Product Marketing Associate Jobs
Product Marketing Associate jobs are open across technology, healthcare, consumer goods, and financial services, from entry-level to mid-career, with specializations in product launches, competitive intelligence, and go-to-market strategy. Find a role that fits from the openings below and apply directly.
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Showing 5 of 495+ Product Marketing Associate jobs
Job Title: Associate Product Manager
Location: New York, NY 10001 (Hybrid)
Duration: 2 Year
About us:
At Cogent Infotech, we believe in creating opportunities that empower individuals and transform organizations. With over 22 years of excellence in consulting and talent solutions, we pride ourselves on building inclusive workplaces and driving innovation in everything we do. Our diverse teams bring unique perspectives to help deliver cutting-edge solutions to global clients across both public and private sectors.
Position Summary:
Manage and own portfolio of projects with end to end accountability. Responsible for both launching new projects and ensuring the management of product portfolio.
Job Responsibilities:
- Work closely with Global Category Innovation to develop Category plan
- Collect insights for the Face category including consumer, market, competitor and influencer data to influence growth strategies for the category
- Manage product portfolio with end to end accountability
- Responsible for the creative and innovative concepts that target unique consumer insights, address business needs and meets Brand DNA
- Concept development: Generate ideas and write creative concepts for new products. Incorporation of trends, data and consumer insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity. Keep up-to-date on the latest products, trends, advertising, and insights across platforms (TikTok, Instagram, WGSN etc.)
- Propose need gaps based on analysis of competitive landscape and trends that align with the brand identity.
- Ensure the feasibility and profitability of projects.
- Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals.
- Manage the end to end project launch (insights, formula direction, packaging design, artwork, merch, launch strategy etc) and work with Global Brand Experience to ensure full 360 launch
- Work with countries and zones to ensure project is attractive locally
- Gather feedback from Zones and key markets to inform and support creation of product concepts and creative briefs
- Support with meeting preparation including strategic and business slides
- Create strong partnerships with cross-functional partners through regular catch-up meetings and emails
- Create Magellan briefs, Compass codes and Cosmo codes for new product innovation
- Open/manage vendor purchase orders and team budget
- Assess project performance using data provided by analytics
- Manage the end to end claims process
- Work with Product Campaign and Content Management to:
- Create integrated brief for activation assets
- Drive overall content production for projects
- Ensure content meets the Brand DNA
- Orchestrate the creation of always on content
- Cooperation with other departments/cross-functional teams (Labs, Industry/Packaging, Legal, etc) to ensure implementation and execution excellence from kick off through launch in order to attain expected results aligned with the overall brand strategy.
- Assess project performance using data provided by analytics
- Monitor SKUs growth throughout the year; assessing performance using data provided by Zones & countries
- Manage both new product launches/innovation but also core portfolio support strategy
- Monitoring projects’ progress to manage and mitigate any eventual risks and resolving any issues that may arise during the course of the project.
- Identify ways to refresh products and maintain competitive edge
- Drives integrated L4TF launch plan
- Actively participate in innovation sharing and upskilling
- Manage budget
Core KPIs:
- Strongly developed and executed product launches
- Deliver on time to market
- Local market adoption of launch strategy
Deliverables:
- Launch strategy, plan & guidelines
- Product launches
- Animation calendar for core SKUs
- Collaboration within DMI & cross-functions
Job Requirements:
- 2+ years of related business experience in marketing (global marketing preferred) or beauty product management
- Bachelor’s Degree required
- PC Proficiency (Microsoft Suite)
- Information & Data management
- Collaborative leadership skills
- Project Management Skills
- Quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Demonstrated Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitude
What We Are Looking For:
Required Qualifications:
- Creative visionaries and strategic thinkers with a strong sense of aesthetics
- Resilient: able to thrive in a dynamic, fast-paced, deadline-driven environment
- Passionate about trends, new products, and advertising
- Organizational skills: ability to self-manage projects, track and meet important timings/milestones
- Analytical mindset: feels confident about working with numbers and data (Excel)
- Proactive
- Strong communication skills
Preferred Qualifications:
- Project and time management
- Detail oriented
- Data driven
- Creative mindset
Equal Opportunity & Inclusion Statement
Cogent Infotech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome and valued. We encourage applications from individuals of all backgrounds, identities, abilities, and experiences. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply.
Application Process
Please submit your resume and a short cover letter through our online portal. Our process includes an initial resume review, a virtual interview, and a short technical assessment. If you need accommodations, feel free to inform us—we are happy to assist.
