Marketing Manager Jobs in North Carolina
Marketing Manager jobs in North Carolina are consistently active, with strong demand across technology, financial services, healthcare, and consumer goods sectors and openings at every level from coordinator-to-manager transitions through senior and director roles. The heaviest concentration of hiring is in Charlotte, Raleigh, and Durham, where companies like Bank of America, Red Hat, and Lowe's have deep marketing functions and ongoing headcount needs. The most in-demand specialties are digital and performance marketing, content strategy, and B2B demand generation. Find a role that fits below and apply directly.
Find Marketing Manager JobsOverview
Showing 5 of 102+ Marketing Manager jobs
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Product Marketing Manager - Emerging Portfolio Growth
Morrisville, North Carolina, United States; San Jose, California, United StatesJob Summary
Product Marketing Manager, Growth (Incubation Portfolio)
Role Overview
We’re seeking a strategic, AI-forward product marketer to join our team as a Product Marketing Manager, Growth. In this role, you will own messaging and go-to-market activation for a portfolio of emerging and recently acquired products, helping each one become part of how NetApp sells to its customers. You will work closely with NetApp’s sales teams and product marketing peers to turn positioning into the assets, campaigns, and sales plays that bring each product to market, measure what works, and share what you learn with marketing and sales leadership
What Success Looks Like
The successful candidate is adaptable, collaborative, and proactive, with strong judgment about where to focus. They are comfortable with ambiguity, work well with sales and product partners, and turn new products into clear messaging and programs that show what resonates with customers. They bring a strong sense of ownership to both strategy and execution, and the discipline to stop what isn’t working.
In the first six months, that looks like:
- Core sales and marketing assets for current products are refreshed, aligned with established messaging toolkits, and in sellers’ hands.
- At least one new campaign or sales play has launched with defined targets and agreed measures.
- Positioning, messaging, and a first campaign are in place for at least one recently acquired product.
- A clear readout of results has been delivered to marketing and sales leadership.
Key Responsibilities
Key Responsibilities
Messaging and Content
- Research the buyers for each product, including where they overlap with the customers and teams NetApp already serves.
- Build stories that show how each product works alongside NetApp’s broader portfolio and why it matters to NetApp customers.
- Develop sales and marketing assets in line with established launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
- Develop messaging for existing customers of acquired products, so continuity is clear during transitions.
Campaigns and Activation
- Plan and execute campaign activations end to end: landing pages, email, content offers, and in-product promotion.
- Develop and support webinars, workshops, event presentations, and customer and partner briefings.
- Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, with an emphasis on creating pipeline.
- Deliver enablement with the sellers who will use it, and make sure campaign and play responses get followed up.
Routes to Market
- Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
- Adapt messaging and assets for channel and technology partners.
Measurement and Learning
- Agree on how each campaign and play will be measured before it launches, then track results, including whether NetApp account teams bring the product into their customer conversations.
- Report what’s working, what isn’t, and why, with a clear recommendation to continue, scale, or stop.
- Capture what each program teaches so the next one starts faster.
Job Requirements
- Education & Experience: Bachelor’s degree with 8+ years in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
- Proven Product Marketing: Positioning, messaging, and sales assets you’ve created that sellers actually used.
- Digital Execution: Working knowledge of marketing automation, web publishing, and campaign analytics, enough to launch and read programs with streamlined operations support.
- Sales Partnership: Experience working directly with sales teams to create pipeline.
- Technical Fluency: Comfort with technical products and audiences, ideally in data infrastructure, data platforms, or AI.
- AI Tool Proficiency: An AI-native way of working: you use AI tools to research, draft, analyze, and move faster, and you can show how.
Preferred
- Experience marketing to developers, platform engineering teams, or data and AI leaders.
- Experience with open-source software or data technologies.
- Experience with hyperscaler marketplaces and co-selling with cloud partners.
- Experience bringing acquired or early-stage products to market inside a larger company.
Compensation:
The target base salary range for this position is $160,000-$175,000 (Raleigh, NC) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Product Marketing Manager - Emerging Portfolio Growth
Morrisville, North Carolina, United States; San Jose, California, United StatesJob Summary
Product Marketing Manager, Growth (Incubation Portfolio)
Role Overview
We’re seeking a strategic, AI-forward product marketer to join our team as a Product Marketing Manager, Growth. In this role, you will own messaging and go-to-market activation for a portfolio of emerging and recently acquired products, helping each one become part of how NetApp sells to its customers. You will work closely with NetApp’s sales teams and product marketing peers to turn positioning into the assets, campaigns, and sales plays that bring each product to market, measure what works, and share what you learn with marketing and sales leadership
What Success Looks Like
The successful candidate is adaptable, collaborative, and proactive, with strong judgment about where to focus. They are comfortable with ambiguity, work well with sales and product partners, and turn new products into clear messaging and programs that show what resonates with customers. They bring a strong sense of ownership to both strategy and execution, and the discipline to stop what isn’t working.
In the first six months, that looks like:
- Core sales and marketing assets for current products are refreshed, aligned with established messaging toolkits, and in sellers’ hands.
- At least one new campaign or sales play has launched with defined targets and agreed measures.
- Positioning, messaging, and a first campaign are in place for at least one recently acquired product.
- A clear readout of results has been delivered to marketing and sales leadership.
