Product Marketing Associate Jobs in Georgia
Product Marketing Associate jobs in Georgia are concentrated in technology, financial services, and consumer goods, with demand at every level from recent graduates to senior associates building go-to-market programs. Atlanta is the dominant hiring market, followed by activity in Alpharetta and Savannah, where companies like NCR Voyix, The Coca-Cola Company, and Cox Enterprises maintain large marketing teams. The most in-demand specialties are product launch strategy, competitive intelligence, and B2B positioning for SaaS and fintech products. Find a role that fits below and apply directly.
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Showing 5 of 36+ Product Marketing Associate jobs
About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.
More about the role
This is an exciting job opportunity for you as a Senior Product Marketing Manager - Complex Environments in Peachtree City, GA, with Cooper Lighting Solutions, a business unit of Signify, the world leader in lighting.
Defines product strategy and plans, translating them into clear specifications for R&D to achieve business results; manages offer performance in collaboration with country and cluster product marketers, including PIPO (Phase In Phase Out), NPI (New Product Introduction), and MIP (Market introduction Planning).
Oversees portfolio life cycle management including introduction, maintenance, rationalization, and pruning. Steers new product development and launch from initial phases through final product introduction, including input for APC (Architecture & Platform Creation) and NPDL (New Product Development and Launch). Defines value propositions based on market and customer insights and consolidates Voice of Customer feedback.
Responsible for product pricing, maintaining price limits, developing strategic pricing for the portfolio, benchmarking competitor product ranges and pricing, and monitoring technical trends and product segment roadmaps. Tracks sales, IGM (Integral Gross Margin), and profitability at product, system, and service levels.
Supports ETO (Engineer-to-Order) and Fast Track developments and provides technical input for commercial tenders; leads cost-down value engineering projects while monitoring ICP (Internal Cost Price) and landed ICOS (Internal Cost of Sales).
Updates launch calendars and roadmaps monthly and maintains product information in relevant tools.
More about you
While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:
Bachelor's degree in marketing, business administration, or a related field; MBA or master’s degree preferred
5+ years of work experience in product management, marketing, or commercial marketing with lighting products and/or controls
Proven expertise in product and go-to-market strategies and implementation, pricing, and cross-functional collaboration
Successful in achieving exceptional growth in complex international matrix organizations with deep customer focus and competitor orientation
High degree of technical competence
Able to travel up to 25%
- Must be legally authorized to work in the United States without current or future company sponsorship needs.
Salary: $149,610 - 219,428 based on experience
Bonus: target bonus opportunity - 20%
Benefits Overview: Company subsidized benefits plan offerings that include Medical, Health Savings Account, Dental, 401K retirement plan with company match, Employee Stock Purchase Plan (ESPP), Paid Time Off, including paid vacation, holidays/personal days, tuition reimbursement and products discounts. Ability to purchase supplemental benefits that include supplemental life insurance, dependent life insurance, vision insurance and Accidental Death & Dismemberment insurance, health care flexible spending account and dependent care flexible spending account.
#LI-DC1
Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
Come join us, and together we can light up the future.
About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.
More about the role
This is an exciting job opportunity for you as a Senior Product Marketing Manager - Complex Environments in Peachtree City, GA, with Cooper Lighting Solutions, a business unit of Signify, the world leader in lighting.
Defines product strategy and plans, translating them into clear specifications for R&D to achieve business results; manages offer performance in collaboration with country and cluster product marketers, including PIPO (Phase In Phase Out), NPI (New Product Introduction), and MIP (Market introduction Planning).
Oversees portfolio life cycle management including introduction, maintenance, rationalization, and pruning. Steers new product development and launch from initial phases through final product introduction, including input for APC (Architecture & Platform Creation) and NPDL (New Product Development and Launch). Defines value propositions based on market and customer insights and consolidates Voice of Customer feedback.
Responsible for product pricing, maintaining price limits, developing strategic pricing for the portfolio, benchmarking competitor product ranges and pricing, and monitoring technical trends and product segment roadmaps. Tracks sales, IGM (Integral Gross Margin), and profitability at product, system, and service levels.
