Digital Marketing Specialist Jobs in California

Pay: $28.00–$35.00 per hour (Based on experience and portfolio)

About the Position

We are a growing B2C e-commerce company specializing in lifestyle products, looking for a creative and results-driven Digital Marketing Content Creator who can turn marketing ideas into actual campaigns that generate sales.

We are not looking for someone who only takes photos, edits videos, or designs graphics.

We need someone who understands marketing, can come up with creative ideas, plan how and where the content should be used, and personally create the banners, videos, graphics, and other marketing materials needed to bring those ideas to life.

For example, when we launch a new product or promotion, we want someone who can develop the marketing concept, decide what content is needed for our website, social media, paid advertising, and email campaigns, then take ownership of creating and executing those materials.

You should be equally comfortable thinking like a marketer and working like a content creator.

Key Responsibilities

Marketing Strategy & Creative Planning

• Develop creative marketing ideas for product launches, promotions, seasonal campaigns, and ongoing brand awareness.
• Plan how to promote products across our website, social media, paid advertising, and email marketing.
• Identify what types of banners, videos, images, and other content are needed for each marketing campaign.
• Understand customer behavior and create marketing content designed to attract attention, communicate product benefits, and generate sales.
• Research competitors, marketing trends, and successful campaigns to identify new opportunities.
• Take ownership of marketing projects from initial idea through execution and performance review.

Hands-On Content Creation

• Personally create marketing banners, promotional graphics, product videos, short-form videos, and social media content.
• Develop content for website homepages, collection pages, promotional campaigns, Meta Ads, email marketing, and social media.
• Shoot and edit videos or photos when needed.
• Create different creative variations for testing and improving marketing performance.
• Use graphic design, video editing, and other creative tools to turn marketing ideas into finished content.
• Maintain consistent branding and messaging across all marketing channels.

Social Media & Paid Advertising

• Plan and execute organic content strategies for Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
• Create content that encourages engagement, attracts potential customers, and drives traffic to our website.
• Develop advertising concepts and creatives for Meta Ads.
• Understand how ad creatives influence click-through rates, conversions, and return on ad spend (ROAS).
• Monitor content performance and make improvements based on results.

Email & Website Marketing

• Develop creative ideas for email promotions, product launches, and seasonal campaigns.
• Create email banners, promotional graphics, and marketing messages.
• Understand how to segment audiences and create relevant campaigns.
• Plan website banners and promotional content based on marketing priorities.
• Coordinate messaging and creative materials across the website, email, social media, and paid advertising.

Qualifications

• 2–3 years of experience in digital marketing, e-commerce marketing, or marketing-focused content creation.
• Strong creative thinking with the ability to develop marketing ideas independently.
• Experience planning and executing marketing campaigns, not just producing creative assets.
• Hands-on ability to create marketing banners, graphics, videos, and social media content.
• Experience with tools such as Adobe Photoshop, Illustrator, Canva, CapCut, Premiere Pro, or similar.
• Understanding of Meta Ads, social media marketing, and email marketing.
• Familiarity with e-commerce websites and how marketing content influences online sales.
• Ability to explain why certain content should be created, where it should be placed, and what marketing goal it should accomplish.
• Comfortable analyzing campaign results and making improvements.
• Self-motivated, organized, and able to manage projects from idea to completion.
• Open to feedback and able to work collaboratively with the marketing team.
• Experience with Shopify and Klaviyo is a plus.
• Experience working with consumer brands or e-commerce businesses is preferred.

Portfolio Required: Please provide examples of marketing campaigns or content you have personally planned and created. We are especially interested in seeing your creative ideas, how you executed them, and the results they achieved.

What We're Looking For

We want someone who doesn't wait to be told exactly what to create.

When we have a new product, promotion, or marketing opportunity, you should be able to come to the team with ideas such as:

• "We should create a product comparison video to help customers understand the differences."
• "This promotion needs a homepage banner, three Meta Ad variations, and an email campaign."
• "Our competitors are using this type of content successfully. Here's how we can create something better."
• "This campaign isn't converting well. Let's test a different message, visual, or video concept."

Most importantly, you should be able to turn those ideas into finished marketing materials yourself, rather than only recommending what others should create.

We value creativity, initiative, practical marketing knowledge, and the ability to get things done.

What We Offer

• $28.00–$35.00 per hour, based on experience and portfolio.
• Performance-based salary reviews.
• Career growth opportunities.
• Opportunity to work with multiple consumer brands.
• Freedom to contribute creative ideas and take ownership of marketing projects.
• Collaborative working environment.
• Opportunities to make a measurable impact on company sales and growth.
• Overtime opportunities during product launches and major promotional campaigns.

How to Apply

Please submit your resume and portfolio showing examples of marketing campaigns, promotional graphics, social media content, or videos you have personally created.

Important: We are not looking for a photographer or video editor only. We are looking for someone who can develop marketing ideas, plan campaigns, and personally create the content needed to execute them.

In your application, please briefly describe one marketing campaign you helped plan and execute, including your creative idea, the content you produced, where it was used, and the results.

Pay: $28.00 - $35.00 per hour

Benefits:

• Employee discount
• Health insurance
• Paid time off

Work Location: In person