Digital Marketing Specialist Jobs in California

INTRODUCTION

SiriusXM and its brands (Pandora, SiriusXMMedia, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds, and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

Pandora CloudCover is part of the SiriusXM portfolio of brands. CloudCover is one of the fastest growing music for business services offering easy-to-use products and solutions designed for businesses to play, control, and manage clean lyrics, ad-free licensed music in their businesses. Our clients range from Fortune 500 companies to respected non-profit organizations that rely on CloudCover’s copyright-compliant music solutions. In-store music does have a powerful impact on end-user attitudes and buying behaviors, and you can be part of this exciting, fast-growing industry!

ROLE AND RESPONSIBILITIES

Pandora CloudCover is seeking a highly motivated and results-driven Digital Marketing Specialist to execute strategic marketing initiatives focused on acquiring new customers across SMB and Enterprise segments. In this role, you will play a key part in driving growth by supporting digital marketing programs, optimizing our online presence, including managing and updating website content within our CMS (Webflow), and contributing to lead generation efforts across multiple digital channels. To thrive in this position, you should have strong analytical skills, attention to detail, and the ability to apply digital marketing best practices in a fast-paced environment.

What you’ll do:

• Execute digital marketing initiatives designed to drive awareness, engagement, and lead generation across SMB and Enterprise segments.
• Develop and maintain a structured content calendar, supporting the creation of high-quality assets including blog posts, industry articles, guides, etc.
• Update and manage website content within the CMS (Webflow), ensuring accuracy, consistency, and alignment with brand and SEO best practices.
• Partner with external SEO agencies to monitor performance, track key metrics, and implement optimization recommendations.
• Apply SEO best practices and monitor search engine updates to support website health initiatives, strengthening domain authority and improving content visibility and site performance.
• Support the optimization of key conversion points within the marketing funnel, including landing pages, website calls-to-actions, and lead capture forms.
• Track, analyze, and report on SEO/AEO/LLM campaign performance.
• Assist in the execution and analysis of A/B tests to improve conversion rates and user engagement.
• Manage social media channels, including content publishing, performance monitoring, and initiatives to grow the brand’s social presence and engagement.
• Conduct market and competitor research to inform campaign strategy and content development.

BASIC QUALIFICATIONS

What you’ll need:

• Bachelor’s degree or equivalent professional experience.
• Foundational knowledge of SEO/LLM/AI, digital marketing, and content performance measurement.
• Experience working with a CMS platform (Webflow preferred).
• Understanding of search engine ranking factors and digital marketing best practices.
• Strong analytical capabilities with the ability to interpret data and translate insights into action.
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• 1–3 years of experience in marketing, digital marketing, or content development.
• Legal authorization to work in the United States.

COMPENSATION

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $61,500 to $93,350 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism, and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.