Marketing Manager Jobs in Michigan
Marketing Manager jobs in Michigan are consistently active, with strong demand concentrated in automotive, healthcare, manufacturing, and consumer goods sectors, and openings available at every level from junior coordinator to senior director. The busiest hiring metros are Detroit, Grand Rapids, and Ann Arbor, where established employers like General Motors, Spectrum Health, and Kellogg's maintain substantial marketing teams. The most sought-after specialties in Michigan right now are digital marketing, brand management, and product marketing. Find a role that fits below and apply directly.
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Showing 5 of 52+ Marketing Manager jobs
About CG Financial Services
CG Financial Services is a registered investment adviser and insurance firm with more than $4 billion in assets under management. We operate three divisions. Wealth Management works directly with individuals, families and businesses on investment management and financial planning. CG Advisor Network (CGAN) is our advisor network division. Insurance is our third division.
Each division serves a different audience, from clients and prospects to centers of influence and the advisors in our network. Marketing has to work for all of them.
Our Core Values
Our core values shape how we work with clients, advisors and each other. We look for people who share them.
- Thirst for Knowledge: We stay curious and keep learning, about our clients, our industry and our craft.
- Innovative Problem Solver: We look for better ways to get things done and bring solutions, not just problems.
- Self-Motivated: We take ownership and move work forward without waiting to be asked.
- Authentic: We are honest, genuine and consistent in how we show up for people.
- Positively Impact People: We leave clients, colleagues and our communities better off.
About the Role
We're looking for a Marketing Programs Manager to own our client and COI event strategy from the ground up, run the digital marketing that supports all three divisions, and direct the outside partners who help us fill our seminars.
This is a hands-on, high-visibility role for someone who's as comfortable working a room at a client appreciation event as they are running an email campaign. You'll do the work yourself and manage our vendors to get the best results from them. You'll be the person clients and advisors see representing the firm, not someone working behind the scenes.
It's a small team with broad scope. Requests come from three divisions and a busy group of advisors. You'll be expected to make well-reasoned decisions on your own, back them up with facts, and bring clear recommendations to leadership, including what should come first and why.
What You'll Do
Events & Client Experience (the core of this role)
- Own the strategy, calendar, and execution of client appreciation events, educational seminars, and COI-facing events across all three divisions
- Plan each event around a clear goal, such as referrals, deeper client relationships, or qualified prospects, and shape the format, guest list, and follow-up to match
- Represent the firm in person at events, building comfort and credibility with clients, prospects, and centers of influence
- Partner with advisors and division leaders to understand what each audience actually responds to, rather than running one-size-fits-all programming
Vendor & Partner Management
- Direct our seminar marketing firms, who are critical to filling seminar rooms with qualified, targeted prospects. Set clear expectations and review their performance on a regular schedule
- Work with them on targeting and list strategy, and hold them accountable for attendance and prospect quality
- Coordinate other agency and platform partners as needed, keeping everyone working toward the same calendar and priorities
Digital Marketing
- Manage day-to-day execution of our marketing automation platform, Snappy Kraken, including campaign builds, email sequences, and content distribution
- Maintain and improve our website and digital presence across divisions
- Keep client and prospect data clean in Wealthbox CRM so campaigns and BD efforts aren't working off bad lists, and ensure Wealthbox and Snappy Kraken stay in sync
- Track campaign and event results, and use them to decide where to invest next. You don't need to be a data scientist, but you should be able to read a dashboard and act on it
Planning & Cross-Division Coordination
- Serve as the connective tissue across Wealth Management, CGAN, and Insurance marketing needs
- Build and keep up a marketing and event calendar, with a simple intake process so requests from advisors and division leaders are weighed against priorities, capacity, and budget
- Create templates and repeatable processes so quality programming doesn't depend on reinventing the wheel for each division
- Keep leadership informed on results and progress, and bring them clear, fact-based recommendations on where to invest time and budget
- Work with our compliance team so marketing materials are reviewed and approved on schedule
- Work closely with subject matter experts in each division to get content and positioning right. You don't need to be a wealth management or insurance expert on day one, but you need to be good at drawing out what you need from people who are
What We're Looking For
- 3-6 years of marketing experience, ideally with meaningful event planning and execution responsibility
- A genuine people-person, comfortable in front of clients and prospects, not just behind a screen
- Experience managing outside vendors or agencies and holding them accountable to results, not just internal coordination
- A track record of balancing requests from multiple stakeholders and audiences at once
- Hands-on experience with a marketing automation platform (Snappy Kraken experience a strong plus; comparable platforms like HubSpot, Constant Contact, or similar also considered). Comfort running campaigns end-to-end, not deep technical expertise
- Experience with a CRM (Wealthbox experience a plus, but not required), and comfort keeping client and prospect data organized and usable
- Experience in financial services, insurance, or professional services marketing is a strong plus, as is familiarity with compliance review of marketing materials. Strong transferable event and marketing experience also counts
- Clear writing and communication skills, and the ability to turn input from subject matter experts into effective marketing
- Sound judgment and independence. You make well-reasoned, fact-based decisions without waiting to be told what to do, and you can explain your thinking and defend your recommendations to senior leaders
- Organized enough to own a full calendar and follow through without close oversight
What Success Looks Like in the First Year
- A running, division-aware event calendar that advisors and producers trust and want to be part of
- Client appreciation events that clients look forward to and that produce measurable referral and relationship value
- Seminar vendor relationships built on clear expectations and regular performance reviews, with better attendance and prospect quality
- A simple intake and prioritization process that makes it clear what gets done, when, and why
- Leadership hears from you regularly with clear, fact-based recommendations, and trusts your judgment on day-to-day decisions
- A proactive, well-organized digital marketing cadence (campaigns, website, basic reporting) run on a consistent, planned schedule
About CG Financial Services
CG Financial Services is a registered investment adviser and insurance firm with more than $4 billion in assets under management. We operate three divisions. Wealth Management works directly with individuals, families and businesses on investment management and financial planning. CG Advisor Network (CGAN) is our advisor network division. Insurance is our third division.
