Digital Marketing Specialist Jobs in Michigan
Digital Marketing Specialist jobs in Michigan are consistently active, with demand concentrated in automotive, healthcare, financial services, and higher education sectors and openings at every level from entry-level coordinator through senior strategist. Detroit, Grand Rapids, and Ann Arbor are the dominant hiring metros, where established employers like General Motors, Beaumont Health, and Quicken Loans parent company Rocket Companies regularly seek digital marketing talent. Search optimization, paid media, and marketing analytics are the specialties appearing most often in Michigan listings. Find a role that fits below and apply directly.
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Marketing Specialist
Digital Limelight Media
Location: Hybrid (Grand Rapids, MI) | Full-Time
Website: dlmconversion.com
About Digital Limelight Media (DLM)
Digital Limelight Media is a rapidly growing healthcare-focused digital marketing agency that partners with medical practices across the country to drive measurable patient growth. With 14+ years in business and more than 300 medical clients, DLM delivers data-driven marketing solutions through SEO, paid advertising, social media, reputation management, analytics, and custom website development.
Our culture emphasizes accountability, collaboration, professional growth, and delivering outstanding results for our clients.
Position Overview
Digital Limelight Media is seeking a detail-oriented and results-driven Marketing Specialist to manage and execute digital marketing strategies for a portfolio of healthcare clients. This role serves as the primary day-to-day contact for assigned accounts and works closely with internal SEO, paid ads, social media, and analytics teams to ensure consistent execution and performance.
The Marketing Specialist plays a critical role in client success, campaign execution, and ongoing optimization.
Key Responsibilities
- Manage day-to-day marketing execution for assigned client accounts.
- Serve as the primary point of contact for client communication and coordination.
- Develop, implement, and optimize digital marketing strategies across SEO, local search, social media, and reputation management.
- Monitor performance metrics and analyze data to guide strategic recommendations.
- Review dashboards and prepare monthly client reports with insights and action items.
- Collaborate with internal teams to ensure timely completion of deliverables.
- Perform audits in Google Analytics, Search Console, and Google Business Profiles.
- Ensure all marketing efforts align with client goals, brand guidelines, and HIPAA-compliant best practices.
- Identify growth opportunities and proactively recommend improvements.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, agency experience preferred.
- Strong understanding of SEO, analytics, and digital marketing fundamentals.
- Experience with Google Analytics, Search Console, and CRM or reporting tools.
- Excellent written and verbal communication skills.
- Highly organized with strong time management and attention to detail.
- Ability to manage multiple client accounts in a fast-paced environment.
- Experience working with healthcare or regulated industries is a plus.
What We Offer
- Competitive salary with performance-based growth opportunities.
- Health benefits, paid time off, and company holidays.
- Hybrid work environment.
- Clear career growth paths within DLM.
- Ongoing training, mentorship, and professional development.
- A collaborative, team-focused culture that values accountability and results.
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Ability to Commute:
- Grand Rapids, MI 49503 (Required)
Ability to Relocate:
- Grand Rapids, MI 49503: Relocate before starting work (Required)
Work Location: Hybrid remote in Grand Rapids, MI 49503
Marketing Specialist
Digital Limelight Media
Location: Hybrid (Grand Rapids, MI) | Full-Time
Website: dlmconversion.com
About Digital Limelight Media (DLM)
Digital Limelight Media is a rapidly growing healthcare-focused digital marketing agency that partners with medical practices across the country to drive measurable patient growth. With 14+ years in business and more than 300 medical clients, DLM delivers data-driven marketing solutions through SEO, paid advertising, social media, reputation management, analytics, and custom website development.
Our culture emphasizes accountability, collaboration, professional growth, and delivering outstanding results for our clients.
Position Overview
Digital Limelight Media is seeking a detail-oriented and results-driven Marketing Specialist to manage and execute digital marketing strategies for a portfolio of healthcare clients. This role serves as the primary day-to-day contact for assigned accounts and works closely with internal SEO, paid ads, social media, and analytics teams to ensure consistent execution and performance.
The Marketing Specialist plays a critical role in client success, campaign execution, and ongoing optimization.
Key Responsibilities
- Manage day-to-day marketing execution for assigned client accounts.
- Serve as the primary point of contact for client communication and coordination.
- Develop, implement, and optimize digital marketing strategies across SEO, local search, social media, and reputation management.
- Monitor performance metrics and analyze data to guide strategic recommendations.
- Review dashboards and prepare monthly client reports with insights and action items.
- Collaborate with internal teams to ensure timely completion of deliverables.
