Product Marketing Associate Jobs in Texas
Product Marketing Associate jobs in Texas are in high demand, with active hiring concentrated in technology, SaaS, healthcare, and consumer goods sectors and openings ranging from entry-level coordinator roles through senior associate positions. Austin, Dallas, and Houston lead hiring volume, with established employers like Dell Technologies, HP Inc., and Whole Foods Market regularly staffing product marketing roles. The most sought-after specialties include go-to-market strategy, competitive analysis, and content-led product launches. Find a role that fits below and apply directly.
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Showing 5 of 19+ Product Marketing Associate jobs
Job Title: Product Marketing Associate
Department Name: Brand Marketing
Effective Date: April 2026
Reports to (title): Sr. Director of Strategic Programs and Business Development
# of Direct Reports: 0
# Indirect Reports: 0
Individual Contributor: Yes
Full Time/Part Time: Full Time
# Hours Per Week: 40
Average Work Schedule: Monday – Friday 8:00 AM – 5:00 PM
Location: Dallas TX
Job Summary:
The Product Marketing Associate is an individual contributor on the Brand Marketing team at Lucchese Bootmaker, reporting to the Sr. Director of Strategic Programs and Business Development. This role supports the execution of product storytelling across internal and external channels, ensuring a consistent and compelling product narrative that supports both customer engagement and associate education. This is a high-impact individual contributor role that supports conversion, sell-through, and brand perception across customer and associate touchpoints.
Scope of Job:
This role sits at the intersection of product development, creative, retail, and digital commerce. The Product Marketing Associate supports e-commerce performance, retail sell-through, and brand equity by executing clear, consistent product messaging across all channels.
Primary focus areas include supporting the execution of:
- Product storytelling and external marketing copy (PDPs, campaigns, digital channels)
- Internal product education and training content
- Cross-functional product marketing support across brand, retail, and e-commerce
Key stakeholder relationships include Product Development, Merchandising, E-commerce, Retail Operations, Creative, and PR.
Core KPIs include PDP conversion rate, organic traffic, email engagement, associate training completion, and product-related social engagement, in partnership with cross-functional teams. This role is responsible for developing and maintaining product copy standards and training content in collaboration with key stakeholders and escalates broader brand or campaign decisions as needed.
Duties/Responsibilities:
Customer Experience & Business Performance
- Contribute insights and recommendations to support brand and business objectives
- Partner cross-functionally to align product messaging with broader business goals
- Support commerce channels with accurate and compelling product information
- Champion the customer perspective across all product storytelling and packaging
Internal Communications & Training
- Support the development and maintenance of product training materials for retail, customer service, and wholesale partners
- Create internal product launch communications to support cross-functional alignment
- Build onboarding and ongoing product education programs
- Partner with Retail Operations and leadership to ensure training effectiveness
- Translate technical product details into clear, usable associate-facing content
- Establish feedback loops to continuously improve product knowledge and training effectiveness
External Marketing Copywriting
- Support the development and execution of product-focused copy across digital channels (PDPs, email, social, paid media)
- Support PDP standards, including product naming, descriptions, and SEO-informed content in partnership with E-commerce
- Collaborate with marketing teams to develop product-driven campaign messaging
- Support product launches with omnichannel copy (digital, in-store, partnerships)
- Ensure brand voice consistency across all product-related content
- Partner with Creative on campaign development and execution
Operational Excellence
- Contribute to product marketing recommendations informed by customer insights and market trends
- Support photoshoots and product-related content creation as needed
- Partner with Product teams to gather and translate product details for marketing use
- Maintain organized product knowledge and content documentation
This role may perform additional duties as assigned to support business needs.