Join Us
At Cogent Infotech, your ideas matter. Join a purpose-driven organization that celebrates diversity, encourages collaboration, and invests in your future.
Job Title: Associate Product Manager
Location: New York, NY 10001 (Hybrid)
Duration: 2 Year
About us:
At Cogent Infotech, we believe in creating opportunities that empower individuals and transform organizations. With over 22 years of excellence in consulting and talent solutions, we pride ourselves on building inclusive workplaces and driving innovation in everything we do. Our diverse teams bring unique perspectives to help deliver cutting-edge solutions to global clients across both public and private sectors.
Position Summary:
Manage and own portfolio of projects with end to end accountability. Responsible for both launching new projects and ensuring the management of product portfolio.
Job Responsibilities:
- Work closely with Global Category Innovation to develop Category plan
- Collect insights for the Face category including consumer, market, competitor and influencer data to influence growth strategies for the category
- Manage product portfolio with end to end accountability
- Responsible for the creative and innovative concepts that target unique consumer insights, address business needs and meets Brand DNA
- Concept development: Generate ideas and write creative concepts for new products. Incorporation of trends, data and consumer insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity. Keep up-to-date on the latest products, trends, advertising, and insights across platforms (TikTok, Instagram, WGSN etc.)
- Propose need gaps based on analysis of competitive landscape and trends that align with the brand identity.
- Ensure the feasibility and profitability of projects.
- Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals.
- Manage the end to end project launch (insights, formula direction, packaging design, artwork, merch, launch strategy etc) and work with Global Brand Experience to ensure full 360 launch
- Work with countries and zones to ensure project is attractive locally
- Gather feedback from Zones and key markets to inform and support creation of product concepts and creative briefs
- Support with meeting preparation including strategic and business slides
- Create strong partnerships with cross-functional partners through regular catch-up meetings and emails
- Create Magellan briefs, Compass codes and Cosmo codes for new product innovation
- Open/manage vendor purchase orders and team budget
- Assess project performance using data provided by analytics
- Manage the end to end claims process
- Work with Product Campaign and Content Management to:
- Create integrated brief for activation assets
- Drive overall content production for projects
- Ensure content meets the Brand DNA
- Orchestrate the creation of always on content
- Cooperation with other departments/cross-functional teams (Labs, Industry/Packaging, Legal, etc) to ensure implementation and execution excellence from kick off through launch in order to attain expected results aligned with the overall brand strategy.
- Assess project performance using data provided by analytics
- Monitor SKUs growth throughout the year; assessing performance using data provided by Zones & countries
- Manage both new product launches/innovation but also core portfolio support strategy
- Monitoring projects’ progress to manage and mitigate any eventual risks and resolving any issues that may arise during the course of the project.
- Identify ways to refresh products and maintain competitive edge
- Drives integrated L4TF launch plan
- Actively participate in innovation sharing and upskilling
- Manage budget
Core KPIs:
- Strongly developed and executed product launches
- Deliver on time to market
- Local market adoption of launch strategy
Deliverables:
- Launch strategy, plan & guidelines
- Product launches
- Animation calendar for core SKUs
- Collaboration within DMI & cross-functions
Job Requirements:
- 2+ years of related business experience in marketing (global marketing preferred) or beauty product management
- Bachelor’s Degree required
- PC Proficiency (Microsoft Suite)
- Information & Data management
- Collaborative leadership skills
- Project Management Skills
- Quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Demonstrated Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitude
What We Are Looking For:
Required Qualifications:
- Creative visionaries and strategic thinkers with a strong sense of aesthetics
- Resilient: able to thrive in a dynamic, fast-paced, deadline-driven environment
- Passionate about trends, new products, and advertising
- Organizational skills: ability to self-manage projects, track and meet important timings/milestones
- Analytical mindset: feels confident about working with numbers and data (Excel)
- Proactive
- Strong communication skills
Preferred Qualifications:
- Project and time management
- Detail oriented
- Data driven
- Creative mindset
Equal Opportunity & Inclusion Statement
Cogent Infotech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome and valued. We encourage applications from individuals of all backgrounds, identities, abilities, and experiences. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply.
Application Process
Please submit your resume and a short cover letter through our online portal. Our process includes an initial resume review, a virtual interview, and a short technical assessment. If you need accommodations, feel free to inform us—we are happy to assist.
Join Us
At Cogent Infotech, your ideas matter. Join a purpose-driven organization that celebrates diversity, encourages collaboration, and invests in your future.