Each division serves a different audience, from clients and prospects to centers of influence and the advisors in our network. Marketing has to work for all of them.
Our Core Values
Our core values shape how we work with clients, advisors and each other. We look for people who share them.
- Thirst for Knowledge: We stay curious and keep learning, about our clients, our industry and our craft.
- Innovative Problem Solver: We look for better ways to get things done and bring solutions, not just problems.
- Self-Motivated: We take ownership and move work forward without waiting to be asked.
- Authentic: We are honest, genuine and consistent in how we show up for people.
- Positively Impact People: We leave clients, colleagues and our communities better off.
About the Role
We're looking for a Marketing Programs Manager to own our client and COI event strategy from the ground up, run the digital marketing that supports all three divisions, and direct the outside partners who help us fill our seminars.
This is a hands-on, high-visibility role for someone who's as comfortable working a room at a client appreciation event as they are running an email campaign. You'll do the work yourself and manage our vendors to get the best results from them. You'll be the person clients and advisors see representing the firm, not someone working behind the scenes.
It's a small team with broad scope. Requests come from three divisions and a busy group of advisors. You'll be expected to make well-reasoned decisions on your own, back them up with facts, and bring clear recommendations to leadership, including what should come first and why.
What You'll Do
Events & Client Experience (the core of this role)
- Own the strategy, calendar, and execution of client appreciation events, educational seminars, and COI-facing events across all three divisions
- Plan each event around a clear goal, such as referrals, deeper client relationships, or qualified prospects, and shape the format, guest list, and follow-up to match
- Represent the firm in person at events, building comfort and credibility with clients, prospects, and centers of influence
- Partner with advisors and division leaders to understand what each audience actually responds to, rather than running one-size-fits-all programming
Vendor & Partner Management
- Direct our seminar marketing firms, who are critical to filling seminar rooms with qualified, targeted prospects. Set clear expectations and review their performance on a regular schedule
- Work with them on targeting and list strategy, and hold them accountable for attendance and prospect quality
- Coordinate other agency and platform partners as needed, keeping everyone working toward the same calendar and priorities
Digital Marketing
- Manage day-to-day execution of our marketing automation platform, Snappy Kraken, including campaign builds, email sequences, and content distribution
- Maintain and improve our website and digital presence across divisions
- Keep client and prospect data clean in Wealthbox CRM so campaigns and BD efforts aren't working off bad lists, and ensure Wealthbox and Snappy Kraken stay in sync
- Track campaign and event results, and use them to decide where to invest next. You don't need to be a data scientist, but you should be able to read a dashboard and act on it
Planning & Cross-Division Coordination
- Serve as the connective tissue across Wealth Management, CGAN, and Insurance marketing needs
- Build and keep up a marketing and event calendar, with a simple intake process so requests from advisors and division leaders are weighed against priorities, capacity, and budget
- Create templates and repeatable processes so quality programming doesn't depend on reinventing the wheel for each division
- Keep leadership informed on results and progress, and bring them clear, fact-based recommendations on where to invest time and budget
- Work with our compliance team so marketing materials are reviewed and approved on schedule
- Work closely with subject matter experts in each division to get content and positioning right. You don't need to be a wealth management or insurance expert on day one, but you need to be good at drawing out what you need from people who are
What We're Looking For
- 3-6 years of marketing experience, ideally with meaningful event planning and execution responsibility
- A genuine people-person, comfortable in front of clients and prospects, not just behind a screen
- Experience managing outside vendors or agencies and holding them accountable to results, not just internal coordination
- A track record of balancing requests from multiple stakeholders and audiences at once
- Hands-on experience with a marketing automation platform (Snappy Kraken experience a strong plus; comparable platforms like HubSpot, Constant Contact, or similar also considered). Comfort running campaigns end-to-end, not deep technical expertise
- Experience with a CRM (Wealthbox experience a plus, but not required), and comfort keeping client and prospect data organized and usable
- Experience in financial services, insurance, or professional services marketing is a strong plus, as is familiarity with compliance review of marketing materials. Strong transferable event and marketing experience also counts
- Clear writing and communication skills, and the ability to turn input from subject matter experts into effective marketing
