Marketing Analyst Jobs in Michigan
Marketing Analyst jobs in Michigan are concentrated in automotive, manufacturing, retail, and financial services, with consistent demand from entry-level positions through senior strategy roles. Detroit, Grand Rapids, and Ann Arbor account for the bulk of openings, where established employers like General Motors, Meijer, and Kellogg Company maintain active marketing functions. The most in-demand specialties include digital analytics, consumer insights, and marketing mix modeling tied to Michigan's product-driven economy. Find a role that fits below and apply directly.
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Showing 4 of 15+ Marketing Analyst jobs
We’re looking for a proactive Marketing Platform Quality Assurance Analyst to join our Digital Engagement team remotely within either a central or eastern time zone.
As a Marketing Platform Quality Assurance Analyst, you’ll ensure marketing campaigns are accurately configured, tested, and deployed through our marketing engagement platform and related technologies. You’ll collaborate with Marketing Coordinators, Solution Architects, the Marketing Platform Product Owner, and lottery clients to identify issues, maintain quality and compliance, and support effective use of the platform through documentation, knowledge sharing, and process improvement.
Who We Are
With a legacy spanning over a century, Pollard Banknote has become a world leader in instant ticket manufacturing and digital lottery solutions that enhance player engagement through cutting-edge technology. Our diverse and talented team brings ideas to life through creativity, innovation, and collaboration. From exciting lottery experiences to impactful partnerships, we’re shaping the future of gaming and making a difference in millions of lives. Join us and help reimagine how the world plays.
What We Offer
- Competitive compensation
- Profit sharing program – every role plays a part in our success!
- Company pension & 401K
- Health & Extended Benefits
- Opportunities for professional development
- Tuition reimbursement
- Employee & Family Assistance Program
- A variety of committee driven employee engagement activities
What You'll Do
- Perform quality assurance reviews of marketing campaigns, customer journeys, segments, and communications built within the marketing engagement platform.
- Validate campaign configuration, audience targeting, personalization logic, triggers, business rules, and scheduling prior to deployment
- Execute test plans and pre-launch validation activities to ensure campaign accuracy and alignment with documented requirements
- Identify, document, and communicate defects, inconsistencies, and implementation issues, working with stakeholders to ensure timely resolution
- Participate in cross-functional peer reviews and quality assurance processes involving Marketing Coordinators, Developers, and Solution Architects
- Assist with campaign troubleshooting, post-launch validation, and continuous improvement initiatives
- Maintain documentation related to marketing platform processes, standards, workflows, integrations, and best practices
- Support the Marketing Platform Product Owner by updating and organizing implementation guides and other knowledge base articles
- Contribute to the development and maintenance of platform governance, quality assurance standards, and operational processes
- Collaborate with internal teams and stakeholders to ensure marketing initiatives are delivered accurately, efficiently, and in accordance with established standards
- Research and implement testing automation approaches to increase consistency and reduce manual errors
Who You Are
- A collaborative communicator, skilled at working with stakeholders and documenting information clearly.
- Detail-oriented and quality-focused, with a strong commitment to accuracy and consistency.
- Analytical and proactive, able to identify issues, assess risks, and recommend solutions.
- Organized and accountable, effectively managing multiple priorities and deadlines.
What You'll Bring
- 2+ years of experience in marketing operations, marketing technology, quality assurance, business analysis, or a related field.
- Experience working with marketing automation platforms.
- Experience performing testing, QA validation, or process reviews.
- Familiarity with Jira, Planner, Confluence, SharePoint, or similar work management and documentation tools.
- Excellent written communication and documentation skills.
- Ability to interpret business requirements and validate implementation against specifications.
- Proficiency with Microsoft Office applications, particularly Word, Excel, PowerPoint, and Teams
- Strong understanding of campaign workflows, audience segmentation, and customer engagement programs.
Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request.
Employment is contingent upon a satisfactory response from a Criminal Record Search.
We’re looking for a proactive Marketing Platform Quality Assurance Analyst to join our Digital Engagement team remotely within either a central or eastern time zone.
As a Marketing Platform Quality Assurance Analyst, you’ll ensure marketing campaigns are accurately configured, tested, and deployed through our marketing engagement platform and related technologies. You’ll collaborate with Marketing Coordinators, Solution Architects, the Marketing Platform Product Owner, and lottery clients to identify issues, maintain quality and compliance, and support effective use of the platform through documentation, knowledge sharing, and process improvement.
Who We Are
With a legacy spanning over a century, Pollard Banknote has become a world leader in instant ticket manufacturing and digital lottery solutions that enhance player engagement through cutting-edge technology. Our diverse and talented team brings ideas to life through creativity, innovation, and collaboration. From exciting lottery experiences to impactful partnerships, we’re shaping the future of gaming and making a difference in millions of lives. Join us and help reimagine how the world plays.
What We Offer
- Competitive compensation
- Profit sharing program – every role plays a part in our success!
- Company pension & 401K
- Health & Extended Benefits
- Opportunities for professional development
- Tuition reimbursement
- Employee & Family Assistance Program
- A variety of committee driven employee engagement activities
What You'll Do
- Perform quality assurance reviews of marketing campaigns, customer journeys, segments, and communications built within the marketing engagement platform.