See All 495+ Product Marketing Associate Jobs
Jump back to the full list of openings and apply to any product marketing associate role that fits.
Find JobsProduct Marketing Associate Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- DoorDash21
- AbbVie8
- Revolution Medicines8
- Mattel7
- Stripe7
Top Industries Hiring
- Technology & Software144
- Biotechnology & Pharmaceuticals83
- Consulting & Professional Services29
- Manufacturing27
- Medical Devices25
What Employers Look For
The qualifications that appear most often in product marketing associate jobs.
- Bachelor's degree in marketing, business, communications, or a related field
- Experience developing positioning, messaging, or go-to-market strategy for a product
- Proficiency with CRM and marketing automation tools such as Salesforce or HubSpot
- Ability to conduct competitive research and translate findings into actionable battlecards
- Strong written communication skills with a portfolio of product copy or launch materials
- Familiarity with product analytics platforms such as Amplitude, Mixpanel, or Google Analytics
Tips for Your Product Marketing Associate Job Search
Tailor your resume to each product
Hiring managers scan for product-specific language, so rewrite your bullets to match the product category in each posting. A SaaS listing needs different terminology than a consumer packaged goods role, even if your core tasks are identical.
Build a launch artifact for your portfolio
Product marketing associate candidates who include one concrete launch artifact, a positioning doc, a battlecard, or a launch brief, stand out immediately. Pick your strongest example and annotate what problem it solved and what outcome it drove.
Filter openings by go-to-market stage
Companies at Series B or earlier usually want generalists who can own a full launch cycle. Later-stage or enterprise employers often hire for a narrower lane like enablement or competitive research. Matching your background to that stage sharpens your cover letter and saves wasted applications.
Apply early to roles that fit
Migrate Mate lists product marketing associate openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a messaging framework walkthrough
Interviewers for this role almost always ask you to critique or rewrite existing product messaging. Practice walking through a real product's positioning out loud, identifying the audience, the differentiated claim, and the proof points, so you can do it confidently under interview conditions.
Negotiate with launch cycle timing in mind
Product marketing teams often have a hard stop on hiring once a launch enters final prep. If you receive an offer during a known release window for that company's product, ask about start-date flexibility early so compensation talks don't stall on a logistics mismatch.
Product Marketing Associate Jobs: Frequently Asked Questions
Which companies are hiring the most product marketing associates?
The companies hiring the most product marketing associates right now include DoorDash, AbbVie, and Revolution Medicines, with the largest share of openings in California, New York, and Massachusetts, based on current listings on Migrate Mate as of June 2026. Demand is consistently strongest at software companies and consumer technology brands with active product release cycles.
How many product marketing associate jobs are remote?
About 44% of product marketing associate openings are fully remote or hybrid as of June 2026, making it one of the more flexible marketing roles at the associate level. Sub-specializations like competitive intelligence and content-driven enablement tend to have the highest share of remote-eligible postings, while roles tied to in-person sales training or event-based launches skew toward on-site requirements.
How do you become a product marketing associate?
Start with a degree in marketing, business, or communications, then build hands-on experience through internships focused on product launches, customer research, or sales enablement. Develop a portfolio that includes at least one positioning document or go-to-market brief. Certifications in product marketing from recognized programs strengthen your application, and transitioning from a related role in content, demand generation, or sales operations is a common entry path.
Can you get a product marketing associate job with little experience?
Yes, entry-level product marketing associate roles exist specifically for candidates with limited formal experience, particularly at startups and mid-size software companies. The strongest applications at this level lead with a self-initiated project, a competitor analysis, a mock launch brief, or a messaging teardown of a real product. Internships in product, marketing, or sales roles carry significant weight even if they were not titled product marketing.
What does the product marketing associate interview process look like?
Most product marketing associate interview processes include an initial recruiter screen, a hiring manager conversation focused on your experience with positioning and launches, and a take-home or live case study where you rewrite messaging, build a battlecard, or draft a launch brief. Final rounds typically involve cross-functional stakeholders from product, sales, or design. The case study is the stage where most candidates are differentiated, so prepare a repeatable framework before you start applying.
Where can I find and apply to product marketing associate jobs?
You can find and apply to product marketing associate jobs on Migrate Mate, which lists current openings from employers across the United States. Search the listings to find roles that match your background and apply directly to each one that fits.
See All 495+ Product Marketing Associate Jobs
Jump back to the full list of openings and apply to any product marketing associate role that fits.
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