Advertising Jobs in Michigan
Advertising jobs in Michigan are consistently active, with strong demand from the automotive, healthcare, and consumer goods sectors that anchor the state's economy. Detroit, Grand Rapids, and Ann Arbor generate the bulk of openings, where established employers like General Motors, Rocket Companies, and Beaumont Health maintain in-house marketing and advertising teams. Account management, digital advertising, and media planning are the specialties Michigan hiring managers request most. Find a role that fits below and apply directly.
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Company Overview
Digital Limelight Media is a dynamic web design and digital advertising agency based in Grand Rapids, Michigan. With over 14 years in business, we specialize in creating personalized marketing strategies that help practices thrive by blending innovative digital solutions with a personal touch.
Job Overview
We are seeking a passionate and results-driven Paid Advertising Specialist to join our team. In this role, you will develop, execute, and optimize paid media campaigns across various platforms to maximize client ROI. Your expertise in performance marketing, media buying, and digital analytics will be essential in driving successful marketing initiatives that elevate our clients’ online presence and business growth.
Responsibilities
- Plan, create, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and Bing Ads.
- Conduct comprehensive keyword research to identify high-impact search terms for PPC (pay-per-click) campaigns.
- Monitor campaign performance using web analytics tools like Google Analytics and Google Tag Manager; analyze media performance analytics to inform optimization strategies.
- Manage marketing campaign budgets efficiently, ensuring optimal allocation of resources for maximum ROI.
- Implement conversion optimization techniques to improve campaign effectiveness and achieve client goals.
- Generate detailed web analytics reporting and insights to track campaign success and guide future strategies.
- Collaborate with clients and internal teams to develop media planning strategies aligned with overall marketing objectives.
Requirements
- Proven experience in performance marketing with a strong understanding of paid search marketing (SEM) and social media advertising.
- Hands-on experience managing PPC campaigns using Google AdWords and Bing Ads.
- Proficiency in SEO tools, spreadsheets (including pivot tables), and web analytics platforms such as Google Analytics.
- Ability to manage budgets effectively within a search marketing role while maintaining a data-driven decision-making approach.
- Strong knowledge of digital marketing channels including social media management, affiliate marketing, and media buying.
- Familiarity with tools like Google Tag Manager for tracking and conversion measurement.
- Excellent analytical skills with the ability to interpret data for continuous campaign improvement.
Join us at Digital Limelight Media where your expertise will help shape innovative digital advertising solutions that make a real impact!
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Food provided
- Happy hour
- Health insurance
- Health savings account
- Life insurance
- Paid parental leave
- Referral program
- Vision insurance
Work Location: Hybrid remote in Grand Rapids, MI 49504
Company Overview
Digital Limelight Media is a dynamic web design and digital advertising agency based in Grand Rapids, Michigan. With over 14 years in business, we specialize in creating personalized marketing strategies that help practices thrive by blending innovative digital solutions with a personal touch.
Job Overview
We are seeking a passionate and results-driven Paid Advertising Specialist to join our team. In this role, you will develop, execute, and optimize paid media campaigns across various platforms to maximize client ROI. Your expertise in performance marketing, media buying, and digital analytics will be essential in driving successful marketing initiatives that elevate our clients’ online presence and business growth.
Responsibilities
- Plan, create, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and Bing Ads.
- Conduct comprehensive keyword research to identify high-impact search terms for PPC (pay-per-click) campaigns.
- Monitor campaign performance using web analytics tools like Google Analytics and Google Tag Manager; analyze media performance analytics to inform optimization strategies.
- Manage marketing campaign budgets efficiently, ensuring optimal allocation of resources for maximum ROI.
- Implement conversion optimization techniques to improve campaign effectiveness and achieve client goals.
- Generate detailed web analytics reporting and insights to track campaign success and guide future strategies.
- Collaborate with clients and internal teams to develop media planning strategies aligned with overall marketing objectives.