Required Skills/Abilities:
- Strong written communication skills across multiple marketing channels
- Understanding of e-commerce and SEO best practices
- Experience developing product or brand education content
- Ability to collaborate cross-functionally across multiple teams
- Strong organizational and project management skills
- Ability to analyze trends and translate insights into actionable content
- Proficiency in Microsoft Office and Google Suite; CMS/e-commerce experience a plus
- Strong attention to detail and ability to learn complex product information
Education, Experience, and/or Certifications:
- 2-4 years of experience in product marketing, copywriting, brand marketing, or similar
- Bachelor’s Degree in Marketing, Communications, English, Journalism, or related field
- Relevant certifications (SEO, content marketing, etc.) a plus
- Experience in luxury, fashion, footwear, or lifestyle brands preferred
Physical Requirements:
- Prolonged periods of sitting and working on a computer
- Ability to occasionally lift up to 15 pounds
- Ability to effectively communicate
- Travel up to 25% as needed to support business and brand initiatives
Haley Sorbo
Sr. HR Manager
4/17/26
Completed By
Title
Completed date
Revision date: initial description 04/15/2026
Job Title: Product Marketing Associate
Department Name: Brand Marketing
Effective Date: April 2026
Reports to (title): Sr. Director of Strategic Programs and Business Development
# of Direct Reports: 0
# Indirect Reports: 0
Individual Contributor: Yes
Full Time/Part Time: Full Time
# Hours Per Week: 40
Average Work Schedule: Monday – Friday 8:00 AM – 5:00 PM
Location: Dallas TX
Job Summary:
The Product Marketing Associate is an individual contributor on the Brand Marketing team at Lucchese Bootmaker, reporting to the Sr. Director of Strategic Programs and Business Development. This role supports the execution of product storytelling across internal and external channels, ensuring a consistent and compelling product narrative that supports both customer engagement and associate education. This is a high-impact individual contributor role that supports conversion, sell-through, and brand perception across customer and associate touchpoints.
Scope of Job:
This role sits at the intersection of product development, creative, retail, and digital commerce. The Product Marketing Associate supports e-commerce performance, retail sell-through, and brand equity by executing clear, consistent product messaging across all channels.
Primary focus areas include supporting the execution of:
- Product storytelling and external marketing copy (PDPs, campaigns, digital channels)
- Internal product education and training content
- Cross-functional product marketing support across brand, retail, and e-commerce
Key stakeholder relationships include Product Development, Merchandising, E-commerce, Retail Operations, Creative, and PR.
Core KPIs include PDP conversion rate, organic traffic, email engagement, associate training completion, and product-related social engagement, in partnership with cross-functional teams. This role is responsible for developing and maintaining product copy standards and training content in collaboration with key stakeholders and escalates broader brand or campaign decisions as needed.
Duties/Responsibilities:
Customer Experience & Business Performance
- Contribute insights and recommendations to support brand and business objectives
- Partner cross-functionally to align product messaging with broader business goals
- Support commerce channels with accurate and compelling product information
- Champion the customer perspective across all product storytelling and packaging
Internal Communications & Training
- Support the development and maintenance of product training materials for retail, customer service, and wholesale partners
- Create internal product launch communications to support cross-functional alignment
- Build onboarding and ongoing product education programs
- Partner with Retail Operations and leadership to ensure training effectiveness
- Translate technical product details into clear, usable associate-facing content
- Establish feedback loops to continuously improve product knowledge and training effectiveness
External Marketing Copywriting
- Support the development and execution of product-focused copy across digital channels (PDPs, email, social, paid media)
- Support PDP standards, including product naming, descriptions, and SEO-informed content in partnership with E-commerce
- Collaborate with marketing teams to develop product-driven campaign messaging
- Support product launches with omnichannel copy (digital, in-store, partnerships)
- Ensure brand voice consistency across all product-related content
- Partner with Creative on campaign development and execution
Operational Excellence
- Contribute to product marketing recommendations informed by customer insights and market trends
- Support photoshoots and product-related content creation as needed
- Partner with Product teams to gather and translate product details for marketing use
- Maintain organized product knowledge and content documentation
This role may perform additional duties as assigned to support business needs.
