Product Marketing Associate Jobs in Dallas, TX
Product Marketing Associate jobs in Dallas are concentrated in Uptown, the Platinum Corridor, and Downtown, with strong demand from technology companies, financial services firms, and healthcare organizations. Employers hiring right now include Texas Instruments, AT&T, and Photon. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 96+ Product Marketing Associate jobs
This role is responsible for leading the strategy, planning, and execution of marketing initiatives that drive customer acquisition, customer loyalty, and brand growth through strategic partnerships, value-added services, and customer-centric experiences. The role will identify new growth opportunities, develop integrated marketing strategies, and collaborate across the organization to bring innovative offerings and experiences to market that strengthen AT&T's customer value proposition.
Responsibilities
Develop and execute marketing strategies that leverage partnerships, value-added services, and customer experiences to drive acquisition, customer loyalty, and brand consideration.
Identify, evaluate, and recommend new partnership opportunities and value-added benefits that strengthen AT&T's customer value proposition.
Lead cross-functional efforts to bring partnership-led and customer-centric initiatives to market, ensuring alignment across key stakeholders.
Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact.
Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and optimization recommendations.
Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits.
Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.
Analyze, interpret, and communicate business performance, customer insights, and marketing results.
Develop executive-ready recommendations and present strategic opportunities to leadership.
Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.
Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities.
Qualifications
Marketing, partnership marketing, loyalty, customer engagement, or business development experience preferred.
Strong strategic thinking and ability to identify opportunities for growth and customer value creation.
Proven ability to build relationships and influence across diverse stakeholder groups.
Highly motivated self-starter with a bias for action.
Experience leading complex, cross-functional initiatives.
Strong analytical and problem-solving skills.
Experience building new programs, processes, or initiatives from the ground up.
Ability to simplify complex information into clear business recommendations.
Strong written, verbal, and presentation skills.
Comfortable presenting to senior leadership.
Strong PowerPoint and Excel skills.
Bachelor's degree in Marketing, Business, Communications, or related field.
Principal Functional Skills / Competencies
Marketing Strategy & Execution
Partnership Strategy & Relationship Management
Customer Acquisition & Retention Strategy
Loyalty & Engagement Marketing
Integrated Marketing Planning
Cross-Functional Leadership
Executive Communication
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, Texas, El Segundo, CaliforniaSalary Range:
$143,800.00 - $215,800.00
AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
This role is responsible for leading the strategy, planning, and execution of marketing initiatives that drive customer acquisition, customer loyalty, and brand growth through strategic partnerships, value-added services, and customer-centric experiences. The role will identify new growth opportunities, develop integrated marketing strategies, and collaborate across the organization to bring innovative offerings and experiences to market that strengthen AT&T's customer value proposition.
Responsibilities
Develop and execute marketing strategies that leverage partnerships, value-added services, and customer experiences to drive acquisition, customer loyalty, and brand consideration.
Identify, evaluate, and recommend new partnership opportunities and value-added benefits that strengthen AT&T's customer value proposition.
Lead cross-functional efforts to bring partnership-led and customer-centric initiatives to market, ensuring alignment across key stakeholders.
Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact.
Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and optimization recommendations.
Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits.
Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.
Analyze, interpret, and communicate business performance, customer insights, and marketing results.
Develop executive-ready recommendations and present strategic opportunities to leadership.
Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.
Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities.
Qualifications
Marketing, partnership marketing, loyalty, customer engagement, or business development experience preferred.
Strong strategic thinking and ability to identify opportunities for growth and customer value creation.
Proven ability to build relationships and influence across diverse stakeholder groups.
Highly motivated self-starter with a bias for action.
Experience leading complex, cross-functional initiatives.
Strong analytical and problem-solving skills.
Experience building new programs, processes, or initiatives from the ground up.
Ability to simplify complex information into clear business recommendations.
Strong written, verbal, and presentation skills.
Comfortable presenting to senior leadership.
Strong PowerPoint and Excel skills.
Bachelor's degree in Marketing, Business, Communications, or related field.
Principal Functional Skills / Competencies
Marketing Strategy & Execution
Partnership Strategy & Relationship Management
Customer Acquisition & Retention Strategy
Loyalty & Engagement Marketing
Integrated Marketing Planning
Cross-Functional Leadership
Executive Communication
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, Texas, El Segundo, CaliforniaSalary Range:
$143,800.00 - $215,800.00
AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
See All 96 Product Marketing Associate Jobs in Dallas
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Find JobsProduct Marketing Associate Job Market in Dallas
Who's Hiring
- Texas Instruments30
- AT&T7
- Photon7
- Oscar Health7
- Perry Weather7
Top Industries Hiring
- Technology & Software
- Electronics & Hardware
Product Marketing Associate Jobs in Dallas: Frequently Asked Questions
How do I get a product marketing associate job in Dallas?
Focus your search on Dallas's technology corridor along the Tollway, the financial services firms clustered in Downtown, and the healthcare and health-tech companies based in the Medical District. Candidates who can demonstrate go-to-market execution, product messaging, and cross-functional collaboration with sales teams tend to stand out. A portfolio showing a launch campaign or competitive analysis specific to B2B or SaaS products is particularly valued by Dallas employers.
Which companies hire product marketing associates in Dallas?
Dallas product marketing associate roles are posted by Texas Instruments, AT&T, and Photon and others right now, based on current listings on Migrate Mate as of September 2026. Dallas attracts a wide range of employers, from large enterprise technology companies and regional financial institutions to fast-growing startups in the Uptown and Deep Ellum innovation scene.
Are there remote product marketing associate jobs in Dallas?
Yes, product marketing associate work is desk-based and strategy-driven, making it one of the more remote-compatible roles in the marketing field. About 76% of product marketing associate openings tied to Dallas are remote or hybrid as of September 2026, with many employers offering flexible arrangements for experienced candidates. Responsibilities like competitive research, messaging development, and content creation tend to be most easily handled remotely.
How can I get a product marketing associate job in Dallas with little or no experience?
The most realistic entry path in Dallas is targeting coordinator or marketing associate roles at mid-size SaaS or fintech companies in the Platinum Corridor, where teams are small enough that junior hires gain broad exposure quickly. Internships at Dallas-area technology companies or marketing agencies that serve enterprise clients can also open the door. Building a portfolio with mock product launch plans, messaging frameworks, or competitive teardowns makes entry-level candidates noticeably stronger in Dallas interviews.
Which industries hire the most product marketing associates in Dallas?
Most product marketing associate openings in Dallas sit in Technology & Software and Electronics & Hardware, per current listings on Migrate Mate as of September 2026. Dallas's role as a major hub for enterprise technology, financial services headquarter operations, and a growing healthcare sector creates consistent demand for product marketers who can bridge technical products and buyer-facing messaging.
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