Digital Marketing Specialist Jobs in Michigan
Digital Marketing Specialist jobs in Michigan are consistently active, with demand concentrated in automotive, healthcare, financial services, and higher education sectors and openings at every level from entry-level coordinator through senior strategist. Detroit, Grand Rapids, and Ann Arbor are the dominant hiring metros, where established employers like General Motors, Beaumont Health, and Quicken Loans parent company Rocket Companies regularly seek digital marketing talent. Search optimization, paid media, and marketing analytics are the specialties appearing most often in Michigan listings. Find a role that fits below and apply directly.
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Digital Marketing & Automation Specialist
Multiple Businesses | Digital Growth | AI & Automation
We’re looking for a hands-on Digital Marketing & Automation Specialist who loves building solutions, improving processes, and using technology to help businesses grow.
We own and operate several businesses across different industries, including staffing and recruiting, moving and storage, retail, and emerging ventures.
We need someone who can take ownership of our websites, improve our online visibility, generate qualified leads, and implement AI-powered automations that make our operations more efficient.
This isn’t a traditional marketing role. We’re looking for someone who can identify opportunities, build solutions, and turn ideas into measurable results.
What You’ll Do
Digital Marketing & Lead Generation
- Manage, maintain, and improve websites across multiple businesses.
- Develop SEO strategies to increase organic traffic and generate qualified leads.
- Optimize Google Business Profiles, local SEO, and website conversions.
- Build landing pages, lead-generation funnels, and customer acquisition systems.
- Track website performance, leads, and conversions using analytics tools.
AI, Automation & Systems Integration
- Identify manual processes that can be automated or improved.
- Build AI-powered workflows and automations using tools like Zapier, Make, n8n, or similar platforms.
- Integrate CRM systems, websites, phone systems, and marketing platforms.
- Implement automated lead capture, follow-ups, and customer engagement workflows.
- Research and introduce new technologies that improve efficiency and productivity.
Business Growth & Technology
- Work directly with ownership to develop and implement new ideas.
- Manage multiple projects from concept through execution.
- Build reporting dashboards to measure performance.
- Support new business launches and digital initiatives.
- Identify opportunities to improve operations, increase revenue, and reduce repetitive work.
What We’re Looking For
- Hands-on experience managing websites, SEO, and digital marketing initiatives.
- Experience building automations, integrating systems, or implementing AI tools.
- Familiarity with CRM platforms, APIs, and workflow automation.
- Understanding of lead generation, conversion optimization, and digital analytics.
- Strong technical aptitude and the ability to learn new platforms independently.
- Excellent problem-solving, organization, and project management skills.
- Ability to manage multiple priorities across different businesses.
- A proactive, results-driven mindset with a strong sense of ownership.
Tools & Technologies
Experience with some of the following is a plus:
- WordPress or similar website platforms
- Google Analytics, Google Search Console, and Google Business Profile
- Zapier, Make, n8n, or other automation platforms
- AI tools and workflow automation
- CRM systems and integrations
- APIs, webhooks, and low-code/no-code solutions
- SEO and lead-generation platforms
You don’t need to know every tool. We care more about what you’ve actually built, improved, or automated.
What Makes This Opportunity Different?
You’ll work directly with business ownership and have the opportunity to make a real impact across multiple companies and industries.
You’ll have the freedom to explore new technologies, develop solutions, and turn ideas into working systems.
We’re looking for someone who takes initiative, enjoys solving problems, and gets excited about building things that actually work.
If you enjoy combining digital marketing, technology, AI, and automation to drive business growth, we’d love to hear from you.
Pay: $20.00 - $25.00 per hour
Benefits:
- 401(k)
- Flexible schedule
- Health insurance
- Paid time off
Experience:
- Digital marketing: 2 years (Required)
- Marketing automation: 1 year (Required)
- SEO: 1 year (Required)
- Website management: 1 year (Required)
Work Location: In person
See All 13 Digital Marketing Specialist Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Specialist Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Digital Marketing Specialist Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
What Michigan Employers Look For
The qualifications that appear most often in digital marketing specialist jobs across Michigan.
- Bachelor's degree in marketing, communications, or a closely related field required
- Demonstrated experience with SEO, SEM, and paid search campaign management
- Proficiency in Google Analytics, Google Ads, and Meta Ads Manager platforms
- Experience developing and executing content strategies across multiple digital channels
- Familiarity with CRM and marketing automation tools such as HubSpot or Salesforce
- Strong written communication skills and ability to present campaign performance data
Digital Marketing Specialist Jobs in Michigan: Frequently Asked Questions
How do you become a digital marketing specialist in Michigan?
The most direct path is a bachelor's degree in marketing, communications, or a related field from a Michigan university, followed by building a portfolio of measurable campaign results. Digital marketing specialist roles in Michigan carry no state-issued license or board registration. Employers typically value platform certifications such as Google Analytics and Meta Blueprint alongside degree credentials. Many Michigan candidates enter through internships at Detroit or Grand Rapids agencies, then move into in-house roles.
How much do digital marketing specialists make in Michigan?
Digital marketing specialists in Michigan earn a median of about $66,780 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $40,930 for the lowest 10% to over $127,190 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing specialists in Michigan?
Employers hiring digital marketing specialists in Michigan right now include Kalsec, Haworth, and The Rehab Lab, based on current listings on Migrate Mate as of November 2026. Michigan's concentration of automotive headquarters, regional health systems, and financial services firms means steady in-house demand alongside a robust agency sector centered in Detroit and Grand Rapids.
Which Michigan cities have the most digital marketing specialist jobs?
Kalamazoo, Grand Rapids, and Troy have the most digital marketing specialist openings in Michigan. Detroit leads because of its corporate headquarters density in automotive and financial services, while Grand Rapids draws demand from its healthcare and consumer goods employers, and Ann Arbor benefits from the University of Michigan's research and tech ecosystem generating consistent in-house and agency openings.
Are there remote digital marketing specialist jobs in Michigan?
Yes, and more than most fields. About 50% of digital marketing specialist openings tied to Michigan are remote or hybrid as of November 2026, reflecting how naturally the work translates to distributed teams. Campaign management, content strategy, and analytics roles are the most likely to be fully remote, while positions requiring close collaboration with creative or sales teams tend to follow a hybrid schedule.
How can I get hired as a digital marketing specialist in Michigan with little or no experience?
The most realistic entry path is a paid or credit-bearing internship at a Detroit or Grand Rapids marketing agency, which regularly hire students and recent graduates from Michigan State, University of Michigan, and Wayne State. Large Michigan employers like Rocket Companies and Henry Ford Health run structured new-grad marketing programs that accept candidates without prior full-time experience. Building a portfolio of real campaign results, even from freelance or volunteer work, and earning free platform certifications in Google Analytics and Meta Blueprint gives candidates a concrete edge over other applicants.
Where can I find and apply to digital marketing specialist jobs in Michigan?
You can find and apply to digital marketing specialist jobs in Michigan on Migrate Mate, which lists current Michigan openings updated regularly. Search the available roles, find the ones that fit your experience and preferred location, and apply directly to each employer. No sign-up is required to see the listings.
See All 13 Digital Marketing Specialist Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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