Product Marketing Associate Jobs in Michigan
Product Marketing Associate jobs in Michigan are concentrated in Detroit, Grand Rapids, and Ann Arbor, where established companies across automotive technology, consumer goods, and healthcare products maintain active marketing teams. Employers such as General Motors, Kellogg's, and Stryker have long anchored the state's demand for product marketers who specialize in go-to-market strategy, competitive positioning, and product launch campaigns. Openings exist at the coordinator and associate level through senior contributor roles, making Michigan one of the more consistent markets for building an early-to-mid career in product marketing. See the openings below and apply to the ones that match your experience.
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Showing 5 of 13+ Product Marketing Associate jobs
Requisition ID: 73429
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,
JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas -
41,000 employees, and 35 manufacturing and technology research centers. Additional
information about the company can be found at WhirlpoolCorp.com.
This role in summary
Whirlpool is currently seeking a qualified candidate for the role of a Product Marketing Manager opening to join our Cleaning organization on the Product Strategy & Launch team.
This role will be based in Benton Harbor, MI, onsite.
The Product Marketing Manager will lead a cross functional team composed of consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders to define & deliver cleaning products, such as dishwashers, that improve life at home. This person will also translate winning products into compelling stories and go-to-market plans for our portfolio of brands (Whirlpool, KitchenAid, Maytag, and Amana).
Your responsibilities will include
Lead cross functional teams that deliver new Cleaning products to marketHarness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers
Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics
Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth)
Minimum requirements
Bachelor’s Degree3+ years of experience in marketing, brand management, product management or engineering
Preferred skills and experiences
Bachelor’s Degree in MarketingGrowth mindset: consumer-centric, insight-led, and naturally curious with a passion for solving complex problems and challenging the status quo
Strong leadership and communication skills, with a proven ability to present complex topics both analytically and creatively
Excellent critical thinking, sound business judgment, and decisive problem-solving abilities
Proven success operating and delivering results in a fast-paced, matrixed global organization
Strong strategic acumen with the ability to turn data and insights into actionable business strategies
Highly collaborative approach with a strong track record of building cross-functional partnerships
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Requisition ID: 73429
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,
JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas -
41,000 employees, and 35 manufacturing and technology research centers. Additional
information about the company can be found at WhirlpoolCorp.com.
This role in summary
Whirlpool is currently seeking a qualified candidate for the role of a Product Marketing Manager opening to join our Cleaning organization on the Product Strategy & Launch team.
This role will be based in Benton Harbor, MI, onsite.
The Product Marketing Manager will lead a cross functional team composed of consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders to define & deliver cleaning products, such as dishwashers, that improve life at home. This person will also translate winning products into compelling stories and go-to-market plans for our portfolio of brands (Whirlpool, KitchenAid, Maytag, and Amana).
Your responsibilities will include
Lead cross functional teams that deliver new Cleaning products to marketHarness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers
Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics
Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth)
Minimum requirements
Bachelor’s Degree3+ years of experience in marketing, brand management, product management or engineering
Preferred skills and experiences
Bachelor’s Degree in MarketingGrowth mindset: consumer-centric, insight-led, and naturally curious with a passion for solving complex problems and challenging the status quo
Strong leadership and communication skills, with a proven ability to present complex topics both analytically and creatively
Excellent critical thinking, sound business judgment, and decisive problem-solving abilities
Proven success operating and delivering results in a fast-paced, matrixed global organization
Strong strategic acumen with the ability to turn data and insights into actionable business strategies
Highly collaborative approach with a strong track record of building cross-functional partnerships
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
See All 13 Product Marketing Associate Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Associate Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Product Marketing Associate Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
What Michigan Employers Look For
The qualifications that appear most often in product marketing associate jobs across Michigan.
- Bachelor's degree in marketing, business, or a related field required
- One to three years of product marketing or related marketing experience preferred
- Demonstrated ability to develop go-to-market plans and product positioning materials
- Proficiency with CRM platforms, marketing analytics tools, and presentation software
- Strong cross-functional collaboration skills with product, sales, and creative teams
- Experience conducting competitive analysis and translating insights into messaging
Product Marketing Associate Jobs in Michigan: Frequently Asked Questions
How do you become a product marketing associate in Michigan?
Most product marketing associate roles in Michigan require a bachelor's degree in marketing, business communications, or a closely related field. Michigan does not issue a state license for this role. Hiring managers across the state's automotive, consumer goods, and healthcare sectors look for candidates who have completed internships or coursework in brand strategy, market research, or product management. Building a portfolio of go-to-market projects or campaign work strengthens any application.
Which companies hire product marketing associates in Michigan?
Employers hiring product marketing associates in Michigan right now include ArcSite, CDMA, and Harman, based on current listings on Migrate Mate as of November 2026. Michigan's mix of automotive technology firms, consumer packaged goods companies, and medical device manufacturers means product marketing roles appear across a wide range of industries throughout the state.
Which Michigan cities have the most product marketing associate jobs?
Novi, Grand Rapids, and Troy have the most product marketing associate openings in Michigan. Detroit leads because of its concentration of automotive and technology headquarters, while Grand Rapids attracts openings from consumer goods and healthcare companies, and Ann Arbor draws marketing roles tied to its University of Michigan-connected research and technology ecosystem.
Are there remote product marketing associate jobs in Michigan?
Yes, and more than most fields. About 86% of product marketing associate openings tied to Michigan are remote or hybrid as of November 2026, reflecting how much of the work, including writing positioning documents, building presentations, and coordinating with distributed teams, can be done from anywhere. Roles requiring close collaboration with physical product development teams tend to be on-site more often.
How can I get hired as a product marketing associate in Michigan with little or no experience?
The most realistic entry path is a marketing coordinator or brand coordinator role at one of Michigan's large consumer or industrial companies, which often serve as a direct pipeline into product marketing. General Motors, Whirlpool, and Stryker run structured new-grad and rotational programs that include marketing functions. Candidates without direct experience gain an edge through a portfolio of case studies or campaign work, even from class projects or freelance efforts, alongside proficiency in tools like Salesforce, HubSpot, or Google Analytics.
Where can I find and apply to product marketing associate jobs in Michigan?
You can find and apply to product marketing associate jobs in Michigan on Migrate Mate, which lists current openings across the state. Search the listings to find roles that match your background, experience level, and preferred location, then apply directly to the ones that fit.
See All 13 Product Marketing Associate Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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