Supports ETO (Engineer-to-Order) and Fast Track developments and provides technical input for commercial tenders; leads cost-down value engineering projects while monitoring ICP (Internal Cost Price) and landed ICOS (Internal Cost of Sales).
Updates launch calendars and roadmaps monthly and maintains product information in relevant tools.
More about you
While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:
Bachelor's degree in marketing, business administration, or a related field; MBA or master’s degree preferred
5+ years of work experience in product management, marketing, or commercial marketing with lighting products and/or controls
Proven expertise in product and go-to-market strategies and implementation, pricing, and cross-functional collaboration
Successful in achieving exceptional growth in complex international matrix organizations with deep customer focus and competitor orientation
High degree of technical competence
Able to travel up to 25%
- Must be legally authorized to work in the United States without current or future company sponsorship needs.
Salary: $149,610 - 219,428 based on experience
Bonus: target bonus opportunity - 20%
Benefits Overview: Company subsidized benefits plan offerings that include Medical, Health Savings Account, Dental, 401K retirement plan with company match, Employee Stock Purchase Plan (ESPP), Paid Time Off, including paid vacation, holidays/personal days, tuition reimbursement and products discounts. Ability to purchase supplemental benefits that include supplemental life insurance, dependent life insurance, vision insurance and Accidental Death & Dismemberment insurance, health care flexible spending account and dependent care flexible spending account.
#LI-DC1
Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
Come join us, and together we can light up the future.
See All 36 Product Marketing Associate Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Associate Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Product Marketing Associate Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Consulting & Professional Services
What Georgia Employers Look For
The qualifications that appear most often in product marketing associate jobs across Georgia.
- Bachelor's degree in marketing, business, or a related field required
- One to three years of experience in product marketing or a related B2B role
- Demonstrated ability to develop go-to-market strategies and product messaging
- Proficiency with CRM and marketing automation platforms such as Salesforce and HubSpot
- Strong cross-functional collaboration skills with product, sales, and design teams
- Experience conducting competitive analysis and translating insights into positioning materials
Product Marketing Associate Jobs in Georgia: Frequently Asked Questions
How do you become a product marketing associate in Georgia?
A bachelor's degree in marketing, business, communications, or a related field is the standard starting point for product marketing associate roles in Georgia. No state-issued license or registration is required for this role. Georgia employers, particularly those in Atlanta's tech and fintech sectors, value candidates who can show a portfolio of messaging work, case studies, or launch campaigns alongside their degree.
Which companies hire product marketing associates in Georgia?
Employers hiring product marketing associates in Georgia right now include OneTrust, JumpCloud, and Fanduel, based on current listings on Migrate Mate as of September 2026. Georgia's concentration of technology headquarters, financial services firms, and consumer brands in the Atlanta metro makes it one of the more active states for this role.
Which Georgia cities have the most product marketing associate jobs?
Atlanta, Georgia, and Tucker have the most product marketing associate openings in Georgia. Atlanta drives the majority of listings because of its dense cluster of technology companies, Fortune 500 headquarters, and fintech firms, while Alpharetta adds volume as a corporate campus hub for software and telecommunications employers that run dedicated product marketing teams.
Are there remote product marketing associate jobs in Georgia?
Yes, and more than most fields, since product marketing associate work is desk-based and output-driven rather than tied to a physical location. About 90% of product marketing associate openings tied to Georgia are remote or hybrid as of September 2026, reflecting broader trends in the technology and SaaS sectors. Responsibilities such as competitive research, messaging development, and content creation are the most consistently offered in remote formats.
How can I get hired as a product marketing associate in Georgia with little or no experience?
The most realistic entry path is a marketing coordinator or content marketing role at one of Georgia's many SaaS or fintech companies, then moving laterally into a product marketing associate position once you have messaging and launch experience. Large Atlanta employers including Cox Enterprises and NCR Voyix run associate and rotational marketing programs that accept candidates without direct product marketing backgrounds. Building a portfolio with one documented go-to-market project, even from a class or internship, gives a candidate a clear edge during screening.
Where can I find and apply to product marketing associate jobs in Georgia?
You can find and apply to product marketing associate jobs in Georgia on Migrate Mate, which lists current Georgia openings across industries and metro areas. Find roles that fit your background and apply directly to the employers posting them.
See All 36 Product Marketing Associate Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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