Digital Marketing Specialist Jobs
Digital Marketing Specialist jobs are open across e-commerce, SaaS, healthcare, agencies, and consumer brands, from entry-level to senior and manager roles, with specializations in SEO, paid media, and content strategy. Find a role that fits from the openings below and apply directly.
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The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
RegularLanguage Fluency: English (Required)
Work Shift:
1st shift (United States of America)Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
2. Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
5. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
6. Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
8. Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4. Experience managing projects or project work streams and works as an Individual Contributor
5. Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, and mentor less experienced teammates
8. Proficient in Excel and PowerPoint
Preferred Qualifications:
1. Master's degree or MBA and previous experience in the banking industry
2. Experience developing digital marketing strategies that drive traffic and conversions
3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
6. Working knowledge of American Disabilities Act (ACT) compliance requirements
7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
RegularLanguage Fluency: English (Required)
Work Shift:
1st shift (United States of America)Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
2. Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
5. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
6. Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
8. Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4. Experience managing projects or project work streams and works as an Individual Contributor
5. Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, and mentor less experienced teammates
8. Proficient in Excel and PowerPoint
Preferred Qualifications:
1. Master's degree or MBA and previous experience in the banking industry
2. Experience developing digital marketing strategies that drive traffic and conversions
3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
6. Working knowledge of American Disabilities Act (ACT) compliance requirements
7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
Digital Marketing Specialist Jobs by Experience Level
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Find JobsDigital Marketing Specialist Job Market
Who's Hiring
- Team Velocity Marketing42
- Power Home Remodeling11
- WebFX9
- C-4 Analytics9
- Channel Factory6
Top Industries Hiring
- Technology & Software
- Education
- Manufacturing
- Medical Devices
- Banking & Financial Services
What Employers Look For
The qualifications that appear most often in digital marketing specialist jobs.
- Proficiency with Google Analytics, Google Ads, and Meta Ads Manager
- Experience planning and executing multi-channel digital campaigns
- Strong copywriting and content creation skills for digital platforms
- Bachelor's degree in marketing, communications, or a related field
- Familiarity with SEO best practices and keyword research tools
- Experience with email marketing platforms such as Mailchimp, HubSpot, or Klaviyo
Tips for Your Digital Marketing Specialist Job Search
Quantify campaign results on your resume
Digital marketing resumes live or die on numbers. Replace vague statements like 'managed social media' with specific outcomes: conversion rate lifts, cost-per-click reductions, or organic traffic growth. Hiring managers scan for proof that your work moved a measurable metric.
Build a portfolio before you apply
Many hiring managers ask for work samples before the first interview. Compile two or three case studies showing a campaign from brief to result, including the channels you used, the creative decisions you made, and what the numbers looked like before and after.
Filter openings by channel specialty
Search by your strongest channel, whether that's paid search, email, SEO, or social, rather than the generic title alone. Listings that call out a specific channel in the headline are a stronger fit signal than broad 'digital marketing specialist' postings with no channel focus.
Apply early to roles that fit
Migrate Mate lists digital marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a channel audit for your interview
A common interview format for this role is a live audit or take-home assignment. Practice walking through a brand's existing channels and identifying one concrete improvement per channel. Interviewers want to see diagnostic thinking, not just execution skills.
Negotiate with platform certifications in hand
Google Ads and Meta Blueprint certifications give you a tangible credential to reference in salary discussions. If you hold current certifications, bring them into the offer conversation as evidence you can contribute without a ramp-up period in those platforms.
Digital Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most digital marketing specialists?
The companies hiring the most digital marketing specialists right now include Team Velocity Marketing, Power Home Remodeling, and WebFX, with the largest share of openings in California, Texas, and Florida, based on current listings on Migrate Mate as of September 2026. Industries driving the most volume include e-commerce, healthcare, and SaaS.
How many digital marketing specialist jobs are remote?
About 67% of digital marketing specialist openings are fully remote or hybrid as of September 2026, making it one of the more flexible roles in the marketing field. Content, SEO, and email marketing sub-specializations tend to have the highest share of remote-eligible postings compared to roles requiring on-site creative or event coordination.
How do you become a digital marketing specialist?
Most digital marketing specialists start by building channel-specific skills in areas like SEO, paid search, or email, either through coursework, self-study, or freelance projects. Earning platform certifications from Google or Meta demonstrates baseline competency to employers. From there, an entry-level coordinator or associate role provides the campaign experience needed to advance to a specialist title.
Can you get a digital marketing specialist job with little experience?
Yes, many employers will hire candidates with limited formal experience if you can show real campaign work, even from freelance clients, personal projects, or nonprofit volunteer roles. Build two or three documented examples that show a channel, a goal, and a result. Applying to agencies and startups tends to yield more entry-level openings than large enterprise employers.
What does the digital marketing specialist interview process look like?
Most hiring processes for this role run three to four stages: an initial recruiter screen, a hiring manager interview focused on past campaign work, a take-home or live skills exercise such as an audit or campaign brief, and a final interview with the broader team or a marketing leader. The skills exercise is where most candidates are differentiated, so treat it as seriously as the interviews.
Where can I find and apply to digital marketing specialist jobs?
You can find and apply to digital marketing specialist jobs on Migrate Mate, which lists current openings from employers across the United States. Search the listings to find roles that match your channel experience and seniority level, then apply directly to each one that fits.
See All 1,078+ Digital Marketing Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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