- Perform audits in Google Analytics, Search Console, and Google Business Profiles.
- Ensure all marketing efforts align with client goals, brand guidelines, and HIPAA-compliant best practices.
- Identify growth opportunities and proactively recommend improvements.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, agency experience preferred.
- Strong understanding of SEO, analytics, and digital marketing fundamentals.
- Experience with Google Analytics, Search Console, and CRM or reporting tools.
- Excellent written and verbal communication skills.
- Highly organized with strong time management and attention to detail.
- Ability to manage multiple client accounts in a fast-paced environment.
- Experience working with healthcare or regulated industries is a plus.
What We Offer
- Competitive salary with performance-based growth opportunities.
- Health benefits, paid time off, and company holidays.
- Hybrid work environment.
- Clear career growth paths within DLM.
- Ongoing training, mentorship, and professional development.
- A collaborative, team-focused culture that values accountability and results.
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Ability to Commute:
- Grand Rapids, MI 49503 (Required)
Ability to Relocate:
- Grand Rapids, MI 49503: Relocate before starting work (Required)
Work Location: Hybrid remote in Grand Rapids, MI 49503
See All 24 Digital Marketing Specialist Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Specialist Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Digital Marketing Specialist Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
What Michigan Employers Look For
The qualifications that appear most often in digital marketing specialist jobs across Michigan.
- Bachelor's degree in marketing, communications, or a closely related field required
- Demonstrated experience with SEO, SEM, and paid search campaign management
- Proficiency in Google Analytics, Google Ads, and Meta Ads Manager platforms
- Experience developing and executing content strategies across multiple digital channels
- Familiarity with CRM and marketing automation tools such as HubSpot or Salesforce
- Strong written communication skills and ability to present campaign performance data
Digital Marketing Specialist Jobs in Michigan: Frequently Asked Questions
How do you become a digital marketing specialist in Michigan?
The most direct path is a bachelor's degree in marketing, communications, or a related field from a Michigan university, followed by building a portfolio of measurable campaign results. Digital marketing specialist roles in Michigan carry no state-issued license or board registration. Employers typically value platform certifications such as Google Analytics and Meta Blueprint alongside degree credentials. Many Michigan candidates enter through internships at Detroit or Grand Rapids agencies, then move into in-house roles.
How much do digital marketing specialists make in Michigan?
Digital marketing specialists in Michigan earn a median of about $66,780 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $40,930 for the lowest 10% to over $127,190 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing specialists in Michigan?
Employers hiring digital marketing specialists in Michigan right now include Knorr Marketing, Wedgwood Christian Services, and DTN, based on current listings on Migrate Mate as of September 2026. Michigan's concentration of automotive headquarters, regional health systems, and financial services firms means steady in-house demand alongside a robust agency sector centered in Detroit and Grand Rapids.
Which Michigan cities have the most digital marketing specialist jobs?
Grand Rapids, Traverse City, and Troy have the most digital marketing specialist openings in Michigan. Detroit leads because of its corporate headquarters density in automotive and financial services, while Grand Rapids draws demand from its healthcare and consumer goods employers, and Ann Arbor benefits from the University of Michigan's research and tech ecosystem generating consistent in-house and agency openings.
Are there remote digital marketing specialist jobs in Michigan?
Yes, and more than most fields. About 54% of digital marketing specialist openings tied to Michigan are remote or hybrid as of September 2026, reflecting how naturally the work translates to distributed teams. Campaign management, content strategy, and analytics roles are the most likely to be fully remote, while positions requiring close collaboration with creative or sales teams tend to follow a hybrid schedule.
How can I get hired as a digital marketing specialist in Michigan with little or no experience?
The most realistic entry path is a paid or credit-bearing internship at a Detroit or Grand Rapids marketing agency, which regularly hire students and recent graduates from Michigan State, University of Michigan, and Wayne State. Large Michigan employers like Rocket Companies and Henry Ford Health run structured new-grad marketing programs that accept candidates without prior full-time experience. Building a portfolio of real campaign results, even from freelance or volunteer work, and earning free platform certifications in Google Analytics and Meta Blueprint gives candidates a concrete edge over other applicants.
Where can I find and apply to digital marketing specialist jobs in Michigan?
You can find and apply to digital marketing specialist jobs in Michigan on Migrate Mate, which lists current Michigan openings updated regularly. Search the available roles, find the ones that fit your experience and preferred location, and apply directly to each employer. No sign-up is required to see the listings.
See All 24 Digital Marketing Specialist Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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