Key Responsibilities
Key Responsibilities
Messaging and Content
- Research the buyers for each product, including where they overlap with the customers and teams NetApp already serves.
- Build stories that show how each product works alongside NetApp’s broader portfolio and why it matters to NetApp customers.
- Develop sales and marketing assets in line with established launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
- Develop messaging for existing customers of acquired products, so continuity is clear during transitions.
Campaigns and Activation
- Plan and execute campaign activations end to end: landing pages, email, content offers, and in-product promotion.
- Develop and support webinars, workshops, event presentations, and customer and partner briefings.
- Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, with an emphasis on creating pipeline.
- Deliver enablement with the sellers who will use it, and make sure campaign and play responses get followed up.
Routes to Market
- Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
- Adapt messaging and assets for channel and technology partners.
Measurement and Learning
- Agree on how each campaign and play will be measured before it launches, then track results, including whether NetApp account teams bring the product into their customer conversations.
- Report what’s working, what isn’t, and why, with a clear recommendation to continue, scale, or stop.
- Capture what each program teaches so the next one starts faster.
Job Requirements
- Education & Experience: Bachelor’s degree with 8+ years in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
- Proven Product Marketing: Positioning, messaging, and sales assets you’ve created that sellers actually used.
- Digital Execution: Working knowledge of marketing automation, web publishing, and campaign analytics, enough to launch and read programs with streamlined operations support.
- Sales Partnership: Experience working directly with sales teams to create pipeline.
- Technical Fluency: Comfort with technical products and audiences, ideally in data infrastructure, data platforms, or AI.
- AI Tool Proficiency: An AI-native way of working: you use AI tools to research, draft, analyze, and move faster, and you can show how.
Preferred
- Experience marketing to developers, platform engineering teams, or data and AI leaders.
- Experience with open-source software or data technologies.
- Experience with hyperscaler marketplaces and co-selling with cloud partners.
- Experience bringing acquired or early-stage products to market inside a larger company.
Compensation:
The target base salary range for this position is $160,000-$175,000 (Raleigh, NC) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
See All 102+ Marketing Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find Marketing Manager JobsMarketing Manager Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Marketing Manager Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring
What North Carolina Employers Look For
The qualifications that appear most often in marketing manager jobs across North Carolina.
- Bachelor's degree in marketing, communications, business, or a related field required
- Three or more years of marketing experience including campaign strategy and execution
- Proven experience managing marketing budgets and measuring return on investment
- Proficiency with CRM platforms, marketing automation tools, and analytics software
- Experience leading cross-functional teams or managing junior marketing staff
- Strong written and verbal communication skills for executive-level presentations
Marketing Manager Jobs in North Carolina: Frequently Asked Questions
How do you become a marketing manager in North Carolina?
Marketing manager is not a licensed or state-regulated profession in North Carolina, so there is no board exam or state credential required. Most employers expect a bachelor's degree in marketing, communications, business, or a related field, along with several years of progressively responsible marketing experience. Candidates who build expertise in digital marketing, analytics, or a specific industry vertical common in North Carolina, such as financial services or life sciences, tend to move into management roles faster.
How much do marketing managers make in North Carolina?
Marketing managers in North Carolina earn a median of about $165,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $96,760 for the lowest 10% to over $274,100 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing managers in North Carolina?
Employers hiring marketing managers in North Carolina right now include Clients Blackbox, Intuit, and Lowe's Home Improvement, based on current listings on Migrate Mate as of November 2026. North Carolina's mix of Fortune 500 headquarters in Charlotte, major tech employers in the Research Triangle, and a growing healthcare corridor across the state creates steady demand from both large corporations and mid-sized regional companies.
Which North Carolina cities have the most marketing manager jobs?
The cities with the most marketing manager openings in North Carolina are Charlotte, Durham, and Raleigh. Charlotte leads because of its concentration of financial services, retail, and energy company headquarters, while Raleigh and Durham draw demand from the Research Triangle's technology, life sciences, and university-affiliated organizations that maintain significant in-house marketing teams.
Are there remote marketing manager jobs in North Carolina?
Yes, and more than most fields. Marketing management is largely a desk and strategy-driven role, which makes it well suited to remote and hybrid arrangements. About 76% of marketing manager openings tied to North Carolina are remote or hybrid as of November 2026, reflecting how broadly employers in this state have adopted flexible work for marketing functions. Digital, content, and demand generation roles tend to offer the most location flexibility.
How can I get hired as a marketing manager in North Carolina with little or no experience?
The most realistic entry path is through a marketing coordinator or marketing specialist role at a North Carolina company, then building toward management over two to three years. Large employers in Charlotte's banking and fintech sector and Research Triangle technology and life sciences firms regularly bring on junior marketing staff who grow into manager roles internally. Building a portfolio of campaign results, earning a Google Analytics or HubSpot certification, and gaining experience with paid digital channels gives candidates without formal management history a concrete edge in North Carolina interviews.
Where can I find and apply to marketing manager jobs in North Carolina?
You can find and apply to marketing manager jobs in North Carolina on Migrate Mate, which lists current openings across Charlotte, Raleigh, Durham, and other markets in the state. Find roles that fit your background and apply directly to each one.
See All 102+ Marketing Manager Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find Marketing Manager Jobs