- Sound judgment and independence. You make well-reasoned, fact-based decisions without waiting to be told what to do, and you can explain your thinking and defend your recommendations to senior leaders
- Organized enough to own a full calendar and follow through without close oversight
What Success Looks Like in the First Year
- A running, division-aware event calendar that advisors and producers trust and want to be part of
- Client appreciation events that clients look forward to and that produce measurable referral and relationship value
- Seminar vendor relationships built on clear expectations and regular performance reviews, with better attendance and prospect quality
- A simple intake and prioritization process that makes it clear what gets done, when, and why
- Leadership hears from you regularly with clear, fact-based recommendations, and trusts your judgment on day-to-day decisions
- A proactive, well-organized digital marketing cadence (campaigns, website, basic reporting) run on a consistent, planned schedule
See All 52 Marketing Manager Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Marketing Manager JobsMarketing Manager Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Marketing Manager Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
What Michigan Employers Look For
The qualifications that appear most often in marketing manager jobs across Michigan.
- Bachelor's degree in marketing, communications, business, or a related field
- Three or more years of marketing experience with demonstrated campaign ownership
- Proficiency in CRM platforms, marketing automation tools, and analytics dashboards
- Experience managing agency relationships, vendors, and cross-functional Michigan-based teams
- Strong working knowledge of digital channels including SEO, paid media, and email marketing
- Ability to present marketing strategies and results clearly to senior Michigan leadership
Marketing Manager Jobs in Michigan: Frequently Asked Questions
How do you become a marketing manager in Michigan?
Most marketing manager roles in Michigan require a bachelor's degree in marketing, business, communications, or a closely related field. Michigan does not require a state-issued license to work as a marketing manager. Employers typically expect several years of progressive marketing experience, and candidates strengthen their candidacy with certifications from recognized bodies such as the American Marketing Association or Google, which are widely respected by Michigan hiring teams.
How much do marketing managers make in Michigan?
Marketing managers in Michigan earn a median of about $138,510 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $80,260 for the lowest 10% to over $222,910 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing managers in Michigan?
Employers hiring marketing managers in Michigan right now include Stryker, ArcSite, and Deque Systems, based on current listings on Migrate Mate as of November 2026. Michigan's deep roots in automotive, healthcare, and consumer packaged goods mean that corporate marketing teams here tend to be large, structured, and focused on both B2B and B2C audiences.
Which Michigan cities have the most marketing manager jobs?
Ann Arbor, Grand Rapids, and Michigan have the most marketing manager openings in Michigan. Detroit anchors the list as the state's largest metro, home to major automotive headquarters, large hospital systems, and regional corporate offices that each maintain sizable marketing departments. Grand Rapids drives volume through its strong healthcare and consumer goods base, while Ann Arbor draws demand from the University of Michigan, a dense technology sector, and professional services firms.
Are there remote marketing manager jobs in Michigan?
Yes, and more than most fields. About 56% of marketing manager openings tied to Michigan are remote or hybrid as of November 2026, reflecting how much of the role involves strategy, content development, and digital execution rather than on-site presence. Brand management and digital marketing positions tend to be the most remote-friendly, while roles requiring close collaboration with local sales teams or event coordination lean toward hybrid arrangements.
How can I get hired as a marketing manager in Michigan with little or no experience?
The most realistic entry path is a marketing coordinator or marketing specialist role at a mid-size Michigan company, where you can own projects quickly and build a visible portfolio. Large Michigan employers such as General Motors, Beaumont Health, and Steelcase hire entry-level marketing associates and sometimes offer rotational programs for new graduates. Moving laterally from sales, communications, or graphic design is common, and completing an AMA Professional Certified Marketer credential or a Google digital marketing certificate gives candidates a measurable edge in Michigan hiring screens.
Where can I find and apply to marketing manager jobs in Michigan?
You can find and apply to marketing manager jobs in Michigan on Migrate Mate, which lists current openings across the state. Find roles that fit your background and apply directly to the ones that match.
See All 52 Marketing Manager Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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