.
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- 10-15 years’ experience in corporate marketing, web properties, and CRM functions.
-
Website CMS expertise is required – with proficiency in WordPress (including plugins, themes, and page builder tools).
- Knowledge of other CMS platforms is a plus – including Joomla, Drupal, Contentful, Sanity, and Strapi.
- Strong working knowledge of Google Tag Manager, Google Analytics, and other tracking and measurement tools.
- Strong working knowledge of Salesforce Marketing Cloud (SFMC) including Data Extensions, Automation Studio, and Audience Segmentation.
- Solid database and data management experience – including the ability to manage large datasets for email campaigns and web personalization.
- Strong understanding of security and compliance standards including data privacy laws (GDPR, CCPA) and email compliance (CAN-SPAM)
- Solid performance analytics experience – including the ability to identify and elevate key insights that may inform future strategies and tactics specific to growth, retention and brand performance.
- Experience in higher education is valuable but not required.
See All 149+ Digital Marketing Associate Jobs in California
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Find JobsDigital Marketing Associate Jobs by City in California
Where California roles are concentrated, by current openings.
Digital Marketing Associate Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Healthcare & Medical Services
- Retail
- Staffing & Recruiting
- Technology & Software
- Insurance
What California Employers Look For
The qualifications that appear most often in digital marketing associate jobs across California.
- Bachelor's degree in marketing, communications, or a related field required
- Hands-on experience with Google Ads, Meta Ads, or similar paid media platforms
- Proficiency in analytics tools such as Google Analytics or Adobe Analytics
- Demonstrated ability to manage content calendars and social media accounts
- Familiarity with SEO best practices and keyword research tools like SEMrush
- Strong written communication skills for copy, briefs, and campaign reporting
Digital Marketing Associate Jobs in California: Frequently Asked Questions
How do you become a digital marketing associate in California?
A bachelor's degree in marketing, communications, advertising, or a related field is the standard entry point for digital marketing associate roles in California. There is no state-issued license required to work in this role. California employers, especially in tech and e-commerce, value platform certifications such as Google Ads or HubSpot, along with a portfolio showing real campaign results. Internship experience at a California agency or brand strengthens a candidate's profile considerably.
Which companies hire digital marketing associates in California?
California digital marketing associate roles are posted by OpenAI, Product Labs, and Palo Alto Networks and others right now, based on current listings on Migrate Mate as of November 2026. California's concentration of technology companies, direct-to-consumer brands, and entertainment studios makes it one of the most diverse hiring markets for this role in the country.
Which California cities have the most digital marketing associate jobs?
Los Angeles, San Francisco, and San Diego have the most digital marketing associate openings in California. Los Angeles leads because of its deep base of entertainment companies, agencies, and e-commerce brands, San Francisco and the broader Bay Area draw from the tech sector, and San Diego hosts a growing cluster of biotech, consumer goods, and defense brands that each run in-house marketing teams.
Are there remote digital marketing associate jobs in California?
Yes, and more than most fields. Digital marketing associate work is desk-based and platform-driven, making it well suited to remote arrangements. About 51% of digital marketing associate openings tied to California are remote or hybrid as of November 2026, reflecting how broadly California employers have adopted flexible work for this role. Paid media management, SEO analysis, and content production are the functions most consistently offered remotely.
How can I get hired as a digital marketing associate in California with little or no experience?
The most realistic entry path is an internship or coordinator role at a California-based agency or in-house marketing team. Large California employers in tech and retail run structured new-grad programs that place candidates into rotational or entry-level marketing positions. Adjacent roles like marketing coordinator, social media assistant, or content writer are common lateral moves into the associate title. A portfolio with sample campaigns, a Google Ads certification, or an analytics credential gives early-career candidates a measurable edge with California hiring managers.
Where can I find and apply to digital marketing associate jobs in California?
You can find and apply to digital marketing associate jobs in California on Migrate Mate, which lists current California openings updated regularly. Search the roles that fit your experience level and specialty, and apply directly to the ones that match. No signup is needed to see the listings.
See All 149+ Digital Marketing Associate Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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