Required Skills/Abilities:
- Strong written communication skills across multiple marketing channels
- Understanding of e-commerce and SEO best practices
- Experience developing product or brand education content
- Ability to collaborate cross-functionally across multiple teams
- Strong organizational and project management skills
- Ability to analyze trends and translate insights into actionable content
- Proficiency in Microsoft Office and Google Suite; CMS/e-commerce experience a plus
- Strong attention to detail and ability to learn complex product information
Education, Experience, and/or Certifications:
- 2-4 years of experience in product marketing, copywriting, brand marketing, or similar
- Bachelor’s Degree in Marketing, Communications, English, Journalism, or related field
- Relevant certifications (SEO, content marketing, etc.) a plus
- Experience in luxury, fashion, footwear, or lifestyle brands preferred
Physical Requirements:
- Prolonged periods of sitting and working on a computer
- Ability to occasionally lift up to 15 pounds
- Ability to effectively communicate
- Travel up to 25% as needed to support business and brand initiatives
Haley Sorbo
Sr. HR Manager
4/17/26
Completed By
Title
Completed date
Revision date: initial description 04/15/2026
See All 19 Product Marketing Associate Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Associate Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Product Marketing Associate Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- DoorDash5
- Bimbo Bakeries USA2
- Fonteva2
- Abbott Diagnostics Scarborough1
- Constellation Brands1
Top Industries Hiring
- Technology & Software8
- Food & Beverage3
- Biotechnology & Pharmaceuticals2
- Consumer Goods2
- Distribution & Wholesale1
What Texas Employers Look For
The qualifications that appear most often in product marketing associate jobs across Texas.
- Bachelor's degree in marketing, business, communications, or a related field
- Experience developing go-to-market strategies and product positioning for target audiences
- Proficiency with marketing analytics tools such as Salesforce, HubSpot, or Google Analytics
- Ability to translate technical product features into clear, benefit-driven messaging
- Strong collaboration skills for working across product, sales, and design teams
- Familiarity with competitive analysis and market research in a B2B or B2C environment
Product Marketing Associate Jobs in Texas: Frequently Asked Questions
How do you become a product marketing associate in Texas?
A bachelor's degree in marketing, business, or communications is the standard entry point for product marketing associate roles in Texas. No state-issued license is required for this role. Texas employers, particularly those in Austin's technology corridor and Dallas's corporate sector, look for candidates who can demonstrate experience with product positioning, market research, or content strategy through internships, coursework projects, or a portfolio of campaign work.
How much do product marketing associates make in Texas?
Product marketing associates in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing associates in Texas?
Employers hiring product marketing associates in Texas right now include DoorDash, Bimbo Bakeries USA, and Fonteva, based on current listings on Migrate Mate as of June 2026. Texas's concentration of technology headquarters, healthcare companies, and consumer brands means there is consistent demand for product marketers who can support both B2B and B2C product lines.
Which Texas cities have the most product marketing associate jobs?
Austin, Irving, and Dallas have the highest concentration of product marketing associate openings in Texas. Austin's dense technology and SaaS ecosystem drives the bulk of listings there, while Dallas attracts roles tied to corporate headquarters and enterprise software firms, and Houston's energy and healthcare sectors generate steady demand for product marketers who can communicate complex offerings to specialized audiences.
Are there remote product marketing associate jobs in Texas?
Yes, and more than most fields. Product marketing is a desk-based, collaborative role that transfers well to remote and hybrid setups, making it one of the more remote-accessible marketing disciplines. About 37% of product marketing associate openings tied to Texas are remote or hybrid as of June 2026, with the remote-friendliest positions typically focused on content creation, competitive research, and digital campaign management.
How can I get hired as a product marketing associate in Texas with little or no experience?
The most realistic entry path is through a marketing coordinator or content marketing role at a Texas technology or consumer goods company, then transitioning into product marketing once you have measurable campaign results to show. Large Austin and Dallas employers in SaaS and enterprise software regularly hire new graduates into associate or rotational programs. Building a portfolio that includes a mock go-to-market plan, a competitive analysis, or a positioning framework gives candidates a concrete edge over applicants with only coursework to reference.
Where can I find and apply to product marketing associate jobs in Texas?
You can find and apply to product marketing associate jobs in Texas on Migrate Mate, which lists current openings across Austin, Dallas, Houston, and other Texas markets. Find roles that match your experience and apply directly to the ones that fit.
See All 19 Product Marketing Associate Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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