- Validate campaign configuration, audience targeting, personalization logic, triggers, business rules, and scheduling prior to deployment
- Execute test plans and pre-launch validation activities to ensure campaign accuracy and alignment with documented requirements
- Identify, document, and communicate defects, inconsistencies, and implementation issues, working with stakeholders to ensure timely resolution
- Participate in cross-functional peer reviews and quality assurance processes involving Marketing Coordinators, Developers, and Solution Architects
- Assist with campaign troubleshooting, post-launch validation, and continuous improvement initiatives
- Maintain documentation related to marketing platform processes, standards, workflows, integrations, and best practices
- Support the Marketing Platform Product Owner by updating and organizing implementation guides and other knowledge base articles
- Contribute to the development and maintenance of platform governance, quality assurance standards, and operational processes
- Collaborate with internal teams and stakeholders to ensure marketing initiatives are delivered accurately, efficiently, and in accordance with established standards
- Research and implement testing automation approaches to increase consistency and reduce manual errors
Who You Are
- A collaborative communicator, skilled at working with stakeholders and documenting information clearly.
- Detail-oriented and quality-focused, with a strong commitment to accuracy and consistency.
- Analytical and proactive, able to identify issues, assess risks, and recommend solutions.
- Organized and accountable, effectively managing multiple priorities and deadlines.
What You'll Bring
- 2+ years of experience in marketing operations, marketing technology, quality assurance, business analysis, or a related field.
- Experience working with marketing automation platforms.
- Experience performing testing, QA validation, or process reviews.
- Familiarity with Jira, Planner, Confluence, SharePoint, or similar work management and documentation tools.
- Excellent written communication and documentation skills.
- Ability to interpret business requirements and validate implementation against specifications.
- Proficiency with Microsoft Office applications, particularly Word, Excel, PowerPoint, and Teams
- Strong understanding of campaign workflows, audience segmentation, and customer engagement programs.
Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request.
Employment is contingent upon a satisfactory response from a Criminal Record Search.
See All 15 Marketing Analyst Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Marketing Analyst JobsMarketing Analyst Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Marketing Analyst Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Chemicals & Materials
- Insurance
- Automotive
- Manufacturing
- Electronics & Hardware
What Michigan Employers Look For
The qualifications that appear most often in marketing analyst jobs across Michigan.
- Bachelor's degree in marketing, business, statistics, or a related quantitative field
- Proficiency in data analysis tools such as Excel, Tableau, or Google Analytics
- Experience interpreting campaign performance metrics and translating findings into recommendations
- Familiarity with CRM platforms and marketing automation software such as Salesforce or HubSpot
- Strong written and verbal communication skills for presenting insights to cross-functional teams
- Knowledge of digital advertising channels including paid search, social media, and programmatic display
Marketing Analyst Jobs in Michigan: Frequently Asked Questions
How do you become a marketing analyst in Michigan?
Most Michigan employers require a bachelor's degree in marketing, business, economics, or a data-related field as the foundation for a marketing analyst role. There is no state-issued license or registration required to work as a marketing analyst in Michigan. Candidates who add credentials such as the Google Analytics certification or a platform-specific certification from a major CRM provider tend to stand out in a competitive market, particularly with Michigan's automotive and retail employers.
How much do marketing analysts make in Michigan?
Marketing analysts in Michigan earn a median of about $66,780 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $40,930 for the lowest 10% to over $127,190 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing analysts in Michigan?
Employers hiring marketing analysts in Michigan right now include Whirlpool Corporation, PPG, and Amcor, based on current listings on Migrate Mate as of September 2026. Michigan's concentration of automotive headquarters, regional retailers, and financial services firms creates sustained demand for analysts who can translate customer and product data into actionable strategy.
Which Michigan cities have the most marketing analyst jobs?
The cities with the most marketing analyst openings in Michigan are Troy, Detroit, and Benton Harbor. Detroit and its suburbs drive the largest share of demand, anchored by automotive and financial services headquarters, while Grand Rapids supports a growing cluster of consumer goods and healthcare marketing roles and Ann Arbor draws openings from the University of Michigan's extensive research and commercial partnerships.
Are there remote marketing analyst jobs in Michigan?
Yes, and more than most fields. About 57% of marketing analyst openings tied to Michigan are remote or hybrid as of September 2026, reflecting the desk-based, data-driven nature of the role. The parts of the work most commonly done remotely include reporting, campaign analysis, and dashboard maintenance, while roles requiring close collaboration with product or sales teams more often call for at least some in-office presence.
How can I get hired as a marketing analyst in Michigan with little or no experience?
The most realistic entry path is applying for marketing coordinator or junior analyst roles at Michigan's large consumer goods and automotive companies, which regularly hire recent graduates from programs at Michigan State University, the University of Michigan, and Wayne State University. General Motors and Meijer both run rotational and early-career programs that place candidates without extensive experience into analytical support functions. Building a portfolio of Google Analytics or Meta Ads Manager work, even from freelance or course projects, gives applicants a concrete edge over candidates who hold only a degree.
Where can I find and apply to marketing analyst jobs in Michigan?
You can find and apply to marketing analyst jobs in Michigan on Migrate Mate, which lists current openings across the state. Find roles that fit your experience and location and apply directly to the employers posting them.
See All 15 Marketing Analyst Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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