Requirements
- Proven experience in performance marketing with a strong understanding of paid search marketing (SEM) and social media advertising.
- Hands-on experience managing PPC campaigns using Google AdWords and Bing Ads.
- Proficiency in SEO tools, spreadsheets (including pivot tables), and web analytics platforms such as Google Analytics.
- Ability to manage budgets effectively within a search marketing role while maintaining a data-driven decision-making approach.
- Strong knowledge of digital marketing channels including social media management, affiliate marketing, and media buying.
- Familiarity with tools like Google Tag Manager for tracking and conversion measurement.
- Excellent analytical skills with the ability to interpret data for continuous campaign improvement.
Join us at Digital Limelight Media where your expertise will help shape innovative digital advertising solutions that make a real impact!
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Food provided
- Happy hour
- Health insurance
- Health savings account
- Life insurance
- Paid parental leave
- Referral program
- Vision insurance
Work Location: Hybrid remote in Grand Rapids, MI 49504
See All 10 Advertising Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Advertising JobsAdvertising Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Advertising Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
What Michigan Employers Look For
The qualifications that appear most often in advertising jobs across Michigan.
- Bachelor's degree in advertising, marketing, communications, or a closely related field
- Demonstrated experience with digital advertising platforms such as Google Ads or Meta Ads Manager
- Strong portfolio showing campaign strategy, creative execution, or measurable results
- Proficiency in analytics tools and the ability to report on campaign performance metrics
- Experience collaborating with cross-functional teams including creative, sales, and brand partners
- Excellent written and verbal communication skills with strong attention to detail and deadlines
Advertising Jobs in Michigan: Frequently Asked Questions
How do you become a advertising in Michigan?
Advertising is not a state-licensed profession in Michigan, so there is no required exam or registration board. Most Michigan employers expect a bachelor's degree in advertising, marketing, or communications from an accredited program, often supplemented by an internship at a Detroit-area agency or an in-house team. Building a portfolio that demonstrates real campaign work, whether from internships, freelance projects, or coursework, is the most direct path to getting hired.
Which companies hire advertisings in Michigan?
Companies currently hiring advertisings in Michigan include Stellantis, Best Version Media, and CITY OF EAST LANSING, per current listings on Migrate Mate as of September 2026. Michigan's concentration of automotive manufacturers, regional hospital networks, and consumer packaged goods companies means steady in-house advertising demand alongside established independent agencies headquartered in Detroit and Grand Rapids.
Which Michigan cities have the most advertising jobs?
Kalamazoo, Niles, and Ann Arbor account for the most advertising openings in Michigan. Detroit drives the largest share due to its concentration of automotive headquarters, regional media companies, and major agency offices, while Grand Rapids has grown steadily as a hub for consumer brands and healthcare marketing, and Ann Arbor draws demand from technology firms and the University of Michigan's affiliated enterprises.
Are there remote advertising jobs in Michigan?
Yes, and more than most fields. About 60% of advertising openings tied to Michigan are remote or hybrid as of September 2026, reflecting how much of the work involves digital platforms, content creation, and campaign management that travels well outside the office. Strategy, paid media, and copywriting roles tend to see the most remote flexibility, while account management and client-facing positions more often require in-person presence.
How can I get hired as a advertising in Michigan with little or no experience?
The most realistic entry point is an advertising or marketing internship at a Detroit-area agency or an in-house team at one of Michigan's large automotive or healthcare employers, which regularly run structured programs for students and recent graduates. Entry-level titles like marketing coordinator, media assistant, or communications associate serve as common stepping stones. A focused portfolio, even built from student campaigns or volunteer work, carries more weight with Michigan hiring managers than a degree alone.
Where can I find and apply to advertising jobs in Michigan?
You can find and apply to advertising jobs in Michigan on Migrate Mate, which lists current openings from employers hiring in the state right now. Find roles that fit your experience and specialization and apply directly through the listings.
See All 10 Advertising Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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